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UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan’s Furniture

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UConn Final Four run could trigger a M furniture giveaway for Massachusetts-based Jordan’s Furniture


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More than four decades ago, Eliot Tatelman worked with his father at a New England furniture store. He likely never expected that, years later, a bold bet tied to the 2007 World Series run by the Boston Red Sox would land him on a championship float alongside the franchise’s biggest stars.

As the parade wound through Boston’s streets, some attendees held signs that said “Thanks for the free furniture,” a nod to the retailer’s promotion. 

Now, Tatelman’s Jordan’s Furniture is revisiting the idea with a similar promotion, betting on how far UConn’s men’s and women’s basketball teams will advance in this year’s NCAA Division I tournaments. 

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Braylon Mullins (24) of the UConn Huskies celebrates after shooting the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C. (Emilee Chinn/Getty Images)

The retailer promised refunds totaling up to roughly $50 million if both Huskies teams reach — and then lose — their respective national title games. Eligible furniture must have been purchased from Jordan’s Furniture between Jan. 20 and March 1, according to the company’s website.

2026 NCAA WOMEN’S BASKETBALL TOURNAMENT SELECTIONS REVEALED

Tatelman served as the furniture retailer’s CEO, but the family-run business’s day-to-day operations continue to be overseen by his children.

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The UConn women’s team faces South Carolina Friday at 7 p.m. ET in Phoenix, while the men’s team meets Illinois Saturday in Indianapolis.

The UConn Huskies are awarded the Fort Worth Regional trophy after their win against the Notre Dame Fighting Irish at Dickies Arena March 29, 2026, in Fort Worth, Texas. (Chris Jones/Imagn Images)

“We have insurance,” Tatelman told USA Today Sports. “We want them to win.”

There are two Jordan’s Furniture locations in Storrs, Connecticut.

Braylon Mullins (24) celebrates with Jayden Ross (23) and Malachi Smith (0) of the UConn Huskies after Mullins shot the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C. (Patrick Smith/Getty Images)

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Tatelman reflected on the Red Sox promotion, recalling the bold offer that helped define the campaign.

“We said, ‘Come into Jordan’s and buy a sofa, a bed, a mattress, a dining room table,’” he said. “And if the Red Sox win the World Series, it’ll all be free.’”

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The Red Sox’s four-game sweep of the Colorado Rockies in the 2007 World Series ended up costing the furniture company roughly $35 million. Tatelman said he “bought insurance for it.”

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Massachusetts

Missing Holyoke man identified after body found in Connecticut River

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Missing Holyoke man identified after body found in Connecticut River


22News coverage from January 13th is shown in the video player above.

LYME, Conn. (WWLP) – A body found in the Connecticut River has been identified as a missing man from Holyoke.

A news release by the Connecticut Department of Energy & Environmental Protection states that at approximately 12:23 p.m. on May 9th, a body was found by a vessel on the Connecticut River between Lyme and Chester by members of the Chester Fire Department.

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After review of the records of those reported missing, the State Office of the Chief Medical Examiner identified the individual as 63-year-old Donald Plasse of Holyoke. The search for Plasse began on January 13th when the South Hadley Fire Department received a report of a person in the Connecticut River.

When crews arrived, they could see a man clinging to the ice approximately 150 yards from the shore. A rescue was attempted, but the victim went under the water before he could be reached by emergency crews. Rescue efforts were impacted by the river current and ice conditions.

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