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North Carolina’s electoral future may hinge on rural Black voters who feel ignored by Democrats

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North Carolina’s electoral future may hinge on rural Black voters who feel ignored by Democrats


NASHVILLE, N.C. (AP) — Ricky Brinkley has lived in rural North Carolina nearly all of his 65 years, and he likes it “out in the county,” past the street lights and bustle of the small towns that carpet the landscape.

But the former truck driver can feel left out when elections roll around in this battleground state.

“People don’t come out like they should and ask you how you feel about things,” Brinkley said while he manned the counter at his daughter’s beauty supply store down the street from the Nashville courthouse. “You want somebody to vote, but you don’t want to do nothing to get the vote. No, it don’t work that way.”

Brinkley is among the rural Black residents who Democrats have often failed to mobilize as they try to dent Republican advantages here. It’s an urgent demographic puzzle for the party, which is normally strong with Black voters but tends to fall short in rural areas.

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Success could help former Gov. Roy Cooper win a hotly contested U.S. Senate race this year and tilt the balance of power in Washington. It could also reshape presidential elections, providing Democrats with a wider path to the White House.

“People want to look at the word ‘rural’ in North Carolina and equate it to the word ‘white,’” said state party chair Anderson Clayton, a 28-year-old who won her job three years ago promising to expand the party beyond cities. “In my vision of a Democratic Party, when you talk about reaching out to rural voters, you are talking about rural Black voters.”

The Rev. James Gailliard, a former state lawmaker who leads a large Black congregation in Rocky Mount, put it even more bluntly.

“You don’t win this state in Durham,” Gailliard said. “You win it in the east.”

It’s about more than Cooper’s Senate bid

North Carolina is known for the university-heavy Research Triangle that includes Durham, Raleigh and Chapel Hill, along with Charlotte’s banking hub. But it also includes large swaths of small towns and rural areas where Democrats have lost ground in recent decades.

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That’s not just because of white voters realigning with Republicans. It’s also because Black voters who lean Democratic don’t vote as often as their urban counterparts. Those rural Black voters are concentrated east of the triangle, extending along winding state highways through small towns, flatlands and farmland toward the Atlantic coastline.

Cooper, 68, won two terms as governor and four terms as state attorney general. However, Republicans control the state courts and the legislature, and they’ve redrawn the congressional map to expand their advantage in the U.S. House. Donald Trump carried the state for Republicans all three times he ran for the White House.

A native of rural Nash County, Cooper already in recent months held roundtable sessions with Black farmers, business owners and civic leaders in eastern North Carolina, along with students from North Carolina A&T University, a historically Black school that draws students from across the state. His campaign promises a statewide organizing effort before November.

Gailliard wants a more intentional effort

But Gailliard wants more.

The founding pastor at Word Tabernacle Church, Gailliard was among the Black state lawmakers who lost seats after Republican-led redistricting. He said regaining ground will require neighborhood-level organizing and investment from national Democrats, something he struggled to get from Kamala Harris’ 2024 presidential campaign.

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“I couldn’t get any traction,” Gailliard recalled. “I begged them to bring her to Rocky Mount. I said, ‘Listen, Rocky Mount is the gateway to the East. If we crack Rocky Mount, we’ve cracked the East.’ Could not convince them to come. Two weeks later, guess who’s in Rocky Mount? Donald Trump.”

The Harris campaign sent former President Bill Clinton to the area instead.

Gailliard said Cooper needs people like him to get elected.

“Roy is a great friend, and I’m gonna run my butt off to help him in every way, but I’m not banking on his coattails,” Gailliard said. “I’m going to do the opposite. I’m going to grow coattails for him.”

The state party tries to fill gaps

Clayton, the state party chair, said the national party and its donors haven’t prioritized North Carolina early enough in recent cycles.

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She said she’s relied mostly on local money to finance 25 full-time staffers, more than three times what the state party had heading into the 2022 midterms.

Bertie County Democratic chairwoman Camille Taylor, whose hometown of Powellsville has fewer than 200 residents, said she’s felt the shift.

She speaks regularly with a field organizer in nearby Greenville, the city closest to the northeastern counties with large proportions of Black residents. But she said it’s especially difficult to persuade rural voters to care about voting beyond the presidency, even though she tells them “these are the races and the people that you’re going to interact with more.”

Democrats have recruited candidates in all 170 legislative districts — two are Democratic-aligned independents — and every U.S. House district. State Supreme Court Justice Anita Earls, a noted civil rights attorney and Black woman, is running statewide for reelection.

Gailliard said he’s identified a few hundred nonprofits, neighborhood associations and other groups that can do issue-orientated work in his district as the election approaches. He wants to match each of them to specific precincts, routing money for them to reach voters and persuade them to vote.

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He wants volunteers to get training from Democratic and left-leaning organizations rather than have the outsiders themselves knocking on rural Black voters’ doors.

“We can’t have 21-year-old recent college graduates from Utah knocking doors at $22 an hour in the hood,” Gailliard said. “That just does not work. They’re not a trusted messenger.”

Marginal voting changes add up

About 2 in 10 North Carolina voters in the 2024 and 2020 presidential elections were Black, according to AP VoteCast, as well as in the 2022 Senate election.

Roughly 4 in 10 Black voters in North Carolina’s last presidential election said they live in small towns or rural communities, similar to the share who said they live in the suburbs. Only about one-quarter reported living in urban areas.

Small shifts in persuasion matter, particularly when races are close. In 2008, Barack Obama became the last Democratic presidential candidate to win North Carolina, by a margin of just 14,000 votes out of 4.3 million votes cast.

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Voter turnout between the 2020 and 2024 elections declined more in North Carolina counties that have larger Black populations.

Counties where Black voters make up about 30% to 40% of the electorate saw the biggest drop, with turnout falling by more than 3 percentage points. Counties with smaller Black populations saw more modest declines of about 1 percentage point. Overall, turnout remains higher in counties with fewer Black voters.

An old Cooper schoolmate just wants to be asked

Gailliard said Democrats cannot underestimate how much it means for someone to simply get asked for their vote.

“Black and rural voters are not transactional,” he said. “They are relational.”

Back in Nashville at the beauty supply store, Brinkley agreed.

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“You get to be a big wheel, and you can forget where you came from,” Brinkley said. “I ain’t gonna say Roy forgot. He’s a hometown guy, so to speak, but I don’t expect to see him out here walking.”

Brinkley made it clear that if he votes, it would be for Cooper and other Democrats — but only if he votes.

“I could. I could. I may vote,” he said. “There’s just so much going on.”

___ Sweedler reported from Washington. Associated Press journalist Linley Sanders in Washington contributed to this report.

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Pair charged at NC coast after little girl’s face held under water beneath Sunset Beach pier, police say

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Pair charged at NC coast after little girl’s face held under water beneath Sunset Beach pier, police say


RALEIGH, N.C. (WNCN) — A woman and a man are facing child abuse charges after a Friday afternoon report that a little girl was held upside down with her face under the surf beneath a Sunset Beach pier along the North Carolina coast, police said.

The incident was reported just after 6:30 p.m. Friday along the beach under the Sunset Beach Pier, according to a Saturday evening news release from the Sunset Beach Police Department.

Police on the Brunswick County island, located at the South Carolina line, said there were “social media posts and videos” of the incident.

“The safety and well-being of every child in our community remains our highest priority,” police said.

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Police said they were asking for witnesses in the case or anyone who has additional information.

“The charges stem from a 911 call reporting that a male was intentionally holding a child upside down by her legs, with her face submerged in the water against her will while she was screaming and crying,” the news release said.

Sunset Beach and the fishing pier. Photo courtesy: Sunset Beach Police Department

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Christopher Maurice Lee, 38, of Arcadia at Grande Dunes near Myrtle Beach, South Carolina, and Lesley Suzanne McClam, 26, of nearby Calabash, each charged with a count of misdemeanor child abuse, according to arrest warrants and the news release.

Police and a warrant said Lee was the “primary suspect” and that he is dating the girl’s mother.

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The arrest warrant for Lee said he was “repeatedly placing (the) child’s head under water/attempting to while (the) child screamed and stated ‘stop.’ Did so again once child was out of water.”

Police said the charge is “the most serious level of misdemeanor offenses.”

Lee was released on a $1,000 secured bond.

The North Carolina Department of Social Services has been notified and is conducting an investigation in coordination with the Sunset Beach Police Department, officers said.

Police added that anyone with information should contact Sunset Beach Police Detective Sergeant Miloszar at (910) 880-8512.

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Report: Giants hosting North Carolina DB Thaddeus Dixon on top-30 visit

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Report: Giants hosting North Carolina DB Thaddeus Dixon on top-30 visit


The New York Giants have scheduled a top-30 pre-draft visit with North Carolina cornerback Thaddeus Dixon, reports NFL draft analyst Easton Butler.

Dixon, a 6-foot-1, 195-pound senior from Los Angeles, began his career at Long Beach City College before transferring to Washington. In 2024 with the Huskies, he earned honorable mention All-Big Ten honors, starting 12 games and leading the team with 10 passes defensed while recording 43 tackles.

He transferred to North Carolina for the 2025 season, where he started seven games and posted 20 tackles and six passes defensed before a hamstring injury limited his availability.

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Scouts praise Dixon’s size, length, and athleticism, noting smooth mirroring in press coverage and effective use of his frame to contest passes. However, concerns remain about his top-end speed, consistency in short zones, and occasional upright posture in off coverage.

NFL analysts project him as an average backup or special teams contributor with a grade in the low-to-mid 70s range. He is widely viewed as a late-round prospect, often slotted around the sixth or seventh round.

The Giants enter the draft without a seventh-round selection unless they acquire additional picks through trade, making the visit notable for a player whose projection may not align with premium resources. Still, such meetings allow teams to assess character, scheme fit, and potential upside for depth roles in a rebuilding secondary.

Dixon’s combination of production at the Power conference level and physical tools could appeal to a Giants defense seeking versatile perimeter options and special teams assets.



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North Carolina advisory council recommends legalizing pot for adults

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North Carolina advisory council recommends legalizing pot for adults


A state advisory council is recommending that North Carolina lawmakers legalize marijuana through a tightly regulated system that would allow retail sales to adults — a shift that the group says will make consumption safer and bring millions of dollars in revenue to the state.

Marijuana is illegal under federal law, but dozens of U.S. states have legalized it. And nearly all states have legalized medical marijuana prescriptions for certain ailments. North Carolina is among the remaining states to resist any form of legalization.

As a result, billions of dollars are spent on illegal pot, according to a new report by the North Carolina Advisory Council on Cannabis. And other unregulated cannabis products are being manufactured to get people high, regardless of laws intended to stop that.

“Intoxicating cannabinoid products are already widely available across North Carolina,” the council says in its report, which was released this week. “The state now faces a choice about whether to continue allowing this marketplace to operate without comprehensive oversight or to establish a regulatory framework designed to protect the health, safety, and well-being of North Carolinians.” 

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The group — formed by Gov. Josh Stein and made up of law enforcement officials, bipartisan lawmakers, health experts, farming interests and others — says a regulated market that allows licensed retail sales of such products to adults will lead to better oversight, enforcement and consumer safety. A final report with more detailed recommendations is expected later this year.

Tetrahydrocannabinol, or THC, is the main psychoactive ingredient in marijuana, which is illegal in North Carolina. Hemp and marijuana both contain THC, but hemp is legal in the state because it contains THC at far lower levels than marijuana does — enough to impart some side-effects that users seek out, but not enough to get people high.

But some growers and manufacturers have figured out how to extract THC from hemp plants and introduce products into the marketplace touting the legal substance they do contain — cannabidiol, or CBD — but may possess enough THC to get someone high. Those products don’t face the same labeling requirements as other drugs and, officials say, are easily available at vape shops and convenience stores throughout the state. They are often marketed as legal alternatives to marijuana but are sold without consistent statewide standards for manufacturing, testing, labeling, packaging or age verification. Some shops sell these products to minors, officials say.

Attaching more regulations to the industry — including making those products available only to adults — would protect consumers while aiming to keep the products out of the hands of minors, officials say. 

The council is recommending that lawmakers adopt a unified approach to regulating hemp and intoxicating cannabidiol products to reduce confusion over enforcement and compliance. The group said it was important to include protections for medical users, but it makes a case for avoiding a regulatory framework that restricts use to medical consumers only. 

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“The costs of establishing a stand-alone medical cannabis program would likely be substantial and require significant state investment in agency infrastructure and oversight, physician education and certification, law enforcement training, compliance systems, and ongoing administrative support,” the report says. “These are not minor expenditures and represent the creation of an entirely new regulatory framework.”

The council added that restricting use to medical consumers “could fuel an already robust illicit market, without regulation to ensure consumer safety.”

Stein, a Democrat, has described the current patchwork of laws around marijuana and hemp and unregulated cannabis products as the “wild West.” He told WRAL last year that he supports the recreational use of marijuana and other intoxicating THC products by adults — a position that is likely to face opposition from Republican lawmakers. 

He has advocated for making those products available only to people 21 and older and a cannabis regulating agency similar to the North Carolina Alcoholic Beverage Control System, which controls the sale of liquor and requires bottles to list alcohol content and ingredients.

Legalization and regulation would also enable the state to collect tax revenue associated with sales of cannabis products. States that have chosen to regulate adult-use cannabis have generated between $33 million and $552 million in annual tax revenue, the council said in its report. That revenue could be used for enforcement and public health education campaigns. 

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Lawmakers have introduced several proposals in recent years — including bills to crack down on unregulated cannabis products or to legalize medical marijuana — but none have passed both chambers of the General Assembly. Any move toward legalization would require approval from the Republican-led legislature, where views remain divided.

An adult-use legalization proposal, the Marijuana Legalization and Reinvestment Act, supported by Democratic lawmakers and Stein, was filed in March 2025. It would legalize possession and regulated use for adults 21 and older, set a 30% excise tax on cannabis sales with additional local taxing options, allow limited home cultivation and direct tax revenue into community reinvestment and public health programs. It also includes automatic expungement of past cannabis convictions and social equity provisions designed to help communities disproportionately impacted by prohibition.

A separate bill, the North Carolina Compassionate Care Act, proposed tightly regulated medical cannabis for patients with health conditions. The bill, sponsored by Sen. Bill Raben, R-Brunswick, passed the Senate in 2022 but stalled in the House. 

Top legislative leaders, including House Speaker Destin Hall and Senate leader Phil Berger, didn’t respond to requests for comment on the advisory council’s recommendations.

Stein is hoping this report will push the General Assembly to act during the short session that begins this month.

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“Let’s get this right,” Stein said in a statement this week. “Let’s protect our kids and create a safe, legal, and well-regulated market for adults.” 

WRAL state government reporter Will Doran contributed to this report. 



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