Business
Korean bookstores in L.A. are dying. Here's how one survives
Joe Choi stood inside Aladdin Fullerton bookstore, flipping through “Introduction to Business Management” in Korean.
Choi, 33, has lived in the U.S. since he was a teenager, but he’s still more comfortable reading in his native language. He found this out the hard way a few months ago when he picked up Walter Isaacson’s biography of Steve Jobs.
After looking up lots of words and progressing slowly, Choi got the Korean version of the Jobs book at Aladdin.
On this Friday afternoon, he bought the business management book.
“Coming to this bookstore, I found that you can discover so many different kinds of books when you visit in-person, and even if you can’t find what you’re looking for, the owner can order it straight from Korea,” said Choi.
Tucked away in a strip mall in La Mirada, Aladdin Fullerton is one of the last remaining Korean bookstores in Southern California.
Min-woo Nam is the owner of Aladdin Fullerton, one of the last remaining Korean bookstores in Southern California
(Michael Blackshire/Los Angeles Times)
The front table showcases bestselling Korean novels as well as American novels translated into Korean, such as “Crying in H Mart: A Memoir” by Michelle Zauner and “Pachinko” by Min Jin Lee.
The surrounding shelves feature Christian literature, children books, Korean language workbooks, novels, cookbooks and Japanese manga. Old advertisements for churches and tutoring academies are plastered on the sides of the shelves.
Customers range from immigrants like Choi to parents hoping to pass the language to the next generation to non-Koreans trying to learn Korean.
Min-woo Nam said that when he opened Aladdin Fullerton 20 years ago, there were about eight Korean bookstores in Orange County and another dozen in Los Angeles. Now, his store is one of two left in O.C., with about five left in L.A.’s Koreatown.
The struggle of Korean bookstores, serving a relatively small market of Korean speakers and Korean language learners, mirrors that of mainstream bookstores, amid the rise of e-books and online ordering.
Aladdin Fullerton has fewer customers than it did a decade ago. But Nam, who is the store’s sole employee, chooses to look on the bright side. Loyal customers come back again and again. He still makes a profit. And Buena Park’s own growing Koreatown could bring in more business to the store, which is part of a South Korean chain with over a dozen locations in Seoul that can quickly ship just about any book available in Korea. Many of Nam’s customers phone in orders, then stop by to pick them up.
The store offers a “lifetime membership” for a one-time $5 fee that comes with a 25% discount, including on online orders.
“Because most other Korean bookstores have closed, it makes it easier to survive when all my competitors are all but gone now,” said Nam, 66. “It’s all about survival.”
The exterior of the Alladin Fullerton bookstore in La Mirada.
(Michael Blackshire/Los Angeles Times)
On a recent Monday afternoon, In-chong Kim arrived to pick up the books that Nam had ordered for him from Korea on topics ranging from Christianity to science.
Kim, who has been shopping at Aladdin Fullerton for over a decade, called the bookstore a slice of home that should live on as a “kind of cultural site for our community.”
Books on a shelf at the Aladdin Fullerton bookstore.
(Michael Blackshire/Los Angeles Times)
“This Korean bookstore holds our Korean culture and knowledge in this small space,” said Kim, 65, who is director of the Seoul National University Foundation. “The work the owner is doing here is so special. He doesn’t make much money, but he is keeping a crucial part of our community alive.”
Nam came to the U.S. in 2004 with his wife and two children, opening the bookstore that same year. As an international trader for Samsung, he had worked in Japan and Vietnam for several years, kindling his interest in international affairs and foreign languages.
During slow stretches at the bookstore, he plunges into those subjects. A stack of books on his desk includes a Spanish language workbook, a notebook he uses to practice writing Japanese and a Chinese history book written in Korean.
When shipments from Korea arrive on Mondays, Wednesdays and Fridays, he feels like a little kid opening up a Christmas present, he said.
“I wonder what kind of story this book tells,” he said. “There is not a single boring day here, because I can just read, study and be surrounded by books the entire day.”
Janet Lee, 18, looks for a book at the Aladdin Fullerton bookstore.
(Michael Blackshire/Los Angeles Times)
On the Friday that Choi came in, Nam unpacked a box from Korea, pulling out about a dozen books. He verified each one in his online system, meticulously cross-checking with handwritten records in a binder he fills with names, dates, phone numbers and book titles in both English and Korean, decorated with colorful markings legible only to him.
He tacked a sticky note with a customer’s name onto each book. Then, he was ready for the Friday afternoon rush of people picking up their orders.
Fullerton resident John Kim stopped by for a novel by an acquaintance from Korea.
Kim, who works at a construction company, said he doesn’t read much, so he doesn’t come to the store often. Many immigrants, particularly those with young children, don’t have the time or money for reading, he said.
“They’re busy working to put food on the table, so I understand, because when I immigrated here 35 years ago, it was a struggle too,” Kim, 66, said. “So even if we are interested in reading books, oftentimes we can’t afford to.”
A book shipped from Korea can cost around $40, and some customers try to bargain with Nam.
“The price is steeper than I expected,” Sunny Park grumbled as Nam rang up her purchase.
“Ma’am, it is not cheap delivering books all the way from Korea in less than a week,” Nam said firmly.
Nam chats familiarly with many customers, some of whom he’s known for over a decade, sprinkling in casual English words while maintaining some formality through Korean honorifics.
“I’ll enjoy the drink,” Nam said in Korean after Choi dropped by the store again with a Starbucks iced Americano for him. “Thank you!” Nam then called out in English.
For Allie Bell, Aladdin Fullerton is not a piece of home but a portal to a new one.
Bell began studying Korean to better understand her Korean-speaking dance teacher. She also loved Korean food and was interested in the culture.
Only two bookstores — Aladdin Fullerton and Bandi Books in Koreatown — carried
the textbooks required for her Korean class, she said.
Bell, 31, a digital marketer who lives in Cypress, said her Korean isn’t good enough to order online herself. She appreciates coming to the store, where Nam can steer her in the right direction, as he does for other customers who are learning Korean as the rise of Korean pop culture spurs interest in the language.
“So I’m very grateful to the time and effort [Nam] spent making sure I get exactly what I need and providing suggestions that would help me on my language-speaking journey,” she said.
John Kim said that passing the Korean language to the next generation is crucial. And language lives through books.
“Everything from our culture to our history can be found in our language,” he said. “If we don’t have that, our Korean identity will start to unravel, so this bookstore is vital to our community.”
Business
Video: The Web of Companies Owned by Elon Musk
new video loaded: The Web of Companies Owned by Elon Musk

By Kirsten Grind, Melanie Bencosme, James Surdam and Sean Havey
February 27, 2026
Business
Commentary: How Trump helped foreign markets outperform U.S. stocks during his first year in office
Trump has crowed about the gains in the U.S. stock market during his term, but in 2025 investors saw more opportunity in the rest of the world.
If you’re a stock market investor you might be feeling pretty good about how your portfolio of U.S. equities fared in the first year of President Trump’s term.
All the major market indices seemed to be firing on all cylinders, with the Standard & Poor’s 500 index gaining 17.9% through the full year.
But if you’re the type of investor who looks for things to regret, pay no attention to the rest of the world’s stock markets. That’s because overseas markets did better than the U.S. market in 2025 — a lot better. The MSCI World ex-USA index — that is, all the stock markets except the U.S. — gained more than 32% last year, nearly double the percentage gains of U.S. markets.
That’s a major departure from recent trends. Since 2013, the MSCI US index had bested the non-U.S. index every year except 2017 and 2022, sometimes by a wide margin — in 2024, for instance, the U.S. index gained 24.6%, while non-U.S. markets gained only 4.7%.
The Trump trade is dead. Long live the anti-Trump trade.
— Katie Martin, Financial Times
Broken down into individual country markets (also by MSCI indices), in 2025 the U.S. ranked 21st out of 23 developed markets, with only New Zealand and Denmark doing worse. Leading the pack were Austria and Spain, with 86% gains, but superior records were turned in by Finland, Ireland and Hong Kong, with gains of 50% or more; and the Netherlands, Norway, Britain and Japan, with gains of 40% or more.
Investment analysts cite several factors to explain this trend. Judging by traditional metrics such as price/earnings multiples, the U.S. markets have been much more expensive than those in the rest of the world. Indeed, they’re historically expensive. The Standard & Poor’s 500 index traded in 2025 at about 23 times expected corporate earnings; the historical average is 18 times earnings.
Investment managers also have become nervous about the concentration of market gains within the U.S. technology sector, especially in companies associated with artificial intelligence R&D. Fears that AI is an investment bubble that could take down the S&P’s highest fliers have investors looking elsewhere for returns.
But one factor recurs in almost all the market analyses tracking relative performance by U.S. and non-U.S. markets: Donald Trump.
Investors started 2025 with optimism about Trump’s influence on trading opportunities, given his apparent commitment to deregulation and his braggadocio about America’s dominant position in the world and his determination to preserve, even increase it.
That hasn’t been the case for months.
”The Trump trade is dead. Long live the anti-Trump trade,” Katie Martin of the Financial Times wrote this week. “Wherever you look in financial markets, you see signs that global investors are going out of their way to avoid Donald Trump’s America.”
Two Trump policy initiatives are commonly cited by wary investment experts. One, of course, is Trump’s on-and-off tariffs, which have left investors with little ability to assess international trade flows. The Supreme Court’s invalidation of most Trump tariffs and the bellicosity of his response, which included the immediate imposition of new 10% tariffs across the board and the threat to increase them to 15%, have done nothing to settle investors’ nerves.
Then there’s Trump’s driving down the value of the dollar through his agitation for lower interest rates, among other policies. For overseas investors, a weaker dollar makes U.S. assets more expensive relative to the outside world.
It would be one thing if trade flows and the dollar’s value reflected economic conditions that investors could themselves parse in creating a picture of investment opportunities. That’s not the case just now. “The current uncertainty is entirely man-made (largely by one orange-hued man in particular) but could well continue at least until the US mid-term elections in November,” Sam Burns of Mill Street Research wrote on Dec. 29.
Trump hasn’t been shy about trumpeting U.S. stock market gains as emblems of his policy wisdom. “The stock market has set 53 all-time record highs since the election,” he said in his State of the Union address Tuesday. “Think of that, one year, boosting pensions, 401(k)s and retirement accounts for the millions and the millions of Americans.”
Trump asserted: “Since I took office, the typical 401(k) balance is up by at least $30,000. That’s a lot of money. … Because the stock market has done so well, setting all those records, your 401(k)s are way up.”
Trump’s figure doesn’t conform to findings by retirement professionals such as the 401(k) overseers at Bank of America. They reported that the average account balance grew by only about $13,000 in 2025. I asked the White House for the source of Trump’s claim, but haven’t heard back.
Interpreting stock market returns as snapshots of the economy is a mug’s game. Despite that, at her recent appearance before a House committee, Atty. Gen. Pam Bondi tried to deflect questions about her handling of the Jeffrey Epstein records by crowing about it.
“The Dow is over 50,000 right now, she declared. “Americans’ 401(k)s and retirement savings are booming. That’s what we should be talking about.”
I predicted that the administration would use the Dow industrial average’s break above 50,000 to assert that “the overall economy is firing on all cylinders, thanks to his policies.” The Dow reached that mark on Feb. 6. But Feb. 11, the day of Bondi’s testimony, was the last day the index closed above 50,000. On Thursday, it closed at 49,499.50, or about 1.4% below its Feb. 10 peak close of 50,188.14.
To use a metric suggested by economist Justin Wolfers of the University of Michigan, if you invested $48,488 in the Dow on the day Trump took office last year, when the Dow closed at 48,448 points, you would have had $50,000 on Feb. 6. That’s a gain of about 3.2%. But if you had invested the same amount in the global stock market not including the U.S. (based on the MSCI World ex-USA index), on that same day you would have had nearly $60,000. That’s a gain of nearly 24%.
Broader market indices tell essentially the same story. From Jan. 17, 2025, the last day before Trump’s inauguration, through Thursday’s close, the MSCI US stock index gained a cumulative 16.3%. But the world index minus the U.S. gained nearly 42%.
The gulf between U.S. and non-U.S. performance has continued into the current year. The S&P 500 has gained about 0.74% this year through Wednesday, while the MSCI World ex-USA index has gained about 8.9%. That’s “the best start for a calendar year for global stocks relative to the S&P 500 going back to at least 1996,” Morningstar reports.
It wouldn’t be unusual for the discrepancy between the U.S. and global markets to shrink or even reverse itself over the course of this year.
That’s what happened in 2017, when overseas markets as tracked by MSCI beat the U.S. by more than three percentage points, and 2022, when global markets lost money but U.S. markets underperformed the rest of the world by more than five percentage points.
Economic conditions change, and often the stock markets march to their own drummers. The one thing less likely to change is that Trump is set to remain president until Jan. 20, 2029. Make your investment bets accordingly.
Business
How the S&P 500 Stock Index Became So Skewed to Tech and A.I.
Nvidia, the chipmaker that became the world’s most valuable public company two years ago, was alone worth more than $4.75 trillion as of Thursday morning. Its value, or market capitalization, is more than double the combined worth of all the companies in the energy sector, including oil giants like Exxon Mobil and Chevron.
The chipmaker’s market cap has swelled so much recently, it is now 20 percent greater than the sum of all of the companies in the materials, utilities and real estate sectors combined.
What unifies these giant tech companies is artificial intelligence. Nvidia makes the hardware that powers it; Microsoft, Apple and others have been making big bets on products that people can use in their everyday lives.
But as worries grow over lavish spending on A.I., as well as the technology’s potential to disrupt large swaths of the economy, the outsize influence that these companies exert over markets has raised alarms. They can mask underlying risks in other parts of the index. And if a handful of these giants falter, it could mean widespread damage to investors’ portfolios and retirement funds in ways that could ripple more broadly across the economy.
The dynamic has drawn comparisons to past crises, notably the dot-com bubble. Tech companies also made up a large share of the stock index then — though not as much as today, and many were not nearly as profitable, if they made money at all.
How the current moment compares with past pre-crisis moments
To understand how abnormal and worrisome this moment might be, The New York Times analyzed data from S&P Dow Jones Indices that compiled the market values of the companies in the S&P 500 in December 1999 and August 2007. Each date was chosen roughly three months before a downturn to capture the weighted breakdown of the index before crises fully took hold and values fell.
The companies that make up the index have periodically cycled in and out, and the sectors were reclassified over the last two decades. But even after factoring in those changes, the picture that emerges is a market that is becoming increasingly one-sided.
In December 1999, the tech sector made up 26 percent of the total.
In August 2007, just before the Great Recession, it was only 14 percent.
Today, tech is worth a third of the market, as other vital sectors, such as energy and those that include manufacturing, have shrunk.
Since then, the huge growth of the internet, social media and other technologies propelled the economy.
Now, never has so much of the market been concentrated in so few companies. The top 10 make up almost 40 percent of the S&P 500.
How much of the S&P 500 is occupied by the top 10 companies
With greater concentration of wealth comes greater risk. When so much money has accumulated in just a handful of companies, stock trading can be more volatile and susceptible to large swings. One day after Nvidia posted a huge profit for its most recent quarter, its stock price paradoxically fell by 5.5 percent. So far in 2026, more than a fifth of the stocks in the S&P 500 have moved by 20 percent or more. Companies and industries that are seen as particularly prone to disruption by A.I. have been hard hit.
The volatility can be compounded as everyone reorients their businesses around A.I, or in response to it.
The artificial intelligence boom has touched every corner of the economy. As data centers proliferate to support massive computation, the utilities sector has seen huge growth, fueled by the energy demands of the grid. In 2025, companies like NextEra and Exelon saw their valuations surge.
The industrials sector, too, has undergone a notable shift. General Electric was its undisputed heavyweight in 1999 and 2007, but the recent explosion in data center construction has evened out growth in the sector. GE still leads today, but Caterpillar is a very close second. Caterpillar, which is often associated with construction, has seen a spike in sales of its turbines and power-generation equipment, which are used in data centers.
One large difference between the big tech companies now and their counterparts during the dot-com boom is that many now earn money. A lot of the well-known names in the late 1990s, including Pets.com, had soaring valuations and little revenue, which meant that when the bubble popped, many companies quickly collapsed.
Nvidia, Apple, Alphabet and others generate hundreds of billions of dollars in revenue each year.
And many of the biggest players in artificial intelligence these days are private companies. OpenAI, Anthropic and SpaceX are expected to go public later this year, which could further tilt the market dynamic toward tech and A.I.
Methodology
Sector values reflect the GICS code classification system of companies in the S&P 500. As changes to the GICS system took place from 1999 to now, The New York Times reclassified all companies in the index in 1999 and 2007 with current sector values. All monetary figures from 1999 and 2007 have been adjusted for inflation.
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