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How the creator of 'Gilmore Girls' reinvented 'Once Upon a Mattress' for a new generation

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How the creator of 'Gilmore Girls' reinvented 'Once Upon a Mattress' for a new generation

It was a text from Sutton Foster that got Amy Sherman-Palladino to drop everything. The Tony-winning actor was leading a new production of “Once Upon a Mattress,” a musical take on “The Princess and the Pea” that in previous incarnations starred Carol Burnett and Sarah Jessica Parker. Might the creator of “Gilmore Girls,” “The Marvelous Mrs. Maisel” and Foster’s own “Bunheads” take a pass at the stage show’s script?

“For Sutton Foster, anything,” Sherman-Palladino recalls. What was supposed to be a quick punch-up gig for a two-week Encores! stint has turned out to be the scribe’s Broadway debut, as the production — about a queen who discourages her son’s wedding prospects with impossible tests, and a swamp princess who takes on the challenge — has begun a four-month run at New York’s Hudson Theatre before moving to Los Angeles’ Ahmanson Theatre in December.

The revival, directed by Lear deBessonet (“Into the Woods”), also stars Michael Urie, Ana Gasteyer, Will Chase, Brooks Ashmanskas, Daniel Breaker, Nikki Renée Daniels and David Patrick Kelly. And Sherman-Palladino, who left the stage behind to pursue her TV dreams, has joined a burgeoning club of writers updating classic musicals for new generations (Amber Ruffin and “The Wiz,” Larissa FastHorse and “Peter Pan”).

Between rehearsing “Once Upon a Mattress” and shooting her Prime Video ballet-centric series “Étoile,” the showrunner-turned-librettist got candid about rewriting a musical’s book on a tight timeline, ridding a fairy tale of its misogyny and bringing physical comediennes back to Broadway. This conversation has been edited and condensed.

You made an early career choice between writing for “Roseanne” and attending a “Cats” callback. Since then, you’ve consistently cast stage actors and snuck musical numbers into your TV shows. How does it feel to finally be working on a theater project?

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It’s completely bananas. I just lucked into the fact that this wonderful person in my life named Sutton Foster texted me one sentence — that was the extent of the negotiation, I drove a hard bargain — that has changed everything, and now I’m getting to be a little part of a world I admire so much. What world am I in that my job is to sit at this table read and listen to these people harmonize around me like this?

Had you seen the musical before?

I had never seen it. I knew some of the music — “Shy,” “Happily Ever After” — and I think I’d seen a version on television. What I did know is Carol Burnett. There’s not a lot of women who have that comedy, that big voice, that command of the stage — well, except this kid named Sutton Foster who’s been running around.

Sutton and “Mattress,” that’s perfect casting. The first thing she said to me was, “I want to be so gross, I want to be as disgusting as possible, I want to be this true Swamp Thing that crawled out of the muck.” And yet you fall in love with her, even with s— in her hair and leeches on her back. Nobody finds moments of humanity in insanity like Sutton Foster, and in this she’s certainly at her most insane.

Sutton Foster, center, and the Broadway cast of “Once Upon a Mattress.”

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(Joan Marcus)

When you first signed onto the rewrite, was Broadway in the conversation?

I thought this was just for City Center, where they rehearse for like two weeks and then perform for two weeks. I may have had two weeks to get them the draft — a fun couple of weeks of writing jokes and lobbying hard for one classless d— joke, come on, Lear, let me get one in! It’s amazing to watch because it’s so fast and frenetic, and the fact that they can pull it off at all and at the level at which they pull it off, it’s such a thrill. So I thought it was over, and then suddenly, it’s going to Broadway. Well, I had all this other stuff I wanted to put in it, so can I put it in now?

Sometimes, these things take years to get to Broadway, and in that time you do try things and throw out things and put things in. But the whole thing has happened unbelievably fast. I think part of the reason that everybody thought it could go to Broadway so quickly is because it felt like Michael Urie and Sutton [as Prince Dauntless and Princess Winnifred, respectively] had been rehearsing for months. From day one, they were so in the pocket of being weird together and speaking each other’s language that it was a kind of magic.

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I managed to shove a few more things in there that I had really, really wanted to, but in my dream of dreams, we would have had a proper time frame to really dig deep. But for me, nothing is ever done. I look at the “Gilmore” pilot, and I’m like, can I rewrite that? I remember when they sold “Gilmore” to Netflix, I said, “Can I remix the whole thing? Because I was never really happy with the sound on it.” And they’re like, “Yeah, can you not call us again? It’s a done deal, lady, you’ve got to move on.”

How did you go about rewriting the book by Jay Thompson, Dean Fuller and Marshall Barer, especially in such limited time?

Making everybody happy was hard. Over the years, there have been several kinds of incarnations of this show: The structure was changed, some characters were left out, and there was actually not one definitive blueprint to follow. So I’m working off of production drafts and working with three different estates, and the originators aren’t around to explain, “That’s what this very shorthand stage direction meant.” And at the same time, I’m in production. I’m on set on [forthcoming TV series] “Étoile,” [where] my [assistant directors] would get a glimpse of the [“Mattress”] script and go, “Who’s Winnifred?!” No, don’t look over there, your script is over here! It was insane, keeping everything straight.

I wrote a movie version of “Gypsy” — which has never seen the light of day, but I’m still hopeful — and I remember getting on the phone with Stephen Sondheim, and after all the wonderful compliments, he goes, “I just have a few thoughts, if you want to hear them.” I’m like, “Oh my God, of course!” And he goes, “I want to hurry, because page one…” It was like 15 hours, and it was the best 15 hours of my life.

That’s what you always want to be able to do, is really rip through things. This was not the project for that. It was very, very fast, and you never get to do everything you want to do at that speed.

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Amy Sherman-Palladino on a red carpet, in a long white dress with long sleeves and a white hat

Amy Sherman-Palladino, pictured at the Critics Choice Awards earlier this year.

(Amy Sussman / WireImage)

What’s the hardest thing about updating a text tied to multiple estates?

They’re all protecting their own legacies, and you end up having to work within the confines of other people in control of your destiny. Sometimes it’s a good exercise to do that: On “Gilmore Girls,” we had zero money. “The Drew Carey Show’’ would send over their extra water and half a sheet cake if someone had a birthday over there. I mean, it takes place in Connecticut, and we’re in Burbank where there’s no snow!

Learning to craft a world and a story and seven seasons of a journey out of nothing and with nothing — that lean, mean training prepares you for anything. My job is to fight the battles that I feel are worth fighting, and to keep fighting them so that the cast feels supported by the material and Lear has what she needs to do something we’re all proud of.

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I was so f— naive — I went through a draft and changed all the things I’d change in a [TV] script, and some of it was as little as changes for spacing on the page or moving the comma so the person doesn’t pause at the wrong time, not realizing that they had to redline everything for the estates. It’s one of those dumb things that was so automatic for me, but I’d just made Lear’s world 15 times harder. So I apologize, Lear, I love you, it was not on purpose.

This musical, as beloved as it is, had its share of misogynistic material. How did you approach the update for a new generation?

That was the most important thing. It is a fairy tale, which does have a lot of, “I gotta marry a prince in the end,” but that’s not the [universal] female journey anymore, which is a great thing.

We wanted to lean more into the naivete of Winnifred, somebody who has a vision in her mind of what happily ever after is. She’s got this ridiculous speech about how it means you get to do gymnastics and climb trees, but it’s the end of that monologue where she says, “You get a pal” — you have someone to share this life with. She doesn’t want someone to put her on a pedestal, to dress her up in pretty clothes and look at her like an object. She wants someone to share s— with and laugh with, someone to look at all of her weirdness that she can’t do anything about because that’s who she is, and go, “I think you are special.”

That journey of love and acceptance, of wanting to belong someplace and having someone see you for the greatness that you are, even if you did crawl out of the slime — that’s the princess journey.

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This is a female-led musical driven by broad, physical comedy — a type of show Broadway hasn’t seen much lately. How do you feel it will be received by today’s ticket-buying audiences?

I think all of us are aligned in the fact that you’re not going to walk out of the show having learned any lessons. We’re not teaching you d—. You gotta learn that somewhere else. If you want to break it down and make it sound deeper than it is, it’s about being different and finding the one person who sees what’s cool about you. But it’s just a fun show. There’s nothing you’re taking away from “Oh, Mary!” either, except that, for an hour and 20 minutes, you’re going to laugh your ass off and it’s gonna leave you on a high.

Broadway is best and thrives the most when everything is represented: the dramas that make you feel hard things or change your perspective or make you cry, the shows that really make you feel s— about yourself. Sometimes, you gotta walk out of a theater feeling like absolute crap, and that’s just part of the theater experience.

But there’s also a place in theater where, for a few hours, you’ve forgotten that your kid won’t talk to you, politics are madness and the world is falling apart. It hasn’t gone anywhere, it’s all waiting for you the minute you walk back out, but you’ve had something joyous that makes it OK to wake up the next day and go into your challenging life. So why not be someplace wonderful for a couple hours?

A prince reaches up to a princess lying on a very tall bed with many mattresses, in a stage musical

Michael Urie and Sutton Foster, center, with the Broadway cast of “Once Upon a Mattress.”

(Joan Marcus)

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Are negotiations underway to have your version be the licensable “Mattress” moving forward?

There’s been discussions about it. I don’t think they wanted to take that step at this moment. Which, to me, says I gotta prove it, because if this version scores with audiences, maybe people will want to do this version. If not, then maybe people are like, “As long as she sings ‘Shy,’ I’m good.”

That’s the gig. I can’t worry about that because I have too many other things to be nauseous about. But I would love for that to happen because I love the show. And, I’d love to take another pass at it, if they’d let me, and probably another pass after that.

What was given to me by Sutton and Lear was a gift. I embrace this gift wholeheartedly and I hope I’ve done well by them. That’s all I can control at this moment. But I want to do more theater, because there’s nothing like it. It’s dangerous, anything can happen, so it’s not for the faint of heart. But I want to do more of the things that are truly and utterly terrifying, and theater is terrifying in the best way.

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What advice would you give to another writer tasked with updating a classic musical?

Valium. Get a vat of Valium, up the dosage, just do it. Every time you get that call about your latest draft, just have that bottle right there. It’s gonna make everything go so much smoother.

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Movie Reviews

Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

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Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages

Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.

He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.

Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.

I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”

And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.

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“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”

It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.

Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.

And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.

“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.

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Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”

At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.

Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.

Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.

I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.

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But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.

Rating: TV-PG

Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.

Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.

Running time: 1:01

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About Roger Moore

Movie Critic, formerly with McClatchy-Tribune News Service, Orlando Sentinel, published in Spin Magazine, The World and now published here, Orlando Magazine, Autoweek Magazine

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

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After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift

Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”

In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.

Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.

“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”

The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.

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Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.

“Masters of the Universe” toys at Mattel headquarters in El Segundo.

(Myung J. Chun / Los Angeles Times)

The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.

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“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”

Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.

Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.

“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”

“Masters of the Universe” is a key variable in that equation.

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Ynon Kreiz, chief executive of Mattel.

Ynon Kreiz, chief executive of Mattel.

(Myung J. Chun / Los Angeles Times)

The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.

The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.

“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”

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Kreiz said he’s often asked how the company will match the success of “Barbie.”

“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”

While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.

There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.

Skeletor from "Masters of the Universe."

Skeletor from “Masters of the Universe.”

(Myung J. Chun / Los Angeles Times)

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“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”

While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.

When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.

Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.

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And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.

After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.

“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”

“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.

That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.

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“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.

The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)

“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

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Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’

Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.

Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.

But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.

Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.

This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.

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Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.

But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.

At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.

But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.

The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.

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It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?

That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.

“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.

But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.

Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.

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But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.

And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.

“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.

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