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Juventus, Man City and the far-reaching impact of a scandal that resulted in relegation

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Juventus, Man City and the far-reaching impact of a scandal that resulted in relegation

Fabio Capello didn’t stick around.

The Calciopoli trial had not yet delivered a verdict but the writing was on the wall. A break clause in his contract with Juventus gave him a get-out and, on July 4, 2006, he exercised it. Capello was recognised as football’s leading coach at the time. He had won eight league titles in 15 years. His past as a player with Juventus did not, however, make him unconditionally loyal.

When the club were relegated to Serie B for the first time in their history, docked an initial 30 points and stripped of the two championships he’d won (2004-05, 2005-06), Capello was already back in Valdebebas, a second spell with Real Madrid underway. Fabio Cannavaro, the World Cup and soon-to-be Ballon d’Or-winning centre-back, followed him to the Bernabeu along with Emerson, the Brazilian twine running through Capello’s last Scudetti at Roma and Juve.

The scandal, which led to lifetime bans for Juventus’ general manager Luciano Moggi and chief executive Antonio Giraudo, was not about match-fixing, but rather a network of power and influence. It remains a bitterly disputed watershed moment in the history of Italian football, a forever war, which brings us to Juventus’ opponents in the Champions League on Wednesday night, Manchester City.

To paraphrase the opening line from Tolstoy’s Anna Karenina (all happy families are alike; each unhappy family is unhappy in its own way), the 115 charges brought by the Premier League against City are different from the allegations the Italian Football Federation made against Juventus and others in 2006.

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City welcomed “the review by an independent commission, to impartially consider the comprehensive body of irrefutable evidence” they claim will exonerate them from charges that include a failure to provide accurate details for player and manager payments, breaches of profit and sustainability rules (PSR) and compliance with UEFA’s FFP regulations.

Nevertheless, in the worst-case scenario for City, the outcome might resemble what Juventus reckoned with almost two decades ago. Pep Guardiola has repeatedly addressed the threat of relegation. “I said when all the clubs accused us of doing something wrong and people say: ‘What if we are relegated?’ I will be here. I don’t know the position they are going to bring us, the Conference? (But) next year we will come up and come up and come back to the Premier League.”


Guardiola has repeatedly addressed the threat of relegation with City (Robbie Jay Barratt – AMA/Getty Images)

Whether Guardiola’s promise is tested by the verdict or not remains to be seen. The Athletic broke the news of his contract extension last month, a testament to his enduring confidence in the club. How the players would react to a still hypothetical relegation is another unknown. As was the case with Capello, who still considers Calciopoli a “comic” injustice. He thought the punishment was “over the top” and continues to recognise the two revoked titles, as the players involved do, as won sul campo (on the pitch). Zlatan Ibrahimovic thought “most of it” was “bullshit”. “Referees giving us preferential treatment?” he sounded off in his book. “Come on! We’d struggled hard out there. We’d risked our necks and didn’t have any damn referees in our pockets — no way!”

Still, it didn’t stop the Swede from wanting out. He looked at Juventus as a “sinking ship” with Lilian Thuram and Gianluca Zambrotta jumping overboard for Barcelona, Cannavaro and Emerson for Real Madrid. “All the rest of us who were still left were ringing our agents, saying: ‘Sell us, sell us. What prospects are out there?’”

Capello’s replacement Didier Deschamps told Ibrahimovic he’d quit if the striker left. “’Okay, pack your bags and I’ll ring for a taxi,’ I said, and he laughed, as if I was joking,” Ibrahimovic recalled. He was 25, a year older than Erling Haaland is now, a player with whom he shared the late Mino Raiola as agent and Ibrahimovic wasn’t prepared to waste one year of his career in the second division and at least two outside the Champions League. “If you offered me €20m (a year — £16.5m/$21.1m at current rates) to stay, I wouldn’t be interested,” Ibrahimovic told Juventus’ incoming CEO Jean-Claude Blanc, who currently sits on the board at Manchester United as part of his remit as head of Sir Jim Ratcliffe’s INEOS Sport.

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Ibrahimovic played for Juventus between 2004 and 2006 (PATRICK HERTZOG/AFP via Getty Images)

The rush to judgment on Juventus — the FIGC (Italian Football Federation) took just two months and 12 days to bring proceedings to a close — remains a sore point. By contrast, it is almost two years since the Premier League announced that its investigation into City had escalated into 115 charges. “Timing and rules were not respected,” Capello said in an interview with Corriere della Sera. “Sporting justice wasn’t given the chance to operate correctly.” In a later legal claim, Giraudo felt Article 6 of the European Convention on Human Rights had been violated as he and his lawyers were given only seven days to prepare their defences, an insufficient time for reading a dossier of more than 7,000 pages.

Capello thought Guido Rossi, the special commissioner appointed by the FIGC to lead the case, “acted too hastily”. For a summer, Guido became the most famous Rossi in Italy, only far more controversial than Paolo, the 1982 World Cup winner. He still is on the internet forums and threads that won’t move on from Calciopoli.

Rossi’s suitability for the role of special commissioner, given his past on Inter’s board between 1995 and 1999, was debated at the time and has been ever since. It has nourished conspiracy theories. In what felt like the latest in an ever-increasing series of echoes of mid-2000s Serie A in contemporary Premier League life, English football got a slight taste for the kind of frenzy this produced when City fans found out that Murray Rosen KC, the lawyer overseeing the Premier League panel looking into the club’s alleged breaches, is an Arsenal supporter.


Del Piero celebrates after Juventus won Serie A in 2004-2005, a trophy that was later stripped from them (Giuseppe Cacace/Getty Images)

Amid signalling from UEFA that they would like everything wrapped up by July 28 so the governing body and competition promoter knew the identity of the Italian teams participating in their competitions the following season, Juventus’ initial relegation and 30-point deduction was confirmed earlier that week, only the penalty was reduced, on appeal, to 17 points and would, in October, be commuted to nine.

More poisonous was the decision to leave one of Juventus’ two revoked titles unassigned and award the other from 2005-06 to Inter. “A lot of time has passed since Calciopoli,” Giorgio Chiellini reflected in his memoir. “I can only reiterate that those two titles were won on the pitch, simply because we were better, even if laying claim to them now is a losing battle. I am convinced that not even Inter, who finished third that (2005-06) season, feel it as one of their own; it was a mistake to assign it over the table, it would have been better not to give it to anyone.”

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That the Italian sporting justice system did so set a precedent. Jose Mourinho has had two spells in Italy; one with Inter, the other with Roma. He likes to hit a nerve. Upon inheriting an Inter team that found its principal rivals defanged by Calciopoli, Mourinho brought up the scandal when it suited him and joked that the penalty area was bigger for Juventus than everyone else in Italy. One of the most iconic moments in Inter’s treble-winning season in 2010 came when he made a famous handcuff gesture during a 0-0 draw with Samp to suggest the establishment was doing everything — his team were down to nine men at the time — to stop them.


Mourinho’s handcuff gesture during a game against Sampdoria in 2010 (Valerio Pennicino/Getty Images)

It has hardly come as a surprise, then, to hear Mourinho bring up City’s 115 charges, as he did, in defence of his record at Man United when his old club travelled to Istanbul to play his latest team, Fenerbahce, during the autumn. “As you know, we won the Europa League (in 2017) and we finished second in the Premier League (in 2018),” Mourinho said. “I think we still have a chance to win that league because maybe they punish Man City with points and maybe we win that league and then they have to pay me the bonus and give me the medal.”

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Only last week, Mourinho couldn’t resist another comment on the back of City losing to Liverpool at Anfield, the chants of sacked in the morning and Guardiola gesturing six to signify the number of Premier Leagues he has won in England. “Guardiola won six trophies and I won three, but I won fairly and cleanly. If I lost, I want to congratulate my opponent for being better than me. I don’t want to win by dealing with 150 lawsuits.” Whether this is the continued Mourinho-ification of the Premier League discourse from afar or something new — the Serie A-fication of it — is blurry.


Upon relegation in 2006, Juventus fell from third in the Deloitte Money League (where they narrowly trailed Real Madrid and Barcelona) to 12th. Revenue fell by €106million (42 per cent) as commercial partners like Nike renegotiated their contracts to reflect Juventus’ fall in status. Never outside the top five in Deloitte’s rankings up until then, Juventus have never been back.

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Some of that is systemic. Domestic TV rights in Italy went from being negotiated on an individual basis, guaranteeing the big clubs huge chunks of broadcast revenue, to a collective bargaining process. The league wasn’t as commercially-minded as the Premier League and didn’t sell itself abroad as aggressively, which is one of the explanations for the wealth chasm between England and not only Italy but the rest of Europe.

Things would have been worse for Juventus had Blanc not followed through on existing plans to build a new stadium on the site of the old Stadio Delle Alpi, which became a major revenue driver in the context of Italian football where the infrastructures of Juventus’ rivals are old and council-owned. That they came back shouldn’t be taken for granted.


Juventus’ Allianz Stadium (Daniele Badolato – Juventus FC/Juventus FC via Getty Images)

It took time (and the rise of Andrea Agnelli to the chairmanship) for the Bianconeri to reassert themselves as Italy’s most successful domestic team. Once they did, the sense of revenge within an Old Lady scorned was so strong it gives a sense to the relentless drive behind a record nine consecutive league titles. Juventus were making up for seasons and titles lost. 

Returning to the subject of a hypothetical relegation, Guardiola recently said: “Seventy-five per cent of the (Premier League) clubs want it, because I know what they do behind the scenes and this sort of stuff.” Were it to come to pass, it would interesting to see how City’s global and regional partners might react bearing in mind, as detailed in this special report by The Athletic in 2022, the extent to which the club are still dependent on sponsors with business links to the country of their principal owners, Abu Dhabi. Juventus’ majority shareholders, EXOR, the holding company of the Agnelli family, has broad shoulders with a market cap of more than €20billion. Often likened to Italy’s Kennedys, the Agnellis are not, however, a royal family running a gulf state.  

The decision of the independent panel, when it comes, will be pored over and scrutinised like no other in Premier League history. Bouncing back from relegation at the first attempt and returning to the Champions League after their first season in Serie A did not mean bygones were bygones. When Andrea Agnelli, the cousin of EXOR chairman and family scion John Elkann, became president of Juventus in 2010, he left the distinct impression the club hadn’t defended itself hard enough during the Calciopoli hearings. He proudly recognised the two revoked titles in their roll of honour and in displays at the Allianz Stadium.

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Agnelli

Former Juventus chairman Andrea Agnelli (Daniele Badolato – Juventus FC/Getty Images)

As anyone who studied Juventus’ accounts, specifically item 54 (the ‘Relevant Pending Disputes’ section) during Agnelli’s 12-year tenure knows, Juventus filed an appeal in November 2011 before the Lazio Regional Administrative Court requesting that the (FIGC) be ordered to pay compensation for “the damage suffered due to the illegitimate exercise of administrative activity and the failure to exercise mandatory activity, in relation to the administrative measures adopted by the FIGC relating to the awarding of the title “Italian Champion” to F.C. Internazionale Milano S.p.A. for the 2005/2006 football championship.”

Juventus wanted Inter stripped of the 2005-06 title, the Scudetto from that year to go unassigned like the 2004-05 one, and “the equivalent of the payment of €443,725,200.00, plus legal interest from the date of the claim up until the final balance” in damages. That pursuit only ended, under a new Juventus board, in October 2023.

By that time, Agnelli had left the club. He formalised his resignation at a shareholders assembly in spring 2023 (he and the entire board had announced they would step down in late 2022), amid an investigation into cross-party-transactions (player trading commonly regarded as swap deals) and the way the club structured wage payments during the Covid-19 pandemic.

The federal prosecutor of the Italian Football Federation (FIGC) had lost an initial case into player trading and failed in an appeal but then, in early 2023, it got the appeal revoked on the grounds of new evidence gathered in a separate criminal case into the financial affairs of a club listed on the Milan stock exchange. Juventus denied any wrongdoing but were deducted 15 points, which was later suspended and then reduced to 10 in May 2023, resulting in them finishing seventh in Serie A that season. Agnelli was given a two-year ban from Italian football, and there was a 30-month ban for Fabio Paratici, the club’s former sporting director, who at that point was managing director of football at Tottenham. The hearings into the criminal case that sparked the re-opening of the sporting case have only now started to get underway in Rome.

At the assembly in which Agnelli left his position (in early 2023), the former general manager Moggi sensationally appeared waving a USB stick. “If it’s true they have reopened the plusvalenze case because they think they have found new elements,” he said, “it is equally true that we should reopen Calciopoli, a wound that still does not heal for either us or Juventus.”

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Moggi’s gift — he wrapped the USB up and stuck a bow on it — came while Giraudo, another member of the triad of executives who ran Juventus between 1994 and 2006 (the other member was Roberto Bettega) was going from the European Court of Human Rights to the Lazio Regional Administrative Court to challenge the Italian sporting justice system’s status and compatibility with EU law (that was deemed inadmissible due to lack of jurisdiction).

The hatchet, if buried, is never in anything other than a shallow grave when it comes to Calciopoli. Closure has been fleeting, illusory. The Premier League and City must hope, whatever the independent panel decides, that this is nipped in the bud once and for all and doesn’t have a similarly long and poisonous tail.

(Photos: Getty Images; design: Eamonn Dalton)

Culture

The Most Anticipated Book Adaptations of 2025: Movies and TV Shows

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The Most Anticipated Book Adaptations of 2025: Movies and TV Shows

New Year, new reading goals. It’s that season again when anything feels possible: Maybe this is the year you’ll finally tackle that dust-laden copy of “Infinite Jest” sitting on your shelf, or earn your “I finished ‘The Power Broker’” mug. And for binge watchers, it’s also the perfect chance to study up by diving into the books that are being adapted into movies and TV shows in 2025. Here are some of the thrillers, romances, sci-fi page turners and detective novels coming soon to a screen near you.

This is a running list. Check back for more updates as the year goes on.

Peter Sutherland is an F.B.I. agent who works at the White House, monitoring an emergency phone line that seldom rings. One night, he receives a distressing call from a woman named Rose Larkin, who reports that two people have just been murdered. What follows is a whirlwind of action and suspense as the two become entangled in a conspiracy involving high-level corruption and espionage.

Season 2 of “The Night Agent” premieres on Netflix on Jan. 23.

There have been no shortage of screen versions of Sherlock Holmes, Doyle’s beloved British detective: According to the Guinness Book of World Records, the persnickety genius is the second-most portrayed literary character in the history of film. In “Watson,” the latest adaptation, however, the focus is on Dr. John Watson, Holmes’s loyal confidant and the frequent narrator of his escapades. Though the series is not inspired by a specific book or story, “A Study in Scarlet” is a delectable primer on the two men’s longstanding friendship.

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“Watson” premieres on CBS and Paramount+ on Jan. 26.

In this spinoff of Pilkey’s “Captain Underpants” universe, Dog Man — a part-dog, part-human police officer — and his eccentric friends battle villains and solve crimes. Blending humor, action and heart, the graphic novel series teaches young readers about friendship and bravery — all brought to life through colorful illustrations and quirky anthropomorphic characters. It has already been adapted into an Off Broadway musical. Now it heads to the big screen.

“Dog Man” premieres in theaters on Jan. 31.

In this third installment of Fielding’s series about an endearingly hapless British diarist, Bridget Jones is adjusting to widowed life after the death of her husband, Mark Darcy. Raising her two young children as a single mother now in her 50s, she juggles her career and navigates romantic mishaps with characteristic wit and self-deprecating humor. The book, our critic wrote, “is not only sharp and humorous, despite its heroine’s aged circumstances, but also snappily written, observationally astute and at times genuinely moving.”

“Bridget Jones: Mad About the Boy” premieres on Peacock on Feb. 13.

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Paddington was still in Peru when he first appeared on the big screen in 2014. Now, over a decade later, he returns to his home country with his adopted Brown family in the third installment of this fan-favorite film series, inspired by Bond’s beloved books. Dozens of titles, including novels, picture books and short story collections, have been published since the clumsy brown bear made his print debut in 1958, but “A Bear Called Paddington” remains a perfect introduction to the marmalade enthusiast.

“Paddington in Peru” premieres in theaters on Feb. 14.

In this 1958 novel, now being given the mini-series treatment, Prince Don Fabrizio Corbera grapples with the decline of his aristocratic family’s status in 1860s Sicily, as Giuseppe Garibaldi leads the Risorgimento campaign to overthrow the monarchy and unite Italy as one nation-state. Lampedusa was himself the last in a line of Sicilian princes, and he drew heavily on his own family’s story to craft this tale about the rise of a new bourgeois class and Prince Fabrizio’s struggles to find his place in a rapidly changing world.

“The Leopard” premieres on Netflix on March 5.

Mickey, an “expendable” worker on a remote ice planet, knows he will most likely die on the job. But no matter: Cloning exists in this space colony and, after one version of Mickey dies, a new one will regenerate. After Mickey7 goes missing on a space mission, Mickey8 is immediately created. The only problem? Mickey7 is still alive. (And in case eight regenerations weren’t enough, the director Bong Joon Ho takes it 10 steps further in his film adaptation, “Mickey17,” starring Robert Pattinson as Mickey.)

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“Mickey17” premieres in theaters on March 7.

Ray and his best friend, Manny, met in a juvenile detention facility. Nearly two decades later, they’ve found a way to make a living by posing as D.E.A. agents and raiding drug houses in Philadelphia. It’s a simple and lucrative grift — until a poorly chosen mark puts them in the cross hairs of a dangerous kingpin. High-speed car chases, bloody violence and many flying bullets ensue.

“Dope Thief” premieres on Apple TV+ on March 14.

“The Mirror and Light” is the final book in Mantel’s “Wolf Hall” trilogy, which chronicles Thomas Cromwell’s rise to power in Henry VIII’s capricious court. It’s a sinewy, imaginative work of historical fiction that delights in the psyche of a man whose political maneuvering and ambitions lead him to the pinnacle of power — and to his own undoing. The actor Mark Rylance, who won a BAFTA for his portrayal of Cromwell in the 2015 mini series that covered the trilogy’s first two novels, returns for this final chapter.

“Wolf Hall: The Mirror and the Light” premieres on PBS on March 23.

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Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?

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Unrivaled’s an instant hit, but can the new women’s basketball 3×3 league sustain?

MEDLEY, Fla. — Outside a custom-built arena on the outskirts of Miami, a line of fans waited to sit on a throne composed largely of basketballs. They wrote personal answers on a sign asking, “What does Unrivaled mean to you?” Empowerment. Leadership. Community. Future. Not even some evening rain could extinguish the buzz that had been building since 2023, when fans learned about the creation of this new 3×3 women’s basketball league.

As fans filed into the 850-seat Wayfair Arena on Friday night for the opening night of Unrivaled, they sported a tapestry of WNBA gear. But many wanted new apparel, too, crowding into the gift shop an hour before tipoff. The least expensive single ticket cost north of $300, but fans flocked to support their favorite WNBA stars and witness a new chapter of women’s basketball history.

At tip-off before the first game of a doubleheader, co-founders Napheesa Collier and Breanna Stewart posed at center court for a photo to capture the moment before they competed against each other.

The nationally televised contests aired back to back on TNT, highlights replayed on SportsCenter, and a clip of Skylar Diggins-Smith sinking the league’s first game-ending shot amassed millions of views across various social media platforms.

In its opening weekend of games, Unrivaled has undoubtedly commanded attention. But to carve out a permanent space in women’s basketball, it needs to accomplish what many other start-up sports leagues have historically failed to do: sustain.

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Unrivaled executives say the league’s long-term success has been set up by its stable foundation — signing renowned WNBA stars, attracting big-brand sponsors, capitalizing on lucrative investments and inking a multi-year television deal.

“I think we put ourselves in a great position to be successful right away, but it’s a marathon,” said league president Alex Bazzell, a basketball skills trainer and Collier’s husband. “We’re not running out there from Day 1 trying to get millions of viewers out of the gate. It would be tremendous, but we’re gonna be here for a little while.”

Before Unrivaled filled its rosters with 22 WNBA All-Stars, it started with just two — Stewart and Collier. Like many of their WNBA peers, the star forwards share a history of spending months overseas during the offseason and competing professionally abroad to supplement their WNBA incomes and sharpen their games.

The routine sparked brainstorming between them. Bazzell first pitched Unrivaled to Stewart in late 2022. “(We were) trying to make women’s basketball continue to be relevant in the offseason from a professional standpoint,” she said.

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From the beginning, both players were on constant phone and Zoom calls. They met with investors, relaying their experiences from their years in countries such as Turkey, France, China and Russia. They explained why they believe top women’s basketball players should be marketed in the U.S. during the WNBA offseason and how Unrivaled could offer comparable domestic competition and salaries on par with high-paying overseas clubs.

They wanted to convince stakeholders that Unrivaled wouldn’t be just a novelty but that the league would have staying power. “(Stewart and Collier were) instrumental because when brands come in they act like founders,” Bazzell said.

The two players, alongside other Unrivaled executives, sold their idea to major brands and to deep-pocketed investors, including Gary Vaynerchuk, U.S. soccer star Alex Morgan and NBA legend Carmelo Anthony.

Bazzell said the league already has “far exceeded” the first-year revenue expectations it pitched to initial investors. “We’re focused on building a great business, but for the time being we don’t have to worry about money,” he said.

That is partially because of its media rights deal — a six-year $100 million agreement with Warner Bros. Discovery, according to a source with knowledge of the agreement — and a robust sponsorship roster.

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The day before tipoff last week, Stewart paused for a moment and pointed out a banner displaying some of Unrivaled’s partners: Ally, Under Armour, Samsung Galaxy, Sephora. “People are walking that walk and also talking that talk,” she said.

The question is: Will they continue?


Unrivaled’s launch comes at a time of unprecedented attention on women’s basketball. Record-breaking viewership, attendance and media deals became commonplace for women’s college basketball and the WNBA over the last two years.

“You couldn’t have landed this at a better time,” said David Levy, an Unrivaled investor who is the former head of Turner Sports and current co-CEO of Horizon Sports and Entertainment.

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Bazzell said Unrivaled operates with a “startup mentality.” Executives might create rules one day and unload boxes the next. The league, of course, is still unproven. But unlike many other short-lived start-up leagues, key to Unrivaled’s early success is that its most important members are verifiable stars.

“A lot of times leagues go away because they don’t have the best of the best playing in them,” Levy said. “Unrivaled didn’t start with names nobody knew or people that didn’t make the WNBA. This is the best of the best.”

Early on, Unrivaled executives recognized attracting top talent would be critical to creating visibility on TV, with partners and on social media. With nearly two-dozen WNBA All-Stars — Stewart, Collier, Brittney Griner, Sabrina Ionescu, Angel Reese among them — and seven No. 1 WNBA Draft picks, name recognition isn’t an issue.

To keep so many stars in the U.S., they knew the importance of paying salaries competitive with top overseas clubs. Unrivaled said it is the highest-paying American women’s sports league in history, with salaries averaging north of $200,000.

Its 36 players are more than just talent in Unrivaled, too. A substantial portion of the league’s equity — around 15 percent — is allocated to players. “We’re proud to be here also as investors,” Diggins-Smith said. “All of us being investors, (we) really care about this product and (it) really doing well… You want it to sustain.”

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How Unrivaled became a welcome alternative for WNBA players’ overseas offseasons

Three-time WNBA MVP A’ja Wilson and rookie sensation Caitlin Clark are among those not playing in Unrivaled. The league made overtures to rookie Clark, but she elected to sit out the inaugural season, as she recovers from a nonstop last 12 months. Clark’s WNBA salary — around $75,000 — is supplemented by her countless endorsement deals, and she told Time she felt training privately in her own space would be beneficial. Clark, though, didn’t rule out playing in the league in the future. If she does, Levy said, interest in the league will “catapult,” surely propelling its long-term outlook. But he stressed that Unrivaled isn’t built around one person.

Unrivaled already has a high-profile media rights partnership, which is critical to its financial foundation and will be important in its ability to grow.

Initially, Unrivaled executives wondered if the league would need to broker a revenue-sharing deal with a potential TV or streaming partner before getting a licensing deal once the season launched. But they quickly found that multiple parties were interested in a licensing agreement with at least four companies in the final bidding, Levy said.

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Bazzell relied on Levy and John Skipper, the former president of ESPN and another early Unrivaled investor, to tap into their professional networks and help find a partner.

Things crystallized this summer when Bazzell met with TNT Sports CEO Luis Silberwasser while in France for the Olympics. Having reach outside of traditional broadcast windows was important to Unrivaled, Bazzell said, as founders recognized the importance — both financially and culturally — of having broad social media reach. Warner Bros. Discovery’s portfolio including Bleacher Report, House of Highlights and HighlightHer (recently renamed B/R W) made it especially appealing.

WBD was ideal, executives said, because of everything it had under one roof: widespread TV distribution (all games will air on TNT or TruTV, and stream on Max), ancillary production, and social media strongholds, a key component of Unrivaled’s business strategy. Warner Bros. also financially invested in Unrivaled, as a sign of its deep commitment to the league’s success.

Getting WBD and Unrivaled founding partner, Ally, on board were critical in the avalanche of partnership deals that followed. (Ally has pledged a 50/50 media spend to support men’s and women’s sports equally.)

Under Armour senior lead for global sports marketing, Tamzin Barroilhet, first met with Bazzell in the summer of 2023. A former college and overseas pro player, Barroilhet said she was “hooked” on the concept and Unrivaled’s deal with WBD helped convince the apparel brand to sign on as the official outfitter. Unrivaled is Under Armour’s highest-profile women’s basketball partnership, and a number of other brands also struck deals in women’s basketball for the first time. Sephora’s agreement with the league is the beauty company’s first partnership with any sports league.

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Unrivaled’s scarcity was also intriguing to prospective investors. The league runs only 10 weeks. Its $8 million salary pool is one of its two largest categorical allocation of funds. As a single-site operation, it has a lower operational cost than many other start-up leagues, which Bazzell said minimizes its burn rate.

“(When you) keep the product at a premium level and ultra-competitive, you have some opportunities to pique interest,” he said.

The league announced in December it had raised an additional $28 million (on top of the $7 million in its seed round) from investors, including Milwaukee Bucks star Giannis Antetokounmpo, tennis star Coco Gauff, swimmer Michael Phelps, and South Carolina women’s basketball coach Dawn Staley. A number of its initial investors, including Anthony, Morgan and UConn women’s basketball coach Geno Auriemma, committed additional capital.

“We have new people trying to rush in and now we’re getting to a point where you have to be selective,” Bazzell said.


Fans flocked to buy merchandise before Unrivaled’s inaugural games in Florida. (Carmen Mandato / Getty Images)

How Unrivaled engages and grows its audience is paramount to its future.

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League officials stress TV ratings will be just one aspect of that answer. “It’s part of a puzzle,” Levy said. “How many people are following (on social media)? What are they doing? How many people are sharing? How much is the fan base interacting with it? How much is merchandise going up? There are going to be so many different metrics that I think are going to play into this.”

Part of their build involves recruiting the next generation. Aliyah Boston, the Indiana Fever center and 2023 No. 1 pick, said college players she’s talked to aim to play in the WNBA and Unrivaled. LSU star Flau’jae Johnson has an NIL deal with Unrivaled, and UConn’s Paige Bueckers, who is the presumed No. 1 pick in this April’s WNBA Draft, has an NIL deal and equity in the league. Bueckers plans to play in Unrivaled when she turns pro.

USC’s JuJu Watkins won’t enter the WNBA until 2027, but when she enters the pro ranks, Unrivaled will have a spot for her. She was among the December investors and is optimistic about the league’s future and sustainability.

When those players set foot in Unrivaled, the league will almost assuredly be different. This season, all 10 weeks of action take place at the Florida facility, but a tour model for competition is planned for next year.

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Can Unrivaled’s 3×3 style benefit WNBA players?

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The locations are yet to be determined but Unrivaled is targeting non-WNBA cities and college towns. Bazzell said it wouldn’t visit more than four cities and the league will still have a home base. The operational cost, Bazzell said, would be similar as it’s likely only four teams would travel to a given stop. Important to maintaining a premier player experience, the league would use charter airfare to transport its players.

“We want to go to different markets to help grow the game and bring a touch point to hopefully a lot of young girls around the country that are looking up to these players and haven’t been able to see them play in person,” Bazzell said.

Taking the league on the road will bring logistic challenges, but league executives believe it will help grow Unrivaled’s business and open it to even more fan opportunities. Barroilhet, the Under Armour executive, foresees potential youth clinics and camps in conjunction with Unrivaled’s tour. Brands could produce activations at different venues, furthering engagement and reach.

Ensuring the WNBA’s top players participate will be critical to Unrivaled’s sustainability, and perhaps some are less interested in any travel necessary for touring. WNBA salaries drastically increasing in the next CBA — the league is negotiating a new agreement with the WNBPA — could also diminish part of a player’s financial lure to the new league. Plus, while TV ratings aren’t fully indicative of overall fan interest, they still remain a datapoint that will impact the league’s viability, especially when media rights conversations begin for a second time.

Yet for now, the stars seem delighted to be in the new venture. Throughout Friday and Saturday’s action, Unrivaled athletes from other teams sat around the arena and watched their peers, enjoying the moment. Fans approached players like Jackie Young, Rhyne Howard and Natasha Cloud for selfies. Onlookers cheered not only for athletes playing, but for those wandering the aisles. “It’s a very intimate setting,” Jewell Loyd said.

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Maintaining that connection will build fan loyalty. But for television audiences, the game — the appeal of watching the best players in the world perform — will have to remain at the forefront.

“At the end of the day, the product needs to be great for fans to continue to want to watch it,” Bazzell said. “You can capture people’s attention, but how do you keep people’s attention? It’s done through the most competitive product possible, which is really what we’re adamant on, day in and day out.”

(Top photo of Kahleah Copper: Carmen Mandato / Getty Images)

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Book Review: ‘Mona Acts Out,’ by Mischa Berlinski

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Book Review: ‘Mona Acts Out,’ by Mischa Berlinski

MONA ACTS OUT, by Mischa Berlinski


If not for the opiates in her system, or the weed she vaped to boost the pills’ effect, Mona Zahid might have handled Thanksgiving Day better — not ducking into the bedroom of her Manhattan apartment to hide from her quarreling relatives while dinner cooks, or emerging only to grab her affable beagle, Barney, and head for the front door. But in Mischa Berlinski’s novel “Mona Acts Out,” she is, fundamentally, very, very stoned.

So when, on her way through the building’s lobby, she finds a postcard in her mailbox from Milton Katz, the famous Shakespearean stage director who for two decades shepherded her acting career, its piteous message grabs hold of her fuzzy mind.

“I am dying, Egypt, dying,” he scrawls, repurposing a line from “Antony and Cleopatra,” and even though she well knows the charismatic Milton’s habits of shameless self-dramatization and precision-calibrated emotional manipulation, she worries that he speaks the truth. Ever since a #MeToo article in The New York Times got him expelled from his own legendary East Village company, the Disorder’d Rabble — the name is borrowed from “King Lear” — he has lived in disgraced exile.

Mona, who was one of his leading ladies and remains at least a semi-loyalist, hasn’t seen him in nearly a year. Her imminent turn as Cleopatra for the Rabble, without him at the helm, is only stoking her anxiety. His postcard suggests he knows it.

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She must go to him immediately, she decides, and she will walk. That means an hourslong odyssey from Morningside Heights to Brooklyn Heights, but again, she is quite high — and trying to avoid her Trump-voting father-in-law, who is on the wrong side of the Shakespeare authorship question, as well as her doctor husband, with whom she is in a holiday snit.

And so the plot is set in motion in Berlinski’s book, which takes inspiration from a 2017 article in The Times by Jessica Bennett, about nine women accusing the veteran playwright and artistic director Israel Horovitz of sexual misconduct.

It’s unlikely fodder for a comic novel, yet Berlinski (“Fieldwork,” “Peacekeeping”) pulls it off, laughing not at Milton’s trespasses but at the ridiculousness of being human — especially in the theater, and especially in New York. As Mona’s sidekick, the joy-seeking Barney is like a furry little clown.

Structured in five acts and an interlude, this psychologically acute, Shakespeare-steeped tale is about both the aftermath of Milton’s downfall and its plentiful causes over many years. By the time of his banishment, he is something of a Lear figure, and Mona something of a middle-aged Cordelia. But the novel’s curiosity is less about Milton than about her and other women once in his orbit, who figure in Mona’s Thanksgiving.

Like Susan Choi in “Trust Exercise,” Berlinski has an intricate understanding of the dynamics of predation, the psyches of performers and the culture of theater, particularly the grittier, convention-trampling downtown variety.

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Ambitious and egregiously self-absorbed — Mona and Milton have those traits in common — Mona always tolerated his aggressive handsiness, his middle-of-the-night phone calls, his chronic inappropriateness. “He’s kissed me more than you have,” she tells her husband. To her, enduring that was the price of making great art, a condition about which Milton had been “totally clear with everyone.”

This puts her at odds with Rachel, her beloved college-student niece. A target for Milton’s unwanted kisses as an intern at the Rabble, she became an anonymous source for the reporter from The Times. There is also Mona’s erstwhile friend Vanessa, once Milton’s latest young discovery, who fell fervidly in love with him, not realizing the danger to her nascent acting career if their affair should end.

The journey of “Mona Acts Out” is insightfully, entertainingly multitudinous. Its destination is a letdown. Too neat, too complacent, too contrived, the ending feels like a cop-out not because it fails to wrap up the story in a particular way, or at all, but because it places characters with a profound and important conflict between them in the same small space and pretends it’s a cozy tableau.

Perhaps Berlinski means this outbreak of placid coexistence to be hopeful, even a metaphor for a less fractured United States: its angry old men and outraged women enjoying a moment of détente.

But it comes across as a willful skirting of confrontation — as if our storyteller had averted his gaze and stepped away, humming cheerfully. In that, though, he is merely following the master’s template. Shakespeare’s comedies often behave similarly, culminating in scenes of harmony that the playwright has essentially magicked up.

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“Mona Acts Out” is a comedy, too, but its affinity for Shakespeare gravitates at least as much toward the tragedies, and there remains a swirl of stubborn trauma at the novel’s center. A smudge of complexifying darkness would not have gone amiss in its final moments, just before the Act V curtain falls.

MONA ACTS OUT | By Mischa Berlinski | Liveright | 304 pp. | $27.99

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