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When movie reviews by critics and viewers match up, films make more money

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When movie reviews by critics and viewers match up, films make more money

NOTRE DAME, Ind. — When film evaluations posted by each critics and common viewers share related content material, it bodes nicely for field workplace efficiency, in accordance with researchers from the College of Notre Dame.

A decade or two in the past, most Individuals browsed their native newspapers for the newest film evaluations. These days, it’s all about on-line evaluations. For instance, in 2018 most U.S. adults (63%) stated they’d a “reasonable to heavy reliance” on on-line evaluations whereas deciding what to observe. Earlier research have explored the impression of on-line evaluations on field workplace ticket gross sales, however all of these initiatives targeted totally on evaluation quantity and scores. Far much less is thought concerning how similarities in evaluation content material amongst critics and normal viewers impression customers’ selections.

On the heart of immediately’s film evaluation trade is the favored web site Rotten Tomatoeswhich collects each skilled critic evaluations for films and TV reveals, in addition to “person” evaluations written by on a regular basis folks. RT aggregates each evaluation classes to kind two share scores (out of 100%): a “tomatometer” rating consisting of all critic evaluations, and an “viewers rating” made up of all person evaluations.

After analyzing evaluations obtainable on RT, researchers describe a “matter consistency” measure for capturing the quantity of overlap between critic and person evaluation content material. In keeping with research authors, this relationship does seem to impression film gross sales. If critics and customers typically talk about the identical facets of a given movie of their evaluations, will probably be extra memorable and improve the probability folks will go see the film.

Comparable evaluations enhance up so-so films

Apparently, the findings recommend this affiliation is stronger for films with typically mediocre evaluation scores than it’s for films with excessive scores fluctuations. It is usually extra strong when critics’ scores echo these of customers. As an illustration, when each point out facets just like the plot or the performing.

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“We have been shocked to search out the content material overlap between the 2 teams is a constructive predictor of field workplace income,” says research co-author Shijie Lu, the Howard J. and Geraldine F. Korth Affiliate Professor of Advertising at Notre Dame’s Mendoza School of Enterprise, in a college launch, “whereas the content material overlap inside every group just isn’t.”

The analysis group targeted on each critic and person evaluations for the film “La La Land” throughout this research. The evaluations typically coated the film’s potential to win movie awards.

“That is prone to make a possible moviegoer bear in mind this explicit attribute and due to this fact make them extra prone to see the film in theaters,” Prof. Lu provides. “Then again, if critics and customers are discussing completely totally different facets of the film, will probably be much less memorable and decrease the probability of seeing a film.”

The group at UND consider their work might help film producers and advertising and marketing businesses alike. Prof. Lu recommends that each teams begin paying extra consideration to on-line evaluations past what skilled critics submit.

“To make the most of the subject consistency impact, producers ought to establish similarities and variations between critics’ and on a regular basis moviegoers’ responses and have interaction with each sorts of reviewers to search out commonalities between evaluations,” Prof. Lu explains. “These needs to be leveraged and utilized as part of the film’s promotion technique.”

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Speaking about issues the followers need to hear

This could additionally produce frequent floor for dialogue matters.

“They need to introduce a typical theme for critics and customers to debate,” Prof. Lu continues. “We observe that a rise of 1 customary deviation in matter consistency produces a 4.6 % improve in field workplace income, all else being equal.”

“Additionally, topic-driven promotion could be utilized to film trailers, posters, blogs and TV and on-line commercials. This may naturally lead critics and customers to handle the matters in query,” the research creator concludes.

This idea and measurement of matter consistency doesn’t should be restricted to films. Research authors add this method will also be utilized to evaluations for different sorts of merchandise like cosmetics and ebook publishing.

The research is printed within the Journal of Advertising.

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Movie Reviews

Game Changer Movie Review: Ram Charan and Shankar deliver a grand political drama

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Game Changer Movie Review: Ram Charan and Shankar deliver a grand political drama
Game Changer Story: Ram Nandan (Ram Charan), an upright IAS officer, is committed to eradicating corruption and ensuring fair elections. The film juxtaposes his modern-day battles with the historical struggles of his father, Appanna, highlighting a generational fight against systemic injustice.

Game Changer Review: The highly anticipated film Game Changer, directed by Shankar and featuring Ram Charan, Kiara Advani, and Anjali alongside SJ Suryah and Srikanth in pivotal roles, is a political action drama that delves into the murky waters of corruption within the Indian political system. Shankar, renowned for his grand storytelling, makes his Telugu directorial debut with Game Changer. His signature style is evident in the film’s lavish production and narrative structure. The story, penned by Karthik Subbaraj, weaves together action, drama, and social commentary, though it occasionally leans heavily on familiar tropes.

Ram Charan delivers a compelling performance in dual roles, seamlessly transitioning between the principled Ram Nandan and the rustic Appanna. As the central figure of the story, he carries the narrative with remarkable ease. While his portrayal of Ram Nandan is high on style and swag, it is his heartfelt performance as Appanna that truly resonates with the audience.

Kiara Advani, as Deepika, plays Ram Nandan’s love interest. Her character moderates Ram’s anger and inspires him to take up the IAS. While Ram and Kiara light up the screen, their love track feels somewhat clichéd. Anjali, as Parvathy, gets a meaty role as Appanna’s wife, championing his principles and cause. The emotional depth she brings to the story bolsters the film’s core.

Srikanth, as Bobbili Satyamurthy, surprises with his antagonist role. His dynamic interactions with Appanna add layers to the narrative. SJ Suryah, known for his distinct style and mannerisms, delivers yet another solid performance as Bobbili Mopidevi.

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The film opens with Ram transitioning from an IPS officer to an IAS officer, featuring a stylish action sequence where he settles old scores. The first half chronicles his journey from a fiery college student to a committed civil servant. Although it employs some usual tropes and forced humour, the first half ends with an interval twist, setting the stage for an engaging second half. The latter part of the film takes a different trajectory, transitioning into a politically driven narrative rooted in the soil. The screenplay, treatment, and even the colour palette shift to complement this transformation.

Thaman’s musical score elevates the film, with a soundtrack that complements its themes. Tirru’s cinematography captures both the grandeur and grit of the story, employing dynamic visuals that enhance the viewing experience. Editing by Shameer Muhammed and Ruben ensures a cohesive narrative flow. The production values reflect Shankar’s commitment to high-quality filmmaking, with grandiose visuals in the song sequences. “Jaragandi” stands out as the highlight track, while the popular “Naanaa Hyraanaa” is yet to make its way into the final cut. The team has announced its inclusion starting January 14.

While Game Changer impresses with its grand visuals and socially relevant themes, it falters in areas that detract from its overall impact. The narrative occasionally veers into predictability, relying on familiar tropes of love, political corruption, and systemic injustice. The screenplay’s didactic tone, though impactful at times, can feel heavy-handed, leaving little room for subtlety.

Overall, Game Changer is a well-executed commercial film. Shankar’s grand scale and Ram Charan’s brilliant performance, combined with strong supporting roles and technical excellence, make it a compelling watch for enthusiasts of the genre.

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‘Better Man’ movie review: Robbie Williams is a chimp. (Just go with it.)

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‘Better Man’ movie review: Robbie Williams is a chimp. (Just go with it.)
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Music biopics are too often predictable, formulaic and, let’s face it, dull. One way to liven them up, however, is to venture way outside the box and make the central subject an anthropomorphic animal. And while an alligator Freddie Mercury in “Bohemian Rhapsody” or a sloth Bob Dylan in “A Complete Unknown” might have been bridges too far, a chimpanzee Robbie Williams defies logic and somehow works in “Better Man.”

Director Michael Gracey’s admirably eccentric biopic/jukebox musical (★★★ out of four; rated R; in select theaters now, nationwide Friday) still boasts the signature tropes of its ilk and the career-tanking vices of many a “Behind the Music” episode. Yet the fact that the ultra-cheeky Williams is inexplicably presented as a bawdy CG ape man (given cool moves and voice via performance capture by Jonno Davies) matches the fantastical nature of the British pop star’s bananas rise-and-fall-and-rise-again tale.

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The movie also has a lot in common with Gracey’s most famous effort, “The Greatest Showman,” featuring well-crafted, effervescent musical numbers doing what they can to make up for oversentimentality and an unfocused narrative.

Narrated by Williams himself, “Better Man” chronicles his life starting as a little simian dude playing soccer in the streets with his mates – and failing to impress his peers. Like his father Peter (Steve Pemberton), Robbie wants to be somebody and slowly he begins to embrace a charismatic, wild-child personality that wins him a spot in the boy band Take That. His brazen and outrageous personality wins over some like pop-star girlfriend Nicole Appleton (Raechelle Banno) – and his many fans – but irks many others, from his bandmates and manager (Damon Herriman) to members of Oasis.

The middle of the movie is where “Better Man” finds its groove. Robbie sings “Rock DJ” and his group pogo-sticks through London’s busy Regent Street in the film’s most spectacular sequence. And as the insecure Robbie goes down a bad path, he’s forced to literally fight the conflicting parts of his pop-star persona. Drugs and being a selfish jerk threaten everything, of course, and seeing a chimp go through the out-of-control partying instead of a normal dude is a bit different. The family drama peppered through the film leans too earnest, leading to an ending that pours on the schmaltz way too hard. Brash simian Robbie is a lot more fun to watch than soppy simian Robbie.

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No one’s ever going to play a primate like the brilliant Andy Serkis in his “Planet of the Apes” films. Davies does a good job at moving in such a way that’s human but also a little bit wild, which adds to the hyperrealism of a proudly oddball movie. It doesn’t completely explain why exactly Williams is a chimp in the biopic – he’s said he feels “less evolved” than others, and Nicole calls Robbie an “animal” during a fight – but it makes that bizarre choice a little less head-scratching.

Interestingly, the best part of “Better Man” is Williams. He sings the songs throughout the movie – including nifty new tune “Forbidden Road” – and his fabulous narration hilariously slings jabs and adds an emotional gravitas to his screen counterpart’s struggles. When the film goes most over the top, Williams’ commentary keeps it grounded.

“Better Man” isn’t perfect – as a straightforward effort, it doesn’t hold a candle to, say, “A Complete Unknown.” But it’s never boring, either. And the film is easily the most idiosyncratic of its kind, at least until that inevitable Barry Manilow biopic featuring a yeti.

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Research: How Top Reviewers Skew Online Ratings

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Research: How Top Reviewers Skew Online Ratings
Online platforms from Amazon to Goodreads to IMDb tap into the so-called “wisdom of the crowd” to rate products and experiences. But recent research suggests that more experienced buyers tend to select better products and therefore expect higher quality, which leads them to rate more stringently. This means that higher-quality products could paradoxically receive lower average ratings than their less-sophisticated competitors. Researchers used data from IMDb, a leading movie platform, to document this bias, and propose an easy-to-implement algorithm to adjust ratings to better align with external proxies of quality.
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