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Apple announces deal with OpenAI. Will it be a game-changer?

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Apple announces deal with OpenAI. Will it be a game-changer?

Apple is finally taking the plunge on AI.

The company on Monday unveiled a suite of new artificial intelligence capabilities that will be available in its newest operating system, including connecting its interactive voice feature Siri with OpenAI’s ChatGPT in a major deal that could supercharge adoption of the fast-developing technology.

Siri, for example, will be able to surface answers from ChatGPT for Apple devices and provide relevant contextual information across several apps, the Cupertino, Calif., tech giant said at its highly anticipated developer conference. The iPhone, Mac and iPad maker’s newest operating system update will also feature AI-augmented improvements in its photo editing and image search capabilities, among other things.

Apple Chief Executive Tim Cook described Apple’s new AI-based functions, dubbed Apple Intelligence, as the next big step for the company, which has been slow to adopt emerging technology that has the potential to change the way people live and work.

“Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights,” Cook said in a keynote address during Apple’s Worldwide Developers Conference, where the company previewed the iOS 18 system and other software updates for products including the Mac and iPad.

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The move signals Apple’s wider ambitions in the expanding AI landscape, as technology has progressed dramatically. Tools made by San Francisco-based OpenAI have been used to create music videos, read bedtime stories to children and help brainstorm ideas for writers. Companies including Microsoft and Google have aggressively incorporated AI into their products and services.

Apple has often not been the first to market with new technological advances, choosing instead to enter new product categories — including smartphones and tablets — once they’ve been established, leading to broader consumer adoption. For example, Apple only began selling its own virtual and augmented reality headset (known as Vision Pro) early this year.

Apple said its AI capabilities were created with privacy protections in mind. Apple Intelligence uses on-device processing. For requests that require use of the cloud, iPhone, iPad and Mac “do not talk to a server unless its software has been publicly logged for inspection” and the data are not retained or exposed, the company said.

Apple presented several uses for Apple’s new AI features. For example, if an iPhone user gets a notification that a work meeting has been moved to a later time, she can ask Siri how much time it would take for her to get from where the meeting is located to her kid’s play that night. In another hypothetical instance, an iPad user could share a photo of an empty patio and ask Siri what plants should be added.

The company also said customers can use Apple Intelligence to make suggestions for their writing, using it to analyze the tone of an email with options to make it more friendly or professional.

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The announcement of the OpenAI deal “kicks off a new frontier for Apple,” said Daniel Ives, a managing director at Wedbush Securities who follows Apple.

“This was a historical day for Apple and Cook & Co. did not disappoint in our view,” Ives, who has an “outperform,” or “buy,” rating on the company’s stock, said in a note to clients. “Apple is taking the right path to implement AI across its ecosystem while laying out the foundation for the company’s multi-year AI strategy across the strongest installed base of 2.2 billion iOS devices over the coming years.”

Investors were less impressed, sending Apple’s stock down 1.9% to $193.12 a share.

Apple hopes adding new AI tools to its products and services will make them more useful to customers and thus more attractive. The company has faced a number of challenges, including slowing device sales in China. Ives said that AI technology introduced to Apple’s ecosystem will bring more opportunities for Apple to generate revenue.

Through its deal with OpenAI, Apple’s digital assistant Siri can ask Apple users if Siri can relay a question to ChatGPT for further information. This allows Apple to harness ChatGPT’s platform and in return, Apple users also become familiar with ChatGPT and what it can do. Every day, Apple said, Siri gets 1.5 billion voice requests.

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ChatGPT will be available for free to Apple users on its newest operating systems for iPhones, iPads and Macs later this year. Apple said its users won’t need an account with ChatGPT to use it on Apple devices. OpenAI won’t store requests and IP addresses will be obscured, the company said.

“Together with Apple, we’re making it easier for people to benefit from what AI can offer,” OpenAI CEO Sam Altman said in a statement.

Some tech companies, including Apple, didn’t anticipate the breakthroughs in AI over the last year, said Rob Enderle, principal analyst with advisory services firm Enderle Group. The partnership with OpenAI is one way for Apple to catch up. One of OpenAI’s major backers is Microsoft, an Apple competitor.

“Apple’s been significantly behind on AI,” Enderle said. “This is a method to allow Apple to make up for the fact that they haven’t been focused on AI like they should have done over the last decade or so.”

Apple Intelligence was one of many announcements and updates from Apple on Monday, including a feature that lets AirPods Pro users nod yes or shake their heads no to Siri’s questions when they are in crowded spaces. Additionally, the company announced that the Vision Pro headset will also be available in additional countries starting later this month, including mainland China, Hong Kong, Japan and Singapore.

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The company also unveiled a new feature called InSight for its tvOS18 that is similar to Amazon’s X-Ray and shows the names of actors or a song playing on an Apple TV+ program.

OpenAI has become the best-known player in the artificial intelligence space, thanks to its tools including ChatGPT and Sora, its text-to-video tool. But the company has faced its fair share of controversies and challenges.

OpenAI last month received backlash from actor Scarlett Johansson, who said she was approached by the startup’s CEO to record her voice for a Siri-like voice assistant version of ChatGPT. After she declined the opportunity, Johansson said, she was upset when she heard what sounded like her voice in a ChatGPT demo.

Altman is known to be a fan of the 2013 movie “Her,” in which Johansson plays “Samantha,” the disembodied voice of a computer who provides friendship and, eventually, love to a lonely man played by Joaquin Phoenix.

OpenAI said that the AI voice, called “Sky,” was not Johansson’s and was recorded by an unnamed voice actor. Nonetheless, the company paused the use of the Sky voice.

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OpenAI recently caught flak for disbanding a team that was tasked with coming up with systems to prevent the rise of artificial intelligence from leading to disaster for humanity. After the firestorm, OpenAI created a new safety committee led by board members, including Altman.

Last week in an open letter, former and current OpenAI employees also raised concerns. The group said that “AI companies have strong financial incentives to avoid effective oversight, and we do not believe bespoke structures of corporate governance are sufficient to change this.”

OpenAI said in a statement said that it believes “rigorous debate is crucial” and it will continue to engage with communities, governments and civil society. The company said it has an anonymous hotline and a safety and security committee.

“We’re proud of our track record providing the most capable and safest AI systems and believe in our scientific approach to addressing risk,” the company said.

Large tech companies are also facing their own challenges, with the U.S. government raising antitrust concerns.

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In March, the Department of Justice sued Apple, accusing the tech giant of stifling competition and leveraging its clout and ownership of the popular App Store to increase prices for customers. Apple said the lawsuit threatens “who we are.”

“If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect,” Apple said in a statement.

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Saks owner said to be nearing deal to buy Neiman Marcus for $2.65 billion

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Saks owner said to be nearing deal to buy Neiman Marcus for $2.65 billion

Two of the biggest luxury department store chains in the country are joining forces, with a boost from Amazon.

The owner of Saks Fifth Avenue has agreed to buy rival Neiman Marcus Group for $2.65 billion, according to a Wall Street Journal report, which cited people familiar with the matter.

Amazon.com Inc. and Salesforce Inc. will help facilitate the deal by Saks owner Hudson’s Bay Co. The tech firms will take minority stakes in a new company, called Saks Global, according to the people. Hudson’s Bay will also finance the deal with $2 billion raised from investors, the people said.

The deal, which comes after years of talks between the two privately held chains, will unite the high-end retailers amid a recent slowdown in luxury sales.

The goal is to cut costs and boost profitability by giving the combined company bargaining power with vendors and reducing supply chain costs and other costs that can be shared.

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Neiman’s bankruptcy in 2020 allowed the Dallas-based department store company to shed billions of dollars in debt, making it a more attractive target.

Saks, Neiman Marcus and Amazon didn’t immediately respond to requests for comment.

The new company will bring together 39 Saks Fifth Avenue stores and 36 Neiman Marcus stores as well as two Bergdorf Goodman stores in Manhattan. Both chains also have outlets.

In Southern California, Saks and Neiman Marcus each operate four department stores, including Beverly Hills locations down the street from each other on Wilshire Boulevard.

The deal comes during a tough period for the department store industry. In February, Macy’s announced plans to close about 150 stores over the next three years, including its iconic Union Square store in San Francisco, after posting a fourth-quarter loss of $71 million.

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Although department stores catering to middle-class shoppers have struggled the most, retailers specializing in luxury brands have also been squeezed by inflation and other factors that have weakened demand for expensive discretionary purchases. Lord & Taylor, previously owned by HBC, shut its retail locations in 2021.

Bloomberg was used in compiling this report.

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Sierra Club strike averted after deal with union to reinstate some laid-off workers

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Sierra Club strike averted after deal with union to reinstate some laid-off workers

A strike by workers of the Sierra Club, the prominent environmental organization founded in California, was narrowly averted Tuesday after an overnight 18-hour-long marathon bargaining session.

As part of a deal reached between the Sierra Club and the Progressive Workers Union, which represents workers employed by the organization’s national chapter, 12 workers, including several union leaders, will be reinstated — out of some 70 workers who were recently laid off.

In exchange, the union agreed to forgo a 7% raise for workers the organization had previously agreed to in negotiations. It also agreed to withdraw several unfair labor practice charges it had filed with the National Labor Relations Board alleging the organization had deliberately delayed bargaining and retaliated against union leaders.

The deal was struck mere hours before picket lines were scheduled to be held at 8 a.m. Tuesday at the organization’s offices in Los Angeles, Oakland and Washington, D.C. The deal appears to have, at least for the moment, put to rest internal turmoil at the environmental group over allegations of retaliatory layoffs and financial mismanagement.

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Walter Keady, newly elected president of the Progressive Workers Union, said in a statement that the vote to strike “showed that Sierra Club’s unions are committed to protecting one another in the face of financial trouble at the organization.”

“No deal is perfect, but we are excited that this agreement meets our strike platform and avoids unnecessary harm to the Sierra Club community that could have occurred during a strike,” Keady said.

The Sierra Club agreed that if fundraising stays on track, it will not carry out additional layoffs for at least the next 10 months. Those who will not get their jobs back will receive additional severance and layoff benefits under the agreement.

The deal also settles issues raised in contract talks that have dragged on for the last several months. It covers issues related to overtime hours, pay raises for added job responsibilities, and use of generative AI, among others.

Final negotiations are scheduled over the next week, and a contract agreement is expected to be ratified by the end of the month.

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Sierra Club Executive Director Ben Jealous announced the deal in an email to Sierra Club staff midday on Tuesday.

In the email, he thanked the union’s leadership “for their commitment and willingness to work together to reach an agreement” and he emphasized the organization’s “mission critical work” to protect clean air and water.

“We all share a deep love and commitment to the Sierra Club and the dedicated staff and volunteers who are the lifeblood of our organization,” Jealous wrote.

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Pasadena's Ambassador Auditorium, 'Carnegie Hall of the West,' goes up for sale

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Pasadena's Ambassador Auditorium, 'Carnegie Hall of the West,' goes up for sale

The storied Ambassador Auditorium in Pasadena, which was long considered one of the region’s top classical music venues, is for sale after being owned by a local church for the last two decades.

Harvest Rock Church is asking $45 million for the 1,200-seat auditorium near the Old Pasadena district that has also hosted jazz greats including Ella Fitzgerald, Dave Brubeck and Dizzy Gillespie. It has been called “the Carnegie Hall of the West” by fans.

The evangelical Christian Harvest Rock Church is based on the property and uses the auditorium for services. It also rents the venue to the Pasadena Symphony and the Colburn Orchestra as well as other performers that the church finds compatible with its religious mission.

The church recently paid off its mortgage on the property, Pastor Che Ahn said, and decided to sell it to make a move to a bigger facility somewhere in the Los Angeles region.

The lobby of the Ambassador Auditorium in Pasadena includes a chandelier composed of 100 custom bulbs and 1,390 crystals in three tiers of polished bronze.

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(Ambassador Foundation of Pasadena)

“We’re hoping that someone will buy it to really restore it to the original purpose and intent of that building,” he said.

The Ambassador Auditorium was intended to be a showplace for live performances when it opened in 1974. The Times called it “A new Taj Mahal for the arts.”

It was also the centerpiece for Ambassador College, operated by the Worldwide Church of God on a 40-acre campus near the intersection of Colorado and Orange Grove boulevards that has been largely redeveloped in recent years.

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Harvest Rock Church and Maranatha High School bought a 13-acre portion of the campus site with five buildings including the auditorium from Worldwide Church of God in 2004 for an undisclosed amount. The auditorium controlled by Harvest Rock Church is assessed at $13.5 million, public records show.

Ambassador College founder Herbert W. Armstrong was a televangelist who set out to call attention to his ministry by building a lavish auditorium where he could broadcast services and host high-profile nonreligious events, including an opening performance by the Vienna Symphony Orchestra on April 7, 1974.

The auditorium made a big impression on local music aficionados, said Donna Perlmutter, who was a music critic at the Los Angeles Herald Examiner newspaper when it debuted.

“We were, at the time, bowled over by the presence of it,” she said. “It was to compare with any marvelous auditorium in Europe.”

That it had been created by a bombastic radio and television evangelist known for making dark end-times prophesies seemed unusual, she said.

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“It was almost comical to think of who it was who erected this magnificent place,” Perlmutter said of Armstrong. “It was such a weird juxtaposition.”

 The stage of the Ambassador Auditorium in Pasadena.

Jazz greats who have performed in the 1,200-seat Ambassador Auditorium in Pasadena include Ella Fitzgerald, Dave Brubeck and Dizzy Gillespie.

(Ambassador Foundation of Pasadena)

The acoustics are “optimal,” she said. “It bears a bright, undistorted sound. No singer could want more.”

The hall’s design by the architectural firm Daniel, Mann, Johnson & Mendenhall (DMJM) strived for a mid-century version of glamour, with a main lobby chandelier composed of 100 custom bulbs and 1,390 crystals in three tiers of polished bronze.

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Finishes include walls of Brazilian rosewood and rose onyx, African shedua wood railings and ceilings adorned with hand-rolled 24-carat gold leaf.

The auditorium is set in a 500,000-gallon water pond that holds a 37-foot solid bronze egret sculpture designed by British sculptor David Wynne, who also famously made a bronze sculpture of the Beatles’ busts in 1964 and is said to have introduced them to Maharishi Mahesh Yogi.

Potential buyers of the auditorium include the city of Pasadena, private investors, or a group of investors seeking “to acquire a landmark with profound historical significance,” said real estate agent Isidora Fridman of Compass, who has the listing with Lauren Rauschenberg. The property at 131 S. St. John Ave. will officially go on the market July 9, Compass said.

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