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UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan’s Furniture

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UConn Final Four run could trigger a M furniture giveaway for Massachusetts-based Jordan’s Furniture


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More than four decades ago, Eliot Tatelman worked with his father at a New England furniture store. He likely never expected that, years later, a bold bet tied to the 2007 World Series run by the Boston Red Sox would land him on a championship float alongside the franchise’s biggest stars.

As the parade wound through Boston’s streets, some attendees held signs that said “Thanks for the free furniture,” a nod to the retailer’s promotion. 

Now, Tatelman’s Jordan’s Furniture is revisiting the idea with a similar promotion, betting on how far UConn’s men’s and women’s basketball teams will advance in this year’s NCAA Division I tournaments. 

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Braylon Mullins (24) of the UConn Huskies celebrates after shooting the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C. (Emilee Chinn/Getty Images)

The retailer promised refunds totaling up to roughly $50 million if both Huskies teams reach — and then lose — their respective national title games. Eligible furniture must have been purchased from Jordan’s Furniture between Jan. 20 and March 1, according to the company’s website.

2026 NCAA WOMEN’S BASKETBALL TOURNAMENT SELECTIONS REVEALED

Tatelman served as the furniture retailer’s CEO, but the family-run business’s day-to-day operations continue to be overseen by his children.

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The UConn women’s team faces South Carolina Friday at 7 p.m. ET in Phoenix, while the men’s team meets Illinois Saturday in Indianapolis.

The UConn Huskies are awarded the Fort Worth Regional trophy after their win against the Notre Dame Fighting Irish at Dickies Arena March 29, 2026, in Fort Worth, Texas. (Chris Jones/Imagn Images)

“We have insurance,” Tatelman told USA Today Sports. “We want them to win.”

There are two Jordan’s Furniture locations in Storrs, Connecticut.

Braylon Mullins (24) celebrates with Jayden Ross (23) and Malachi Smith (0) of the UConn Huskies after Mullins shot the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C. (Patrick Smith/Getty Images)

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Tatelman reflected on the Red Sox promotion, recalling the bold offer that helped define the campaign.

“We said, ‘Come into Jordan’s and buy a sofa, a bed, a mattress, a dining room table,’” he said. “And if the Red Sox win the World Series, it’ll all be free.’”

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The Red Sox’s four-game sweep of the Colorado Rockies in the 2007 World Series ended up costing the furniture company roughly $35 million. Tatelman said he “bought insurance for it.”

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Massachusetts

DCR announces return of Pride Hikes at Massachusetts state parks

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DCR announces return of Pride Hikes at Massachusetts state parks


AMHERST, Mass. (WWLP) – The Massachusetts Department of Conservation and Recreation (DCR) has announced the return of its Pride Hikes, a series of guided walks across several state parks in celebration of the LGBTQ+ community.

These events will take place throughout June to create welcoming outdoor experiences for all communities during Pride Month. Each of the six hikes will be held at a different DCR property, with the events varying in length, terrain, and level of difficulty.

Participants are welcome to dress in Pride colors and are encouraged to bring necessary hiking supplies, including sturdy footwear, water, bug spray, and sunscreen.

“Our public lands and open spaces belong to everyone, and our Pride Hikes are a chance to celebrate the beauty of our landscapes and of each other,” said DCR Commissioner Nicole LaChapelle. “We’re welcoming members of the LGBTQIA+ community, their families, friends, and allies into our parks to enjoy the outdoors together and strengthen connections to nature and one another. We’re grateful to our partners across the state for helping create welcoming spaces where people can celebrate Pride, build community and experience a sense of belonging.”

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The DCR is partnering with Queer Men of the Berkshires, the Stonewall Center at UMass Amherst, OUT MetroWest, and the Greater Boston and Franklin-Hampshire chapters of Parents, Families and Friends of Lesbians and Gays to host this series of hikes, with additional support from volunteers with Mass Audubon and RiverCulture.

This year’s Pride Hikes will take place at the following DCR properties:

  • Great Falls Discovery Center, Montague
    • Sunday, June 14, 10 a.m. to 2 p.m.
  • Wachusett Reservoir, Clinton
    • Saturday, June 20, 7:30 to 9:15 p.m.
  • Mount Holyoke Range State Park, Amherst
    • Saturday, June 27, 10 a.m. to 12 p.m.
  • Riverfront State Park, Lawrence
    • Saturday, June 27, 1 to 3 p.m.
  • Douglas State Forest, Douglas
    • Saturday, June 27, 2 to 4 p.m.
  • Bristol Blake State Reservation, Norfolk
    • Sunday, June 28, 11 a.m. to 12 p.m.

The hikes are subject to cancellation in the event of inclement weather. To learn more about each Pride Hike location, visit mass.gov.

All facts in this report were gathered by journalists employed by WWLP. Artificial intelligence tools were used to reformat information into a news article for our website. This report was edited and fact-checked by WWLP staff before being published.

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