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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when his games are broadcast live in Japan.

Ohtani might play baseball 5,500 miles away, but one of the first things people see when they deplane at Haneda Airport, the city’s international gateway, is a photo of the superstar in an ad for green tea.

Leaving the airport, one sees Ohtani’s boyish image on vending machines, in convenience stores and wrapped around trains coursing through the city. Last week, when Ohtani and his team landed in Tokyo to prepare for two season-opening games against the Chicago Cubs, the Dodgers announced yet another sponsorship — with Hakkaisan Brewery, a sake distiller based in Japan.

Major League Baseball has had no shortage of stars over the years, but it has never seen a sensation like Ohtani, who is Japan’s answer to Babe Ruth, a rare player who can both pitch and hit at the highest level.

His return this month to Japan, where tickets to his games are going for as much as $10,000, has the feel of a coronation for a homegrown star who last season signed a record $700 million contract and helped the Dodgers win the World Series.

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In sports, money often follows success, and Ohtani’s success has created a windfall for himself, the Dodgers and the league. Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance, and the value of his deals spiked after he joined the Dodgers last season following six years with the Los Angeles Angels.

Rob Manfred, the commissioner of M.L.B., who has overseen its international expansion, has encountered his share of stars in his nearly 30 years at the league. But Ohtani is a cut above.

“I’ve never seen anything at the level of excitement for Ohtani,” he said in an interview.

Ohtani, 30, is a marketer’s dream — a sports icon, pop star and national hero rolled into one. As the Dodgers made their way to Japan ahead of a pair of games with the Cubs on Tuesday and Wednesday, news programs tracked the team’s charter flight across the Pacific Ocean, and fans speculated about whether Ohtani had brought his spaniel, Decoy. Talk shows dissected Ohtani’s diet, fashion choices and home décor, as well as his wife’s hobbies.

“Right now, Ohtani is the thing that fills me with the most spirit in life,” said Kiyotada Sato, 79, an Ohtani obsessive who visited an M.L.B. fan festival last week in Tokyo.

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Sato has a closet full of Dodgers gear, one reason M.L.B. apparel and jersey sales in Japan jumped 183 percent last year and sponsorships grew 114 percent, including new deals with Mastercard Japan and the video game company Konami. The Dodgers have seen the number and value of their deals skyrocket, and they are poised to surpass the Dallas Cowboys as the top-earning team, according to SponsorUnited, which tracks sports sponsorships.

The Dodgers, already the top-drawing team in the league, saw attendance grow 2.7 percent last year. According to the Los Angeles Tourism & Convention Board, 80 to 90 percent of Japanese visitors to the city last year were there to attend a Dodgers game.

“I lived through this with Magic Johnson,” said Lon Rosen, the team’s chief marketing officer who previously worked for the Lakers. “You don’t ever take an athlete like this for granted.”

Of course, injuries and overexposure could take the shine off Ohtani. But for now, he is making money even for rival teams.

When Ohtani comes to town, home teams have seen a surge in sponsorships from Japanese companies who buy in-stadium ads that can be seen by fans watching Ohtani’s games in Japan. Ads for more than three dozen Japanese brands were visible on television during Dodgers away games, SponsorUnited said.

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Going back to the 1990s, Japanese M.L.B. stars like Hideo Nomo, Ichiro Suzuki and Hideki Matsui have created buzz. But Ohtani is a different caliber player. After five seasons in Japan, Ohtani has won three M.V.P. awards in his first seven seasons in the United States.

In October, the number of fans in Japan and South Korea watching the Dodgers play the Yankees in the World Series equaled the number watching in the United States and Canada.

NHK, the Japanese national broadcaster that shows Ohtani’s games, as well as those of other Japanese players in the United States, saw viewership surge 50 percent last season. It uses extra cameras in Dodger Stadium to track Ohtani in the dugout and on the field.

Ohtani’s agent, Nez Balelo, said the income Ohtani generates from his sponsorships has allowed him to defer the bulk of his $700 million contract until after the 10-year deal ends in 2033. This gave the Dodgers room to sign other players, which was important to Ohtani.

Balelo has tried not to overexpose Ohtani, lest it diminish his brand and eat into his training schedule, which includes recovering from off-season surgery and practicing both batting and pitching. That has meant turning away offers and limiting the time he spends working with sponsors.

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“I wanted to make it a much, much lighter lift for Shohei because he’s got a lot on his plate,” he said.

Still, there is an undercurrent of fatigue in Japan with the wall-to-wall coverage.

Publicly, many Japanese gush over Ohtani. But on forums like Reddit, resentment bubbles from those who have had their favorite television shows pre-empted, believe Ohtani may be tainted by a gambling scandal that landed his interpreter in jail, or just can’t bear the nonstop fawning.

Toyo Keizai, a business news publication, ran a story during the World Series with the headline, “The perspective missing in those making a fuss about ‘Ohtani Harassment.’” One commenter said, “It’s all Ohtani from morning to night,” and another added, “Not everyone likes Ohtani.”

“People are scared to criticize him, like, ‘Oh, something’s off with his batting stance,’” said Mike Peters, who worked as a Japanese translator for the New York Mets and teaches at Shizuoka University. “No one will say that, even if it’s true because it’s like blasphemy to say anything negative about him.”

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Ohtani has many years ahead of him. But topping his extraordinary success, including hitting 50 home runs and stealing 50 bases last year, will be difficult. So, too, will be finding new fans.

“Ohtani has become such a prominent figure in Japan that there is hardly anyone who doesn’t know him,” said Seiji Terasawa, the deputy director of the broadcasting rights group at NHK. “To further elevate his presence, he might need to achieve even more incredible feats, such as winning the Cy Young Award.”

For now, Peak Ohtani continues. Last week in Los Angeles, hundreds of fans waited online a day in advance to buy limited-edition Dodgers merchandise, including Ohtani jerseys, designed by the Japanese artist Takashi Murakami. The collection, made available on the Fanatics app, sold out in an hour.

Last week, Japanese flooded the fanfest at the Tokyo Skytree Town, which included a life-size cutout of Ohtani and American stadium food. Mari Muki and Donn Ozaki, who live in Southern California, bought tickets to see one of Ohtani’s games, which Muki compared to Taylor Swift concert tickets.

“Ohtani is popular in the U.S., and we knew he would be popular in Japan, too,” Ozaki said, “but you really have to see it to believe it here.”

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River Akira Davis contributed reporting from Tokyo.

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FKA twigs sues ex-boyfriend Shia LaBeouf over ‘unlawful’ NDA

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FKA twigs sues ex-boyfriend Shia LaBeouf over ‘unlawful’ NDA

Singer-songwriter FKA twigs is suing her ex-boyfriend, actor Shia LaBeouf, claiming that he is trying to “silence” her from speaking out against sexual abuse through the use of an “unlawful” nondisclosure agreement.

The complaint, filed in Los Angeles Superior Court on Wednesday, seeks a court order to prohibit LeBeouf from enforcing sections of an NDA which Tahliah Barnett — the Grammy Award-winning singer’s legal name — says violates California law.

“Shia LaBeouf has tried to control Tahliah Barnett for the better part of a decade,” the filing states.

“This action was taken in response to Mr. LaBeouf’s attempt to bully and intimidate twigs through a frivolous and unlawful secret arbitration he filed against her in December in which he sought to extract money from her,” said the singer’s attorney Mathew Rosengart, national co-chair of media & entertainment litigation at Greenberg Traurig in Century City, in a statement.

Rosengart added that twigs “refuses to be bullied anymore. She is instead standing up for herself and other survivors of sexual abuse who have improperly been silenced. This is the unusual case that is not about money but about justice and upholding and enforcing California law and policy designed to protect survivors by nullifying illegal NDAs.”

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LaBeouf’s attorney Shawn Holley of Kinsella Holley Iser Kump Steinsapir denied the claims.

“When Ms. Barnett and Mr. LaBeouf both decided to resolve their differences and move on with their lives, no one forced her or ‘bullied’ her to stay silent,” Holley said in a statement.
“As a woman with agency, she decided to settle the case and accepted money to dismiss her lawsuit.”

The suit arises out of litigation that Barnett brought against LaBeouf in 2020, when she accused the actor of “physical, sexual, and mental abuse” during their relationship,” as well as “knowingly infect[ing]” Barnett with a sexually transmitted disease.” That case was settled last year.

In a response to the suit, the actor told the New York Times that “many of these allegations are not true.”

But he added, “I am not in the position to defend any of my actions. I owe these women the opportunity to air their statements publicly and accept accountability for those things I have done.”

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In the statement Thursday, Holley added that the claim of sexual battery “was disputed, as were the other claims made in Ms. Barnett’s lawsuit.”

Shia LaBeouf poses for photographers upon arrival at the premiere of the film “The Phoenician Scheme” at the 78th annual Cannes Film Festival May 18, 2025.

(Lewis Joly / Invision / AP)

According to the new lawsuit, LaBeouf filed a secret arbitration complaint and “improperly sought exorbitant monies” from Barnett last December, claiming she had breached their agreement by violating its nondisclosure provisions after she gave an interview to the Hollywood Reporter in October.

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In the interview, Barnett was asked if she felt safe and answered that as a woman of color in the entertainment industry, she “wouldn’t feel safe” and discussed her involvement with organizations that support survivors, saying, “I think it’s less about me at this point and more about looking forward. Just, you know, moving on with my life.”

The agreement Barnett reached with LaBeouf “contained a deficient and unlawful NDA that is unenforceable,” under California’s Stand Together Against Non-Disclosure Act, according to the complaint. The law forbids NDAs from being used to silence victims of sexual misconduct.

“As the California Legislature has made clear, survivors should have the right to tell their stories without fear or coercion, and California law does not and must not allow abusers and bullies to silence them through secret agreements containing unconscionable, unlawful gag orders,” the complaint states.

The lawsuit further alleges that while LaBeouf has sought to prohibit Barnett from talking about her abuse, he has “repeatedly brought up his relationship with Ms. Barnett—on his own and without being directly asked about her—materially breaching the very confidentiality provisions that he had just contended were fully enforceable against Ms. Barnett.”

While the actor agreed to drop the arbitration in February, he has “refused to acknowledge, however, that the NDA provisions are illegal and unenforceable,” the filing states.

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The latest round in LaBeouf’s legal battle with Barnett comes just weeks after a New Orleans judge ordered the actor to begin substance abuse treatment and undergo weekly drug testing after he was arrested on suspicion of assaulting two men in the city’s French Quarter. LaBeouf was also required to post $100,000 bond as part of the conditions of his release. He was charged with two counts of simple battery, the Associated Press reported.

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Warner shareholders to vote on Paramount takeover

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Warner shareholders to vote on Paramount takeover

Warner Bros. Discovery shareholders will soon render a verdict on Hollywood’s biggest merger in nearly a decade.

Warner has set an April 23 special meeting of stockholders to vote on the company’s proposed sale, for $31-a-share, to the Larry Ellison family’s Paramount Skydance.

The $111-billion deal is expected to reshape the entertainment industry by combining two historic film studios, dozens of prominent TV networks, including CBS, HBO, HGTV and Comedy Central, streaming services and two news organizations, CNN and CBS News. The tie-up would give Paramount such beloved characters as Batman, Wile E. Coyote, and Harry Potter, television shows including “Hacks,” and “The Pitt,” and a rich vault of movies that includes “Casablanca,” and “One Battle After Another.”

The $31-a-share offer represents a 63% increase over Paramount Chairman David Ellison’s initial $19-a-share proposal for the company in mid-September, and a 147% premium over Warner’s stock’s trading levels prior to news of Ellison’s interest.

“This transaction is the culmination of the Board’s robust process to unlock the full value of our world-class portfolio,” Warner Bros. Discovery Chief Executive David Zaslav said Thursday in a statement. “We are working closely with Paramount to close the transaction and deliver its benefits to all stakeholders.”

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Paramount hopes to finalize the takeover by September. It has been working to secure the blessing of government regulators in the U.S. and abroad.

Should those regulatory deliberations stretch beyond September, Paramount will pay shareholders a so-called “ticking fee” — an extra 25 cents a share for every 90-day-period until the deal closes.

The transaction will leave the combined company with nearly $80-billion in debt, a sum that experts say will lead to significant cost cuts.

Paramount Skydance Chairman and CEO David Ellison attends President Trump’s State of the Union address three days before clinching his hard-fought Warner Bros. Discovery deal.

(Mark Schiefelbein / Associated Press)

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For weeks it appeared that Netflix would scoop up Warner Bros.

Netflix initially won the bidding war in early December with a $27.75 offer for the studios and streaming services, including HBO Max. But Ellison refused to throw in the towel. He and his team continued to lobby shareholders, politicians and Warner board members, insisting their deal for the entire company, including the cable channels, was superior and they had a more certain path to win regulatory approval.

The Ellison family is close to President Trump. This week, Trump named Larry Ellison to a proposed White House council on technology issues, including artificial intelligence.

Warner’s board, under pressure, reopened the bidding in late February to allow Paramount to make its case. Warner board members ultimately concluded that Paramount’s bid topped the one from Netflix and the streamer bowed out. Paramount paid a $2.8-billion termination fee to Netflix and signed the merger agreement on Feb. 27.

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Warner’s board is advising its shareholders to approve the Paramount deal. Failure to cast a vote will be the same as a no-vote, according to the company’s proxy.

Warner’s largest shareholders include the Vanguard Group, BlackRock, Inc. and State Street Corp.

Zaslav has significant stock and options holdings, worth about $517 million at the deal’s close, according to the proxy.

The regulatory filing also disclosed that a mysterious bidder had surfaced at the auction’s 11th hour.

A firm called Nobelis Capital, Pte., reportedly based in Singapore, alerted Warner on Feb. 18 that it was willing to pay $32.50 a share in cash.

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The firm said it had placed $7.5 billion into an escrow account. However, Warner’s bankers “could not find the purported deposit at J.P. Morgan,” according to the proxy. And there was no evidence that Nobelis had any assets or any “equity or debt financing” lined up, Warner said, adding that it “took no further action with respect to the Nobelis proposal.”

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Video: How Kharg Island May Change the Trajectory of the Iran War

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Video: How Kharg Island May Change the Trajectory of the Iran War

new video loaded: How Kharg Island May Change the Trajectory of the Iran War

Kharg Island exports 90 percent of Iran’s crude oil. It has also become a potential U.S. target. Peter Eavis, our Business reporter, examines how the small island in the Persian Gulf has become a strategic target with significant risks.

By Peter Eavis, Gilad Thaler, Edward Vega, Lauren Pruitt and Joey Sendaydiego

March 25, 2026

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