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54% of women in MENA region lack understanding of investments, survey reveals

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54% of women in MENA region lack understanding of investments, survey reveals

What lies for women in the MENA region? 

As we anticipate the coming decade, it is essential to acknowledge the emerging trends for women in the MENA region. Identifying advancements in financial inclusion, entrepreneurial aspirations, and business education can empower women and play a role in fostering the economic growth of the region.

According to a study conducted by the Swiss banking group UBS, over half (54%) of women in the Middle East and North Africa perceive their understanding of investments as low, despite the exponential growth of their wealth in the region. UBS surveyed in partnership with Women in Business Arabia.

UBS survey insights

The Women and Investing in Mena report revealed that approximately 38 per cent of women in the region considered their investment knowledge to be at a medium level, while only 7.5 per cent regarded it as high.

The report, based on a survey of over 600 women in the Mena region, indicates an opportunity to promote investment literacy among women in the Middle East. It reveals that 62 per cent of those surveyed express a desire to become more actively involved in investing.

According to the Boston Consulting Group, women’s wealth in the Middle East, which amounted to $786 billion in 2020, is projected to experience a compound annual growth rate (CAGR) of 9 per cent. The report anticipates that it will reach $1 trillion by the year 2023. The expansion of women’s wealth in the Middle East raises further considerations and inquiries.

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Economic empowerment: The surge in growth signifies that women in the region are acquiring economic influence and achieving greater financial autonomy. This can yield positive effects on their overall well-being and enhance their capacity to contribute to the economy.

Changing social norms: The trend implies a possible transformation in societal attitudes regarding women’s access to and control over financial resources. This may pave the way for additional progress in gender equality within the region.

Investment opportunities: The swift expansion provides a notable chance for the financial services sector to address the distinct needs and priorities of its female clientele.

While the overall figures reflect positivity, it is crucial to examine the distribution of this wealth among various countries and income brackets within the Middle East. Are the advancements concentrated within a select group of affluent women, or are they more widely distributed?

Crucially, it prompts essential inquiries such as: What obstacles still hinder women from accessing and overseeing their wealth? This might encompass disparities in inheritance laws, restricted availability of financial education, and cultural norms that discourage women’s involvement in financial decision-making.

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Emma Wheeler, Head of women’s wealth, UBS Global Wealth Management said, “There is a need for conversation, education, and systemic support for women in the Mena region to better engage in discussions around finance, investment, and entrepreneurship. The industry needs to make strides with clear intentions, mentorship, encouragement, and continuity to help improve the accessibility of information and unlock the economic opportunities that diversity and inclusion bring to all.”

Evidence of women’s influence in finance

According to BCG’s research, women presently command a substantial 32% share of the world’s wealth, highlighting its significance. This statistic underscores the increasing economic strength and impact of women on a global scale. The consultancy estimates that this will experience a Compound Annual Growth Rate (CAGR) of 5.7 per cent, reaching $97 trillion by the year 2024.

Although 32% represents the global average, notable variations exist among different regions. Developed countries typically exhibit a higher proportion of wealth controlled by women compared to their counterparts in developing countries. Several elements contribute to this expansion, such as the growing participation of women in the labour force, increasing educational achievements among women, and a shift towards more gender-equitable inheritance laws.

Despite advancements, women continue to encounter various challenges in attaining financial equality. These obstacles encompass gender pay disparities, restricted financial access, and societal norms that curtail their economic opportunities.

Economic imbalances between the genders evident

The increasing financial discrepancies between genders are a significant cause for concern. The World Economic Forum projected that achieving pay parity between women and men would take 257 years, marking a 55-year extension from the 2018 prediction of 202 years. This revelation of the expanding pay gap is alarming, emphasizing the pressing need to tackle this issue. 

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The previous UBS research indicates that a 10 per cent gender pay gap can result in a 40 per cent gender wealth gap, which increases to 85 per cent for a 20 per cent gender pay gap. In the Mena region, 55 per cent of women assessed their understanding of personal finance, including day-to-day budgeting, as moderate, while 28 per cent rated it as “high,” as indicated by the UBS report.

The survey revealed that merely 29 per cent of participants considered their proficiency in handling financial information to be high, with 53 per cent rating it as medium. The findings also showed that women’s proficiency in dealing with financial information is most pronounced in the UAE and least pronounced in Syria.

As per the UBS report, approximately 47.8 per cent of women in Mena assessed their familiarity with investment information as low, with 42 per cent rating it as medium, and 10 per cent considering it high. Moreover, seven out of ten women in the region rated their familiarity with investment instruments, such as stocks and bonds, as low, while a quarter rated it as medium, and only 4.5 per cent regarded it as high.

Early-age financial literacy is crucial

UBS emphasized the importance of early education and financial literacy, recognizing their pivotal role in ensuring the sustained success of women in business over the long term.

Providing girls with early education imparts the knowledge, skills, and confidence necessary for success in academics and future careers. This encompasses the cultivation of critical thinking, problem-solving, and communication skills, all of which are essential for navigating the business world.

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Financial literacy empowers women by enabling them to comprehend personal finance, make well-informed financial decisions, and effectively manage their money. This understanding is vital for initiating and operating a business, handling investments, and attaining financial security. Stereotypes and societal norms may dissuade girls from pursuing careers in business. Early exposure to financial concepts and exposure to successful female role models can help dismantle these barriers and inspire girls to contemplate leadership roles in business.

The report adds, “Achieving sustainable impact requires changes in attitudes and approach as women work across industries and cultures. Unleashing this impact involves understanding the cultural needs, barriers, and prospects of both women with wealth that requires management and those seeking to create it.”

Financial capability and education essential for economic empowerment

The report identified economic resources (financial ability and wealth) and economic education (financial knowledge and confidence) as principal catalysts for fostering economic empowerment among women. This is a multifaceted issue with an intricate interplay between these factors. Let’s delve deeper:

For instance, having access to capital, income, and other resources opens up avenues for women to initiate businesses, invest in education and assets, and engage in the formal economy. Conversely, a scarcity of financial resources can markedly constrain their choices, curbing their capacity to take risks or make independent decisions.

Additionally, grasping financial concepts such as budgeting, saving, investing, and debt management equips women to make well-informed decisions regarding their finances. This empowers them to navigate the financial system adeptly, steer clear of predatory practices, and establish financial security.

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Financial literacy nurtures confidence in handling money, negotiating salaries, and advocating for financial rights. It enables women to overcome feelings of fear or intimidation, encouraging active participation in financial decision-making.

UBS also emphasized the importance of incorporating gender considerations in investments, turning finance into a tool for advancing gender equality. “A gender lens can be applied by considering women-owned businesses, companies employing women across all tiers as well as companies offering products and services that benefit women,” the report added.

Eliminating the gender gap in economic participation has the potential to contribute trillions of dollars to the global economy. Investments tailored with a gender-smart approach can address specific needs, unlocking the full potential of women as consumers, entrepreneurs, and investors. By embracing a gender-lens approach to investment, countries and regions can play a role in fostering a more inclusive and sustainable financial system that brings benefits to everyone.

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Published: 19 Feb 2024, 04:55 PM IST

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Finance

Sezzle Financial Literacy Tools Help Consumers Develop Better Habits | PYMNTS.com

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Sezzle Financial Literacy Tools Help Consumers Develop Better Habits | PYMNTS.com

Sezzle found in a March consumer survey that engagement with its financial literacy tool MoneyIQ correlates with improved consumer habits.

MoneyIQ is powered by gamified platform Zogo and integrated into Sezzle’s core app experience. It rewards users with Sezzle Spend for completing brief financial lessons, Sezzle said in a Monday (April 6) press release marking National Financial Literacy Month.

Consumers completed over 1 million lessons in less than a year after the launch of the MoneyIQ, according to the release.

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In its consumer survey conducted in March, Sezzle found that 91% of users said MoneyIQ has been helpful in making financial decisions, 90% said they feel more confident managing their finances, 79% said they are more knowledgeable about personal finance topics, and 73% said they were paying closer attention to their spending.

“While some companies often focus solely on a single transaction, we have built Sezzle into a long-term partner for our users,” Sezzle Chief Operating Officer Amin Sabzivand said in the release. “By combining learning, earning, saving and budget-focused financing, we are helping users safely navigate the modern financial landscape with confidence.”

The PYMNTS Intelligence report “How Zillennials’ Financial Literacy Drives Their Financial Confidence” found that there is a correlation between financial literacy, improved financial standing and financial confidence.

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Sezzle’s integration of the MoneyIQ financial literacy tool was another step in the Sezzle app’s evolution from a buy now, pay later (BNPL) into a comprehensive, all-in-one financial platform, per the company’s Monday press release. Sezzle has also added an Earn Tab that lets users play games to earn rewards, artificial intelligence-powered tools such as Sezzle’s AI Shopping Assistant and 24/7 AI Support, integrated Sezzle Mobile 5G cellular plans on AT&T’s network and powered by Gigs, and Sezzle Up opt-in credit reporting.

The company said in February that it is accelerating its super app plans in 2026 after seeing growing engagement with its existing offerings in 2025. It noted its integration of shopping, flexible payments and essential services.

Sezzle CEO Charlie Youakim said during a February earnings call: “Importantly, these features extend our value proposition beyond payments and move us closer to being an everyday financial companion for our consumers.”

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IMF warns tokenization could bring crypto risks into global financial markets

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IMF warns tokenization could bring crypto risks into global financial markets

Tokenization, the representation of real-life assets on a blockchain, could reshape both crypto markets and traditional finance, while introducing new risks that regulators are not yet equipped to manage, according to the International Monetary Fund (IMF).

In a new report, the IMF described tokenization as more than a technical upgrade to markets. By moving assets like money, bonds and funds onto shared blockchains, transactions can settle instantly, cutting out intermediaries and reducing delays that define today’s markets.

The IMF says the “atomic settlement” that tokenization brings to the financial world could lower counterparty risk and force firms to manage liquidity in real time.

“Stress events are likely to unfold faster, leaving less time for discretionary intervention,” the report reads. “Therefore, ensuring stability requires that tokenized asset management remains anchored in safe settlement assets, legally recognized finality, and robust governance arrangements.”

The report points to stablecoins — tokens whose value is pegged to a fiat currency — as a key bridge between crypto and traditional finance. These could become widely used settlement assets across tokenized platforms, the report said.

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Still, their reliability depends on reserves and redemption systems, leaving them exposed to runs under stress.

The IMF also warned that faster, automated markets could amplify volatility, while smart contracts that trigger margin calls or liquidations may accelerate selloffs during downturns. Such rapid declines have been seen in crypto markets,

Tokenized assets also can move instantly across jurisdictions, complicating oversight and raising concerns about capital flight and currency substitution in emerging markets, the IMF wrote.

The organization called for clearer legal frameworks and stronger global coordination, arguing that without them, tokenized finance could deepen fragmentation rather than improve efficiency.

Tokenization has been a growing theme in the crypto sector. Real-world assets added to blockchain rails have already topped $23.2 billion according to DeFiLlama data. Excluding stablecoins, the majority of that figure is in the form of tokenized gold or money market funds.

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‘Hidden helpers’ supporting people struggling to manage their finances digitally

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‘Hidden helpers’ supporting people struggling to manage their finances digitally

Some people are relying on potentially risky workarounds to manage their finances, a report has found.

Friends, family, carers and neighbours are spending hours each month patiently helping others with basic banking tasks, yet many “financial helpers” are doing so without any formal authority and help is often based on trust, according to a survey.

The research was led by consumer finance expert Faith Reynolds, with support from cash access and ATM network Link.

YouGov surveyed nearly 850 people across the UK who had helped someone with their banking or money management between December 2024 and December 2025.

The report found that people being helped often log in themselves with a helper beside them.

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But a quarter (26%) of people surveyed said the person they help shares passcodes or security details with them.

And 17% said the people they help allow them to log in on their behalf on the helper’s device.

The report said: “Financial help is increasingly essential because, as branches have closed and banking has become digital, the responsibility for navigating complexity and preventing fraud has quietly shifted from institutions to individuals and families.”

More than half (54%) of people said they have no formal authority or access rights at all, meaning many people are relying on informal workarounds to provide the help needed.

While many helpers said they worry they will be accused of taking advantage of the person they are helping, 43% highlighted the risk of fraud and scams as a top concern for the person being helped.

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Three in 10 (28%) said they had helped to stop or prevent scams or fraud.

The top tasks helpers selected include checking account balances, assisting with online payments or passcodes when shopping online, and making or scheduling payments.

To provide this support, financial helpers use mobile banking apps the most, followed by online banking via websites and ATMs.

The support provided is also not limited to banking, with 45% of helpers assisting others to use digital devices, 41% helping with managing utilities or bills, and 31% helping with using or setting up their television.

Nearly a third (31%) help setting up health appointments and 28% set up broadband or internet services.

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Financial helpers are often fitting in helping alongside work and family commitments, such as children and jobs.

One helper told researchers they had been helping “about five years when their bank branch closed… They asked me for help after throwing their phone across the room because they couldn’t even log in.”

Another helper said: “Because of the rise of AI and scams, my father fell victim to this and couldn’t believe that the person wasn’t real.

“This is what made me realise he needed some help with any new payments because I needed to sense-check that they were genuine.”

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Faith Reynolds, director, Devon Fields Consulting, said: “For many people digital banking feels complicated and in some cases scary. They are turning to trusted friends, family and neighbours to help them make sense of it all.

“In turn, they have become the ‘shadow infrastructure’ for the digital banking ecosystem, in some cases resorting to risky, informal workarounds to make things work.”

John Howells, chief executive, Link, said: “The scale of hidden help is further proof that digital banking doesn’t yet work for everyone.”

Caroline Abrahams, charity director at Age UK, said: “As more and more banking services are delivered online, it’s increasingly important that older people who don’t use online services can continue to manage their money safely.

“This fascinating research explains how many lacking digital skills or access cope, and reveals a big gap between the theory and the reality of what happens when banks close down their physical services: instead of people simply adopting online services with ease, many will look for workarounds which are often high risk, such as sharing passwords or financial details with third parties.”

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She added that while the industry has done a lot to roll out banking hubs, where banks share services in one space, “gaps still exist”.

Ms Abrahams added: “The result is that many people are forced into other ways of looking after their money, leaving digitally excluded, often-vulnerable customers at a significant disadvantage.”

A UK Finance spokesperson said: “The banking industry is committed to supporting all customers by ensuring that products and services are accessible and easy to use for everyone, while also protecting them from fraud.

“As fewer people are using bank branches, banks have closed some and are offering face-to-face support through the Post Office and the expanding network of shared banking hubs.

“They also continue to provide guidance and financial education to help people manage services confidently, so customers should speak to their bank about the support available to them.”

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