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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint

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2025 GenAI Go-to-Market cohort completes Scale Up NM sprint


WRITER: Alejandro Najera-Acosta, 575-646-2025, a_najera@nmsu.edu

The Scale Up New Mexico program, hosted by Arrowhead Center at New Mexico State University and supported in part by the U.S. Economic Development Administration, successfully concluded its GenAI Go-to-Market Success Sprint, a six-week accelerator designed to equip New Mexico-based tech startups with the tools and strategies needed to integrate Generative AI into their sales and marketing efforts.

The program, which ran from April 10 to May 15, provided entrepreneurs with hands-on training in leveraging AI for market research, customer segmentation, messaging, content creation and sales automation. Participants engaged in a comprehensive learning experience, combining interactive workshops, personalized mentoring and real-time feedback from industry experts.

“The GenAI Go-to-Market Success Sprint was a game-changer for our cohort, allowing them to refine and automate their sales and marketing processes using cutting-edge AI tools,” said Carlos Murguia, program manager for Scale Up NM. “By implementing AI-driven strategies, our startups are now better positioned to scale their customer outreach, optimize engagement and achieve measurable growth.”

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Throughout the Sprint, 15 startups participated in dynamic sessions covering key AI-powered go-to-market strategies, including using AI for market research, customer segmentation and messaging; personalizing outreach and automating repetitive tasks in sales; scaling content creation while maintaining quality and authenticity; and enhancing sales enablement with AI-driven automation.

“AI is reshaping the way businesses approach sales and marketing, and this Sprint gave our participants a competitive edge in adopting these technologies,” said Dana Catron, interim director of Arrowhead Center. “We are proud to see our entrepreneurs leverage AI to refine their go-to-market strategies and optimize their growth potential.”

The GenAI Go-to-Market Success Sprint featured a mix of lectures, breakout sessions, live discussions and hands-on exercises, ensuring that participants not only understood AI-driven methodologies but also applied them directly to their businesses.

“The Arrowhead Center at NMSU has provided outstanding and unwavering support for my tech startup. Most recently, the GenAI course, led by Rodrigo Fuentes, was jam-packed with cutting-edge techniques to optimize my online outreach efforts,” said Trais Kliphuis, co-founder and CEO of Envitrace. “The class is designed for efficient use of time, which is essential for my busy schedule. We are already applying many of the skills, saving time and, more importantly, improving our messaging.”

For more information about Scale Up NM, contact Murguia at cmurguia@nmsu.edu or visit https://www.linkedin.com/company/scale-up-nm.

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PHOTO CAPTION: Trais Kliphuis, chief executive officer and founder of EnviTrace, which develops cutting-edge artificial intelligence and machine learning (AI/ML) methods and tools. Kliphuis was part of the cohort that successfully completed the GenAI Go-to-Market Success Sprint hosted by Scale Up New Mexico. (Courtesy photo)

IMAGE DESCRIPTION: Head and shoulders of a woman.



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New Mexico

Grants cancels Christmas parade due to shootings

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Grants cancels Christmas parade due to shootings


GRANTS, N.M. – The City of Grants is canceling this year’s annual Christmas light parade, citing the safety of the public and their own officers.

Dozens of floats were supposed to roll down Santa Fe Avenue on Saturday night, but Grants police are holding off until next year after three incidents where someone shot at law enforcement officers.

“It was definitely a difficult decision, but due to the incident that took place on December 8, where law enforcement was shot at in the area of Santa Fe Avenue, we made that decision to protect the citizens of Grants,” says Grants Police Chief Maxine Monte.

She says a New Mexico State Police officer was shot at while making a traffic stop. The officer walked away uninjured, but this was too much for the chief.

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“We’ve had three different incidents where law enforcement was shot at. One was May of 2025, the other one was August of 2025, and then the recent event of December 8 of 2025,” says Monte.

It’s not a risk the chief wants to take, and points out people would be standing exactly where the last shooting happened.

“We have a lot of citizens that attend our parade, and our main concern was that they were out in the open in the middle of the night, and in the same area that our latest shooting took place.”

Grant residents will be able to see the floats during the day on Saturday. But even some daylight isn’t convincing some residents.

“I’ll be staying home,” said Amy Brigdon. “There’s too many people in the world that want to see bad things happen to other people. I’m not one of them.”

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Police still don’t have a suspect for this week’s attempted shooting. Anyone with information is asked to get in touch with the Grants Police Department.



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New Mexico

Colorado wolf rereleased in Grand County after crossing into New Mexico

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Colorado wolf rereleased in Grand County after crossing into New Mexico


Colorado Parks and Wildlife rereleased a wolf into Grand County this week after it had traveled into New Mexico, according to a news release.

The New Mexico Department of Game and Fish captured gray wolf 2403 and returned the animal to Colorado.

Colorado wildlife officials decided to release the wolf in Grand County yesterday because of the proximity to “an unpaired female gray wolf,” nearby prey populations and distance from livestock, according to the release.

“Gray wolf 2403 has been returned to Colorado and released in a location where it can best contribute to CPW’s efforts to establish a self-sustaining wolf population while concurrently attempting to minimize potential wolf-related livestock conflicts,” said acting director of CPW Laura Clellan, according to the release.

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The wolf was once a member of the Copper Creek pack but departed from it this fall.

A memorandum of understanding between Colorado and Arizona, New Mexico and Utah requires that any gray wolves that leave Colorado and enter those states be returned. That was created in part to maintain the integrity of a Mexican wolf recovery program.



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New Mexico

New Mexico man sentenced to nearly 20 years for distributing meth

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New Mexico man sentenced to nearly 20 years for distributing meth


ALBUQUERQUE, N.M. – A judge sentenced a New Mexico man to nearly 20 years in prison for distributing meth and having guns in his possession to use while doing so.

Court records indicate 43-year-old David Amaya sold meth from a trailer on his parents’ property in Anthony throughout July and August 2024. Agents executed a search warrant Aug. 22 and found 1.18 kilograms of meth, two firearms and ammunition in the trailer and a makeshift bathroom.

Amaya pleaded guilty to possession of meth with intent to distribute it. A judge sentenced him to 235 months in prison.

Once he is out, Amaya will face five years of supervised release.

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The FBI’s Albuquerque Field Office and the Las Cruces Metro Narcotics Task Force investigated the case. Assistant U.S. Attorney Kirk Williams prosecuted it.



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