Bolt transitions into role after driving impact as Fractional CMO earlier this season

Washington, D.C. (12/15/2025) – The Washington Spirit today announced the appointment of Kim Bolt as Chief Marketing & Strategy Officer, a newly created executive role that reflects the club’s continued evolution into a high-performance, growth-oriented organization.

Bolt transitions into the role after joining the Spirit earlier this season as Fractional Chief Marketing Officer, where she played a key role in strengthening the club’s marketing strategy, analytics foundation and demand-generation efforts during a pivotal stretch of the year. 

In her expanded role, Bolt will oversee Marketing, Communications, Brand, Strategy and Analytics, with a mandate to build a modern, data-driven commercial engine that accelerates fan growth, deepens engagement, elevates the Spirit’s brand and supports the club’s long-term ambitions on and off the pitch. 

With more than 20 years of marketing and strategy leadership across technology, fitness and sports, Bolt brings deep experience scaling mission-driven brands. Her career includes senior leadership roles at Google, Lyft, Under Armour and Disney, as well as serving as Chief Marketing Officer of the Washington Nationals. An expert in marketing technology centered around fan data, Bolt has also advised League One Volleyball and served as Fractional CMO for OnDeck Partners, an Avenue Sports Fund portfolio company focused on minor league baseball. 

“As we evolve from a team that wins into an organization built for sustained excellence, Kim’s experience and mindset are exactly what we need,” said Kim Stone, CEO of the Washington Spirit. “She understands this market, this moment and the scale of the opportunity in front of us. Her global brand experience, strategic rigor and early impact with our organization strengthen the foundation we’re building and position us for long-term, sustainable growth.” 

A former youth soccer player, Bolt was drawn to the sports industry by her belief in its unique ability to create emotional connection and lifelong memories, a passion shaped early by her family’s love of the game. Throughout her career, Bolt has championed a leadership style grounded in empathy, resilience and accountability. She is committed to supporting women in sports and business and believes high performance and personal balance can, and should, coexist.  

“The first time my daughters came to a Spirit match, they memorized the roster and their eyes lit up when they saw a player who looked like them,” said Bolt. “That was the moment I knew I wanted to be part of this organization. Having worked closely with the team this season, I’ve seen firsthand the ambition, the talent and the opportunity ahead. I’m honored to step into this role and help build a brand and growth engine that matches the excellence we’re striving for on the field.”

Bolt resides in Silver Spring, Maryland with her husband, three children and two dogs. She holds an MBA from The Wharton School at the University of Pennsylvania as well as a master’s degree in Communications and a bachelor’s degree in Psychology from Cornell University. As the Spirit’s first Chief Marketing & Strategy Officer, Bolt will lead the club through the offseason and into the 2026 season, helping shape the next chapter of the organization’s growth.

About The Washington Spirit

The Washington Spirit is the premier professional women’s soccer team based in Washington, D.C. and plays at Audi Field in Buzzard Point. The Spirit was founded on November 21, 2012, and is an inaugural member of the National Women’s Soccer League (NWSL) the fastest growing sports league in the US. The club is home to some of the best players in the world who have won championships for both club and country. For more information about the Spirit, visit WashingtonSpirit.com and follow the club on Twitter, Instagram and Facebook.

And while the river did see record flows at Mount Vernon, both the dikes and a downtown floodwall held up. The city isn’t out of the woods yet — Ezelle said the Skagit could return to a major flood stage next week.

In the nearby town of Burlington, the river did overtop a slough off the Skagit. Officials sent a warning early Friday morning to evacuate for all 11,000 Burlington residents as some neighborhoods and roadways flooded, though not all of them ultimately needed to leave.

“In the middle of the night, about a thousand people had to flee their homes in a really dire situation,” Gov. Bob Ferguson said in a news conference on Friday afternoon.

The flood event has set records across Washington state and it prompted officials to ask about 100,000 people to evacuate this week, forced dozens of rescues and caused widespread destruction of roads and other infrastructure.

Washington state is prone to intense spells of fall rainfall, but these storms have been exceptional. The atmospheric rivers this week dumped as much as 16 inches of rain in Washington’s Cascade mountains over about three days, according to National Weather Service data.

Because many rivers and streams were already running high and the soil was already saturated, the water tore through lowland communities. The Skagit River system is the third biggest on the U.S. west coast, and at Mount Vernon, this is the highest the river has ever run in recorded history.

“There has been no reported loss of life at this time,” Ferguson said. “The situation is very dynamic, but we’re exceedingly grateful.”

By Friday afternoon, while many roadways near Burlington remained closed, parts of downtown bustled with car traffic, as national guardsmen were waving people away from road closures and curious residents were out snapping photos of the swollen Skagit. Downstream, in the town of Conway, a tree trunk and the metal siding of a trailer could be seen racing away in the current.

The dramatic week of flooding sets the stage for a difficult recovery, in a growing state that’s already struggling to provide shelter to homeless residents. It’s not clear how many homes have been damaged, but neighborhoods in dozens of towns and cities took on water. Recovery won’t be quick — after flooding in 2021, some residents who lost their homes were displaced for months.

President Donald Trump on Friday signed the state’s request for an expedited emergency declaration, which will enable people to seek individual assistance from the Federal Emergency Management Agency for things like temporary housing and home repairs. The measure will also allow state and local governments to seek federal assistance to remove debris and repair roads, bridges, water facilities and other infrastructure.

The Trump administration has made suggestions it would overhaul FEMA and prove less disaster relief to states. In left-leaning Washington, the president’s pen to paper offered another an initial sigh of relief.

“One of the challenges that we’ve had with the administration in the past is that they don’t really want to do longer term recovery,” said Rep. Rick Larsen, who represents Burlington and Mount Vernon. In an interview with NBC News, Larsen added that the declaration was “an indication that they understand how disastrous this particular disaster is and we’re not out of it yet.”

The next atmospheric river storm on tap will likely arrive Sunday night.

Jeff Michalski, a meteorologist at the National Weather Service in Seattle, said a few days of dry weather will allow most rivers to recede, before they begin to swell again on Tuesday, as the rainfall pulses downstream.

Lowland parts of western Washington will receive about an inch of rain during the storm; the mountains could get up to three.

“It could possibly either prolong flooding or cause renewed flooding on some of the rivers,” Michalski said. “A few rivers may bump back into flood stage moving into the Tuesday, Wednesday time frame, but we’re not expecting widespread major flood levels like we have seen.”

After Wednesday, the forecast calls for more rain in lowland Washington and heavy snow in the Cascades.

“It does not let up,” Michalski said.

Ferguson said the situation would remain “dynamic and unpredictable” over the next week.

“This is not just a one- or two- day crisis. These water levels have been historic and they’re going to remain very high for an extended period of time,” Ferguson said. “That puts pressure on our infrastructure. The infrastructure has, for the most part, withstood the challenge so far.”