Culture
The Super Bowl winning coach and his family who have fallen in love with Wrexham
Where does a former NFL coach with a Super Bowl title to his name go on holiday for the new year? Wrexham, of course.
Paul McCord and his family swapped Florida for north Wales to take in the League Two match against Barrow after becoming passionate fans of the club through the documentary Welcome to Wrexham.
It meant leaving behind the Tampa sunshine and daytime temperatures of 22C (71.6F) for highs of 9C but Paul, wife Mindy — a successful coach in women’s lacrosse — and nine-year-old son LJ couldn’t have been happier.
“Being here in Wrexham to celebrate the new year meant so much,” says Paul, a member of the coaching team who took the Baltimore Ravens to Super Bowl glory in 2001. He sports the commemorative ring he received after the 34-7 victory over the New York Giants.
“This is our second visit to Wrexham. We first came over in March 2023, for the Southend United game. Then, we took in the U.S. tour last summer, watching the games in Chapel Hill, Los Angeles, San Diego and Philadelphia.
GO DEEPER
Wrexham, Chelsea and the $20m match
“That was great, as we got to meet up again with people like Wayne (Jones, The Turf landlord and breakout star of the documentary), who we met on that first visit to Wrexham.
“We’ve fallen in love with the place and the people. In a world that can be very cynical, to have a place that’s authentic and full of gratitude makes you want to be here. That’s what drew us back.
“What got us here in March was the documentary but the people are what brought us back.”
Paul and Mindy’s respective careers in elite coaching are what initially drew the couple into watching series one of a show that charts Ryan Reynolds and Rob McElhenney’s ownership.
“As coaches, we both love watching sports documentaries, like (ESPN’s) 30 for 30 series,” says Mindy, head coach of the women’s lacrosse programme at the University of South Florida.
“Paul was the one who said, ‘Let’s watch this documentary’. He’s writing a book on underdog stories and the show had that element. Straight away, we could both relate to the story.
“I loved the ‘blue-collar town’ element. My dad was an electrician and my grandfather a coal miner, having come over from Yugoslavia. I also loved the community aspect, and particularly how authentic the fan engagement is at Wrexham.
“There’s a real personal element, with the players walking through the fans before every game, posing for pictures and signing autographs.”
The McCord family (back row left to right): Paul, Mindy, daughter Taylor and son-in-law Spencer Zapper and (front) LJ
The McCords spent New Year’s Eve in The Turf pub that sits adjacent to the club’s SToK Cae Ras home, but both Paul and Mindy seem remarkably chipper.
LJ is excited, too, as he’s brought along a present for Paul Mullin, who the youngster enjoyed an impromptu kickabout with after the summer tour match against Chelsea in Chapel Hill.
“The gift is for Albi,” explains Mindy, Albi being Mullin’s young autistic son. “We wanted to thank Paul for being so great with LJ. It’s what we love so much about Wrexham, the authenticity and the welcome everyone has.”
The McCord family will always remember their first visit to Wrexham.
The Southend game only went ahead at the eleventh hour after volunteers and club staff had worked through the night to ensure the pitch was playable. Snow had blanketed the area.
But there was another issue: the tickets Paul had bought online turned out to be in the area reserved for the away team’s supporters.
“We only realised when we arrived at the turnstiles in all our newly-bought Wrexham gear,” laughs Paul, 6ft 6in (198cm) tall and still built as powerfully as you’d expect someone who once signed for Dallas Cowboys to be.
“The gentleman explained we’d erroneously purchased tickets in the Southend section and then looked at me before saying, ‘You’ll be OK, as they won’t give you too much trouble, but I can’t say the same about the other two’.
“It was totally my fault. I’d no idea it was the away section. I just saw ‘Wrexham’ and clicked for three tickets. The club was brilliant. They escorted us to another section in the stand, which turned out to be where all the reserve team players sit.”
Mindy quickly interjects: “The funny thing is we got on season two of the documentary as a result. We were watching at home when suddenly, there we were, on the screen, looking like total tourists in our Wrexham hats and scarves sitting with all these players!”
There were no such mishaps this time around. As international members, the family bought tickets in the main stand through the club for the 4-1 win over Barrow.
A particular highlight came via the second goal of Steven Fletcher’s hat-trick, a far-post header from James McClean’s in-swinging corner. “The stack play on the corner was similar to a set piece we use in lacrosse,” Paul messages after the match.
Crossovers between Phil Parkinson’s methods and the couple’s own coaching experiences are more common than many might think. Certainly, the Wrexham manager’s famous ‘character test’ when sizing up prospective signings — he’ll think nothing of driving to London and back to weigh up a player’s suitability over a cup of tea — is similar to how Mindy runs things in lacrosse.
Along with Paul, she famously implemented the fast-paced basketball doctrine ‘The System’, as pioneered by Paul Westhead with Loyola Marymount University in the late 1980s and featured in the TV show Winning Time. This had a great effect when she was at the helm of Jacksonville University’s lacrosse setup. Building the right culture was key.
The McCords gather the Jacksonville University women’s lacrosse team together (Paul McCord)
“We needed a good locker room,” says Mindy, named Conference Coach of the Year eight times during her spell at Jacksonville. “We got that by those ladies buying into our core values and our mission.
“Where you say Phil interviews the players here, we were interviewing the parents. You’re dealing with 17- to 23-year-olds, so how they are parented is important. Do the parents value coaching and mentoring? That makes such a big difference in terms of how you can move the needle with a young adult.
“There is an art to finding the right people. We were also very transparent and honest about who we were as people and coaches, our styles, our personalities and what they were going to get from us. You have to build trust.”
One coaching aspect that Mindy doesn’t share with the Wrexham manager is what the documentary makers refer to as “Phil’s enthusiasm levels” — the huge number of times he swears during team talks.
She adds: “We do crack up every time he swears on the show. But then LJ was saying to me one day, ‘Mom, they drop the F-bomb so much — can I say it?’ I’m, like, ‘No way, it is just part of the language there’.”
Dad agrees. “I’ve been in dressing rooms like that,” he says. “Maybe not quite as much profanity but certainly a few things were said. It is when the adrenalin and testosterone get pumping. It comes from the heart.”
Paul certainly speaks from experience when it comes to high-level coaching. Having been part of Brian Billick’s Ravens coaching team for that Super Bowl XXXV triumph over the Giants, he later joined the Jacksonville Jaguars in a similar capacity.
“I worked with the kickers, punters, snappers, holders, return specialists,” he explains. “The Super Bowl was surreal. I was the below man on the coaching staff, the assistant special teams coach. But to just be part of it was incredible. You’re on this journey and you know something great is happening.
“You’re so micro-focused on each game. And each moment. We didn’t really think anything about the Super Bowl until we were there. And once there, we felt we’d easily win this game.
“No one was going to score against our defence, which was the best. Our offence also knew what to do, with our field position game also being great. That’s exactly how it played out.
“It was a wonderful experience, with Mindy and the family all there.”
McCord at practice with the Ravens (Sue Bloom)
Along with the book on sporting underdogs he’s writing and helping Mindy’s coaching career, Paul’s goal for 2024 involves helping to spread the Wrexham gospel even further.
“Family and friends all know about Wrexham,” he says. “For our daughter Taylor and son-in-law Spencer (Zapper), we bought Wrexham shirts for Christmas. The plan now is to educate people in Tampa about this great club.
“It’s funny that I wasn’t into Always Sunny (in Philadelphia) when I got into this. Or even a Ryan Reynolds fan. It was the sport element that attracted me — and particularly the underdog story.
“But then I suddenly became this superfan, never missing a game on iFollow (kick-off is usually at 10am on a Saturday in Florida) and shouting so loud all the neighbours know when we’ve scored a goal.”
(Photos: Richard Sutcliffe/McCord Family)
Culture
Why Is Everyone Obsessed With Bogs?
In prehistoric northern Europe, peatlands — areas of waterlogged soil rich with decaying plant matter — were considered spiritual sites. Since then, swords, jewelry and even human bodies have been found fossilized in their sludgy depths. More recently, however, many of these bogs have been depleted by overharvesting, neglect and development. But as awareness of their important role in removing carbon dioxide from the atmosphere grows, more wetlands are being restored, while also serving as unlikely creative inspiration. Here’s how bogs are showing up in the culture.
Fashion
At fall 2026 Paris Fashion Week, several houses — including Louis Vuitton (above left) and Hermès — staged shows amid mossy sets featuring spongy green structures and mounds of vegetation. And the Danish fashion brand Solitude Studios is distressing its eerie, grungy looks (above right) by submerging them in a local peat bog.
Contemporary Art
For her exhibition at California’s San José Museum of Art, on view through October, the Chalon Nation artist Christine Howard Sandoval is presenting sculptures, drawings and plant-dyed works (above) exploring how the state’s wetlands were once sites of Indigenous resistance and community. This month, at Storm King Art Center in New York’s Hudson Valley, the conceptual artist Anicka Yi will unveil an outdoor installation featuring six-foot-tall transparent columns holding algae-rich ecosystems cultivated from nearby pond water and soil.
Architecture and Design
The Bog Bothy (above), a mobile design project by the Dublin-based architecture practice 12th Field in collaboration with the Irish Architecture Foundation, was inspired by the makeshift huts once used by peat cutters who harvested the material for fuel. After debuting in the Irish Midlands last year, it’ll tour the region again this summer. In Edinburgh, the designer Oisín Gallagher is making doorstops from subfossilized bog-oak scraps carbon-dated to 3300 B.C.
Fine Dining
At La Grenouillère on France’s north coast, the chef Alexandre Gauthier reflects the restaurant’s reedy, frog-filled river valley landscape with dishes like a “marsh bubble” of herbs encased in hardened sugar. This spring, Aponiente — the chef Ángel León’s restaurant inside a 19th-century tidal mill on Spain’s Bay of Cádiz — added an outdoor dining area on a pier above the neighboring marshland, serving local sea grasses and salt marsh flowers alongside seafood (above) from the estuary.
Literature
The Irish British writer Maggie O’Farrell’s forthcoming novel, “Land,” about an Irish cartographer and his son surveying the island in 1865 after the Great Famine, depicts haunting encounters with the verdant landscape, including its plentiful oozing bogs.
Culture
Book Review: ‘Selling Opportunity,’ by Mary Lisa Gavenas
SELLING OPPORTUNITY: The Story of Mary Kay, by Mary Lisa Gavenas
Mary Kay, the cosmetics company whose multilevel marketing included sales parties and whose biggest earners were awarded pink Cadillacs, was really in the business of selling second chances. Or, at least, that’s what Mary Lisa Gavenas argues in “Selling Opportunity,” a dual biography of the brand and the woman behind it.
Mary Kathlyn Wagner, who would become Mary Kay Ash, “the most famous saleswoman in the world” and “maybe the most famous ever,” in Gavenas’s extravagant words, was born in 1918 to a poor family and raised mostly in Houston. Although a good student, she eloped at 16 with a slightly older boy. The young couple had two babies in quick succession.
Mary Kay’s creation was a combination of timing and good luck. Door-to-door sales was a thriving industry — but, traditionally, a man’s world: Lugging heavy samples was not considered feminine, and entering the homes of strangers, unsafe. But things began to change during the Great Depression, Gavenas suggests, thanks to a convergence of factors — financial pressures and the rise of the aspirational prosperity gospel espoused by Dale Carnegie’s self-help manuals.
At the same time, female-run beauty lines like Annie Turnbo Malone’s Poro and Madam C.J. Walker’s were finding great success in Black communities. And, coincidentally or otherwise, the California Perfume Company changed its name to Avon Products in 1939.
Ash began by selling books door to door, moving on to Stanley Home Products in the 1940s. She was talented, but direct sales was a rough gig. Every party to show off wares was supposed to beget two more bookings; these led to sales that resulted in new recruits. But there was no real security or stability: no salary, no medical benefits, no vacations. “Stop selling and you would end up right back where you started. Or worse,” the author writes.
Gavenas, a onetime beauty editor who wrote “Color Stories,” takes her time unspooling Mary Kay’s tale, with a great deal of evident research. We learn about direct sales, women’s rights and Texas history.
But, be warned: Readers must really enjoy both this woman and this world to take pleasure in “Selling Opportunity.” Mary Kay the person keeps marrying, getting divorced or widowed and working her way through various sales jobs (it’s hard to keep track of the myriad companies and last names). Gavenas seems to leave no detail out. Thus, the 1963 founding of the eponymous beauty company doesn’t come until almost 200 pages in.
Beauty by Mary Kay included a Cleansing Cream, a Magic Masque and a Nite Cream (which containined ammoniated mercury, later banned by the F.D.A.). The full line of products — which was how Mary Kay strongly encouraged customers to buy them — ran to a steep $175 in today’s money. (To fail to acquire the whole set, Ash said, was “like giving you my recipe for chocolate cake but leaving out an important ingredient.”)
Potential clients attended gatherings at acquaintances’ homes — no undignified doorbell-ringing here — where they received a mini facial, then an application of cosmetics like foundation, lip color and cream rouge — and a wig. The company made $198,514 in sales its first year.
Although Ash may have seemed a pioneer, in many ways Mary Kay was a traditionalist company, whose philosophy was “God first, family second, career third.” Saleswomen, official literature dictated, were working to provide themselves with treats rather than necessities so as not to threaten their breadwinner husbands.
And yet, they were also encouraged to sell sell sell. Golden Goblet pendants were awarded for major orders. After the company started using custom pink Peterbilt trucks for shipping, it began commissioning those Cadillacs for top consultants. (Mary Kay preferred gifts to cash bonuses, lest women save the money to spend on practical things rather than the licensed frivolities.) The Cadillacs, always driven on company leases, would become industry legend and part of American pop culture lore. “Never to be run-down, repainted or resold, the cars would double as shining pink advertisements for her selling opportunity,” Gavenas writes.
The woman herself was iconic, too. While Ash was a product of the Depression, she was also undeniably over-the-top. She wore white suits with leopard trim, lived in a custom Frank L. Meier house and brought her poodle to the office.
Mary Kay went public in 1968, making her the first woman to chair a company on the New York Stock Exchange. By the 1990s, the Mary Kay headquarters near Dallas was almost 600,000 square feet. They commissioned a hagiographic company biopic; there was a Mary Kay consultant Barbie; they were making $1 billion in wholesale. When she died, in 2001, Ash was worth $98 million.
And yet, Gavenas cites that at the company’s height, in 1992, sales reps made on average just $2,400 per year.
Instead of so much time in the pink fantasia of Mary Kay, it would have been nice for a few detours showing how infrequently the opportunities the company sold were truly realized.
SELLING OPPORTUNITY: The Story of Mary Kay | By Mary Lisa Gavenas | Viking | 435 pp. | $35
Culture
Historical Fiction Books That Illustrate the Bonds Between Mother and Child
We often think of the past as if it were another world — and in some ways, it is. The politics, religion and social customs of other eras can be vastly different from our own. But one thing historians and historical fiction writers alike often notice is the constancy of human emotion. The righteous anger of a customer complaining about a Mesopotamian copper merchant in 1750 B.C. feels familiar. Tributes to beloved household pets from ancient Romans and Egyptians make us smile. And we are captivated by stories of love, betrayal and sacrifice from Homer to Shakespeare and beyond.
In literature, letters, tablets and even on coins, we find overwhelming evidence that people in the past felt the same emotions we do. Love, hate, fear, grief, joy: These feelings were as much a part of their lives as they are of our own. And they resonate especially acutely in the bond between mother and child. Here are eight historical novels that explore the meaning of motherhood across the centuries.
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