Technology

Watch Super Bowl LX ads: 10 must‑see commercials

Published

2 months ago

February 7, 2026

Watch Super Bowl LX ads: 10 must‑see commercials

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The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million.

That figure marks a new high for the Big Game. Even the average price this year sits closer to $8 million. As a result, Super Bowl airtime has become one of the most valuable buys in advertising, especially for brands chasing massive live audiences.

Back in 1967, when the first Super Bowl aired, commercial placements were modest and easy to overlook. Since then, the Super Bowl has grown into a cultural event where advertisers compete for attention and relevance. Today, commercials are no longer treated as interruptions. Instead, they are appointment viewing. With audiences expected to once again approach historic highs, brands are betting that the right creative moment can justify even an eight-figure price tag.

Based on what brands are putting on screen this year, that investment shows up in different ways. For example, Super Bowl LX ads span a wide range of styles. Some lean into self-aware humor and celebrity chaos. Others focus on quieter, more emotional storytelling and wellness messages.

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SUPER BOWL SCAMS SURGE IN FEBRUARY AND TARGET YOUR DATA

Ben Affleck and the art of Super Bowl self-parody

Dunkin’ is once again leaning all the way into self-aware absurdity, and Ben Affleck is clearly having a blast. In “Golden Cringe,” Affleck returns for his fourth straight Super Bowl run with Dunkin’ Donuts, this time pitching a VHS-era “gold mine” to two mystery figures named “Jen and Matt” — setting off a celebrity guessing game about whether familiar faces like Jennifer Lopez and Matt Damon might return.

The teaser plays like a chaotic brainstorm you were never supposed to see, and Affleck’s long-running joke that his Dunkin’ obsession predates fame, studios and good ideas. Affleck even riffs on how other stores once “kicked him out,” underscoring his obsession with the brand while teasing that this could be the “pinnacle of all our careers.”

When one keg becomes the main character

Bud Light keeps it simple and lets the moment spiral. In Keg, NFL legend Peyton Manning, comedian Shane Gillis and Grammy winner Post Malone stand together as Manning casually holds a glass of Bud Light. Post Malone scans the scene and asks the question everyone at a party eventually asks: “Is there enough for everyone?” Manning points off into the distance and replies, “Oh, right there,” just as a guy hauling a keg completely loses control. The keg breaks free and starts rolling down a canyon, sending all three tumbling after it as Whitney Houston’s I Will Always Love You swells dramatically in the background. After the chaos settles, Manning stands up, places his Bud Light down and looks around before delivering the understated line, “Heck of a wedding, huh?”

The ceremony somehow continues. Gillis turns to the bride and offers a polite, “Hey, it’s a great ceremony,” then pivots to the camera and deadpans, “I give it a week.” The ad lands by letting the contrast do the work. Sentimental music, runaway kegs and brutally honest humor collide, making Bud Light’s Super Bowl moment feel effortless, absurd and perfectly timed.

A sci-fi legend tackles fiber head-on

Kellogg’s leans into nostalgia and cheeky humor with Will Shat, starring William Shatner as Raisin Bran’s unlikely “bran ambassador.” The spot opens in space as an alert flashes that America is low on fiber. Shatner answers the call in classic deadpan style, declaring that “duty calls” before announcing he is here to bring fiber to the masses with Kellogg’s Raisin Bran. The ad then becomes a fast-moving tour of everyday life. Shatner pops up in a sports bar and a living room, calmly delivering bathroom-adjacent puns while everyone around him looks stunned.

He declares, “It’s fiber time,” then eyes a nearby dog and asks, “Is that dog a shih tzu?” The joke lands again when the pup’s collar reveals a “Will” dog tag. The chaos peaks at a football tailgate, where Shatner climbs onto a car, mutters that he is “too old for this,” and crashes down onto a table stacked with Raisin Bran boxes.

Football reimagined as a diner menu

Uber Eats plays it straight in “Diner Menu,” starring Parker Posey and Matthew McConaughey as two people calmly unraveling what they believe is an obvious truth. Sitting together, Posey starts laying out her case, rattling off food-coded phrases like “pancake blocks” and “hash marks,” treating football terminology like menu items. McConaughey nods and admits he could eat that “every morning and twice on Sunday.” Their conclusion feels inevitable. Football, according to them, is basically a diner menu.

McConaughey takes the theory a step further with a piece of football trivia. Barry Sanders played for Detroit for 10 years. What color was his jersey? Blue. Posey answers, “Blueberry,” McConaughey responds by letting out a shriek and casually popping a blueberry into his mouth. Parker then immediately admits, “That was a bit of a reach,” with Matthew adding, “Football is totally selling food.”

A Super Bowl teaser built on kindness and community

Rocket and Redfin take a softer approach to Super Bowl advertising with a black-and-white teaser featuring Lady Gaga. The spot reimagines “Won’t You Be My Neighbor?” – the iconic theme from Mister Rogers’ Neighborhood – setting the tone for a larger campaign focused on home, belonging and community. Instead of spectacle, the teaser leans on simplicity, emotion and a familiar melody that immediately signals warmth. Gaga’s understated performance anchors the message. Known for championing individuality and kindness, she brings a quiet sincerity to the song that feels personal rather than performative.

A deli singalong powered by mayo

Hellmann’s turns lunchtime into a full-blown musical in “Meal Diamond,” starring Andy Samberg as a parody crooner inspired by Neil Diamond. Set inside a crowded deli, the ad kicks off as Samberg launches into “Sweet Sandwich Time,” a mayo-fueled anthem that quickly pulls everyone behind the counter and in line into the performance. What starts as a routine lunch rush spirals into controlled chaos, with generous streams of Hellmann’s mayonnaise getting squeezed onto every sandwich by Samberg as he says, “This is how I make friends” and sings, “I’ll squirt you while I am walking by.”

Among the stunned customers is Elle Fanning, who plays the straight face to Samberg’s improv-heavy energy. She looks on and tells him, “You are incredible.” Samberg fires back without missing a beat, “Incredibly lonely.” If the goal is to get viewers humming and craving extra mayo on their sandwiches, Meal Diamond hits every note.

Grocery preferences go full Europop

Instacart’s “Bananas” spot leans into over-the-top ’80s Europop energy with Ben Stiller and Benson Boone as a retro disco-pop duo battling it out on a glittering stage. Directed by Spike Jonze, the 30-second commercial highlights Instacart’s new “Preference Picker” tool by turning grocery pickiness into performance art. Stiller and Boone harmonize about choosing bananas just the way you like them, using the app’s feature. As the duet escalates, Boone shows off with a dramatic mid-song backflip, prompting Stiller’s character to try and match him.

That attempt ends with Stiller crashing spectacularly into the drum kit on stage, underscoring the absurd rivalry and keeping the energy chaotic and fun. The spot closes with Ben falling off the stage and the tagline “Bananas just how you like,” a playful nod to the new Preference Picker, which helps Instacart customers choose banana ripeness and other grocery details with precision.

BUDWEISER UNVEILS PATRIOTIC NEW SUPER BOWL AD HONORING ‘DEEP-ROOTED AMERICAN HERITAGE’

A ski lesson with Super Bowl stakes

Michelob ULTRA makes its Super Bowl debut with “The ULTRA Instructor,” starring Kurt Russell and Lewis Pullman in a spot that blends winter sports intensity with laid-back beer humor. The 60-second commercial casts Russell as a legendary ski instructor training Pullman’s character to unlock a competitive edge, where bragging rights and rounds of ULTRA are on the line. The training montage leans into Russell’s coaching persona, complete with a playful callback to his role as Herb Brooks in Miracle. As Pullman sharpens his skis and pushes through drills, Russell delivers the familiar command, “Again,” turning a friendly ski session into a mock high-stakes competition.

The contrast between elite-level motivation and low-pressure rewards keeps the tone light while tapping into sports nostalgia. Directed by Joseph Kosinski, the spot also features Olympic snowboarder Chloe Kim and NHL champion T.J. Oshie, reinforcing Michelob ULTRA’s connection to Team USA and the Winter Olympics. By merging Super Bowl spectacle with Olympic energy, Michelob ULTRA positions itself as the beer for competition, camaraderie and winning moments on and off the slopes.

A health message takes the Super Bowl stage

Ro makes its Super Bowl debut with “Healthier on Ro,” starring Serena Williams in a rare healthcare-focused Big Game spot. This time, the direct-to-patient company uses the moment to talk about GLP-1 medications in a broader way. Instead of framing them as a quick fix for weight loss, the ad positions them as a tool for overall health.

In the commercial, Williams speaks candidly about her own experience using GLP-1s through Ro. Over the past year, she says she has lost 34 pounds. As a result, she has eased stress on her knees and stabilized her blood sugar. She also points to improvements in her cholesterol levels and overall heart health.

More importantly, Williams focuses on how the program fits into her life. “I feel better now than I have in years,” she says. The message stays centered on feeling stronger and more like herself, rather than chasing a number on the scale. For Ro, the ad marks a major step. It brings healthcare and GLP-1 conversations into a space usually dominated by snacks, beer and cars. Airing during Super Bowl LX, the spot reflects how wellness brands are increasingly using the Big Game to normalize treatment, reduce stigma and reach a mainstream audience through personal stories.

Pepsi flips the cola wars in a polar-powered spot

Pepsi takes a playful jab at soda rivalries with “The Choice,” a 30-second commercial directed by Taika Waititi that brings the classic Pepsi Challenge to life. At the center of the ad is a cola-loving polar bear, a nod to the iconic mascot long associated with Coca-Cola, who sits down for a blind taste test between Pepsi Zero Sugar and Coke Zero Sugar. When taste alone determines the winner, he surprisingly picks Pepsi, exposing a phenomenon Pepsi refers to as the “Pepsi Paradox,” where people prefer Pepsi once brand labels and bias disappear.

Set to Queen’s “I Want to Break Free,” the bear’s initial shock turns into a whimsical journey of self-discovery, complete with a humorous therapist cameo by Waititi himself and a concert-style celebration that evokes a memorable kiss-cam moment, with the tagline, “You deserve taste.” The ad leans into Pepsi’s decades-long cola rivalry by turning an age-old debate into a lighthearted story about taste and identity, challenging viewers to rethink which cola they’d choose when all labels are removed.

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Kurt’s key takeaways

Super Bowl commercials have always reflected the moment we are living in. In 2026, that moment feels louder, stranger, more emotional and far more expensive. For example, some beer ads lean into chaos and humor. Meanwhile, food brands embrace full-on absurdity. At the same time, healthcare companies are stepping onto football’s biggest stage. Still, the common thread among them is ambition. At $10 million per slot, brands are not just buying airtime. Instead, they are buying a chance to be remembered. Some commercials will land iconic moments. Others will fade by halftime. In the end, one thing is clear. The Super Bowl is no longer just a game with ads. It is an advertising event that happens to include football.

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With Super Bowl ads now costing $10 million for 30 seconds, which commercials actually feel worth the price? Let us know by writing to us at Cyberguy.com.

Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Related Topics:Commercials Entertainment Featured NFL Super Bowl

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Technology

Meta employee accused of accessing private images

Published

21 minutes ago

April 16, 2026

Press Room

Meta employee accused of accessing private images

NEWYou can now listen to Fox News articles!

When you upload a photo to Facebook, you expect it to stay private unless you decide otherwise. That expectation just took a hit after a former employee of Meta was accused of accessing thousands of private images.

According to details confirmed by the company, the London-based employee allegedly created a program to bypass internal safeguards. Investigators say this may have allowed access to about 30,000 private Facebook images that were not meant to be viewed.

The individual is now under criminal investigation and is out on bail as authorities continue to review the case. Here’s how investigators say the access may have happened.

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META SMART GLASSES PRIVACY CONCERNS GROW

A former Meta employee is accused of accessing thousands of private Facebook images, raising new concerns about how user data is protected. (Fabian Sommer/picture alliance via Getty Images)

How the Meta employee allegedly accessed private images

Authorities believe the employee may have written a script to get around Meta’s internal detection systems. In simple terms, the system that should flag unusual behavior may not have caught the activity right away. This detail matters because large tech platforms rely on monitoring tools to detect suspicious access patterns. When those checks are bypassed, it raises questions about how internal access is controlled.

The investigation is being handled by the cybercrime unit of the Metropolitan Police in London. At the same time, security experts often point out that insider threats are difficult to eliminate. Even strong systems can be tested when someone inside the company misuses access.

What Meta says about the employee investigation

Meta says it discovered the improper access more than a year ago and took action after identifying the issue.

“Protecting user data is our top priority,” a Meta spokesperson told CyberGuy. “After discovering improper access by an employee over a year ago, we immediately terminated the individual, notified users, referred the matter to law enforcement and enhanced our security measures. We are cooperating with the ongoing investigation.”

Legal risks in the Meta private images case

Data protection experts say cases like this often come down to both intent and safeguards. If an employee accesses personal data without authorization, that can lead to criminal charges under data protection and computer misuse laws. However, the company’s responsibility depends on the protections it had in place. If proper safeguards existed, the focus usually remains on the individual.

If not, regulators may consider penalties or legal claims against the company. The Information Commissioner’s Office, the U.K.’s data privacy watchdog, has acknowledged the incident. The agency stressed that social media users should be able to trust how their personal information is handled.

Why the Meta investigation is drawing attention now

This case is unfolding at a time when scrutiny of major tech platforms is already high. Recent legal challenges have raised broader concerns about how companies protect users and manage risk. That context adds weight to this investigation. It reflects a larger conversation about privacy and accountability in the tech industry. As more people rely on digital platforms, expectations of data protection continue to rise. Incidents like this tend to reinforce those concerns.

META REPORTEDLY BUILDING AN AI VERSION OF MARK ZUCKERBERG TO INTERACT WITH COMPANY EMPLOYEES

Mark Zuckerberg walks through the U.S. Capitol after a meeting on March 26, 2026. Investigators in London say a former Meta employee may have used a script to bypass safeguards and view about 30,000 private Facebook images. (Tom Williams/CQ-Roll Call, Inc via Getty Images)

Simple ways to protect your private photos

Even though this case involves an insider, there are still simple steps you can take to better protect your photos and limit who can see them.

1) Check your Facebook privacy settings

You cannot control what happens inside a company, but you can limit how much of your personal content is exposed. Start by reviewing your Facebook privacy settings.

(Settings may vary depending on device and app version)

Mobile (iPhone/Android):
Facebook: Menu > Settings & privacy > Settings > Audience and visibility > Posts > Who can see your future posts > select Friends (or a custom audience) > Save

Desktop (Mac/PC):
Facebook: Profile picture (top right) > Settings & privacy > Settings > Audience and visibility section > Posts > Who can see your future posts > select Friends (or a custom audience) > Done

2) Review older photos and albums

Next, go through older photos and albums. Many people forget that photos shared years ago may still be visible under outdated settings.

(Settings may vary depending on device and app version)

Mobile (iPhone/Android):
Facebook: Menu > Settings & privacy > Settings > Audience and visibility > Posts > Limit who can see past posts > Limit who can see past posts > Limit past posts > confirm

Desktop (Mac/PC):
Facebook: Profile picture > Settings & privacy > Settings > Audience and visibility section > Posts > Limit who can see past posts > Limit past posts > confirm

And check individual albums:

Mobile (iPhone/Android):
Facebook: Go to your profile > Photos > Albums > select an album > tap Edit (top right) > Who can see this? > choose who can see it > Done

Desktop (Mac/PC):
Facebook: click your name on the left > Photos > Albums > select an album > click the three dots > Edit album > choose who can see it > Done

Not all albums can be changed, and some system albums have limited privacy options.

3) Be careful what you upload

It also helps to limit what you upload in the first place. Sensitive images, documents or anything you would not want widely seen may be better kept off social platforms entirely.

META AI EDITS YOUR CAMERA ROLL FOR BETTER FACEBOOK POSTS

Authorities are investigating whether a former Meta employee improperly accessed private Facebook photos that users never intended to share. (Gabby Jones/Bloomberg via Getty Images)

4) Turn on account activity alerts and two-factor authentication

You can also enable alerts for unusual account activity. While this case involves an insider, account alerts still help you spot unauthorized access to your own profile. You can also turn on two-factor authentication (2FA) to add another layer of protection to your account.

How to turn on account activity alerts

(Settings may vary depending on device and app version)

Mobile (iPhone/Android):
Facebook: Menu > Settings & privacy > Settings > Accounts Center > Password and security > Security Checkup > review and complete recommended security steps

Desktop (Mac/PC):
Facebook: Profile picture (top right) > Settings & privacy > Settings > Accounts Center > Password and security > Security Checkup > review and complete recommended security steps

How to turn on two-factor authentication

(Settings may vary depending on device and app version)

Mobile (iPhone/Android):
Facebook: Menu > Settings & privacy > Settings > Password and security > Two-factor authentication > choose text message or authentication app > follow prompts

Desktop (Mac/PC):
Facebook: Profile picture > Settings & privacy > Settings > Password and security > Two-factor authentication > choose text message or authentication app > follow prompts

5) Check third-party app access

Take a few minutes to review which apps have access to your Facebook account. Third-party apps can sometimes hold more access than you expect.

(Settings may vary depending on device and app version)

Mobile (iPhone/Android):
Facebook: Menu > Settings & privacy > Settings > Apps and websites > Active > tap an app > Remove

Desktop (Mac/PC):
Facebook: Profile picture (top right) > Settings & privacy > Settings > Apps and websites > Active > click an app > Remove

If you don’t see any apps listed or options like “Active,” it likely means you don’t have any connected apps to review.

What this means to you

If you use Facebook or similar platforms, this situation highlights something many people overlook. Even with strong safeguards, insider access still exists. Employees often need certain permissions to keep systems running. That creates a level of trust between users and the company.

When that trust is broken, it can feel personal. At the same time, there are still steps you can take on your end. Reviewing your privacy settings, limiting what you share and enabling security features can reduce how much of your content is exposed. It also shows why detection and response matter.

In this case, Meta says it identified the issue, removed the employee and notified users. Those steps can limit damage, but they do not erase the concern. The bigger takeaway is that privacy depends on both technology and human behavior. Systems can reduce risk, but they cannot remove it completely.

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Kurt’s key takeaways

This case is still under investigation, and no final legal outcome has been announced. Even so, it highlights a risk many people rarely think about. Most privacy conversations focus on hackers. This situation is different. It shows how access from inside a company can create its own set of risks. Meta says it acted quickly by removing the employee, notifying users and strengthening its systems. Those steps matter, but they also show how much trust users place in the platforms they use every day. The reality is simple. Once you upload something online, you are trusting more than just the technology behind it.

If someone inside a company can access private data, how much control do you really have over what you share online? Let us know by writing to us at Cyberguy.com.

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Technology

Govee’s new LED Lightwall comes with its own self-standing frame

Published

12 hours ago

April 16, 2026

Press Room

Govee’s new LED Lightwall comes with its own self-standing frame

Govee has announced an upgraded version of its hanging Curtain Lights Pro that can instead be used nearly anywhere you have access to an outlet or large battery. At $449.99, Govee’s new Lightwall is more than twice as expensive as the $199.99 Curtain Lights Pro, but comes with more LEDs in a denser array and a self-standing aluminum frame that can be assembled in 10 to 15 minutes without the need for any tools.

When hung from its stand the Lightwall measures 7.9 feet wide and 5.3 feet tall and features 1,536 color-changing LEDs spaced about 1.96 inches apart in a 48 x 32 grid. It’s water-resistant, and with the ability to refresh at up to 35fps the Lightwall almost sounds like it could be used as a personal backyard Jumbotron, but it’s not designed for watching TV or movies.

The Lightwall instead connects to Govee’s Home app where you can select from over 200 preset scenes and simple animations, choose from 10 different music modes that generate lighting patterns matched to beats, or synchronize its colors to other Govee lighting products to create a cohesive mood.

The app can also use AI to create custom animated GIFs from simple text prompts, or you can take matters into your own hands and create custom designs by sketching in the app with your finger and stacking up to 30 layers of doodles. The Lightwall is smart home compatible and supports Matter, too, so in addition to managing it through Govee’s app you can control it using voice commands through smart devices with Google Assistant or Amazon Alexa.

Technology

Roblox adds age-based accounts for kids and teens

Published

12 hours ago

April 16, 2026

Press Room

Roblox adds age-based accounts for kids and teens

‘Fox & Friends’ exclusive: Roblox CEO announces new safety measures for kids

Roblox Co-founder and CEO Dave Baszucki details new safety measures, including Kids and Select accounts, on Fox & Friends. He addresses lawsuits and concerns about predators, emphasizing age verification, content filtering, and strict communication controls to protect users. Baszucki states Roblox has “no tolerance” for bad actors and builds safety by default, allowing parents to customize chat settings for their children.

NEWYou can now listen to Fox News articles!

If your child plays Roblox, they are part of a massive global audience. Roblox has reported more than 144 million daily active users, with a large share made up of kids and teens who log in to play games, create content and connect with friends. That reach is exactly why a new change rolling out in early June matters.

Roblox is introducing two new account types designed to better match what kids play and who they can talk to based on age. The shift centers on structure. Instead of one shared experience with layered controls, Roblox is building separate environments for different age groups. As a result, content, chat and parental controls will adjust automatically as a child grows.

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OPENAI TIGHTENS AI RULES FOR TEENS BUT CONCERNS REMAIN

Roblox rolls out a new AI system that analyzes entire scenes in real time to detect harmful content across its platform. (Brent Lewin/Bloomberg via Getty Images)

What are Roblox Kids and Roblox Select accounts?

Roblox is dividing younger users into two groups, each with its own rules and experience.

Roblox Kids (ages 5 to 8)

This is the most restricted environment. It is designed for younger children who need tighter guardrails.

Access limited to games rated Minimal or Mild
Only games that pass a three-step review process
Chat is turned off by default
A distinct visual design so parents can easily recognize the account

The idea here is simple. Kids see a limited version of Roblox that removes riskier content and disables communication.

Roblox Select (ages 9 to 15)

AUSTRALIA REMOVES 4.7M KIDS FROM SOCIAL MEDIA PLATFORMS IN FIRST MONTH OF HISTORIC BAN

This group gets more flexibility, but still within limits.

Access to games rated up to Moderate
Same multi-step game screening process
Chat settings remain on by default in most regions
Visual indicators show the account type

At this stage, Roblox assumes users can handle a broader range of experiences, but still keeps filters in place.

How Roblox decides what games kids can play

Not every game makes the cut. Roblox is adding a continuous evaluation system that runs behind the scenes. Here’s how it works:

1) Developer verification

Creators must verify their identity, enable two-step security and maintain a Roblox Plus subscription.

2) Real-time evaluation

Older users, age 16 and up, effectively test new games first. Roblox studies how they interact and reviews reports before exposing those games to younger players.

3) Content eligibility check

Games receive maturity ratings such as Minimal, Mild or Moderate. Certain categories, like social hangouts or free-form drawing, are excluded by default for younger users. This layered approach combines AI moderation, human review and real-world gameplay signals.

Age checks now control the entire experience

Roblox is expanding the same age-check system it introduced earlier this year for chat.

Users under 9 Roblox Kids
Users 9 to 15 Roblox Select
Users 16 and older standard with Roblox account

If a user does not complete an age check, they face stricter limits. They can only access lower-rated games and cannot use chat. Once verified, the system automatically moves them into the correct account type.

Roblox officials say the new system aims to proactively protect children while maintaining gameplay for compliant users. (Riccardo Milani/Hans Lucas/AFP via Getty Images)

Accounts evolve as kids grow

There is no need to manually switch settings over time.

At age 9, users move from Kids to Select
At age 16, they move to a standard account

This automatic progression is designed to simplify things for families while keeping protections in place at each stage.

Parental controls get more precise

Roblox is also expanding what parents can do.

Block specific games through age 15
Manage direct chat settings until age 15
Approve access to individual games outside default limits
View what games kids play and who they interact with

These tools give parents more direct control instead of relying only on broad content filters.

A move toward global content ratings

Later this year, Roblox plans to align with the International Age Rating Coalition framework. That includes familiar systems like ESRB in the U.S. and PEGI in Europe. The goal is to make ratings clearer and more consistent across regions.

Why this matters to families

This update changes how Roblox works at a fundamental level. Instead of asking parents to constantly adjust settings, the platform builds age-appropriate experiences from the start. It also reflects a broader shift in tech. Platforms are under pressure to design safety into the product, not tack it on later.

As Larry Magid, CEO of ConnectSafely, an organization focused on helping families navigate digital safety, put it:

“By combining age assurance, stronger creator accountability, and parental controls, Roblox is helping set a higher standard for how platforms can better protect younger users while preserving positive online experiences.”

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Kurt’s key takeaways

Roblox targets nuanced rule-breaking by analyzing avatars, text and environments together instead of in isolation. (JasonDoiy/Getty Images)

Roblox is not removing risk entirely. No platform can. What it is doing is tightening the structure around how kids interact with content and other players. For parents, this could make things simpler. For kids, the experience will feel more tailored to where they are in life. The bigger question is whether this becomes the norm across gaming and social platforms.

If platforms start shaping experiences based on age by default, does that improve safety or limit how kids explore and learn online? Let us know by writing to us at Cyberguy.com.

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