Technology

Here are 14 of our favorite deals from Amazon’s early Prime Day sale

Published

8 months ago

June 25, 2025

Here are 14 of our favorite deals from Amazon’s early Prime Day sale

Amazon’s next Prime Day event hasn’t officially kicked off yet, but in classic Amazon fashion, the retailer has already dropped a selection of early deals ahead of its four-day sale. While steeper discounts are not likely to arrive until next month, many of the current offers are already worth considering, especially if you’re a Prime member looking to score a deal on one of Amazon’s own devices or services.

From record lows on security gear and power stations to a solid deal on what was already an affordable streaming device, these early discounts offer a great chance to save before the real deluge arrives on July 8th. And while most of these offers are exclusive to Prime members, in some cases, other retailers are price-matching Amazon, meaning non-members can still take advantage of some of the same savings.

We’ll be updating this guide over the next week or two as new deals drop, so be sure to check back often if you want to stay on top of the latest deals and discounts. We also suggest bookmarking our main Prime Day hub for additional tips, tricks, and insight into what is likely going to be one of the biggest shopping events of the year.

Amazon-owned Blink is offering steep discounts on a number of security devices ahead of Prime Day. Right now, for example, you can buy the latest Blink Outdoor security camera for just $39.99 ($39.99 off) at Amazon and Best Buy, or two Blink Outdoor 4 XRs — which is the same camera but with a Sync Module XR — for $89.99 ($90 off) at Best Buy. The outdoor security camera offers person detection and a wider field of view than the third-gen Blink Outdoor, while retaining support for motion detection, night vision, and two-way audio. The Sync Module XR just extends the range by up to 400 feet.

The best deals, however, are on bundles. For instance, you can grab a Blink Outdoor 4 alongside Blink’s latest Video Doorbell for just $69.98 ($70 off). Alternatively, you can pick up a Blink Video Doorbell with a Blink Outdoor 4 XR for $89.98 ($109.99 off). Blink’s updated doorbell improves on its solid predecessor with a wider 150-degree field of view, sharper 1440p resolution, and a better 1:1 aspect ratio that allows for a head-to-toe view of your porch. It also offers IP65 waterproofing and support for two-way audio / night vision, not to mention an impressive two years of battery life. It even supports person detection, though only with a $3/month Blink subscription plan.

The Blink Mini 2 sitting on a table outside.

If you don’t need a doorbell, Amazon is also selling a Blink Outdoor 4 with a Blink Mini 2 starting at $64.98 ($75 off), or with the Blink Outdoor 4 XR for $79.98 ($99.99 off). The Mini 2 is a relatively compact 1080p camera that offers motion alerts, two-way audio, and other core features. It’s also a meaningful upgrade over its predecessor, thanks to improved low-light performance, a wider field of view, and USB-C support. You can even use it outdoors given it carries an IP65 rating, though you will need to purchase Blink’s optional Weather-Resistant Power Adapter ($9.99) to do so.

Amazon’s Fire TV Stick 4K is on sale for $24.99 ($24.99 off) at Amazon and Best Buy, which is its lowest price of the year. The Fire TV Stick 4K is an excellent streaming device that supports Dolby Vision and HDR10 Plus, allowing you to enjoy sharp, vibrant picture quality on compatible 4K TVs. It also offers support for Dolby Atmos, DTS, and other HDR and surround sound formats, so you can experience more immersive audio whether you’re watching movies or gaming. It integrates well with Alexa and comes with an Alexa Voice Remote, too, so you can search for shows or adjust the volume using your voice.

If you’re looking for better sound than your TV’s built-in speaker can provide, Amazon’s Fire TV Soundbar Plus is down to an all-time low of $174.99 ($75 off) at Amazon. At 37 inches wide, it’s small enough to fit under most TVs, making it a good option for apartments or smaller living rooms. Inside, it features three speakers, three tweeters, and two woofers, along with a dedicated center channel designed to enhance dialogue clarity. It also supports Dolby Atmos, DTS:X, and DTS True Volume, allowing a more immersive listening experience. It features four different listening modes as well — Movie, Music, Sports, and Night — which adjust the sound profile to match what you’re watching, whether you’re after loud, booming sound or a quieter, late-night vibe.

Whether you’re juggling smart devices inside or working in the backyard, the Eero Max 7 router and new Eero Outdoor 7 deliver reliable, high-speed Wi-Fi wherever you are on your property. And right now, you can buy both at Amazon as a part of a bundle starting at $699.99 ($300 off), which is a new low price.

The Eero Max 7 is designed for high-performance streaming, gaming, and future-proofing your smart home setup. It features Wi-Fi 7 support and speeds up to 10Gbps, with coverage suitable for homes up to 2,500 sq. ft. per unit. For those looking to extend their reliable Wi-Fi signal beyond indoor walls, the Eero Outdoor 7 offers the same high-speed performance but is designed specifically for outdoor environments. It carries an IP66 weatherproof rating — ensuring it can withstand rain, dust, and extreme temperatures — while delivering coverage across up to 15,000 square feet.

If you don’t want to buy a Blink security camera, Ring also sells some great security devices that play well with both Alexa and other Ring gadgets. A few of these are on sale right now — including a notable deal that pairs a Ring Doorbell Battery with a Ring Indoor Cam 2, all for $69.99 ($70 off) at Amazon.

The battery-powered Ring Doorbell Battery is a basic 1080 buzzer that borrows a couple of features from the Battery Doorbell Plus, which is one of our favorite video doorbells. While it doesn’t have a removable battery, it improves on the older Ring Video Doorbell 2 with a 1:1 aspect ratio and a 150-degree field of view, giving you a full, top-to-bottom view of who or what is at the door. Like the Plus, it also supports color night vision and uses a PIR sensor for motion-activated recording.

The Ring Indoor Cam 2, meanwhile, is a basic 1080p camera that supports motion-activated recording, color night vision, and a built-in siren that can be triggered manually from the Ring app. One of its most notable features is the physical privacy shutter, which allows you to block the camera’s lens and disable the microphone. If you pay for a Ring Home subscription, which starts at $4.99 a month, you’ll also gain access to a host of other features, including an in-app SOS button that allows you to request police, fire, or medical help.

Normally $139.99, you can currently buy a refurbished Fire HD 10 tablet at Amazon with 32GB of storage and ads for $69.99. With its 10.1-inch HD display, octa-core processor, and 3GB of RAM, the Fire HD 10 is a solid budget slate for entertainment purposes. While it’s not as powerful as an iPad, it handles casual web browsing, reading, and light gaming well enough. Its 1080p screen is one of the best in Amazon’s lineup, too, while built-in stylus support and handwriting recognition mean you can also use it to take notes (though you’ll have to buy the optional Made for Amazon stylus separately).

If you’re looking for a portable power station for outdoor adventures or that inevitable power outage, the Jackery Explorer 1000 V2 is available for an all-time low of around $448.99 ($350 off) from Amazon and Jackery. The 23-pound power station is relatively lightweight and portable, with three AC outlets that can output up to 1,500W. It also boasts a pair of USB-C ports, a single USB-A port, and a DC car port, allowing you to charge phones, laptops, cameras, and even small appliances (including your mini fridge). It also charges significantly faster than prior models and boasts a handy LED light, making it a versatile companion for camping, road trips, and emergencies at home.

You can buy a Ring Pan-Tilt Indoor Cam with a Ring Pet Tag for $44.99 ($44.99 off) at Amazon, which is a new low price. Ring’s Pan-Tilt Indoor Cam rotates 360 degrees on a motorized base, which you can control via the Ring app. The wired 1080p camera also offers a physical privacy cover — just like the second-gen Ring Indoor Cam — along with support for video and color night vision, two-way talk, motion detection, and a built-in siren. The Ring Pet Tag, on the other hand, attaches to your pet’s collar and links to a digital profile anyone can access via a QR code.
The Alexa Voice Remote Pro is now available for just $24.99 ($10 off) at Amazon and Best Buy, marking its lowest price to date. The backlit remote features a built-in remote finder, allowing you to quickly locate it using either Amazon’s Fire TV app or a compatible smart speaker. It also features customizable shortcut buttons that you can program to instantly launch your favorite apps, as well as compatibility with most Fire TV streaming devices and smart TVs. Read our review.
Amazon is selling the Eero 6 mesh router for $64.99 ($15 off), which is one of its best prices to date. While it lacks Wi-Fi 7 support and isn’t as fast as the newer Eero 7 models, it still delivers up to 900Mbps and covers up to 1,500 sq. ft. It’s a solid, budget-friendly choice for basic streaming, browsing, and smart home use.
You can buy an Echo Glow at Amazon for $19.99 ($10 off), which is $3 shy of its lowest price to date. The 100-lumen LED lamp is designed primarily for children, and as such, it can cycle through multiple colors with just a tap, function as a visual timer, and automatically dim when it’s time for bed. It’s also compatible with Alexa, meaning you can control it with your voice when paired with a compatible Echo device.
Right now, Amazon is offering a free month of Kindle Unlimited, which normally runs $11.99 a month. The subscription gives you access to more than four million e-books, along with thousands of audiobooks and digital magazines. Just remember to cancel our subscription before the trial period ends if you don’t want to be automatically charged at the end of the limited window.
Amazon’s Luna Controller is on sale for $39.99 ($30 off) at Amazon, which matches its best price to date. Although it was built primarily for Amazon’s cloud-gaming service, the gamepad offers support for both Bluetooth and USB-C connectivity, rendering it compatible with Android phones, Apple products, Fire TV devices, and PCs. It also integrates with Alexa, allowing you to issue voice commands directly through the controller when paired with a Fire TV device.

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Technology

Did Live Nation punish a venue by taking Billie Eilish away?

Published

4 hours ago

March 4, 2026

Press Room

Did Live Nation punish a venue by taking Billie Eilish away?

John Abbamondi had orders to let the CEO of Ticketmaster down easy.

In April 2021, Abbamondi was the CEO of BSE Global, the company that ran Brooklyn arena the Barclays Center. BSE Global’s existing Ticketmaster contract would expire at the end of September, and Abbamondi and his team had evaluated proposals from SeatGeek, AXS, and Ticketmaster. The economics of Ticketmaster offer, according to Abbamondi, “was nowhere near as good as the other two.” SeatGeek’s technology was “superior” to Ticketmaster’s on balance, on top of better financial terms including an equity stake in the company, the arena decided. It clinched their decision to go with a newer, smaller player in the field.

When Abbamondi called to break the news to Michael Rapino, the Live Nation Entertainment CEO, the meeting became tense — and a recording of it came back to haunt Rapino in this month’s Live Nation-Ticketmaster monopoly trial. Abbamondi was one of two witnesses who took the stand Wednesday, alongside Mitch Helgerson, the chief revenue officer for the Minnesota Wild hockey team. Both men said that when they considered switching their venues’ ticketing platform from Ticketmaster, executives there threatened them with the loss of vital Live Nation-promoted concerts. It’s the behavior, the Justice Department and 40 state and district attorneys general say, of a monopolist — a charge Live Nation-Ticketmaster denies.

Abbamondi, identifying the voices on the 2021 call to a Manhattan jury Wednesday, said that “the nervous guy was me and the angry guy was Michael.” The few minutes played in court captures an exchange that went “sideways,” as Abbamondi put it, when he tried to thread a delicate needle: rejecting Ticketmaster’s services while trying to hold its parent company Live Nation to a separate contract promising to fill Barclays Center with concerts. At one point, Rapino dropped an F-bomb while discussing his frustration over a contractual dispute. He told Abbamondi he believed they were never planning to renew with Ticketmaster in the first place.

Rapino reminded Abbamondi about the new UBS Arena in Queens, which could draw more Live Nation-promoted shows away from Barclays. Though Ticketmaster theoretically operates separately from Live Nation, Abbamondi took this as a “not-so-veiled” threat — cut off the left arm, and the right arm would swing back. Abbamondi hung up feeling like he’d failed to “do my job there, which was to land the plane smoothly.”

The venue “saw a dramatic decline in Live Nation shows that were booked at the arena”

Abbamondi still signed the deal with SeatGeek, which began in October 2021. Then, he testified, the venue “saw a dramatic decline in Live Nation shows that were booked at the arena.” Artists were just beginning to fill stadiums again after the start of the covid pandemic, including Billie Eilish, who’d had to cancel shows in New York venues including Barclays in 2020. Normally, Abbamondi would have expected Live Nation to rebook her show there next time she was on tour. But when she began touring again in 2021, she booked at the new venue Rapino had warned about — the UBS Arena. When Barclays asked about it, they were told it was the “artist’s decision.” Other promoters, he said, hadn’t reduced their bookings at Barclays by nearly as much.

In 2022, mere months into the SeatGeek contract, Abbamondi was fired. Less than a year later, Barclays announced it was going back to Ticketmaster.

Ticketmaster, in the witnesses’ telling, wasn’t the best option for a ticketing vendor, but Live Nation’s power as a concert promoter forced their hand. In the case of the Minnesota Wild, which played at the then-Xcel Energy Center in St. Paul, Helgerson said the fear of losing Live Nation shows was a large driver behind its decision to stick with Ticketmaster — even though it found it would make $1 million a year more switching to SeatGeek.

The arena was already engaged in tight competition for concerts with the Target Center across the river in Minneapolis, a similarly-sized venue. So when the Wild kicked off negotiations over renewing its contract with Ticketmaster in 2018, the ticketing service knew how to hit them where it would hurt. When the Wild staff mentioned they were planning to consider a proposal from SeatGeek too, a Ticketmaster executive told them that Live Nation could move all of their shows to the Target Center if they switched ticketing vendors, Helgerson testified. “We took it as a credible threat,” he said. “Losing those shows would be almost catastrophic to our organization.”

“We took it as a credible threat”

To ease the risk, SeatGeek offered what it called “Live Nation retaliation insurance” — a promise to compensate the arena for concerts booked at the Target Center on dates Xcel had open. SeatGeek offered the arena a higher upfront bonus and fee share that overall would make the venue an additional $1 million a year compared to Ticketmaster’s offer. But even retaliation insurance couldn’t make up for the loss of the “vibrance of the venue” and the impact on its own employees should Live Nation pull its shows. Ticketmaster’s alleged threat created an “insurmountable challenge.” The venue signed another contract with Ticketmaster.

There were complicating factors in both these cases, which Live Nation pointed out on cross-examination. It was both risky and a lot of work to move to a new ticketing platform. Like switching any enterprise software, it would take a while for staff to get up to speed, and Abbamondi admitted that while SeatGeek’s technology gave them more options over things like how to price individual seats, it was less user-friendly. An executive whom Helgerson worked with worried that SeatGeek’s lack of an interface for concert promoters at the time would be an obstacle to getting them to bring shows to the arena. Abbamondi also said he’s personal friends with SeatGeek’s co-founder, and he testified he wasn’t fired because of the SeatGeek deal — he was given two other reasons.

SeatGeek offered what it called “Live Nation retaliation insurance”

There was also a separate legal dispute between the Barclays Center and Ticketmaster, which appeared to be at least part of the reason that the call between Abbamondi and Rapino broke down. Barclays believed their contract with Ticketmaster would expire at the end of September 2021, as originally stated. But Ticketmaster believed that because the Covid pandemic shortened the regular NBA season, a clause in the contract had been triggered to extend that contract another year. On top of that, in an earlier, unrecorded call between Abbamondi and Rapino, the Ticketmaster CEO suggested that they should be given the chance to counter any offer Barclays received. Abbamondi said he tried his best to respond in a “noncommittal” way, but the implication was that Rapino might have seen it differently.

The jury will have to decide whether the threats Abbamondi and Helgerson described were really as menacing as they believe, one of many factors that will determine whether Live Nation-Ticketmaster should face penalties — including the possibility of a breakup.

In one text exchange, Live Nation executive Patti Kim, a friend of Abbamondi’s, wrote that he should “think about the bigger relationship” with Live Nation, not just who’s writing the bigger check. She added a winky face. “That was my friend saying, ‘you know what I mean,’” Abbamondi said. This week, the jury is expected to get the chance to hear from the rival allegedly offering those bigger checks: SeatGeek CEO Jack Groetzinger.

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Lauren Feiner

Technology

Scams that aren’t illegal (but should be)

Published

5 hours ago

March 4, 2026

Press Room

Scams that aren’t illegal (but should be)

NEWYou can now listen to Fox News articles!

Every year during National Consumer Protection Week, you hear warnings about phishing emails, fake IRS calls and identity theft. Those threats are real, but there is another risk that gets far less attention, and it is completely legal.

Right now, hundreds of companies collect, package and sell personal information, including your home address, phone number, family members, income estimates and even your daily habits. They are not targeting you because you did anything wrong. Instead, they profit simply because your data is valuable.

Unlike traditional scams, this does not happen in the shadows. It happens out in the open, every single day. As a result, most people only realize it is happening after someone uses their personal information against them.

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Get my best tech tips, urgent security alerts and exclusive deals delivered straight to your inbox. Plus, you’ll get instant access to my Ultimate Scam Survival Guide – free when you join my CYBERGUY.COM newsletter.

Data brokers build detailed profiles using information pulled from public records, apps and online activity. (Kurt “CyberGuy” Knutsson)

Your personal information is a product

Data brokers are companies most people have never heard of, but they know a surprising amount about you. They collect information from public records, online activity, retail purchases, app usage and hundreds of other sources.

Then they build detailed profiles and sell them to advertisers, marketers and anyone else willing to pay. A typical profile may include:

Full names, ages and phone numbers
Home addresses
Names of relatives and household members
Estimated income, home value and net worth
Shopping habits and interests
Political, health and lifestyle indicators

This information often appears on people-search sites, where anyone can look you up in seconds. Scammers use these same databases to find and target victims. But even legitimate companies use them in ways most consumers never knowingly agreed to.

People-search sites expose more data than you realize

Search your own name online, and you may find pages listing your address, relatives’ names and contact details. These sites present themselves as “background check tools” or “public records directories.” But their business model depends on making personal information easy to find.

That creates real-world risks. Criminals use these sites to:
Impersonate banks, government agencies, or delivery services
Convince victims they already “know” them
Locate elderly or vulnerable individuals
Target family members using shared address history.

Even strangers can learn where you live, who your relatives are and how to contact you. No hacking required.

CRIMINALS ARE USING ZILLOW TO PLAN BREAK-INS. HERE’S HOW TO REMOVE YOUR HOME IN 10 MINUTES

People-search websites make your address, phone number and even family connections easy to find in seconds. (Serene Lee/SOPA Images/LightRocket via Getty Images)

Your browsing history is being tracked and sold

Many websites and apps track what you click, read and buy. Incogni’s research found that popular apps like TikTok, Alibaba, Temu and Shein collect numerous personally identifiable data points and share them with third parties, like advertising networks and data brokers.

Even web extensions track what you do online. Popular Chrome extensions like the AI-powered Grammarly or Quillbotinvade your privacy, require extensive permissions and collect sensitive data.

Over time, this data collection builds a behavioral profile. It can reveal:

Financial stress or debt concerns
Health interests or medical conditions
Major life events like moving, retirement, or the loss of a spouse
Online purchases and brand preferences.

This is why you may suddenly receive highly specific emails, calls, or ads that feel uncomfortably personal. Someone already knew what to say.

AI is accelerating data collection

AI makes personal data more valuable and easier to collect than ever before. These systems scrape public websites, social media profiles, images and videos to pull identifying details. They also connect scattered pieces of information into a single, detailed identity profile, which can include:

Photos connected to your name
Voice recordings from public videos
Employment history
Locations you’ve lived at or visited.

Once collected, this information can circulate indefinitely. You can delete a social media post, but copies of that data may already exist elsewhere.

5 SIMPLE TECH TIPS TO IMPROVE DIGITAL PRIVACY

The more accessible your personal data is, the easier it becomes for scammers to target you with convincing, personalized attacks. (Kurt “CyberGuy” Knutsson)

Most AI companies collect data by default, unless you opt out

Are you using ChatGPT, Gemini, or even LinkedIn? Then your data is automatically collected from your chatbot conversations, posts, and more. They collect user interactions like prompts, voice recordings, uploaded photos and behavioral data to improve the AI system.

In some cases, you have to manually disable this in settings, but it’s buried in countless opt-out guides or obscure labels. For example, to opt out of LinkedIn data collection, you need to:

Go to Settings and find the Privacy tab.
Find the toggle named ‘Data for Generative AI Improvement.’
Review other default data sharing options.
Disable everything from personal demographic information to social, economic and workplace research.

AI-powered apps and services continuously switch it up and make it harder for you to opt out. Why? Your data is fueling their business model. The more data points they have, the better they can train their AI and the more money they make.

Why this matters for your safety, not just your privacy

Most people think data collection is just about targeted ads. But the same information can be used to make scams far more convincing. Instead of sending generic phishing emails, scammers can reference your real address or recent activities.

For example: “Hi, Mr. Smith, this is your bank. We noticed unusual activity on your bank account, ending in 0123. Please confirm your information.”

Because the details are accurate, the message feels legitimate. This dramatically increases the chances someone will respond. In many cases, the information came from data broker databases that were legally purchased or accessed.

Consumer protection starts with reducing your digital footprint

National Consumer Protection Week is meant to empower people to protect themselves. That protection shouldn’t stop at obvious scams. It should include limiting how easily your personal information can be found in the first place.

A data removal service helps remove your personal data from data brokers and people-search sites that collect and sell it. Instead of submitting dozens or hundreds of manual requests yourself, they automate the process and continue removing your data as it reappears.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

When most people think about scams, they imagine criminals hiding in the shadows. But some of the biggest threats to your personal information are operating out in the open. Data brokers legally collect and sell detailed profiles about you. People-search sites make your address, phone number and even relatives easy to find in seconds. Your browsing activity is tracked, packaged and monetized. And now AI is speeding up how quickly that information can be gathered, connected and reused. This is not just about annoying ads. The more accessible your personal data is, the easier it becomes for scammers to sound convincing and target you with precision. Real consumer protection is not only about avoiding suspicious links. It is about limiting where your information lives and who can access it. The less strangers know about you, the harder it is to use your own data against you.

Have you ever searched for your name online and been surprised by what you found? Let us know by writing to us at Cyberguy.com.

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Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

Technology

MacBook Neo versus an old MacBook Air: good luck

Published

16 hours ago

March 4, 2026

Press Room

MacBook Neo versus an old MacBook Air: good luck

My first thought when Apple announced the MacBook Neo today was “okay, but why not just get an older Air?” If you’re thinking that too, you might be right. If you can find one.

The Neo starts at $599 with an A18 Pro processor, 8GB of memory, and 256GB storage, and ends at $699 with the same specs plus TouchID and 512GB of storage. It has two USB-C (not Thunderbolt) ports, a pretty basic-looking screen, a mechanical trackpad instead of haptic, and various other cost-saving measures. It’s the cheapest new MacBook you can get now.

The new M5 MacBook Air starts at $1,099 with 16GB of memory and 512GB of much faster storage, a bigger and brighter screen, a better webcam, better Wi-Fi and Bluetooth, more speakers, Thunderbolt 4, a faster charger, and so forth. It’s $100 more than last year’s model, probably because of the Neo. Or you can get an M4 MacBook Air for $1000, with a slightly slower processor than the M5 (but still faster than the Air), and otherwise pretty much the same specs.

If you could still get a new M1 Air from Walmart for $700, it’d be a pretty tough call between that and the Neo. That machine came out in 2020, but is still better in most respects. Unfortunately, they’ve been out of stock since last month — probably because of the Neo — so that’s the end of that. You can probably find a refurb one. Same with the M3 and M4: if you can find one for around the same price as the Neo, especially with 16GB of RAM, you should get one of those. But they’re pretty thin on the ground, and I’d expect them to become thinner. (Keep an eye on Apple’s refurb site, though — a refurb M4 Air for $750 is pretty dang good.)

The modern Air is unquestionably a better computer. The thing about $1,000 is it’s a lot more money than $600. $600 is already more than most non-Mac people want to spend on a laptop, but it’s a lot less than an Air, and the gap between the two is big enough that it’s harder to justify the jump unless you know you’re gonna need more than 8GB of RAM, if you’re ever gonna use Thunderbolt, and so forth. I wouldn’t buy the Neo for myself.

The Neo isn’t meant to compete with the Air, though. It’s aiming for the first-time MacBook buyer. It’s Apple trying to pick up the cheap Windows laptop crowd who are annoyed by Windows. With its $499 price for education, it’s also an attempt to break the Chromebook’s stranglehold on the K-12 market, to turn iPad kids into MacBook Neo teens into Air adults. Heck, when it’s time for my kids to turn in their school-issued Chromebooks, and I have to choose between a Chromebook, a Windows laptop, and a MacBook Neo for them? That’ll be interesting.

And that’s how they get you!

I honestly don’t think the Neo vs Air debate is going to be that hard for most people, just because most people aren’t spending a thousand bucks on a laptop in the first place. The processor’s probably going to feel about the same as an M1 Air’s, which is to say fast enough for most things. The toughest parts are going to be figuring out if you’re satisfied with 8GB of RAM (rough!), if you ever really need Thunderbolt (maybe not?), and if you care about that fancy webcam (eh). If you already know the answer, you already know the answer. And you should probably grab that refurb Air while you can.

A cynical part of me thinks this is Apple trying to get MacBooks onto the same upgrade cycle as its phones. If you bought the cheapest MacBook Air six years ago, it’s probably still fine. If you buy the cheapest MacBook Neo today, is it going to feel fine in six years? Maybe! Or maybe you’ll decide you need to spring for an Air next time. And up the funnel you go.