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Snap unveils its $2,195 augmented reality glasses as rivalry with Meta heats up

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Snap unveils its ,195 augmented reality glasses as rivalry with Meta heats up

Social media company Snap showcased a pair of its $2,195 augmented reality glasses Tuesday, staking a claim in a race to reshape how people interact with computers.

The Santa Monica tech company faces fierce competition as it takes on bigger rivals such as Meta that are dominating the sale of smart glasses and needs to convince more people to buy another gadget. Google is planning to release smart glasses in the fall and Apple is reportedly working on a pair as well.

The announcement also shows how the rising popularity of artificial intelligence-powered tools is fueling the release of hardware beyond the smartphone. While Snap and Google have failed to get consumers to buy smart glasses in the past, tech companies have been doubling down on the idea.

In a speech at the AWE conference in Long Beach, Snap’s chief executive and co-founder Evan Spiegel highlighted how people could do more with its AR glasses, Specs, than with rival products. He views the glasses as the next “major leap in computing.”

People can learn to play the drums, figure out how to fix their car, watch videos and more with the glasses, which are now available for preorder and are expected to ship in the fall. Augmented reality involves overlaying digital objects onto a person’s view of the physical world.

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“The smartphone put our lives in our pockets, but augmented reality puts computing into the world where life actually happens, and that is the shift from phones to Specs,” Spiegel said.

Meta sells a variety of AI glasses, including a more expensive pair with a display and wristband that lets people ask questions to an AI assistant and answer calls and texts, along with other tasks. It’s also worked on a prototype of AR glasses called Orion.

Meta has a reputation of incorporating features released by Snap, the parent company of disappearing messaging app Snapchat. That has included a popular feature where photos and videos vanish in 24 hours.

“Those copycats up north aren’t going to be stealing this one,” said Spiegel, as the crowd erupted into applause and laughter.

While smart glasses aren’t as popular as smartphones, sales have grown.

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Meta, which has a partnership with Ray-Ban, is leading in the sale of smart glasses without displays, according to the International Data Corporation. Roughly 2.25 million units of these glasses shipped in the first quarter of this year, a 167% jump year-over-year.

“Dethroning the giant that is Meta won’t come easy,” wrote Jitesh Ubrani, an IDC research manager in a post this week about smart glasses. “Meta’s core advantage isn’t just market share; it’s distribution.”

Meta has been expanding its retail footprint, opening up new stores in California.

But Snap will have to convince people that it’s worth paying $2,195 for a pair of AR glasses with more tech features. Spiegel pointed to the hefty price tags of the Mac in 1984 and Apple’s $3,500 mixed-reality headset.

“New computers almost always begin as something that just a few people can really afford,” he said.

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On Tuesday, Snap’s share price dropped about 10%, closing at roughly $5.16.

Snap’s big bet on AR glasses comes at a crucial point for the company, which slashed 16% of its full-time workforce, or 1,000 workers, in April to cut costs. Snap this year also ended a deal with AI company Perplexity that was expected to bring the social media company $400 million.

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Environmental groups press to halt Imperial Valley lithium venture

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Environmental groups press to halt Imperial Valley lithium venture

In a case that has become a local flashpoint, environmental groups seeking to halt a lithium operation in Imperial County until it gets further review argued before a state appeals court in San Diego on Thursday.

Controlled Thermal Resources wants to extract lithium from hot brine that will be used to power a geothermal electricity plant it plans to build. This type of lithium removal is different from traditional hardrock mining or evaporation ponds. The project also would need 6,500 acre-feet of fresh water annually for washing the mineral and cooling.

Earthworks, a nonprofit focused on the impacts of mining, and Comité Cívico del Valle, an Imperial County environmental justice group, allege the county didn’t adequately examine the project’s effects on water supply, air quality and tribal cultural resources when it granted approvals.

The groups filed suit in March 2024 and Imperial County Superior Court Judge Jeffrey Jones ruled against them in January 2025, saying the county met its legal requirements.

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Before a panel of three judges for the California Court of Appeals 4th Appellate District, plaintiffs’ lawyer Doug Carstens argued that if water becomes scarcer, the project may rely on agricultural runoff that currently feeds the shrinking Salton Sea, exacerbating dust and air quality issues. He also said the environmental review did not account for future water-thirsty projects in the desert area.

“There will be a lot of straws dipping into the pool,” Carstens said.

The project, called Hell’s Kitchen, also failed to adequately involve local tribes in assessing the effect on cultural resources, he said.

Controlled Thermal Resources attorney Suzanne Varco said that the company reached out to 26 area tribes in 2021 and received no reply. She noted that one elder from Kwaaymii Laguna Band of Indians responded with concerns about mud pots and other resources in the area, but it was more than five months after the consultation period closed.

Justice Julia Kelety’s questions suggested the tribes provided names for resources in the area but failed to say how they would be affected.

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Justice Truc Do said it was hard to assess fully how the project will affect the region’s water because the environmental review was unclear whether it will last 30 or 50 years. The region primarily relies on water from the overtapped and shrinking Colorado River.

The case is important because Imperial County has pegged its future to lithium, a mineral critical for electric car batteries. Two other companies are trying to reach commercial extraction near the Salton Sea. Gov. Gavin Newsom called Imperial Valley “the Saudi Arabia of lithium” in 2022, and has touted the industry’s potential to bring jobs and community benefits to one of the poorest counties in the state.

Multiple setbacks and deadline extensions later, lithium has yet to materialize even as industry job training programs graduate students into careers that have not arrived in the area. The county has blamed the lawsuit for the slow start. The boom and bust nature of mining as well as shifting federal policies have also played a role.

The court could decide within a few weeks to several months.

Earthworks and Comité Cívico del Valle have repeatedly said they don’t outright oppose lithium development in the area, but want CTR to acknowledge and minimize potential harm.

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“We are not trying to stop the Hell’s Kitchen Project, we think it should be fixed, with enforceable protections for the environment, tribal cultural resources, and the health of frontline communities,” said Jared Naimark, senior manager at Earthworks.

Imperial County and CTR declined to comment on pending litigation, but Controlled Thermal Resources spokesperson Lauren Rose articulated a commitment to advancing geothermal and lithium development “as core components of our Hell’s Kitchen Project.” The company recently announced a plan to power local data centers which led some to worry about the company’s commitment to lithium.

Earlier this year the company delayed its plans for lithium production to 2028. Rose said the project is still progressing toward initial construction and will announce timing “as key development, financing, and construction milestones are achieved.”

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Netflix reports higher profits as investors worry about growth

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Netflix reports higher profits as investors worry about growth

Netflix on Thursday reported higher revenues and profit in the second quarter as it sought to assure investors about its growth prospects.

The streaming giant reported revenue of $12.6 billion in the second quarter, up 13% from a year ago. Net income during the period rose 9% to $3.4 billion.

Netflix said it expects revenue to grow 12% in the third quarter, but lowered its 2026 revenue forecast to $51 billion from $51.4 billion.

The results were roughly in line with what analysts had predicted and were driven by recent price increase and growth in advertising revenue. The latter is expected to reach $3 billion this year, the company said.

In a presentation with analysts, Netflix executives touted global expansion plans.

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“We’re entertaining an audience approaching a billion people with still lots of room to grow into our addressable market on every measure,” said Spencer Neumann, Netflix’s chief financial officer, in the earnings presentation. “We believe we’ve got lots and lots of runway for solid growth ahead of us.”

Those comments appeared intended to assuage investors who’ve grown concerned that people could be spending less time on the streaming service as rivals like YouTube gain market share.

Netflix’s share of TV viewing time in the U.S. has steadily declined in recent months as rivals have gained market share, according to Nielsen data.

The streamer represented 7.8% of all TV viewing in the U.S. in April — the lowest percentage since May 2025. It was 7.5% in April 2025, Nielsen said.

By comparison, YouTube has seen its share of the streaming audience grow. YouTube’s TV viewing share in April rose to 13.4%, up from 12.4% a year earlier, Nielsen said.

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Some investors fear that if viewership is down, subscribers could cancel the service, which would negatively affect the platform’s growing advertising business. It could also undercut Netflix’s ability to raise prices in the U.S. and other countries.

Those worries have caused Netflix’s stock price to plummet 41% in the last year. The stock closed on Thursday at $74.35 a share, up 1%. In after hours trading, the stock fell 8%.

“The engagement elephant continues to rear its head and investors are on edge that an earlier price hike in a seasonally tough period and lighter content slate could have driven more churn than usual,” wrote Morgan Stanley Research analysts in a research note.

On Thursday, Netflix said in a letter to shareholders it has a sophisticated understanding of its consumers and “we know not all hours are equal” and that engagement on its platform is “healthy.”

“The entertainment industry remains dynamic and competitive,” Netflix told shareholders. “We aim to stay ahead by executing against our three areas of focus: delivering more entertainment value, leveraging technology to improve every aspect of our service, and improving monetization.”

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The Los Gatos-based company said it plans to allocate more than 5% of its content spend on live programming this year. Live content has been a key driver for subscriptions, accounting for six of the top 10 new member sign-up days over the last five years, the company said.

In the first half of 2026, Netflix said members watched more than 97 billion hours, up 2% from a year ago. Among the most popular shows: the crime thriller “I Will Find You,” which had 87 million views; and the romantic comedy film “Voicemails for Isabelle,” which garnered 71 million views.

Netflix has been adding new types of content to its platform, including video podcasts to help increase engagement with subscribers during the day.

As part of the diversification efforts, the platform has expanded its portfolio of live programming over the years, including adding NFL games and streaming Major League Baseball’s opening day game.

In 2022, Netflix had also faced investor pressure when it reported declining subscribers for the first time in more than a decade. That pushed the company to delve into other areas including advertising, gaming and cracking down on password sharing.

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SpaceX stock erases all its gains and slides below IPO price in intraday trading

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SpaceX stock erases all its gains and slides below IPO price in intraday trading

SpaceX stock dropped below its initial public offering price for the first time on Wednesday, signaling dwindling hype around the Elon Musk company.

Shares dipped below their IPO price of $135 on Wednesday morning for the first time since listing, a humbling loss for the stock, which had skyrocketed more than 50% in its first days of trading last month.

The shares regained some ground later in the day, closing at $135.27.

The initial offering gave the company a market cap of $2.2 trillion, making it one of the world’s most valuable public companies. For a short period, the IPO also made owner Elon Musk the world’s first trillionaire, though his net worth now is about $800 billion.

On July 7, the company was added to the Nasdaq-100 after a rule change allowed companies to join 15 days after their IPOs.

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SpaceX raised a total of $86 billion after underwriters exercised their right to sell additional shares, on top of the $75 billion initially raised. It was the largest IPO in history.

SpaceX, based near Austin, Texas, is the leading launch services company in the world, with its Falcon 9 rocket accounting for the vast majority of satellites launched last year.

It is also the leading satellite-based broadband provider with its Starlink service. The extraordinary interest in the IPO was driven by Musk’s plans to make the company an AI leader — including plans to launch orbiting satellite data centers powered by the sun that crunch AI data.

The company’s headquarters moved from Hawthorne to Texas in 2024, but it retains large operations in the South Bay city and blasts off regularly from Vandenberg Space Force Base in Santa Barbara County.

Since the IPO, SpaceX has used its newfound wealth to expand in the AI space.

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It announced last month that it was acquiring the AI coding startup Cursor for $60 billion, with the deal expected to close in the third quarter. The San Francisco company, founded in 2022, enables engineers to instruct software in English to run coding tasks autonomously.

Musk also merged his xAI artificial intelligence company into SpaceX earlier this year. The combined entity recently announced it was leasing computing power to rivals Anthropic and Google at two terrestrial data centers it has constructed.

Since the IPO, investors have expressed concerns about the company’s spending plans and debt load.

Even with the volatility of the last month, there’s still more uncertainty to come.

The stock could fall further as locked-up shares held by current and former employees are released.

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At least 20% of the shares will be released after second-quarter results are disclosed sometime in the coming months, with all the lockups expiring in December.

But Space X isn’t the only megacap stock to experience ups and downs early on.

Shares of Meta, then named Facebook, fell significantly below the IPO price of $38 before recovering. After its May 2012 launch, shares plummeted by nearly 50% and hit a record low of $19.69 in August 2012.

The company took more than 14 months to rebound, finally surpassing its $38 IPO price in July 2013.

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