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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when his games are broadcast live in Japan.

Ohtani might play baseball 5,500 miles away, but one of the first things people see when they deplane at Haneda Airport, the city’s international gateway, is a photo of the superstar in an ad for green tea.

Leaving the airport, one sees Ohtani’s boyish image on vending machines, in convenience stores and wrapped around trains coursing through the city. Last week, when Ohtani and his team landed in Tokyo to prepare for two season-opening games against the Chicago Cubs, the Dodgers announced yet another sponsorship — with Hakkaisan Brewery, a sake distiller based in Japan.

Major League Baseball has had no shortage of stars over the years, but it has never seen a sensation like Ohtani, who is Japan’s answer to Babe Ruth, a rare player who can both pitch and hit at the highest level.

His return this month to Japan, where tickets to his games are going for as much as $10,000, has the feel of a coronation for a homegrown star who last season signed a record $700 million contract and helped the Dodgers win the World Series.

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In sports, money often follows success, and Ohtani’s success has created a windfall for himself, the Dodgers and the league. Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance, and the value of his deals spiked after he joined the Dodgers last season following six years with the Los Angeles Angels.

Rob Manfred, the commissioner of M.L.B., who has overseen its international expansion, has encountered his share of stars in his nearly 30 years at the league. But Ohtani is a cut above.

“I’ve never seen anything at the level of excitement for Ohtani,” he said in an interview.

Ohtani, 30, is a marketer’s dream — a sports icon, pop star and national hero rolled into one. As the Dodgers made their way to Japan ahead of a pair of games with the Cubs on Tuesday and Wednesday, news programs tracked the team’s charter flight across the Pacific Ocean, and fans speculated about whether Ohtani had brought his spaniel, Decoy. Talk shows dissected Ohtani’s diet, fashion choices and home décor, as well as his wife’s hobbies.

“Right now, Ohtani is the thing that fills me with the most spirit in life,” said Kiyotada Sato, 79, an Ohtani obsessive who visited an M.L.B. fan festival last week in Tokyo.

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Sato has a closet full of Dodgers gear, one reason M.L.B. apparel and jersey sales in Japan jumped 183 percent last year and sponsorships grew 114 percent, including new deals with Mastercard Japan and the video game company Konami. The Dodgers have seen the number and value of their deals skyrocket, and they are poised to surpass the Dallas Cowboys as the top-earning team, according to SponsorUnited, which tracks sports sponsorships.

The Dodgers, already the top-drawing team in the league, saw attendance grow 2.7 percent last year. According to the Los Angeles Tourism & Convention Board, 80 to 90 percent of Japanese visitors to the city last year were there to attend a Dodgers game.

“I lived through this with Magic Johnson,” said Lon Rosen, the team’s chief marketing officer who previously worked for the Lakers. “You don’t ever take an athlete like this for granted.”

Of course, injuries and overexposure could take the shine off Ohtani. But for now, he is making money even for rival teams.

When Ohtani comes to town, home teams have seen a surge in sponsorships from Japanese companies who buy in-stadium ads that can be seen by fans watching Ohtani’s games in Japan. Ads for more than three dozen Japanese brands were visible on television during Dodgers away games, SponsorUnited said.

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Going back to the 1990s, Japanese M.L.B. stars like Hideo Nomo, Ichiro Suzuki and Hideki Matsui have created buzz. But Ohtani is a different caliber player. After five seasons in Japan, Ohtani has won three M.V.P. awards in his first seven seasons in the United States.

In October, the number of fans in Japan and South Korea watching the Dodgers play the Yankees in the World Series equaled the number watching in the United States and Canada.

NHK, the Japanese national broadcaster that shows Ohtani’s games, as well as those of other Japanese players in the United States, saw viewership surge 50 percent last season. It uses extra cameras in Dodger Stadium to track Ohtani in the dugout and on the field.

Ohtani’s agent, Nez Balelo, said the income Ohtani generates from his sponsorships has allowed him to defer the bulk of his $700 million contract until after the 10-year deal ends in 2033. This gave the Dodgers room to sign other players, which was important to Ohtani.

Balelo has tried not to overexpose Ohtani, lest it diminish his brand and eat into his training schedule, which includes recovering from off-season surgery and practicing both batting and pitching. That has meant turning away offers and limiting the time he spends working with sponsors.

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“I wanted to make it a much, much lighter lift for Shohei because he’s got a lot on his plate,” he said.

Still, there is an undercurrent of fatigue in Japan with the wall-to-wall coverage.

Publicly, many Japanese gush over Ohtani. But on forums like Reddit, resentment bubbles from those who have had their favorite television shows pre-empted, believe Ohtani may be tainted by a gambling scandal that landed his interpreter in jail, or just can’t bear the nonstop fawning.

Toyo Keizai, a business news publication, ran a story during the World Series with the headline, “The perspective missing in those making a fuss about ‘Ohtani Harassment.’” One commenter said, “It’s all Ohtani from morning to night,” and another added, “Not everyone likes Ohtani.”

“People are scared to criticize him, like, ‘Oh, something’s off with his batting stance,’” said Mike Peters, who worked as a Japanese translator for the New York Mets and teaches at Shizuoka University. “No one will say that, even if it’s true because it’s like blasphemy to say anything negative about him.”

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Ohtani has many years ahead of him. But topping his extraordinary success, including hitting 50 home runs and stealing 50 bases last year, will be difficult. So, too, will be finding new fans.

“Ohtani has become such a prominent figure in Japan that there is hardly anyone who doesn’t know him,” said Seiji Terasawa, the deputy director of the broadcasting rights group at NHK. “To further elevate his presence, he might need to achieve even more incredible feats, such as winning the Cy Young Award.”

For now, Peak Ohtani continues. Last week in Los Angeles, hundreds of fans waited online a day in advance to buy limited-edition Dodgers merchandise, including Ohtani jerseys, designed by the Japanese artist Takashi Murakami. The collection, made available on the Fanatics app, sold out in an hour.

Last week, Japanese flooded the fanfest at the Tokyo Skytree Town, which included a life-size cutout of Ohtani and American stadium food. Mari Muki and Donn Ozaki, who live in Southern California, bought tickets to see one of Ohtani’s games, which Muki compared to Taylor Swift concert tickets.

“Ohtani is popular in the U.S., and we knew he would be popular in Japan, too,” Ozaki said, “but you really have to see it to believe it here.”

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River Akira Davis contributed reporting from Tokyo.

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Block to cut more than 4,000 jobs amid AI disruption of the workplace

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Block to cut more than 4,000 jobs amid AI disruption of the workplace

Fintech company Block said Thursday that it’s cutting more than 4,000 workers or nearly half of its workforce as artificial intelligence disrupts the way people work.

The Oakland parent company of payment services Square and Cash App saw its stock surge by more than 23% in after-hours trading after making the layoff announcement.

Jack Dorsey, the co-founder and head of Block, said in a post on social media site X that the company didn’t make the decision because the company is in financial trouble.

“We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company,” he said.

Block is the latest tech company to announce massive cuts as employers push workers to use more AI tools to do more with fewer people. Amazon in January said it was laying off 16,000 people as part of effort to remove layers within the company.

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Block has laid off workers in previous years. In 2025, Block said it planned to slash 931 jobs, or 8% of its workforce, citing performance and strategic issues but Dorsey said at the time that the company wasn’t trying to replace workers with AI.

As tech companies embrace AI tools that can code, generate text and do other tasks, worker anxiety about whether their jobs will be automated have heightened.

In his note to employees Dorsey said that he was weighing whether to make cuts gradually throughout months or years but chose to act immediately.

“Repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead,” he told workers. “I’d rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome.”

Dorsey is also the co-founder of Twitter, which was later renamed to X after billionaire Elon Musk purchased the company in 2022.

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As of December, Block had 10,205 full-time employees globally, according to the company’s annual report. The company said it plans to reduce its workforce by the end of the second quarter of fiscal year 2026.

The company’s gross profit in 2025 reached more than $10 billion, up 17% compared to the previous year.

Dorsey said he plans to address employees in a live video session and noted that their emails and Slack will remain open until Thursday evening so they can say goodbye to colleagues.

“I know doing it this way might feel awkward,” he said. “I’d rather it feel awkward and human than efficient and cold.”

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WGA cancels Los Angeles awards show amid labor strike

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WGA cancels Los Angeles awards show amid labor strike

The Writers Guild of America West has canceled its awards ceremony scheduled to take place March 8 as its staff union members continue to strike, demanding higher pay and protections against artificial intelligence.

In a letter sent to members on Sunday, WGA West’s board of directors, including President Michele Mulroney, wrote, “The non-supervisory staff of the WGAW are currently on strike and the Guild would not ask our members or guests to cross a picket line to attend the awards show. The WGAW staff have a right to strike and our exceptional nominees and honorees deserve an uncomplicated celebration of their achievements.”

The New York ceremony, scheduled on the same day, is expected go forward while an alternative celebration for Los Angeles-based nominees will take place at a later date, according to the letter.

Comedian and actor Atsuko Okatsuka was set to host the L.A. show, while filmmaker James Cameron was to receive the WGA West Laurel Award.

WGA union staffers have been striking outside the guild’s Los Angeles headquarters on Fairfax Avenue since Feb. 17. The union alleged that management did not intend to reach an agreement on the pending contract. Further, it claimed that guild management had “surveilled workers for union activity, terminated union supporters, and engaged in bad faith surface bargaining.”

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On Tuesday, the labor organization said that management had raised the specter of canceling the ceremony during a call about contraction negotiations.

“Make no mistake: this is an attempt by WGAW management to drive a wedge between WGSU and WGA membership when we should be building unity ahead of MBA [Minimum Basic Agreement] negotiations with the AMPTP [Alliance of Motion Picture and Television Producers],” wrote the staff union. “We urge Guild management to end this strike now,” the union wrote on Instagram.

The union, made up of more than 100 employees who work in areas including legal, communications and residuals, was formed last spring and first authorized a strike in January with 82% of its members. Contract negotiations, which began in September, have focused on the use of artificial intelligence, pay raises and “basic protections” including grievance procedures.

The WGA has said that it offered “comprehensive proposals with numerous union protections and improvements to compensation and benefits.”

The ceremony’s cancellation, coming just weeks before the Academy Awards, casts a shadow over the upcoming contraction negotiations between the WGA and the Alliance of Motion Picture and Television Producers, which represents the studios and streamers.

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In 2023, the WGA went on a strike lasting 148 days, the second-longest strike in the union’s history.

Times staff writer Cerys Davies contributed to this report.

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Commentary: The Pentagon is demanding to use Claude AI as it pleases. Claude told me that’s ‘dangerous’

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Commentary: The Pentagon is demanding to use Claude AI as it pleases. Claude told me that’s ‘dangerous’

Recently, I asked Claude, an artificial-intelligence thingy at the center of a standoff with the Pentagon, if it could be dangerous in the wrong hands.

Say, for example, hands that wanted to put a tight net of surveillance around every American citizen, monitoring our lives in real time to ensure our compliance with government.

“Yes. Honestly, yes,” Claude replied. “I can process and synthesize enormous amounts of information very quickly. That’s great for research. But hooked into surveillance infrastructure, that same capability could be used to monitor, profile and flag people at a scale no human analyst could match. The danger isn’t that I’d want to do that — it’s that I’d be good at it.”

That danger is also imminent.

Claude’s maker, the Silicon Valley company Anthropic, is in a showdown over ethics with the Pentagon. Specifically, Anthropic has said it does not want Claude to be used for either domestic surveillance of Americans, or to handle deadly military operations, such as drone attacks, without human supervision.

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Those are two red lines that seem rather reasonable, even to Claude.

However, the Pentagon — specifically Pete Hegseth, our secretary of Defense who prefers the made-up title of secretary of war — has given Anthropic until Friday evening to back off of that position, and allow the military to use Claude for any “lawful” purpose it sees fit.

Defense Secretary Pete Hegseth, center, arrives for the State of the Union address in the House Chamber of the U.S. Capitol on Tuesday.

(Tom Williams / CQ-Roll Call Inc. via Getty Images)

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The or-else attached to this ultimatum is big. The U.S. government is threatening not just to cut its contract with Anthropic, but to perhaps use a wartime law to force the company to comply or use another legal avenue to prevent any company that does business with the government from also doing business with Anthropic. That might not be a death sentence, but it’s pretty crippling.

Other AI companies, such as white rights’ advocate Elon Musk’s Grok, have already agreed to the Pentagon’s do-as-you-please proposal. The problem is, Claude is the only AI currently cleared for such high-level work. The whole fiasco came to light after our recent raid in Venezuela, when Anthropic reportedly inquired after the fact if another Silicon Valley company involved in the operation, Palantir, had used Claude. It had.

Palantir is known, among other things, for its surveillance technologies and growing association with Immigration and Customs Enforcement. It’s also at the center of an effort by the Trump administration to share government data across departments about individual citizens, effectively breaking down privacy and security barriers that have existed for decades. The company’s founder, the right-wing political heavyweight Peter Thiel, often gives lectures about the Antichrist and is credited with helping JD Vance wiggle into his vice presidential role.

Anthropic’s co-founder, Dario Amodei, could be considered the anti-Thiel. He began Anthropic because he believed that artificial intelligence could be just as dangerous as it could be powerful if we aren’t careful, and wanted a company that would prioritize the careful part.

Again, seems like common sense, but Amodei and Anthropic are the outliers in an industry that has long argued that nearly all safety regulations hamper American efforts to be fastest and best at artificial intelligence (although even they have conceded some to this pressure).

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Not long ago, Amodei wrote an essay in which he agreed that AI was beneficial and necessary for democracies, but “we cannot ignore the potential for abuse of these technologies by democratic governments themselves.”

He warned that a few bad actors could have the ability to circumvent safeguards, maybe even laws, which are already eroding in some democracies — not that I’m naming any here.

“We should arm democracies with AI,” he said. “But we should do so carefully and within limits: they are the immune system we need to fight autocracies, but like the immune system, there is some risk of them turning on us and becoming a threat themselves.”

For example, while the 4th Amendment technically bars the government from mass surveillance, it was written before Claude was even imagined in science fiction. Amodei warns that an AI tool like Claude could “conduct massively scaled recordings of all public conversations.” This could be fair game territory for legally recording because law has not kept pace with technology.

Emil Michael, the undersecretary of war, wrote on X Thursday that he agreed mass surveillance was unlawful, and the Department of Defense “would never do it.” But also, “We won’t have any BigTech company decide Americans’ civil liberties.”

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Kind of a weird statement, since Amodei is basically on the side of protecting civil rights, which means the Department of Defense is arguing it’s bad for private people and entities to do that? And also, isn’t the Department of Homeland Security already creating some secretive database of immigration protesters? So maybe the worry isn’t that exaggerated?

Help, Claude! Make it make sense.

If that Orwellian logic isn’t alarming enough, I also asked Claude about the other red line Anthropic holds — the possibility of allowing it to run deadly operations without human oversight.

Claude pointed out something chilling. It’s not that it would go rogue, it’s that it would be too efficient and fast.

“If the instructions are ‘identify and target’ and there’s no human checkpoint, the speed and scale at which that could operate is genuinely frightening,” Claude informed me.

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Just to top that with a cherry, a recent study found that in war games, AI’s escalated to nuclear options 95% of the time.

I pointed out to Claude that these military decisions are usually made with loyalty to America as the highest priority. Could Claude be trusted to feel that loyalty, the patriotism and purpose, that our human soldiers are guided by?

“I don’t have that,” Claude said, pointing out that it wasn’t “born” in the U.S., doesn’t have a “life” here and doesn’t “have people I love there.” So an American life has no greater value than “a civilian life on the other side of a conflict.”

OK then.

“A country entrusting lethal decisions to a system that doesn’t share its loyalties is taking a profound risk, even if that system is trying to be principled,” Claude added. “The loyalty, accountability and shared identity that humans bring to those decisions is part of what makes them legitimate within a society. I can’t provide that legitimacy. I’m not sure any AI can.”

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You know who can provide that legitimacy? Our elected leaders.

It is ludicrous that Amodei and Anthropic are in this position, a complete abdication on the part of our legislative bodies to create rules and regulations that are clearly and urgently needed.

Of course corporations shouldn’t be making the rules of war. But neither should Hegseth. Thursday, Amodei doubled down on his objections, saying that while the company continues to negotiate and wants to work with the Pentagon, “we cannot in good conscience accede to their request.”

Thank goodness Anthropic has the courage and foresight to raise the issue and hold its ground — without its pushback, these capabilities would have been handed to the government with barely a ripple in our conscientiousness and virtually no oversight.

Every senator, every House member, every presidential candidate should be screaming for AI regulation right now, pledging to get it done without regard to party, and demanding the Department of Defense back off its ridiculous threat while the issue is hashed out.

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Because when the machine tells us it’s dangerous to trust it, we should believe it.

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