The official White Home Twitter account, @WhiteHouse, usually traffics in staid infographics and excerpts from temperate authorities speeches, however on Thursday night time it took an aggressive flip.

In six tweets, the White Home account quoted a Republican consultant’s criticism of President Biden’s pupil mortgage plan and replied with how a lot cash that member of Congress had accepted in forgiven loans as a part of the Paycheck Safety Program, which was supposed to assist companies in the course of the coronavirus pandemic.

It was a simple formula, and one which had been employed throughout social media at that time, however given the supply, the tone was unusually pointed. The method had its fans on Twitter: “That is the perfect White Home trolling ever!” one wrote.

“We’ve by no means hesitated to name out hypocrisy, and we’re not going to cease now,” Alexandra LaManna, a White Home spokeswoman, mentioned when she was requested concerning the tweets on Friday. “It’s essential to clarify that lots of the similar individuals calling pupil mortgage debt reduction — which is able to assist the center class and dealing households by giving them extra respiration room — a bailout for the rich had no difficulty with mortgage bailouts that benefited their very own firms, and no difficulty with giving tax cuts to firms and the rich.”

The White Home was not the primary to spotlight the federal government debt reduction obtained by critics of pupil mortgage forgiveness. Quickly after the plan was introduced on Wednesday, people and activists discovered critics’ mortgage info on public databases and shared it on-line.

One graphic in particular was shared extensively and listed the identical six Republicans the White Home recognized and 7 different members of Congress who it mentioned had been forgiven between $38,000 and $4.3 million in P.P.P. loans.

The comparability between the 2 loans just isn’t completely equal. The P.P.P. loans had been successfully designed to be forgiven. The federal authorities provided them with out the normal commonplace of vetting for enterprise loans in an effort to rapidly distribute cash to companies that had been struggling in the course of the first years of the coronavirus pandemic. Practically each firm with 500 or fewer staff certified for the low-interest loans, which had been forgiven as long as the cash went to permitted prices.

Matt Coleman, a spokesman for the U.S. Small Enterprise Administration, mentioned the company couldn’t touch upon the White Home tweets. “It’s longstanding company coverage spanning a number of earlier administrations to not touch upon particular person debtors,” he mentioned.

The sums that the representatives’ companies obtained by this program had been additionally a lot increased than anybody individual will get from the scholar mortgage forgiveness program, which is able to cancel as much as $20,000 in mortgage debt for individuals under sure revenue limits.

Impartial analyses present that the individuals eligible for school mortgage debt reduction are disproportionately younger and Black. The Training Division estimates that just about 90 % of affected debtors earn $75,000 a yr or much less.

Some within the worlds of social media and politics speculated that this sassy new tone for the @WhiteHouse account was the work of the strategist Megan Coyne, who till not too long ago had run the unusually brash New Jersey state authorities Twitter account below Gov. Philip D. Murphy, a Democrat. Ms. Coyne introduced on Aug. 1 that she was becoming a member of the Biden administration’s Workplace of Digital Technique as deputy director of platforms.

However the White Home wouldn’t say how a lot Ms. Coyne was concerned with the messaging, and she or he had no remark other than tweeting a smiley emoji above a screenshot displaying that the responses to the critics had been a prime pattern on Twitter.

The method itself clearly had full buy-in from the Biden administration. Requested concerning the tweets on Friday, Bharat Ramamurti, a deputy director of Mr. Biden’s Nationwide Financial Council, advised reporters at a White Home briefing that “we completely assume it’s a good comparability” between P.P.P. and pupil debt.

“Our view is, why is there a double commonplace right here?” Mr. Ramamurti mentioned. “Why is it, from the angle of Republicans, nice to forgive a mortgage of as much as $10 million to a enterprise proprietor, but when we need to present $10,000 or $20,000 in mortgage forgiveness for a trainer or a bus driver or a nurse, all of the sudden it’s socialism?”

These nuances apart, the Biden White Home’s use of a meme jolted a somewhat-sleepy account into the middle of the social media debate concerning the pupil mortgage plan.

One of its tweets, which mentioned that Consultant Markwayne Mullin, Republican of Oklahoma, had greater than $1.4 million in P.P.P. loans forgiven, was shared greater than 44,000 occasions. A White Home tweet from a day earlier, which included a video clip of Mr. Biden saying the scholar mortgage plan, was shared just a bit greater than 1,000 occasions.

“One other ignorant assault from a profession politician who has by no means created a single job,” Representative Mullin replied. “74 days earlier than midterms, Joe Biden is focusing on enterprise house owners for shielding their workers from authorities lockdowns. President Trump all the time supported American staff and job creators.”

The change in tone even coincided with extra aggressive language from Mr. Biden, who in a marketing campaign speech on Thursday night time condemned “excessive MAGA Republicans.”

However by Friday morning, the White Home account was again to its ordinary businesslike tone, posting an infographic with pupil mortgage information. It had been shared a bit greater than 2,100 occasions as of Friday afternoon.

Stacy Cowley and Jim Tankersley contributed reporting.