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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

(Bloomberg) — President Donald Trump and his family have taken a interest in just about every corner of the crypto industry.

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There are nonfungible tokens and digital collectibles; a decentralized finance project; a proposed stablecoin; an effort at Bitcoin mining; and a pair of memecoins, one for the president and one for First Lady Melania Trump.

Taken together, the various projects are approaching $1 billion in paper gains even after accounting for the latest round of trade war-induced market gyrations, according to Bloomberg calculations based on publicly available data.

Donald Trump is already the richest person to have ever become US president, and his non-crypto holdings include significant investments in real estate. After his first election in 2016, Trump’s lawyers created a trust to handle his business affairs. That was managed by his two eldest sons and by Allen Weisselberg, the longtime chief financial officer of Trump’s real estate company.

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Eric Trump has emphasized that “there are no conflicts” related to the family’s crypto investments.

“I don’t work with the White House,” Eric Trump said during a Bloomberg TV interview in April. “We’ve believed in crypto for a long time.”

The president’s own public conversion to crypto is still relatively new. Trump called Bitcoin a “scam” as recently as 2021, telling Fox Business at the time that he didn’t like the token “because it’s another currency competing against the dollar” and that it should be regulated “very, very high.”

Trump’s relationship with the digital asset industry has evolved significantly since then. As a candidate, he courted and benefited from significant contributions to his reelection campaign from crypto executives and advocates.

In his second term, Trump has signed executive orders in support of his promise to make the US the crypto capital of the planet, installed David Sacks and Bo Hines to represent the interests of the industry, and continued to tout his memecoin with posts on Truth Social.

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“Trump and his family seem eager to establish a broad foothold in the sector prior to further regulatory actions that are likely to boost cryptoasset valuations,” said Eswar Prasad, professor of trade policy at Cornell University.

Here’s how the Trump crypto portfolio has evolved.

Nonfungible Tokens: Dec. 2022

Trump became a crypto convert after falling in love with his own digital collectibles, known as nonfungible tokens.

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Bill Zanker, a friend of Trump’s and the founder of adult-education company The Learning Annex, initially pitched him the idea. Since then, the Trump Trading Cards NFTs, which show him in a variety of poses and outfits (sometimes dressed as a superhero), have been spread out over four collections.

The president last year hosted dinners for fans who purchased his NFTs, which, according to financial disclosures, have brought in millions of dollars.

Decentralized Finance: Sept. 2024

The Trump family announced its crypto project World Liberty Financial ahead of the US election. Since its inception, the project has been buying up millions of dollars worth of other cryptocurrencies, including Ether and Tron, though has yet to offer promised DeFi services like lending crypto without any intermediaries.

A company affiliated with Trump receives 75% of net revenue as a fee, including the proceeds of token sales, according to offering documents. The Trump family owns 60% of the equity share of the World Liberty through their company DT Marks DeFi LLC.

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The company has raised $550 million in token sales after completing a second round last month.

Zach Witkoff, one of World Liberty’s co-founders, is the son of Steve Witkoff, who helped connect the president’s family to other World Liberty Financial’s participants. Since the platform’s token sale in October, observers have raised questions about its potential conflicts of interest for the Trump family, given the administration’s sway over regulations.

Trump’s sons, Donald Jr., Eric, and Barron, are all listed as “Web3 Advisors” to World Liberty Financial. The family actively promotes the project through social media and public appearances.

Memecoins: Jan. 2025

The day before Trump’s inauguration, he and his wife, Melania, launched their own memecoins, a highly speculative corner of crypto in which the asset doesn’t have much intrinsic value. After an initial surge, which likely generated more than $11.4 million in fees for entities linked to the president in January alone, prices have tanked.

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The foray was met with mixed reaction from the crypto industry, as many believed it hurt the push to appear more legitimate. Two Trump-linked entities — CIC Digital and Fight Fight Fight LLC — own 80% of the supply, a holding that will be unlocked over three years.

ETFs: Feb. 2025

Trump Media & Technology Group Corp. said in early February that it had applied to trademark brands for investment products with themes that track Trump’s priorities, including a “Truth.Fi Bitcoin Plus ETF.”

It has said it would work with Crypto.com to launch the ETF. The month before Trump’s election win, the SEC filed a notice that it intended to sue Crypto.com for operating an unregistered securities exchange. It closed its probe in March, according to the company.

Stablecoin: March 25

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World Liberty Financial announced plans to launch its own dollar-tracking stablecoin called USD1, which will be initially minted on the Ethereum and Binance Smart Chain blockchains. The token will be backed one-to-one by short-term US Treasuries, dollar deposits and other cash equivalents, according to World Liberty.

The move came just ahead of landmark stablecoin legislation that advanced through the House Financial Services Committee, with crypto companies pitching stablecoins as a way to make global financial transactions cheaper and faster.

Bitcoin Mining: March 31

The Trump family said it plans to launch a Bitcoin mining-focused venture with Hut 8 Corp. Bitcoin miners were early supporters of Trump’s reelection campaign. In June 2024, then-candidate Trump hosted several mining executives at Mar-a-Lago, telling them he’d be an advocate for them in the White House.

The Bitcoin mining sector in the US has morphed into a multibillion dollar industry.

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“Investing in crypto is no longer as simple as holding Bitcoin,” said Campbell Harvey, a professor of finance at Duke University. “There are many different crypto segments. Trump has a presence in lending, a future stablecoin, other cryptoassets, and now a mining operation.”

–With assistance from Annie Massa, Kyle Kim (News), Muyao Shen and Dave Liedtka.

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El Salvador Adds to Bitcoin Reserve Again as Daily Buys Push Stack Past 7,680 BTC

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El Salvador Adds to Bitcoin Reserve Again as Daily Buys Push Stack Past 7,680 BTC

Key Takeaways

Buying the Dip, Every Day

El Salvador has once again added to its Strategic Bitcoin Reserve, summing up its strategy in four words, i.e. “Buying the dip, every day.” The latest buy continues a routine that has become a defining feature of President Nayib Bukele’s economic policy.

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The country’s reserve now stands at 7,687 BTC, valued at more than $510 million, according to recent counts. Bitcoin.com News reported that El Salvador has been treating market weakness as an invitation to add to the national stack, scooping up coins even as bitcoin slid close to $66,000.

Between January and April alone, authorities added more than 1,600 coins, consistent with a long-running policy of acquiring close to one bitcoin per day regardless of short-term volatility.

That steady, mechanical approach, often described as dollar-cost averaging at the national level, has allowed the country to keep growing its holdings without trying to time the market. Each purchase is small, but the cumulative effect has pushed El Salvador into the ranks of the largest sovereign bitcoin holders.

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The IMF Standoff Explained

The buying persists despite friction with the International Monetary Fund (IMF) because under a $1.4 billion financing agreement, the IMF has urged El Salvador’s public sector to halt bitcoin accumulation, and the fund has repeatedly questioned how the country reconciles its purchases with the deal’s terms.

Last year, El Salvador passed an IMF review even as it continued to expand its holdings, leaving observers puzzled over how both can be true at once.

Bukele has shown no sign of backing down as he has long insisted the country will not sell, framing its conviction with the mantra that 1 BTC = 1 BTC regardless of the U.S. dollar’s price. The government’s position is that the reserve is a long-term bet on bitcoin’s appreciation, not a trading position to be unwound during downturns.

The IMF, for its part, has argued that some of El Salvador’s reported accumulation amounts to shuffling existing coins rather than net new purchases, a characterization the government disputes. The opacity around exactly how and when coins are added has made the precise reserve figure difficult to pin down, even as the trend line points steadily upward.

A Long-Term Bet

El Salvador became the first country to adopt bitcoin as legal tender in 2021, and although it later adjusted that status under IMF pressure, Bukele has kept the reserve growing. The strategy has drawn both criticism and imitation, with other governments and corporations studying the model of steady, programmatic accumulation.

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The approach has also reshaped how the country talks about its finances, given officials now report bitcoin alongside traditional reserves, and Bukele frequently uses unrealized gains on the stack as a talking point during market upswings. Either way, the reserve has become a central part of the nation’s economic identity.

Looking ahead, it will be interesting to see whether the IMF tolerates El Salvador’s trajectory or escalates its objections, thereby helping determine how far Bukele can push his bitcoin experiment.

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Crypto’s Courtside Takeover: Digital Assets in Pro Tennis

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Crypto’s Courtside Takeover: Digital Assets in Pro Tennis

Courtside advertising suddenly looks quite different. The traditional mainstays like Rolex and BMW and luxury car brands are still out there on the digital hoardings, of course. But they are increasingly sharing space with various cryptocurrency platforms and blockchain networks. It’s an interesting visual contrast for a sport that has historically been very particular about its aesthetic, pointing to a broader shift in who is funding global sports entertainment.

This presence goes much deeper than simple baseline signage. Running a modern tennis tournament requires substantial capital and organizers have found a willing partner in the tech sector. 

These blockchain firms have moved quickly from the margins of the internet straight onto the umpire chairs. While seeing digital asset companies backing a sport famous for its strict traditions can feel unexpected, it simply demonstrates how quickly these platforms have integrated into mainstream commerce.

A New Opportunity for Career Longevity

Then you have the players. A few years ago, a top-tier pro would retire and immediately sign a deal to commentate or sell luxury SUVs. Now, newer athletes are signing deals to take portions of their prize money in digital tokens. It makes sense if you look at it from their perspective. 

An active career in tennis is notoriously short – one bad knee injury during a slippery slide on clay can end a livelihood – and diversifying into volatile digital assets feels like a calculated risk when you already live a high-stakes lifestyle. They pitch these platforms to fans who are stuck sitting in traffic on their morning commute, dreaming of hitting a clean backhand down the line.

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Evolution of Fan Interaction

Naturally, marketing teams had to find a way to drag the average fan into this ecosystem. Enter the era of fan tokens and experimental NFT drops… for a minute or two. Every major tournament seemed convinced that fans wanted a digital JPEG of a tennis ball that granted them the right to vote on the pre-match warm-up music, rather than cheaper stadium food or cleaner bathrooms. 

Most of these experimental projects eventually settled into a quiet, heavily discounted corner of the internet, but the underlying infrastructure remained intact. People got used to the terminology, downloaded the apps, and stopped viewing digital wallets as a niche hobby for the tech bros of the major cities around the world.

A Broader Shift

This entire courtside takeover did not happen in an isolated sporting vacuum. Audiences became comfortable with digital transactions through casual everyday utility, not by reading dense technical whitepapers. Whether someone bought a digital skin in an online video game, tried to time a speculative market swing, or spent an evening exploring how people use alternative assets at crypto casinos to avoid traditional banking delays, the familiarity grew organically.

When people are already utilizing alternative currencies to fund their hobbies or pass the time online, seeing those same financial logos plastered across the net at a Masters 1000 event stops looking strange. It blends into regular, mundane reality.

We probably will not see the sport abandon its traditional roots entirely. Wimbledon will keep its strawberries and cream, and players will still bow to the royal box. But the digital asset money has settled into the clay. It pays for the prize pots, it funds the lower-tier challenger circuits that struggle to survive, and it keeps the digital scoreboards running. The bright tech logos are now as much a part of professional tennis as bad line calls and broken rackets.

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IMF Warns Nigeria’s Stablecoin Boom Could Weaken Local Currency Demand

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IMF Warns Nigeria’s Stablecoin Boom Could Weaken Local Currency Demand

Key Takeaways

IMF: Stablecoins Transform From Niche Market to Major Payment Route

Nigerians are increasingly turning to U.S. dollar-pegged stablecoins to move money across borders as small businesses and households search for cheaper and faster alternatives to traditional banking channels, the International Monetary Fund (IMF) said June 16.

Previously seen as a niche financial market, crypto has evolved into a dominant payments corridor in Nigeria. The country pulled in roughly $59 billion in crypto inflows between July 2023 and June 2024, securing about 60% of all stablecoin traffic in sub-Saharan Africa, IMF data shows.

The surging adoption comes as the Nigerian government pivots toward formalizing the digital asset sector. The Nigerian Senate recently advanced a comprehensive cryptocurrency regulation bill to its Committee on Capital Market for a four-week review phase. The bill, which passed a crucial second reading following a majority voice vote, aims to establish mandatory licensing for digital asset exchanges and introduce investor protections.

For years, regulatory uncertainty has clouded the country’s digital asset market. Local industry advocates point to a restrictive 2021 central bank directive under former Central Bank of Nigeria Governor Godwin Emefiele as a measure that drove transactions into opaque, black-market environments and slowed institutional growth. Lawmakers sponsoring the new legislation argue that formal regulation is now vital to protect consumers and prevent Nigeria from falling behind regional peers like South Africa and Kenya.

The economic drivers behind the shift are stark. Traditional cross-border remittances to sub-Saharan Africa are among the most expensive in the world, averaging about 9% of a $200 transaction value compared to a global average of 6%, according to World Bank data cited by the IMF.

By contrast, stablecoins allow users to transfer funds near-instantly via smartphones and digital wallets at a fraction of the cost. Beyond cost-cutting, the digital tokens offer local users a way to store value outside of the volatile Nigerian naira, effectively acting as a bridge between cryptocurrency markets and everyday commerce.

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However, the IMF warned that the rapid rise of dollar-linked tokens introduces significant policy headaches for West Africa’s largest economy. Widespread displacement of the local currency could weaken the central bank’s monetary policy levers by reducing domestic demand for the naira.

Furthermore, migrating financial transactions to private digital wallets complicates regulatory oversight, raising the risk of illicit financial flows and terrorism financing—the exact vulnerabilities the Senate’s newly proposed regulatory framework is under pressure to address.

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