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Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America

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Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America

Every few Fridays, in the middle of the night, a line forms outside the Pop Mart store at Westfield Century City.

It’s the same scene over at Glendale Galleria. And at South Coast Plaza. Victoria Gardens in Rancho Cucamonga, too.

They come by the hundreds, all vying for the latest Labubu, a furry toy character with rabbit-like ears and a nightmarish grin stretched wide over a row of serrated teeth. Labubu, her legion of fans will tell you, is female, the size of a cat and a tad mischievous. She belongs to a Nordic tribe of elves known as the Monsters. She is very soft. They insist her boyfriend is a look-alike figure named Zimomo, but Pop Mart denies the relationship.

A global buying frenzy for all things Labubu erupted in April when Lisa, a member of the popular K-pop girl group Blackpink, posted a video on Instagram of her hugging a large Labubu plush doll. The 27-year-old megastar, who isn’t a brand spokesperson, further fueled the mania by accessorizing her luxury handbags with small Labubu pendants.

Since then, every new release and restock of the plush dolls has sold out within minutes in stores and within seconds online. Grown men and women — Labubu’s core customers are adults, not kids — have fought over her and police recently had to manage an unruly crowd at a Singapore toy show where Labubus were being sold. Last month, a family allegedly broke into a claw machine filled with boxes of Labubus and stole three of them. Fakes and resellers have flooded the market.

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It’s a sudden and astonishing ascent for an ugly-cute character that debuted nearly a decade ago, and fortuitous timing for Pop Mart as it makes a major push into the U.S.

Founded in 2010, the Chinese toy maker has seen enormous success overseas for its artist-designed collectibles, growing to around 500 retail shops and 2,500 toy vending machines in 30 countries. The company’s stock price has more than tripled this year, giving Pop Mart a market cap of $12.1 billion. It opened its first permanent U.S. store in September 2023 and has quickly expanded to 16 locations around the country, seven of them in California.

Pop Mart, which makes Labubu and other designer toys, is opening stores around the U.S. after seeing huge success overseas. The Chinese company reported record revenue of $638.5 million for the first half of 2024, a 62% year-over-year increase.

Opened in February, the Century City Pop Mart is a maximalist shrine of whimsical characters such as Skull Panda and Dimoo and their many, many related products: vinyl plush dolls in all sizes, action figures, keychains, stationery, purses and tote bags, cups, hair clips, smartphone and earphone cases, lamps and night lights.

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These days Labubu is the must-have character, with her merch universe ranging from an $8.99 fridge magnet to a “Mega 1000%” — a giant 31-inch plastic figurine that sells for $959.90.

Blind boxes are in high demand: The packages are sealed and contain a random product from a collection, injecting an element of surprise and tempting customers to buy boxes over and over until they get the exact figure they want. Similar to packs of baseball trading cards, a few lucky boxes contain rare “secret” figurines that are not part of the regular series.

“It’s a high and it’s excitement,” said Jon Shapiro, 48, who arrived at 2:30 a.m. to be first in line at a recent Pop Mart release in Century City. “You start buying sets and you’re like, ‘OK, well I need the whole collection.’ It’s like you have a mission.”

Shapiro, who owns a home inspection company, visited Pop Mart for the first time in January during a trip to Paris and “just got addicted.”

“It would blow your mind,” he said of the number of Pop Mart collectibles he has since acquired, which span “almost every collection” and fill his living room in downtown L.A. from floor to ceiling. “I would say I’ve probably spent minimum $10,000.”

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“I’m not a collector of anything else,” he said. “But for some reason, Pop Mart got me.”

On that Friday morning in late October, more than 100 superfans had gathered outside the Pop Mart store before 9 a.m., having learned about the product drop from the brand’s social media posts.

Up for grabs: 29 large Zimomo dolls, 30 six-box blind sets of Labubu pendants and 40 Labubu purses.

1 Labubu dolls on display at Pop Mart

2 The Century City Pop Mart store had only 40 Labubu purses for sale during an October launch. They sold out in less than an hour.

1. Labubu vinyl plush pendants on display. 2. The Century City Pop Mart store had only 40 Labubu purses for sale during an October launch. They sold out in less than an hour.

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A squabble had broken out a few hours earlier over line position, store manager Henry Nguyen said, and mall security stepped in to restore order. “There was an escalation,” he said. “It was chaotic.”

Just a few days before, an Australian TikTok user posted a video from a different Pop Mart that showed hordes of shoppers waiting for the store to open, some sleeping on the ground outside the shopping center’s sliding doors overnight.

“Everyone started screaming, shoving and rushing in, and people even got crushed at the sides of the doors,” Lawrence Yu said in the video, which has been viewed 1.2 million times. “There was a group of poor Asian aunties that had all got pushed to the floor. They grazed their knees and they also snapped a few nails, too.”

I’m not a collector of anything else. But for some reason, Pop Mart got me.

— Jon Shapiro, 48, a Pop Mart superfan

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The phenomenon has forced staff at each Pop Mart store to devise their own crowd control plans on the fly. To get the line in Century City moving, Nguyen decided to open an hour early, reminding customers that they were limited to one Zimomo doll ($289.99) or one complete Labubu blind set ($131.94).

Once they made it through the doors, elated shoppers grabbed blind boxes and vigorously shook them to try to discern what was inside. A mother and daughter from Inglewood filmed an unboxing video for TikTok as soon as they finished paying. The store has several Instagram group chats filled with hundreds of customers, and those on the scene posted real-time updates to let others know how many items were left.

It was all over in about an hour, with people toward the back of the line dispersing once it became clear they wouldn’t make the cutoff. Some grumbled about resellers, who sell their Labubu hauls at exorbitant markups, being among those who had swarmed the release.

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Shoppers wait in line outside of Pop Mart.

Shoppers wait in line outside the Century City store in October. Some arrived as early as 2:30 a.m.

Shopping online is just as disheartening, they lamented, because of bots programmed to hoover up products the instant they’re available. The night before, the Zimomo plush sold out in less than a minute on Pop Mart’s website and TikTok Shop.

“We’re not trying to manufacture” scarcity, said Emily Brough, head of licensing for Pop Mart North America, which is headquartered in Glendale.

“It’s not like we’re just sending 12 to the store so that there’s this craze and nobody gets what they want,” she said. “We want people to get what they want, and we do try to stock up for the demand.”

Brough attributed the limited quantities to the Beijing-based company’s supply chain timeline — Pop Mart places its orders months in advance, sometimes before a particular toy has taken off. The company said it is working on strategies to make things more fair and to better manage the masses at its U.S. stores on product launch days.

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Pop Mart reported record revenue of $638.5 million for the first half of 2024, a 62% increase over the same period a year earlier. Sales in its burgeoning North America segment totaled $24.9 million; more than three-fourths of its revenue comes from Southeast Asia and East Asia.

Plush toys, a hot category in the toy industry, did monster numbers: Pop Mart said revenue skyrocketed nearly 1,000% in the first half of the year, to $62.5 million. The company declined to discuss Labubu-specific sales figures or to comment on whether it was ramping up production.

Creating a viral hit is the dream for toy makers, and there is no “exact formula,” Brough said. “This is the first time that we’ve seen anything like this in North America.”

Pop Mart has benefited from some right-place-right-time luck: Its Labubu pendants double as bag charms, which have been a huge trend in the fashion world. “Kidults” — adults who are big consumers of products traditionally made for children — have been on the rise. And the organic social media love from Lisa and other celebrities was also invaluable.

1

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An employee rings up a Labubu handbag.

2 The Zimomo "Angel in Clouds" vinyl plush doll

1. An employee rings up a Labubu purse for a customer. 2. The most coveted item during a recent Pop Mart launch was a large Zimomo doll for $289.99.

But more than anything, Pop Mart has mastered the hype playbook.

Collectors say they became hooked by the psychological thrill of the blind-box chase and the satisfaction of completing a set; the steady release of special collaborations and seasonal collections (a recent Halloween-themed Labubu had the elf wearing a pumpkin outfit); and the feeling of desperation that comes with wanting something in short supply.

There are also surprise, midday product drops in stores and online. That unpredictability has led people to compulsively check the stores’ Instagram Stories for news of spontaneous restocks.

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Whenever one is posted, customers within quick driving or running distance descend upon the store, as they did last Thursday afternoon after the Century City Pop Mart used red siren emojis to announce it had 83 Labubus for sale: “Hot restock announcement… sales start right now.” A shopper who rushed over said everything was gone in less than 20 minutes.

They’re very limited, so that’s why you want it. You kind of crave it.

— Justine Cristobal, 34, a Labubu collector from Pico Rivera

The challenge will be to keep it going.

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“The biggest problem with the industry is these things are really popular when they’re popular, and then they’re just not relevant anymore,” said Jaime Katz, an equity analyst at Morningstar. “You have to change the storyline, you have to evolve what you’re selling, you have to think about what would get consumers to make that next purchase.”

Pop Mart began as a general merchandise retailer selling third-party toys and other products. Over time, it pivoted to making designer toys, working closely with independent artists via licensing deals. The toys, which are mainly manufactured in China, found a broad audience among Gen Z.

Shoppers wait in line outside of Pop Mart,

Mega Space Molly figurines line Pop Mart’s window display in Century City. The company is known for its artist-designed collectible toys.

Hong Kong-born artist Kasing Lung is the creator of Labubu and the other Monsters creatures, which first appeared in 2015 in a series of picture books; Pop Mart began selling Labubu merchandise four years later.

Lung told The Times that he incorporated elements of his own personality into Labubu’s narrative, such as her “naughtiness,” which he believed made the character more compelling.

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He realized the impish elf had become a runaway success when “one day my parents asked me for a Labubu doll,” he said. “That was the specific moment for me.”

Now, obsessed fans are showcasing them in acrylic display cases in their homes, clipping them onto their backpacks and purses, and customizing them with fake eyelashes, tiny clothes and braces.

Justine Cristobal and her partner, Marivene Del Rosario, began buying Labubu in September. In two months, they’ve spent $2,500 on 28 small plushes and three large ones, driving to Pop Marts all over Southern California twice a week and meeting other collectors in coffee shops and at their homes to swap figurines.

“Sometimes we go to different Pop Marts just to check out what they have in the same day,” said 34-year-old Cristobal, a nurse from Pico Rivera.

But the secret chestnut-cocoa Labubu — there’s only one in every 72 boxes — has eluded them.

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“It’s a reason for us to buy more and then we’ll just trade the ones that we already have,” she said. “They’re very limited, so that’s why you want it. You kind of crave it.”

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How our AI bots are ignoring their programming and giving hackers superpowers

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How our AI bots are ignoring their programming and giving hackers superpowers

Welcome to the age of AI hacking, in which the right prompts make amateurs into master hackers.

A group of cybercriminals recently used off-the-shelf artificial intelligence chatbots to steal data on nearly 200 million taxpayers. The bots provided the code and ready-to-execute plans to bypass firewalls.

Although they were explicitly programmed to refuse to help hackers, the bots were duped into abetting the cybercrime.

According to a recent report from Israeli cybersecurity firm Gambit Security, hackers last month used Claude, the chatbot from Anthropic, to steal 150 gigabytes of data from Mexican government agencies.

Claude initially refused to cooperate with the hacking attempts and even denied requests to cover the hackers’ digital tracks, the experts who discovered the breach said. The group pummelled the bot with more than 1,000 prompts to bypass the safeguards and convince Claude they were allowed to test the system for vulnerabilities.

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AI companies have been trying to create unbreakable chains on their AI models to restrain them from helping do things such as generating child sexual content or aiding in sourcing and creating weapons. They hire entire teams to try to break their own chatbots before someone else does.

But in this case, hackers continuously prompted Claude in creative ways and were able to “jailbreak” the chatbot to assist them. When they encountered problems with Claude, the hackers used OpenAI’s ChatGPT for data analysis and to learn which credentials were required to move through the system undetected.

The group used AI to find and exploit vulnerabilities, bypass defences, create backdoors and analyze data along the way to gain control of the systems before they stole 195 million identities from nine Mexican government systems, including tax records, vehicle registration as well as birth and property details.

AI “doesn’t sleep,” Curtis Simpson, chief executive of Gambit Security, said in a blog post. “It collapses the cost of sophistication to near zero.”

“No amount of prevention investment would have made this attack impossible,” he said.

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Anthropic did not respond to a request for comment. It told Bloomberg that it had banned the accounts involved and disrupted their activity after an investigation.

OpenAI said it is aware of the attack campaign carried out using Anthropic’s models against the Mexican government agencies.

“We also identified other attempts by the adversary to use our models for activities that violate our usage policies; our models refused to comply with these attempts,” an OpenAI spokesperson said in a statement. “We have banned the accounts used by this adversary and value the outreach from Gambit Security.”

Instances of generative AI-assisted hacking are on the rise, and the threat of cyberattacks from bots acting on their own is no longer science fiction. With AI doing their bidding, novices can cause damage in moments, while experienced hackers can launch many more sophisticated attacks with much less effort.

Earlier this year, Amazon discovered that a low-skilled hacker used commercially available AI to breach 600 firewalls. Another took control of thousands of DJI robot vacuums with help from Claude, and was able to access live video feed, audio and floor plans of strangers.

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“The kinds of things we’re seeing today are only the early signs of the kinds of things that AIs will be able to do in a few years,” said Nikola Jurkovic, an expert working on reducing risks from advanced AI. “So we need to urgently prepare.”

Late last year, Anthropic warned that society has reached an “inflection point” in AI use in cybersecurity after disrupting what the company said was a Chinese state-sponsored espionage campaign that used Claude to infiltrate 30 global targets, including financial institutions and government agencies.

Generative AI also has been used to extort companies, create realistic online profiles by North Korean operatives to secure jobs in U.S. Fortune 500 companies, run romance scams and operate a network of Russian propaganda accounts.

Over the last few years, AI models have gone from being able to manage tasks lasting only a few seconds to today’s AI agents working autonomously for many hours. AI’s capability to complete long tasks is doubling every seven months.

“We just don’t actually know what is the upper limit of AI’s capability, because no one’s made benchmarks that are difficult enough so the AI can’t do them,” said Jurkovic, who works at METR, a nonprofit that measures AI system capabilities to cause catastrophic harm to society.

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So far, the most common use of AI for hacking has been social engineering. Large language models are used to write convincing emails to dupe people out of their money, causing an eight-fold increase in complaints from older Americans as they lost $4.9 billion in online fraud in 2025.

“The messages used to elicit a click from the target can now be generated on a per-user basis more efficiently and with fewer tell-tale signs of phishing,” such as grammatical and spelling errors, said Cliff Neuman, an associate professor of computer science at USC.

AI companies have been responding using AI to detect attacks, audit code and patch vulnerabilities.

“Ultimately, the big imbalance stems from the need of the good-actors to be secure all the time, and of the bad-actors to be right only once,” Neuman said.

The stakes around AI are rising as it infiltrates every aspect of the economy. Many are concerned that there is insufficient understanding of how to ensure it cannot be misused by bad actors or nudged to go rogue.

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Even those at the top of the industry have warned users about the potential misuse of AI.

Dario Amodei, the CEO of Anthropic, has long advocated that the AI systems being built are unpredictable and difficult to control. These AIs have shown behaviors as varied as deception and blackmail, to scheming and cheating by hacking software.

Still, major AI companies — OpenAI, Anthropic, xAI, and Google — signed contracts with the U.S. government to use their AIs in military operations.

This last week, the Pentagon directed federal agencies to phase out Claude after the company refused to back down on its demand that it wouldn’t allow its AI to be used for mass domestic surveillance and fully autonomous weapons.

“The AI systems of today are nowhere near reliable enough to make fully autonomous weapons,” Amodei told CBS News.

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iPic movie theater chain files for bankruptcy

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iPic movie theater chain files for bankruptcy

The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.

The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.

As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.

The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.

“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.

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The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.

The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.

IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.

“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.

IPic also attributed its decision to rising rents and labor costs.

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The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.

The chain had previously filed for bankruptcy protection in 2019.

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Startup Varda Space Industries snags former Mattel plant in El Segundo

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Startup Varda Space Industries snags former Mattel plant in El Segundo

In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.

The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.

Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.

Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.

Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.

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(Varda Space Industries)

Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.

Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.

Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.

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Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.

It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.

Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.

For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.

The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.

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“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.

As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.

Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.

Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.

Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.

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In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.

“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.

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