North Carolina
North Carolina’s electoral future may hinge on rural Black voters who feel ignored by Democrats
NASHVILLE, N.C. (AP) — Ricky Brinkley has lived in rural North Carolina nearly all of his 65 years, and he likes it “out in the county,” past the street lights and bustle of the small towns that carpet the landscape.
But the former truck driver can feel left out when elections roll around in this battleground state.
“People don’t come out like they should and ask you how you feel about things,” Brinkley said while he manned the counter at his daughter’s beauty supply store down the street from the Nashville courthouse. “You want somebody to vote, but you don’t want to do nothing to get the vote. No, it don’t work that way.”
Brinkley is among the rural Black residents who Democrats have often failed to mobilize as they try to dent Republican advantages here. It’s an urgent demographic puzzle for the party, which is normally strong with Black voters but tends to fall short in rural areas.
Success could help former Gov. Roy Cooper win a hotly contested U.S. Senate race this year and tilt the balance of power in Washington. It could also reshape presidential elections, providing Democrats with a wider path to the White House.
“People want to look at the word ‘rural’ in North Carolina and equate it to the word ‘white,’” said state party chair Anderson Clayton, a 28-year-old who won her job three years ago promising to expand the party beyond cities. “In my vision of a Democratic Party, when you talk about reaching out to rural voters, you are talking about rural Black voters.”
The Rev. James Gailliard, a former state lawmaker who leads a large Black congregation in Rocky Mount, put it even more bluntly.
“You don’t win this state in Durham,” Gailliard said. “You win it in the east.”
It’s about more than Cooper’s Senate bid
North Carolina is known for the university-heavy Research Triangle that includes Durham, Raleigh and Chapel Hill, along with Charlotte’s banking hub. But it also includes large swaths of small towns and rural areas where Democrats have lost ground in recent decades.
That’s not just because of white voters realigning with Republicans. It’s also because Black voters who lean Democratic don’t vote as often as their urban counterparts. Those rural Black voters are concentrated east of the triangle, extending along winding state highways through small towns, flatlands and farmland toward the Atlantic coastline.
Cooper, 68, won two terms as governor and four terms as state attorney general. However, Republicans control the state courts and the legislature, and they’ve redrawn the congressional map to expand their advantage in the U.S. House. Donald Trump carried the state for Republicans all three times he ran for the White House.
A native of rural Nash County, Cooper already in recent months held roundtable sessions with Black farmers, business owners and civic leaders in eastern North Carolina, along with students from North Carolina A&T University, a historically Black school that draws students from across the state. His campaign promises a statewide organizing effort before November.
Gailliard wants a more intentional effort
But Gailliard wants more.
The founding pastor at Word Tabernacle Church, Gailliard was among the Black state lawmakers who lost seats after Republican-led redistricting. He said regaining ground will require neighborhood-level organizing and investment from national Democrats, something he struggled to get from Kamala Harris’ 2024 presidential campaign.
“I couldn’t get any traction,” Gailliard recalled. “I begged them to bring her to Rocky Mount. I said, ‘Listen, Rocky Mount is the gateway to the East. If we crack Rocky Mount, we’ve cracked the East.’ Could not convince them to come. Two weeks later, guess who’s in Rocky Mount? Donald Trump.”
The Harris campaign sent former President Bill Clinton to the area instead.
Gailliard said Cooper needs people like him to get elected.
“Roy is a great friend, and I’m gonna run my butt off to help him in every way, but I’m not banking on his coattails,” Gailliard said. “I’m going to do the opposite. I’m going to grow coattails for him.”
The state party tries to fill gaps
Clayton, the state party chair, said the national party and its donors haven’t prioritized North Carolina early enough in recent cycles.
She said she’s relied mostly on local money to finance 25 full-time staffers, more than three times what the state party had heading into the 2022 midterms.
Bertie County Democratic chairwoman Camille Taylor, whose hometown of Powellsville has fewer than 200 residents, said she’s felt the shift.
She speaks regularly with a field organizer in nearby Greenville, the city closest to the northeastern counties with large proportions of Black residents. But she said it’s especially difficult to persuade rural voters to care about voting beyond the presidency, even though she tells them “these are the races and the people that you’re going to interact with more.”
Democrats have recruited candidates in all 170 legislative districts — two are Democratic-aligned independents — and every U.S. House district. State Supreme Court Justice Anita Earls, a noted civil rights attorney and Black woman, is running statewide for reelection.
Gailliard said he’s identified a few hundred nonprofits, neighborhood associations and other groups that can do issue-orientated work in his district as the election approaches. He wants to match each of them to specific precincts, routing money for them to reach voters and persuade them to vote.
He wants volunteers to get training from Democratic and left-leaning organizations rather than have the outsiders themselves knocking on rural Black voters’ doors.
“We can’t have 21-year-old recent college graduates from Utah knocking doors at $22 an hour in the hood,” Gailliard said. “That just does not work. They’re not a trusted messenger.”
Marginal voting changes add up
About 2 in 10 North Carolina voters in the 2024 and 2020 presidential elections were Black, according to AP VoteCast, as well as in the 2022 Senate election.
Roughly 4 in 10 Black voters in North Carolina’s last presidential election said they live in small towns or rural communities, similar to the share who said they live in the suburbs. Only about one-quarter reported living in urban areas.
Small shifts in persuasion matter, particularly when races are close. In 2008, Barack Obama became the last Democratic presidential candidate to win North Carolina, by a margin of just 14,000 votes out of 4.3 million votes cast.
Voter turnout between the 2020 and 2024 elections declined more in North Carolina counties that have larger Black populations.
Counties where Black voters make up about 30% to 40% of the electorate saw the biggest drop, with turnout falling by more than 3 percentage points. Counties with smaller Black populations saw more modest declines of about 1 percentage point. Overall, turnout remains higher in counties with fewer Black voters.
An old Cooper schoolmate just wants to be asked
Gailliard said Democrats cannot underestimate how much it means for someone to simply get asked for their vote.
“Black and rural voters are not transactional,” he said. “They are relational.”
Back in Nashville at the beauty supply store, Brinkley agreed.
“You get to be a big wheel, and you can forget where you came from,” Brinkley said. “I ain’t gonna say Roy forgot. He’s a hometown guy, so to speak, but I don’t expect to see him out here walking.”
Brinkley made it clear that if he votes, it would be for Cooper and other Democrats — but only if he votes.
“I could. I could. I may vote,” he said. “There’s just so much going on.”
___ Sweedler reported from Washington. Associated Press journalist Linley Sanders in Washington contributed to this report.
The North Carolina Tar Heels are entering a monumental 2026 season after being one of the biggest disappointments in 2025, posting a 4-8 record, and finishing 13th in the ACC.
Hiring Bill Belichick as head coach always carried a moderate risk, but the administration could not foresee what would transpire in the coming months. Earlier this offseason, the 74-year-old head coach provided some insight into what led to the team’s struggles last season.
Belichick’s Thoughts
Belichick began by praising this year’s group of players, explaining the goals and how this team will go about business heading into offseason workouts and carrying that momentum into the start of the regular season.
- “Well, what I expect is for us and them to get better every day, you know, to get stronger, to get faster, to be more explosive, to be better fundamentally, to be, you know, better technique football players,” Belichick said.
- “That’s what I expect from them. We have a good group of kids, they work hard, they are, you know, they’re pretty smart. I mean, they, you know, go to class, they do well academically, they, you know, they try to do what we ask them to do.”
The longtime NFL head coach then reflected on the team’s struggles last season and how the disconnect between the coaching staff and the players contributed to the poor product on the field.
- “And the group last year, I mean, I wouldn’t say they were, like, disrespectful, that’s not the right word, but it was just different,” Belichick said. “It was like they were recruited by somebody else; they came here for somebody else.”
- “I was new, they were leaving, you know. It wasn’t a bad relationship, but it wasn’t a great one. There wasn’t the same kind of adhesion that there is to guys that you bring in, that come there because of you, because they want to be with you. And then you grow together.”
Why North Carolina Could Bounce Back
As Belichick mentioned, most of the players on last season’s roster were not personally recruited by the polarizing head coach. Belichick inherited the majority of the players from the previous regime, which added another layer of challenge for the newly hired head coach, as he was already making the transition from the NFL to college.
With that being said, North Carolina’s brass, including general manager Michael Lombardi, did a tremendous job of identifying the top weaknesses and acknowledging that major changes were needed before the start of next season.
Yes, the quarterback position leaves much to be desired, and I would argue that the Tar Heels settled on the options they brought in. However, North Carolina improved the other most important position groupings on the field, bolstering both the offensive and defensive lines, which will elevate the entire operation.
Last offseason, Lombardi discussed how the front office would navigate the transfer portal, and those sentiments were fairly reflected in the program’s activity over the last several months.
- “I think every time you can acquire more talent is an important window,” Lombardi said. “I think we obviously have more time to prepare for it, because we wouldn’t have just gotten thrown right into it. So, I think a lot of scouting is preparation. We won’t know the names of those who are in the portal, but we’ll have a better idea about what it takes to be in the portal and who could possibly enter, and then have an ability to evaluate them.”
- “And really to get things the way you want to run a program isn’t to be reactive,” Lombardi continued. “Al Davis used to say this all the time to me, ‘the secret to all organizations and the secret to any great organization lies in the ability to anticipate problems, not react.’ I think when we got in here, we were reacting to the portal. Now we can anticipate the portal, which certainly will help us.”
Throughout the offseason, I have been highly skeptical of my confidence level in the direction of the program under Belichick and this coaching staff, but in terms of roster construction, I think North Carolina has had a solid offseason.
Over the last two weeks, we have counted down the top 30 players on the Tar Heels’ roster heading into this upcoming season. Today, we reveal who ranks No. 22 on North Carolina and what this player means for the program in 2026. Without further ado, here is a deep-dive analysis of a pivotal asset for Belichick and the Tar Heels on a revamped roster.
North Carolina Top 30 Players: No. 22 LT Jordan Hall
The 6-foot-8, 310-pound offensive tackle only appeared in five games for the Tar Heels last season after transferring from UAB last April. While that could be a discouraging sign for Hall, he still has two years of eligibility left, and in a limited snapshot, he demonstrated he can play offensive tackle.
Entering this season, Hall is projected to be North Carolina’s starting left tackle on a much-improved offensive line. Being given that responsibility would show the coaching staff’s confidence in Hall holding up as the blindside blocker for whichever quarterback establishes himself as the starter in Week 1.
Hall’s Importance
As we have said on multiple occasions, North Carolina’s offense will be a work in progress, especially with major question marks at quarterback. The offensive line will be a major factor in the team’s success next season, and with several moving parts on that unit, cohesion must be established quickly.
In 2025, the Tar Heels’ offensive line was one of the several glaring holes on the roster. This season, that should not be the case, as the front office invested heavily in the offensive line, ensuring a clean pocket for the quarterback and supplying the running backs with open rushing lanes. As the left tackle, Hall will be the most important piece on the offensive line, acting as the blindside blocker for any of the three between Travis Burgess, Billy Edwards Jr., and Miles O’Neill.
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ASHEVILLE, N.C. (WLOS) — The Party for Socialism and Liberation has organized a petition calling on legislators to pass a statewide ban on new data center construction.
“We see that they pollute these communities, they use a lot of water, and ultimately the cost of these data centers are passed on to working-class consumers,” said Cody Cogdell with the Party for Socialism and Liberation Western North Carolina.
According to the Environmental and Energy Study Institute, a large data center can use up to 5 million gallons of water per day. That’s equivalent to the use of a town of 10,000 to 50,000 people.
ASHEVILLE CITY COUNCIL APPROVES 1-YEAR PAUSE ON NEW DATA CENTER DEVELOPMENT
“I don’t support them at all. I think it’s terrible for the environment,” said Asheville resident Madeline Boltinghouse.
She says a statewide ban would be nice.
But Ken Brame, with the environmental organization Sierra Club, says the ban is unlikely to happen.
JULY 1, 2026 – A flyer protesting data centers in Asheville, N.C. (Photo credit: WLOS Staff)
“Banning them all is probably a stretch and I’m just not sure I see our North Carolina legislature going that far,” said Brame.
The petition also calls on the state to repeal the state’s tax incentives for data centers.
“There should be no debate about that. We should not be subsidizing something that hurts our environment,” said Brame.
WEAVERVILLE COUNCIL VOTES TO BLOCK DATA CENTERS IN TOWN, CITING LIMITED RESOURCES
It’s also calling on the legislature to stop Duke Energy from raising rates to pay for more data centers.
Duke Energy sent News 13 a statement saying in part:
Duke Energy does not develop or select data center projects, but we do have an obligation to serve customers in our territory while protecting reliability and keeping costs as low as possible. That’s why we require large-load customers to make significant financial commitments and pay the costs associated with serving them, while their additional revenue helps support grid investments and reduce pressure on future customer bills.
Meanwhile, state lawmakers are working to pass a bill that would require data centers to pay for their own expansion and regulate how much water data centers can use.
A man kidnapped and killed a U.S. Postal Service worker while she was delivering mail in North Carolina last week, police said, orphaning her two daughters, who lost their father just a few months before.
Brandi Reynolds, 35, was found dead following a call for help to authorities in Hays, North Carolina, Friday afternoon, the North Carolina State Bureau of Investigation said in a statement.
“I can confirm that Brandi Reynolds was delivering mail on her route when the incident occurred,” U.S. Postal Inspector Michael Martel said by email.
Prosecutors in Wilkes County charged William Craig Durham, 56, of the community of Roaring River, with first-degree kidnapping and murder, according to court records.
The defendant, arrested the day of the murder, remained in Wilkes County Jail on Tuesday, according to a third-party inmate information service used by the county. His lawyer did not immediately respond to a request for comment Tuesday.
A warrant filed in district court alleged Durham committed kidnapping “by unlawfully restraining the victim, removing the victim from one place to another without the consent of the victim.”
It said Durham carried out the alleged kidnapping “for the purpose of terrorizing” Reynolds and “doing serious bodily injury” to her.
It’s unclear how Durham allegedly committed the killing. Any weapons that may have been used were not mentioned in the document, and any motive was unavailable.
On Monday, district court Judge Robert J. Crumpton ordered the defendant to remain in custody without bond, citing his “significant criminal record.”
State prison records show Durham has served time for second-degree kidnapping, assault on a female and possession of a gun by a felon, among other offenses.
An investigation into the killing was being conducted jointly by the United States Postal Inspection Service, the Wilkes County Sheriff’s Office and the North Carolina State Bureau of Investigation, the bureau said.
Reynolds was the mother of two girls, according to her obituary. She lost her husband, Brent Reynolds, on Dec. 23, 2025, when the pickup he was driving veered off a road in Rhonda, North Carolina, and struck a tree, according to NBC affiliate WXII of Winston-Salem.
His obituary stated at the time that he was the father of the couple’s two girls — “the light of his life.”
Reynolds’ obituary, likewise, stated that her daughters “were her whole world.”
She left behind her mother, two sisters and several nieces and nephews, it said.
“The U.S. Postal Service is deeply saddened about the death of our colleague, Brandi Byrd Reynolds,” Postal Service spokesperson Martha Johnson said by email. “We extend our heartfelt sympathies to her family, friends, and co-workers at the Hays Post Office.”
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