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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

(Bloomberg) — President Donald Trump and his family have taken a interest in just about every corner of the crypto industry.

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There are nonfungible tokens and digital collectibles; a decentralized finance project; a proposed stablecoin; an effort at Bitcoin mining; and a pair of memecoins, one for the president and one for First Lady Melania Trump.

Taken together, the various projects are approaching $1 billion in paper gains even after accounting for the latest round of trade war-induced market gyrations, according to Bloomberg calculations based on publicly available data.

Donald Trump is already the richest person to have ever become US president, and his non-crypto holdings include significant investments in real estate. After his first election in 2016, Trump’s lawyers created a trust to handle his business affairs. That was managed by his two eldest sons and by Allen Weisselberg, the longtime chief financial officer of Trump’s real estate company.

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Eric Trump has emphasized that “there are no conflicts” related to the family’s crypto investments.

“I don’t work with the White House,” Eric Trump said during a Bloomberg TV interview in April. “We’ve believed in crypto for a long time.”

The president’s own public conversion to crypto is still relatively new. Trump called Bitcoin a “scam” as recently as 2021, telling Fox Business at the time that he didn’t like the token “because it’s another currency competing against the dollar” and that it should be regulated “very, very high.”

Trump’s relationship with the digital asset industry has evolved significantly since then. As a candidate, he courted and benefited from significant contributions to his reelection campaign from crypto executives and advocates.

In his second term, Trump has signed executive orders in support of his promise to make the US the crypto capital of the planet, installed David Sacks and Bo Hines to represent the interests of the industry, and continued to tout his memecoin with posts on Truth Social.

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“Trump and his family seem eager to establish a broad foothold in the sector prior to further regulatory actions that are likely to boost cryptoasset valuations,” said Eswar Prasad, professor of trade policy at Cornell University.

Here’s how the Trump crypto portfolio has evolved.

Nonfungible Tokens: Dec. 2022

Trump became a crypto convert after falling in love with his own digital collectibles, known as nonfungible tokens.

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Bill Zanker, a friend of Trump’s and the founder of adult-education company The Learning Annex, initially pitched him the idea. Since then, the Trump Trading Cards NFTs, which show him in a variety of poses and outfits (sometimes dressed as a superhero), have been spread out over four collections.

The president last year hosted dinners for fans who purchased his NFTs, which, according to financial disclosures, have brought in millions of dollars.

Decentralized Finance: Sept. 2024

The Trump family announced its crypto project World Liberty Financial ahead of the US election. Since its inception, the project has been buying up millions of dollars worth of other cryptocurrencies, including Ether and Tron, though has yet to offer promised DeFi services like lending crypto without any intermediaries.

A company affiliated with Trump receives 75% of net revenue as a fee, including the proceeds of token sales, according to offering documents. The Trump family owns 60% of the equity share of the World Liberty through their company DT Marks DeFi LLC.

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The company has raised $550 million in token sales after completing a second round last month.

Zach Witkoff, one of World Liberty’s co-founders, is the son of Steve Witkoff, who helped connect the president’s family to other World Liberty Financial’s participants. Since the platform’s token sale in October, observers have raised questions about its potential conflicts of interest for the Trump family, given the administration’s sway over regulations.

Trump’s sons, Donald Jr., Eric, and Barron, are all listed as “Web3 Advisors” to World Liberty Financial. The family actively promotes the project through social media and public appearances.

Memecoins: Jan. 2025

The day before Trump’s inauguration, he and his wife, Melania, launched their own memecoins, a highly speculative corner of crypto in which the asset doesn’t have much intrinsic value. After an initial surge, which likely generated more than $11.4 million in fees for entities linked to the president in January alone, prices have tanked.

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The foray was met with mixed reaction from the crypto industry, as many believed it hurt the push to appear more legitimate. Two Trump-linked entities — CIC Digital and Fight Fight Fight LLC — own 80% of the supply, a holding that will be unlocked over three years.

ETFs: Feb. 2025

Trump Media & Technology Group Corp. said in early February that it had applied to trademark brands for investment products with themes that track Trump’s priorities, including a “Truth.Fi Bitcoin Plus ETF.”

It has said it would work with Crypto.com to launch the ETF. The month before Trump’s election win, the SEC filed a notice that it intended to sue Crypto.com for operating an unregistered securities exchange. It closed its probe in March, according to the company.

Stablecoin: March 25

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World Liberty Financial announced plans to launch its own dollar-tracking stablecoin called USD1, which will be initially minted on the Ethereum and Binance Smart Chain blockchains. The token will be backed one-to-one by short-term US Treasuries, dollar deposits and other cash equivalents, according to World Liberty.

The move came just ahead of landmark stablecoin legislation that advanced through the House Financial Services Committee, with crypto companies pitching stablecoins as a way to make global financial transactions cheaper and faster.

Bitcoin Mining: March 31

The Trump family said it plans to launch a Bitcoin mining-focused venture with Hut 8 Corp. Bitcoin miners were early supporters of Trump’s reelection campaign. In June 2024, then-candidate Trump hosted several mining executives at Mar-a-Lago, telling them he’d be an advocate for them in the White House.

The Bitcoin mining sector in the US has morphed into a multibillion dollar industry.

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“Investing in crypto is no longer as simple as holding Bitcoin,” said Campbell Harvey, a professor of finance at Duke University. “There are many different crypto segments. Trump has a presence in lending, a future stablecoin, other cryptoassets, and now a mining operation.”

–With assistance from Annie Massa, Kyle Kim (News), Muyao Shen and Dave Liedtka.

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©2025 Bloomberg L.P.

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OKX Invests in Vietnam Exchange CAEX Ahead of Crypto Pilot

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OKX Invests in Vietnam Exchange CAEX Ahead of Crypto Pilot

Key Takeaways

  • OKX invested in CAEX to meet Vietnam’s $380 million pilot requirement, advancing regulation.
  • CAEX, backed by OKX and Hashkey, signals a shift to compliant platforms across Southeast Asia.
  • OKX expands 2026 regulatory push after Malta license, as it aims to lead efforts in shaping Vietnam’s crypto market.

Vietnam’s CAEX Gains OKX Support for Regulated Crypto Push

OKX has taken a strategic stake in Vietnam’s CAEX exchange, positioning itself to support the country’s push toward regulated cryptocurrency trading.

The investment, made alongside local partners including VPBank Securities and LynkiD, as well as Hashkey Capital, will help CAEX meet the financial threshold required to participate in a government-backed pilot program. Vietnam has set a minimum capital requirement of $380 million (VND 10 trillion) for firms seeking to operate within the trial framework.

The partnership signals a growing alignment between global crypto firms and local operators as Southeast Asia moves toward clearer regulatory oversight.

Star Xu, Founder and CEO of OKX, wrote in a blog post, saying,

We expect most Southeast Asian markets to establish clear regulatory frameworks and licensing pathways for digital asset companies. This region is already one of the most important sources of global crypto liquidity. We believe the future of crypto will be built on regulated, local platforms that users can trust, and CAEX represents that future in Vietnam.”

CAEX, formally known as Vietnam Prosperity Crypto Asset Exchange Joint Stock Company, is expected to combine domestic market expertise with international infrastructure and compliance standards. OKX said it will contribute not only capital but also technical support across areas such as risk management, security systems, and liquidity provision.

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The initiative comes as Vietnam explores a controlled rollout of digital asset trading under government supervision. While details of the pilot program remain limited, authorities have indicated a preference for well-capitalized and compliant platforms.

OKX’s involvement reflects its broader strategy of working within regulatory frameworks rather than operating outside them. The company has spent recent years securing licenses and approvals in multiple jurisdictions, including registration in the United States and regulated operations across Europe.

Earlier this year, OKX obtained a Payment Institution license in Malta, allowing it to expand crypto payment services across the European Union under established regulatory regimes. The exchange has also pursued approvals in markets such as Singapore and Dubai, where it has built localized platforms tailored to regulatory requirements.

Executives at OKX have framed compliance as central to long-term growth. The firm has increased investment in anti-money laundering controls, customer verification processes, and internal risk systems, aiming to meet institutional standards as the industry matures.

That experience is now being applied to emerging markets. In Vietnam, the focus is on building a platform that can operate within a formal regulatory structure while scaling user adoption.

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The investment also reflects a broader shift in the crypto industry. As governments introduce clearer rules, trading activity is increasingly moving toward licensed venues. Market participants are placing greater emphasis on transparency, asset protection, and regulatory oversight.

Southeast Asia remains a key region in that transition, accounting for a significant share of global crypto liquidity. For Vietnam, the CAEX initiative represents an early step in that process. For OKX and its partners, it offers an opportunity to shape the development of a regulated market from the ground up.

If successful, the model could serve as a blueprint for other countries in the region, where demand for digital assets continues to grow alongside calls for stronger investor protections.

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US Treasury to offer free cybersecurity intelligence to crypto firms

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US Treasury to offer free cybersecurity intelligence to crypto firms
The U.S. Treasury Department’s Office of Cybersecurity and Critical Infrastructure Protection has unveiled a new cyber threat intelligence sharing initiative with the cryptocurrency sector in a bid to bolster threat discovery, prevention, and response efforts amid increasingly prevalent and sophisticated intrusions against the industry, according t…
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Bitcoin and Ether ETFs Add Combined $443 Million in Strong Inflow Day

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Bitcoin and Ether ETFs Add Combined 3 Million in Strong Inflow Day

Key Takeaways:

  • Bitcoin ETFs saw $358.17 million inflows on April 9, led by Blackrock IBIT, restoring momentum.
  • Ether ETFs added $85.19 million as ETHA gained $90.94 million, showing selective but rising demand.
  • XRP lost $661K while Solana saw no flows, suggesting capital is still fluctuating between altcoin ETFs.

Market Turns Decisively Positive for Bitcoin and Ether ETFs

No day is ever the same in the exchange-traded fund (ETF) market, and on Thursday, April 9, the tide turned again. This time, with force.

After a stretch of uneven flows and fading conviction, crypto ETFs snapped back into positive territory, delivering one of the week’s strongest sessions. The recovery was broad, decisive, and led by familiar names.

Bitcoin ETFs recorded a powerful $358.17 million in net inflows, marking a clean reversal from the prior day’s losses. Notably, every major fund contributed, and no outflows were recorded.

Blackrock’s IBIT once again dominated the field, pulling in $269.34 million, roughly three-quarters of total inflows. The scale of that contribution underscored its continued role as the market’s anchor. Fidelity’s FBTC followed with a solid $53.33 million, while Morgan Stanley’s newly launched MSBT added $14.87 million, building on its early momentum.

Bitcoin ETFs likely to close the week in green with inflows surpassing outflows so far.

Further support came from Bitwise’s BITB with $11.73 million, Ark & 21Shares’ ARKB at $4.78 million, Vaneck’s HODL with $2.04 million, and Franklin’s EZBC at $2.08 million. Trading volume reached $1.99 billion, and net assets climbed to $93.29 billion.

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Ether ETFs mirrored the rebound, though with a more mixed internal picture. The group posted $85.19 million in net inflows, driven by strong demand for select funds.

Blackrock’s ETHA led with $90.94 million, while its ETHB product added another $13.67 million, continuing its steady rise in investor preference. Grayscale’s Ether Mini Trust contributed $9.67 million.

Yet selling pressure persisted elsewhere. Fidelity’s FETH recorded a $20.98 million outflow, followed by 21Shares’ TETH with $5.53 million. Smaller outflows were seen in Franklin’s EZET at $1.68 million and Grayscale’s ETHE at $900,440. Despite these exits, inflows held firm. Trading volume came in at $831.08 million, with net assets closing at $12.69 billion.

Outside the majors, activity was limited. XRP ETFs posted a modest $661,160 outflow, entirely from 21Shares’ TOXR. Trading volume stood at $11.03 million, with net assets at $955.13 million.

Solana ETFs remained inactive for the session, with no recorded flows. Net assets held steady at $803.03 million.

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The broader pattern is becoming clearer. Capital is returning, but it is concentrated. Investors are favoring scale, liquidity, and established names, particularly in bitcoin and select ether products. The market is not fully stable, but confidence is rebuilding in visible pockets.

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