Business
Korean bookstores in L.A. are dying. Here's how one survives
Joe Choi stood inside Aladdin Fullerton bookstore, flipping through “Introduction to Business Management” in Korean.
Choi, 33, has lived in the U.S. since he was a teenager, but he’s still more comfortable reading in his native language. He found this out the hard way a few months ago when he picked up Walter Isaacson’s biography of Steve Jobs.
After looking up lots of words and progressing slowly, Choi got the Korean version of the Jobs book at Aladdin.
On this Friday afternoon, he bought the business management book.
“Coming to this bookstore, I found that you can discover so many different kinds of books when you visit in-person, and even if you can’t find what you’re looking for, the owner can order it straight from Korea,” said Choi.
Tucked away in a strip mall in La Mirada, Aladdin Fullerton is one of the last remaining Korean bookstores in Southern California.
Min-woo Nam is the owner of Aladdin Fullerton, one of the last remaining Korean bookstores in Southern California
(Michael Blackshire/Los Angeles Times)
The front table showcases bestselling Korean novels as well as American novels translated into Korean, such as “Crying in H Mart: A Memoir” by Michelle Zauner and “Pachinko” by Min Jin Lee.
The surrounding shelves feature Christian literature, children books, Korean language workbooks, novels, cookbooks and Japanese manga. Old advertisements for churches and tutoring academies are plastered on the sides of the shelves.
Customers range from immigrants like Choi to parents hoping to pass the language to the next generation to non-Koreans trying to learn Korean.
Min-woo Nam said that when he opened Aladdin Fullerton 20 years ago, there were about eight Korean bookstores in Orange County and another dozen in Los Angeles. Now, his store is one of two left in O.C., with about five left in L.A.’s Koreatown.
The struggle of Korean bookstores, serving a relatively small market of Korean speakers and Korean language learners, mirrors that of mainstream bookstores, amid the rise of e-books and online ordering.
Aladdin Fullerton has fewer customers than it did a decade ago. But Nam, who is the store’s sole employee, chooses to look on the bright side. Loyal customers come back again and again. He still makes a profit. And Buena Park’s own growing Koreatown could bring in more business to the store, which is part of a South Korean chain with over a dozen locations in Seoul that can quickly ship just about any book available in Korea. Many of Nam’s customers phone in orders, then stop by to pick them up.
The store offers a “lifetime membership” for a one-time $5 fee that comes with a 25% discount, including on online orders.
“Because most other Korean bookstores have closed, it makes it easier to survive when all my competitors are all but gone now,” said Nam, 66. “It’s all about survival.”
The exterior of the Alladin Fullerton bookstore in La Mirada.
(Michael Blackshire/Los Angeles Times)
On a recent Monday afternoon, In-chong Kim arrived to pick up the books that Nam had ordered for him from Korea on topics ranging from Christianity to science.
Kim, who has been shopping at Aladdin Fullerton for over a decade, called the bookstore a slice of home that should live on as a “kind of cultural site for our community.”
Books on a shelf at the Aladdin Fullerton bookstore.
(Michael Blackshire/Los Angeles Times)
“This Korean bookstore holds our Korean culture and knowledge in this small space,” said Kim, 65, who is director of the Seoul National University Foundation. “The work the owner is doing here is so special. He doesn’t make much money, but he is keeping a crucial part of our community alive.”
Nam came to the U.S. in 2004 with his wife and two children, opening the bookstore that same year. As an international trader for Samsung, he had worked in Japan and Vietnam for several years, kindling his interest in international affairs and foreign languages.
During slow stretches at the bookstore, he plunges into those subjects. A stack of books on his desk includes a Spanish language workbook, a notebook he uses to practice writing Japanese and a Chinese history book written in Korean.
When shipments from Korea arrive on Mondays, Wednesdays and Fridays, he feels like a little kid opening up a Christmas present, he said.
“I wonder what kind of story this book tells,” he said. “There is not a single boring day here, because I can just read, study and be surrounded by books the entire day.”
Janet Lee, 18, looks for a book at the Aladdin Fullerton bookstore.
(Michael Blackshire/Los Angeles Times)
On the Friday that Choi came in, Nam unpacked a box from Korea, pulling out about a dozen books. He verified each one in his online system, meticulously cross-checking with handwritten records in a binder he fills with names, dates, phone numbers and book titles in both English and Korean, decorated with colorful markings legible only to him.
He tacked a sticky note with a customer’s name onto each book. Then, he was ready for the Friday afternoon rush of people picking up their orders.
Fullerton resident John Kim stopped by for a novel by an acquaintance from Korea.
Kim, who works at a construction company, said he doesn’t read much, so he doesn’t come to the store often. Many immigrants, particularly those with young children, don’t have the time or money for reading, he said.
“They’re busy working to put food on the table, so I understand, because when I immigrated here 35 years ago, it was a struggle too,” Kim, 66, said. “So even if we are interested in reading books, oftentimes we can’t afford to.”
A book shipped from Korea can cost around $40, and some customers try to bargain with Nam.
“The price is steeper than I expected,” Sunny Park grumbled as Nam rang up her purchase.
“Ma’am, it is not cheap delivering books all the way from Korea in less than a week,” Nam said firmly.
Nam chats familiarly with many customers, some of whom he’s known for over a decade, sprinkling in casual English words while maintaining some formality through Korean honorifics.
“I’ll enjoy the drink,” Nam said in Korean after Choi dropped by the store again with a Starbucks iced Americano for him. “Thank you!” Nam then called out in English.
For Allie Bell, Aladdin Fullerton is not a piece of home but a portal to a new one.
Bell began studying Korean to better understand her Korean-speaking dance teacher. She also loved Korean food and was interested in the culture.
Only two bookstores — Aladdin Fullerton and Bandi Books in Koreatown — carried
the textbooks required for her Korean class, she said.
Bell, 31, a digital marketer who lives in Cypress, said her Korean isn’t good enough to order online herself. She appreciates coming to the store, where Nam can steer her in the right direction, as he does for other customers who are learning Korean as the rise of Korean pop culture spurs interest in the language.
“So I’m very grateful to the time and effort [Nam] spent making sure I get exactly what I need and providing suggestions that would help me on my language-speaking journey,” she said.
John Kim said that passing the Korean language to the next generation is crucial. And language lives through books.
“Everything from our culture to our history can be found in our language,” he said. “If we don’t have that, our Korean identity will start to unravel, so this bookstore is vital to our community.”
Business
Rocket Lab enters satellite communications market with $8-billion deal
Rocket Lab took a big step Monday to better compete with rivals SpaceX and Amazon, announcing an $8-billion acquisition of satellite communications company Iridium.
The Long Beach rocket-and-satellite maker is buying a company that provides critical communications services to pilots, mariners and others, while giving Rocket Lab a foothold in the emerging satellite-based mobile phone market.
“We are going to absorb it, optimize it and scale it into something that is really truly fantastic,” said Rocket Lab Chief Executive Peter Beck in a YouTube presentation of the deal.
Rocket Lab is paying $54 a share for McLean, Va.-based Iridium — $27 in cash and the rest in shares. Deutsche Bank and Wells Fargo are providing $3.6 billion in financing in the deal, which is expected to close next year.
Iridium’s 66 low-Earth-orbit satellites provide voice, data, navigation and other services to remote regions and across the globe to 2.55 million government, defense, aviation, maritime and commercial subscribers.
Iridium reported net income of $114 million in 2025, up 2% from the previous year. Revenue climbed 5% to $872 million.
The market for mobile cellular and other satellite-based communications is growing rapidly.
Elon Musk’s SpaceX spent $17 billion last year to acquire spectrum from EchoStar and then followed it up with a $2.6-billion purchase. The spectrum will allow its Starlink broadband satellite network to provide mobile phone service worldwide.
In April, Amazon agreed to acquire satellite operator Globalstar in a roughly $11.6-billion deal that would expand the services of its satellite system and the so-called direct-to-device smartphone market.
The competition has raised concerns about Iridium’s ability to compete.
SpaceX went public this month in the largest initial public offering ever, raising $86 billion, with the company now valued at more than $2 trillion.
In February, Iridium Chief Executive Matthew Desch said the company has shown it’s not “in decline,” dismissing concerns that it couldn’t compete with Starlink, according to Morningstar.
Founded in 2006 in New Zealand, Rocket Lab moved to the U.S. a decade ago and opened its Long Beach headquarters in 2020. It has manufacturing and mission operations in Virginia, New Mexico, Colorado, Maryland, Toronto and New Zealand.
The company manufactures a small rocket called Electron that has launched 262 satellites into space, making it the second-busiest U.S. launch provider behind SpaceX. Rocket Lab is developing a larger rocket called Neutron, and it also makes satellites, subsystems and space components.
Beck said the acquisition of Iridium will propel Rocket Lab into the satellite communications business. That would otherwise be a slow process, requiring the acquisition of spectrum, satellite development and establishment of a customer base.
“We think we’ve found a little bit of a shortcut here,” Beck said, noting the combined company will be vertically integrated, able to design, build, launch and operate its own satellites.
The deal is “very strategic” for Rocket Lab, William Blair analyst Louie DiPalma said in a note to clients, according to Morningstar.
Rocket Lab has announced multiple contracts this year.
Last week, the company said it would launch Electron rockets for three NASA missions from its New Zealand site.
In May, Rocket Lab announced a $30-million contract with Costa Mesa defense contractor Anduril for multiple hypersonic test flights in Virginia using Rocket Lab’s HASTE launch vehicle.
The company is among scores of businesses that have revitalized Southern California’s aerospace and defense industries since SpaceX was founded in 2002. SpaceX, now headquartered in Texas maintains operations in Hawthorne.
Secretary of Defense Pete Hegseth visited Rocket Lab’s headquarters in January during a stop on his tour of defense contractors in Southern California and across the country.
“This company, you right here, are front and center, as part of ensuring that we build an arsenal of freedom that America needs,” Hegseth told several hundred cheering workers. “The future of the battlefield starts right here with dominance of space.”
Iridium investors cheered the news. Its shares gained 25% to close Monday at $54.59. Rocket Lab shares jumped 16% to close at $97.95.
Business
SpaceX IPO sparks race for luxury housing in Southern California
With SpaceX’s historic initial public offering minting a small army of new millionaires overnight, the Southern California housing market is bracing for a big wave of buyers looking to upgrade their digs or perhaps snag a second home, potentially driving up prices in some in-demand neighborhoods.
Shares of SpaceX started trading June 12 and ended the day having raised $75 billion and making founder Elon Musk the world’s first trillionaire. It was by far the largest IPO on record, more than double the 2019 offering by Saudi Arabia’s state-owned oil giant Saudi Aramco.
At least 4,000 current and former SpaceX employees are expected to become millionaires, with about 400 of them earning $100 million or more, said Andrew Benson, chief executive of Hill.com, an investment platform for trading stock in pre-IPO tech companies.
SpaceX’s compensation philosophy historically favored equity over cash salaries, so this windfall extends well beyond executives and engineers to include nontechnical staff, entry-level workers and even cafeteria employees.
Because SpaceX has its highest concentration of employees in humble Hawthorne south of the 105 Freeway, the homebuying spree is expected to be most pronounced in the sandy South Bay and the “Silicon Beach” tech corridor that includes Venice and Santa Monica, but it may also appear in other upmarket Los Angeles-area neighborhoods or even farther away in the form of second homes.
One SpaceX buyer has been eyeing a $32-million pocket listing of his in tony Brentwood for months while waiting for the IPO, according to real estate broker Cory Weiss of Douglas Elliman.
“People are starting to look,” he said, and most will spend $5 million or more.
Melissa Pilon, a real estate agent in the South Bay with Compass, heard from one SpaceX buyer the day the company went public on a property in north Redondo Beach, and expects to hear from more would-be homeowners.
“I’m not sure how this will play out, but I think real estate agents are feeling optimistic,” Pilon said. “I think there will definitely be an uptick, but I don’t know if it will be a sustainable thing. There might be some superficially inflated prices.”
The SpaceX IPO and planned initial public offerings of OpenAI and Anthropic could generate millions in capital gains tax revenue for the state over years as shareholders cash out.
Even without inclusion of those IPOs, state finance officials this year upped their forecast of capital gains income Californians would earn due to the huge run-up in the stock market driven by AI companies. On average, gains are taxed at 10%.
While SpaceX shares have fallen recently, current and former employees who were granted shares or options still would come away winners given the stock remains above the $135 IPO price. Shares closed Friday at $153.23, up 0.15%.
It could take several months for the housing market to feel the full effect of SpaceX millions, said Paul Habibi, a UCLA lecturer and real estate expert witness at Grayslake Advisors.
The most significant buying boom is likely to take place early next year, he predicted, after the standard lockup on stock sales is fully ended in December. Batches of limited stock sales will be allowed in the coming months, however, and some real estate agents and bankers are putting together workarounds to help expectant millionaires leverage their future gains to secure loans.
Habibi expects the largest concentration of purchases to be focused in the South Bay, primarily Manhattan Beach and Redondo Beach, with some spillover into Culver City and possibly north Orange County.
The gush of new money stands to drive up the cost of homes in neighborhoods already in hot demand, echoing a pattern that has occurred in the San Francisco Bay Area.
“A place like Manhattan Beach has roughly 11,000 housing units, so there could be a pretty significant impact if a lot of those folks decide that they want to go buy houses in those neighborhoods that have such a supply constraint,” Habibi said. “Those markets are already among the priciest in Southern California and I can only imagine that will continue with this new wealth creation.”
Hermosa Beach real estate agent Ed Kaminsky agrees interest will center in the South Bay, including Palos Verdes, and he has already heard from prospective SpaceX buyers. Their dream houses have ocean views, swimming pools and four or more bedrooms, which may be hard to find.
“There are a lot of buyers that were in rentals from the Palisades fire looking to buy now and combined with all of the IPOs this summer, I think inventory in South Bay could be tight,” Kaminsky said, “The question is whether we have the kinds of properties on the market that they’re looking for.”
The concentration of buyers looking to purchase property in the South Bay could temporary inflate prices in the area, similar to when Snap Inc., social media platform Snapchat’s parent company, went public in 2017 valued at $24 billion, Habibi said. SpaceX by comparison was valued at $1.77 trillion.
“What’s interesting about Snap is that the workforce was largely clustered on the Westside, and you could see almost immediate effects in Venice and Santa Monica within months of the IPO,” Habibi said. “That was a pretty notable and significant effect on that local housing market” that temporarily inflated prices in an already hot market.
“The amount of wealth and how it comes into L.A. is always very different and vacillates,” Weiss said. “I’m not saying this is groundbreaking and nothing like L.A.’s ever seen before, but I do know that there are people who have been waiting for this to happen.”
Among them are potential buyers who have toured condominiums in Century City, where some of the region’s most luxurious condo towers stand, he said.
Certain buyers may want to buy a condo in a fancy full-service building in L.A. to use as a pied-à-terre, Weiss said, while moving their families to a distant city or state where they could commute by plane on weekends.
San Diego County should see an influx of new buyers with SpaceX dollars, said Del Mar real estate agent Kristina Quesada, co-owner of the Yost Quesada Team at Douglas Elliman. They’ll join a recent wave of house hunters from the Bay Area flush with new tech fortunes and an appetite for second homes or vacation properties near the ocean.
Buyers want to “obtain that coastal lifestyle” for less money than it would cost in other California waterfronts, she said. Popular San Diego County locations run west of Interstate 5 from Carlsbad south through such seaside communities as Encinitas, Del Mar, La Jolla and Coronado Island. Prices start around $2 million.
San Francisco real estate agent Butch Haze of Compass has seen tech booms followed by ravenous bursts of homebuying since the first internet gold rush of the late 1990s.
“Show me a great job market and I’ll show you a really strong real estate market,” he said.
San Francisco’s surging tech industry, which is getting a burst of new business around artificial intelligence, may even have a knock-on effect on Los Angeles-area real estate, Haze said.
After making a fortune through an IPO or acquisition of their companies, “the single tech guys love to move down to L.A. to be closer to the beautiful people,” Haze said. “And they get their beachfront property.”
Business
Why tech stocks are getting hammered
Tech stocks took another big hit Tuesday as investors sold off shares of companies that have powered the artificial intelligence boom.
Technology companies have been spending billions of dollars investing in data centers and infrastructure needed to support the race to advance AI. But sky-high valuations and geopolitical tensions have some investors questioning whether massive AI spending will pay off, analysts said.
Reflecting the unease, the tech-heavy Nasdaq composite dropped roughly 2%. The Standard & Poor’s 500, a stock market index that tracks the performance of the largest U.S. publicly traded companies, fell by more than 1%.
Share prices for major California tech companies including Nvidia, Qualcomm, Intel and Marvell Technology all dropped. Meta Platforms, Apple, and Google’s parent company, Alphabet, also saw their stock prices slide, though the decline wasn’t as large as the drop in chip stocks.
Shares of Micron Technology, a U.S. memory chip manufacturer, plunged by more than 13% a day before the company was scheduled to report its third-quarter financial results. Anxiety in the U.S. spilled over from Asia, where South Korean tech companies SK Hynix and Samsung Electronics, both major computer memory chip manufacturers, saw their stocks plunge Tuesday by more than 12%.
“Investors are just a bit skittish after very strong moves in tech stocks where any hint of caution causes some investors to hit the sell button,” said Dan Ives, an analyst who heads technology research at Wedbush Securities, adding that it’s a “gut-check moment.”
On Monday, SpaceX saw its shares plunge 16% after a record-breaking initial public offering this month. Its share price then rebounded Tuesday, closing up less than 1% to roughly $156.
Tech companies have been making big bets on the role AI will play in people’s work and personal lives. They’ve been improving chatbots that can generate code, words, photos and videos. The companies also are betting that “AI agents” will be able to proactively tackle more in the future, automating repetitive tasks in customer service, online shopping and other industries. They’re releasing more AI-powered hardware such as smartglasses.
Major tech companies are going head-to-head in the race to dominate AI, competing to sway talent and consumers into using their products. Alphabet saw its stock slip after two of the company’s prominent AI researchers left for rival companies OpenAI and Anthropic.
Despite profitability questions, AI use has been growing. Roughly half of U.S. adults use an AI chatbot, according to a Pew Research Center report released this month. They’re using these tools for search, work tasks, entertainment and even companionship. More U.S. adults reported using OpenAI’s ChatGPT, followed by Google’s Gemini, Microsoft Copilot and Meta AI.
Amid all the hype and spending, there also have been growing fears about whether AI will take over people’s jobs and whether the boom will lead to a bubble that will eventually burst. California AI startups OpenAI, valued at $852 billion, and Anthropic, valued at nearly $1 trillion, are preparing to potentially become publicly traded companies.
“I don’t view this as a bubble,” Ives said. “I view it as we’re going to go through these white-knuckle moments as tech stocks continue to move higher, but the bears will continue to yell fire in a crowded theater when we have these pullbacks.”
Economic factors also could affect how much people are willing to invest in tech company stocks. There’s anxiety over whether the new Federal Reserve Chair Kevin Warsh will raise interest rates, making it more expensive to borrow money. That could cut into a company’s profit margin or decrease consumer spending. United States’ war with Iran is driving up gas prices while the U.S. inflation rate rose to 4.2% in May.
The AI boom is fueling the demand for memory and storage chips, but prices for them are on the rise, prompting some companies such as Apple to look at raising prices for consumer electronics.
Globally, AI spending is projected to increase to $2.59 trillion in 2026, up 47% year over year, according to a forecast by research firm Gartner.
Driven by AI demand, memory and storage vendors have significantly outperformed the S&P 500 and the SOX index, a global semiconductor and microchip index, since the start of 2025, according to a note to clients from BNP Paribas.
Still, investors are on edge ahead of Idaho-based Micron Technology’s earnings report Wednesday, said Gil Luria, head of technology research at financial services company D.A. Davidson. Since January, Micron Technology’s stock has climbed more than 233% to more than $1,000 per share.
“Any indication of a slowdown in demand for AI is seen as a potential turn in the cycle,” Luria said. “While the overwhelming sense is that demand is still far exceeding supply, investors are waiting for Micron to indicate that is still the case.”
Times staff writer Nilesh Christopher contributed to this report.
-
Maine2 minutes agoMaine driver to honor friend Kyle Busch during Celebration of America 300
-
Maryland7 minutes agoMaryland man sentenced for making online threats toward Black and Muslim communities
-
Michigan14 minutes agoMichigan Lottery Daily 3, Daily 4 results for June 29, 2026
-
Massachusetts17 minutes agoMillions of gallons of wastewater discharged into Merrimack River due to broken pipe
-
Minnesota22 minutes agoDriver in fatal crash near Belview, Minnesota, was fleeing law enforcement
-
Mississippi29 minutes agoMississippi gas prices drop ahead of Fourth of July weekend
-
Missouri32 minutes agoGas prices falling in Missouri despite U.S. conflict with Iran
-
Montana37 minutes agoJune 29 recap: Missoula and Western Montana news you may have missed today