Business
Tinder bets on group dating feature to win back Gen Z
Tired of navigating the online dating landscape alone? Now you can swipe right along with friends.
Tinder launched a double-dating feature Tuesday, allowing users to create joint profiles with friends to match with other pairs.
Double Date, as the feature is called, is the refined version of the failed 2016 product Tinder Social, which was discontinued in 2017 over privacy concerns and user confusion about its purpose.
To activate Double Date, users select up to three friends to create a pair with. Then they can browse and like other paired users. When both pairs like each other, a group chat opens between all four people to coordinate plans.
The feature also allows users to message individuals within a matched pair privately if they want to transition to a one-on-one conversation. Users can maintain multiple pairings with different friends while keeping their individual dating profile separate.
The feature was popular with young users when it was tested in Europe and Latin America. Cleo Long, Tinder’s head of product marketing, said the feature is meant to help relieve dating stress for younger users.
“This is a social-first experience that’s really meant to help relieve some of the pressure that we know a lot of Gen Z experiences with dating by making it more social, more fun, and bringing your friends in to help reinforce that comfort piece,” Long said.
West Hollywood-based Tinder said nearly 90% of people who tried Double Date were under 29, aligning with the company’s push to retain Gen Z.
The group dynamic appears to resonate with women, who were three times more likely to show interest in paired profiles compared to individual ones during testing. Users in group chats also sent significantly more messages — about 35% more than typical one-on-one conversations.
The company said the feature helped bring users to the platform. About 15% of people who accepted Double Date invitations were either completely new to Tinder or returning after a period of inactivity.
The positive testing results prompted Tinder to accelerate its U.S. launch ahead of schedule.
Tinder is owned by Match Group Inc., the company behind Hinge and OkCupid. It is facing mounting pressure on its business. In the first quarter of 2025, Match Group reported a 5% decline in paying subscribers across all its apps, while Tinder saw a 7% decrease in subscriptions. In response to these shifts, Match made the decision to lay off approximately 325 employees, or 13% of its workforce.
These recent losses are part of a broader pattern. Tinder’s paying user base has slipped from more than 11 million subscribers in late 2022 to roughly 9.1 million today. The consistent decline has caught the attention of activist investors, including Elliott Investment Management.
The mounting pressure led to significant leadership changes within the company. In May, Tinder Chief Executive Faye Iosotaluno announced she would step down in July after less than two years in the role. Spencer Rascoff, who was appointed Match chief executive in February to tackle the slowdown in user engagement, stepped in to lead Tinder directly.
Rascoff has outlined an ambitious technology-focused turnaround plan. In an internal memo viewed by the Wall Street Journal, he called on staff to speed up product changes and use artificial intelligence, emphasizing that employees should prioritize user experience over short-term revenue.
The company has rolled out AI features that help users create better profiles and prompt them to reconsider potentially inappropriate messages before sending them.
Tinder has also launched “The Game Game,” which uses OpenAI’s speech-to-speech technology to let users practice flirting with AI-generated personas in over-the-top scenarios designed to reduce dating anxiety through humor.
During the company’s first quarter earnings call, Rascoff noted that Match’s apps have fallen out of favor with younger daters because many saw using them as a “numbers game.” He believes Double Date can help shift perceptions, calling it less “hook-uppy” and more about having “a good time as friends.”
Tinder’s struggles reflect broader trends in the dating app industry. Dating apps have been losing their appeal amongst singles in recent years, especially Gen Z, the generation born between 1997 and 2012. Only 26% of online dating services users in the U.S. are 18 to 29 years old, while 30 to 49-year-olds comprise 61% of that same user base.
Gen Z increasingly prefers meeting potential partners through mutual friends and real-world gatherings.
Los Angeles has become a testing ground for dating alternatives that skip swiping entirely. Start-ups like El Segundo-based First Round’s on Me encourage immediate in-person meetups, while Venice’s Lox Club hosts weekly community events for singles to mingle.
Whether Double Date can reverse Tinder’s fortunes remains to be seen, but Rascoff is betting that the future of dating lies not in perfecting the swipe, but in reimagining how people connect.
Gen Z is “not a hookup generation,” he said. “They don’t drink as much alcohol, they don’t have as much sex. We need to adapt our products to accept that reality.”
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
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