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A slice of tourists hasn't returned since COVID. L.A. wants them back.

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A slice of tourists hasn't returned since COVID. L.A. wants them back.

Before the pandemic, a steady stream of buses ferrying tourists from Brazil, China, Australia and elsewhere pulled into the Original Farmers Market every day. They typically idled for an hour or so, while their passengers ate and shopped for souvenirs at the historic collection of food stalls and kitschy shops in the heart of Los Angeles.

The buses still come these days. But, if the city’s overall tourism figures are any indication, the number of international travelers isn’t what it used to be.

Adam Burke is looking to fix that.

As president and chief executive of the Los Angeles Tourism & Convention Board, Burke has watched the city rebound after the dark days of COVID-19 to reassert itself as one of the country’s most popular travel destinations. The recovery, however, is incomplete as visits from international travelers remain well below pre-pandemic levels.

Boosting those visits, Burke says, is crucial to the overall strength of L.A.’s tourism industry, which brought in nearly $22 billion in 2022 and has more than 530,000 people working in tourism-related careers, according to city statistics. Foreign travelers tend to stay longer and spend more.

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“It’s impossible to overstate how critically important international visitation is to L.A.,” Burke said, adding that the spending power of one international traveler is equal to three domestic visitors.

A pit stop at the farmers market is one of the many offerings that local officials, hotel executives and others from the L.A. tourism industry will be pitching to representatives from hundreds of international travel-related companies at an annual conference at L.A.’s convention center this week.

They’re hoping the conference provides an additional boost to the number of visits from abroad. While the volume of domestic visitors to L.A. has recovered to pre-pandemic levels, the 5.8 million international visitors L.A. received last year represents only about three-quarters of the total who came in 2019, according to figures from the tourism board.

The conference marks the starting point of a broader campaign by the tourism board, which has plans to use money from a federal grant to bolster marketing and branding targeting international travelers.

The push to regain foreign visitors in Los Angeles is reflected in national tourism statistics. Before the pandemic hit, the amount that visitors to the U.S. spent in the country outpaced the total American travelers spent abroad, giving the country a so-called travel trade surplus. Beginning in the summer of 2021, however, that balance has shifted as international travel to the U.S. has slipped, according to the U.S. International Trade Administration.

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In California, as elsewhere, the slowdown in international tourism has been driven largely by the flagging number of visitors from China and other Asian countries, industry experts said.

Although the more than 75 million departures and arrivals at LAX in 2023 marked a nearly 14% jump in volume from the previous year, the total was still about 15% below the airport’s traffic in 2019, according to Dae Levine, a spokesperson for Los Angeles World Airports.

“The gap we are looking to make up is flights to and from China,” Levine said.

Chilly relations between the U.S. and China, as well as restrictions to Russian airspace that interfere with flight routes, have meant that the number of flights arriving from China has remained low despite the end of the lockdown.

A lunch crowd gathers at Phil’s Deli & Grill, inside the Original Farmers Market in Los Angeles, in 2022.

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(Jay L. Clendenin / Los Angeles Times)

The number of flights has been climbing gradually over the past year. Since the end of March, U.S. transportation officials have allowed Chinese airlines to increase the number of round-trip flights into the country each week from 35 to 50, which is nearly a third of pre-pandemic levels.

Tourism officials in L.A. are encouraged by the upcoming conference, where China is expected to send one of the largest delegations .

The slow pace of processing visa applications has further dissuaded travelers, said Geoff Freeman, president of the U.S. Travel Assn. In India, would-be tourists typically must wait more than a year for an interview at the U.S. Embassy or a consulate that is a part of the visa application, and in Colombia the wait can stretch to nearly two years, he said.

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“As you can imagine, if someone told you there was a 700-day wait, you would say, ‘I’m going to go somewhere else,’” Freeman said.

Burke, who serves as a member of the U.S. Department of Commerce’s Travel and Tourism Advisory Board, is among those pushing the White House to ease travel restrictions, address visa backlogs and boost flight volumes.

In some ways, L.A. as a tourist destination is a difficult sell, said Jan Brueckner, an economics professor at UC Irvine.

“L.A. is not such a great city for getting around,” Brueckner said. “In L.A., to get around you really need a rental car and that’s a factor that makes things more expensive, and people may encounter our famous traffic congestion, which is not pleasant.”

And while major events scheduled to be held in L.A. in the next few years — including the World Cup in 2026 and the Summer Olympics in 2028 — will draw huge numbers of visitors from abroad, they are not without their complications and risks.

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For example, efforts to resolve long-running labor disputes at dozens of L.A.-area hotels have made progress in recent months, but new contracts signed by workers are set to expire in early 2028, leaving open the possibility of labor unrest at hotels just before the Olympics.

Old hands in the tourism trade are used to that kind of uncertainty.

“You have to be prepared for anything. We could have earthquakes, riots and unrest,” said Scott Bennett, owner of Bennett’s Ice Cream, a mainstay at the Farmers Market for more than 60 years.

He recalled how during the COVID-19 lockdowns, tables and chairs were removed from the market’s patio and he had to let the shop’s 12 employees go. Instead of serving cones to customers, the store survived by Bennett selling hand-scooped pints for takeout.

Now, staffing is back, as are sales, said Bennett, who is looking forward to a hot summer. “When it’s hot, people want ice cream.”

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Burke from the tourism board, meanwhile, is hoping Bennett will hear a few more foreign languages being spoken among customers waiting in line.

“They are the golden goose of the industry,” he said of foreign tourists.

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U.S. Space Force awards $1.6 billion in contracts to South Bay satellite builders

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U.S. Space Force awards .6 billion in contracts to South Bay satellite builders

The U.S. Space Force announced Friday it has awarded satellite contracts with a combined value of about $1.6 billion to Rocket Lab in Long Beach and to the Redondo Beach Space Park campus of Northrop Grumman.

The contracts by the Space Development Agency will fund the construction by each company of 18 satellites for a network in development that will provide warning of advanced threats such as hypersonic missiles.

Northrop Grumman has been awarded contracts for prior phases of the Proliferated Warfighter Space Architecture, a planned network of missile defense and communications satellites in low Earth orbit.

The contract announced Friday is valued at $764 million, and the company is now set to deliver a total of 150 satellites for the network.

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The $805-million contract awarded to Rocket Lab is its largest to date. It had previously been awarded a $515 million contract to deliver 18 communications satellites for the network.

Founded in 2006 in New Zealand, the company builds satellites and provides small-satellite launch services for commercial and government customers with its Electron rocket. It moved to Long Beach in 2020 from Huntington Beach and is developing a larger rocket.

“This is more than just a contract. It’s a resounding affirmation of our evolution from simply a trusted launch provider to a leading vertically integrated space prime contractor,” said Rocket Labs founder and chief executive Peter Beck in online remarks.

The company said it could eventually earn up to $1 billion due to the contract by supplying components to other builders of the satellite network.

Also awarded contracts announced Friday were a Lockheed Martin group in Sunnyvalle, Calif., and L3Harris Technologies of Fort Wayne, Ind. Those contracts for 36 satellites were valued at nearly $2 billion.

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Gurpartap “GP” Sandhoo, acting director of the Space Development Agency, said the contracts awarded “will achieve near-continuous global coverage for missile warning and tracking” in addition to other capabilities.

Northrop Grumman said the missiles are being built to respond to the rise of hypersonic missiles, which maneuver in flight and require infrared tracking and speedy data transmission to protect U.S. troops.

Beck said that the contracts reflects Rocket Labs growth into an “industry disruptor” and growing space prime contractor.

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California-based company recalls thousands of cases of salad dressing over ‘foreign objects’

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California-based company recalls thousands of cases of salad dressing over ‘foreign objects’

A California food manufacturer is recalling thousands of cases of salad dressing distributed to major retailers over potential contamination from “foreign objects.”

The company, Irvine-based Ventura Foods, recalled 3,556 cases of the dressing that could be contaminated by “black plastic planting material” in the granulated onion used, according to an alert issued by the U.S. Food and Drug Administration.

Ventura Foods voluntarily initiated the recall of the product, which was sold at Costco, Publix and several other retailers across 27 states, according to the FDA.

None of the 42 locations where the product was sold were in California.

Ventura Foods said it issued the recall after one of its ingredient suppliers recalled a batch of onion granules that the company had used n some of its dressings.

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“Upon receiving notice of the supplier’s recall, we acted with urgency to remove all potentially impacted product from the marketplace. This includes urging our customers, their distributors and retailers to review their inventory, segregate and stop the further sale and distribution of any products subject to the recall,” said company spokesperson Eniko Bolivar-Murphy in an emailed statement. “The safety of our products is and will always be our top priority.”

The FDA issued its initial recall alert in early November. Costco also alerted customers at that time, noting that customers could return the products to stores for a full refund. The affected products had sell-by dates between Oct. 17 and Nov. 9.

The company recalled the following types of salad dressing:

  • Creamy Poblano Avocado Ranch Dressing and Dip
  • Ventura Caesar Dressing
  • Pepper Mill Regal Caesar Dressing
  • Pepper Mill Creamy Caesar Dressing
  • Caesar Dressing served at Costco Service Deli
  • Caesar Dressing served at Costco Food Court
  • Hidden Valley, Buttermilk Ranch
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They graduated from Stanford. Due to AI, they can’t find a job

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They graduated from Stanford. Due to AI, they can’t find a job

A Stanford software engineering degree used to be a golden ticket. Artificial intelligence has devalued it to bronze, recent graduates say.

The elite students are shocked by the lack of job offers as they finish studies at what is often ranked as the top university in America.

When they were freshmen, ChatGPT hadn’t yet been released upon the world. Today, AI can code better than most humans.

Top tech companies just don’t need as many fresh graduates.

“Stanford computer science graduates are struggling to find entry-level jobs” with the most prominent tech brands, said Jan Liphardt, associate professor of bioengineering at Stanford University. “I think that’s crazy.”

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While the rapidly advancing coding capabilities of generative AI have made experienced engineers more productive, they have also hobbled the job prospects of early-career software engineers.

Stanford students describe a suddenly skewed job market, where just a small slice of graduates — those considered “cracked engineers” who already have thick resumes building products and doing research — are getting the few good jobs, leaving everyone else to fight for scraps.

“There’s definitely a very dreary mood on campus,” said a recent computer science graduate who asked not to be named so they could speak freely. “People [who are] job hunting are very stressed out, and it’s very hard for them to actually secure jobs.”

The shake-up is being felt across California colleges, including UC Berkeley, USC and others. The job search has been even tougher for those with less prestigious degrees.

Eylul Akgul graduated last year with a degree in computer science from Loyola Marymount University. She wasn’t getting offers, so she went home to Turkey and got some experience at a startup. In May, she returned to the U.S., and still, she was “ghosted” by hundreds of employers.

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“The industry for programmers is getting very oversaturated,” Akgul said.

The engineers’ most significant competitor is getting stronger by the day. When ChatGPT launched in 2022, it could only code for 30 seconds at a time. Today’s AI agents can code for hours, and do basic programming faster with fewer mistakes.

Data suggests that even though AI startups like OpenAI and Anthropic are hiring many people, it is not offsetting the decline in hiring elsewhere. Employment for specific groups, such as early-career software developers between the ages of 22 and 25 has declined by nearly 20% from its peak in late 2022, according to a Stanford study.

It wasn’t just software engineers, but also customer service and accounting jobs that were highly exposed to competition from AI. The Stanford study estimated that entry-level hiring for AI-exposed jobs declined 13% relative to less-exposed jobs such as nursing.

In the Los Angeles region, another study estimated that close to 200,000 jobs are exposed. Around 40% of tasks done by call center workers, editors and personal finance experts could be automated and done by AI, according to an AI Exposure Index curated by resume builder MyPerfectResume.

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Many tech startups and titans have not been shy about broadcasting that they are cutting back on hiring plans as AI allows them to do more programming with fewer people.

Anthropic Chief Executive Dario Amodei said that 70% to 90% of the code for some products at his company is written by his company’s AI, called Claude. In May, he predicted that AI’s capabilities will increase until close to 50% of all entry-level white-collar jobs might be wiped out in five years.

A common sentiment from hiring managers is that where they previously needed ten engineers, they now only need “two skilled engineers and one of these LLM-based agents,” which can be just as productive, said Nenad Medvidović, a computer science professor at the University of Southern California.

“We don’t need the junior developers anymore,” said Amr Awadallah, CEO of Vectara, a Palo Alto-based AI startup. “The AI now can code better than the average junior developer that comes out of the best schools out there.”

To be sure, AI is still a long way from causing the extinction of software engineers. As AI handles structured, repetitive tasks, human engineers’ jobs are shifting toward oversight.

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Today’s AIs are powerful but “jagged,” meaning they can excel at certain math problems yet still fail basic logic tests and aren’t consistent. One study found that AI tools made experienced developers 19% slower at work, as they spent more time reviewing code and fixing errors.

Students should focus on learning how to manage and check the work of AI as well as getting experience working with it, said John David N. Dionisio, a computer science professor at LMU.

Stanford students say they are arriving at the job market and finding a split in the road; capable AI engineers can find jobs, but basic, old-school computer science jobs are disappearing.

As they hit this surprise speed bump, some students are lowering their standards and joining companies they wouldn’t have considered before. Some are creating their own startups. A large group of frustrated grads are deciding to continue their studies to beef up their resumes and add more skills needed to compete with AI.

“If you look at the enrollment numbers in the past two years, they’ve skyrocketed for people wanting to do a fifth-year master’s,” the Stanford graduate said. “It’s a whole other year, a whole other cycle to do recruiting. I would say, half of my friends are still on campus doing their fifth-year master’s.”

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After four months of searching, LMU graduate Akgul finally landed a technical lead job at a software consultancy in Los Angeles. At her new job, she uses AI coding tools, but she feels like she has to do the work of three developers.

Universities and students will have to rethink their curricula and majors to ensure that their four years of study prepare them for a world with AI.

“That’s been a dramatic reversal from three years ago, when all of my undergraduate mentees found great jobs at the companies around us,” Stanford’s Liphardt said. “That has changed.”

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