Technology
Think you can delete your data yourself? Here’s why you’re probably wrong
None of us signed up for our personal info to be bought and sold online. Between data brokers, people-search sites and all the other places our details end up, it happens constantly and usually without us even realizing it.
If you’ve ever Googled yourself and found your phone number or home address floating around on some shady-looking website, you know the feeling.
If that’s you, you probably started looking for ways to remedy the situation and may be wondering if it’s better to remove your personal information from the web yourself or use a data removal service. I’ve tried both, and here’s what I’ve learned.
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A woman working on her laptop (Kurt “CyberGuy” Knutsson)
Doing it yourself sounds doable, at first
When the data broker problem first got on my radar (granted, it was because data removal services started to emerge), I figured I could just opt out on my own. After all, most of them have opt-out pages with a process. Whitepages, one of the most popular people-search sites, for example, has the following process.
- Search for your name and address on Whitepages, find the correct listing and copy the URL of your profile.
- Go to the Whitepages suppression page, paste the URL into the field and send the removal request. This includes several sub-steps, like verifying your data, stating the reason for your request and providing a contact phone number.
- Whitepages will call you soon after to verify your identity. If you miss the call, you’ll have to start the process again.
This is just one example, but other search sites have similar opt-out processes, give or take a few steps.
A man working on a laptop (Kurt “CyberGuy” Knutsson)
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The reality check: Why manual removal becomes overwhelming fast
If you want to remove your information from all (or most) of the data brokers that have it, here’s what you’ll have to do.
- Find the brokers that have your data. There are hundreds out there. You can find the public-facing data brokers, or people-search sites, by doing a quick Google search. However, private data brokers that sell datasets B2B (business-to-business) require a little more digging. You may have to just figure out which ones operate in your area and send removal requests to them all.
- Submit opt-out requests to each one. Read through their opt-out instructions (some of which are intentionally vague or buried) and go through the process one by one.
- Repeat the process periodically. Data brokers often re-collect your info unless you keep checking in and submitting new requests. It’s not a one-and-done situation. If you’re committed to keeping your data private, you’ll need to keep monitoring and removing it.
It’s definitely doable, but not painless. Some sites make it easier, but others require you to upload your ID (not recommended), ask you to send snail mail or outright reject your request unless you use a specific email domain, not to mention all the CAPTCHAs that feel like they were designed to break your spirit.
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A woman working on her laptop (Kurt “CyberGuy” Knutsson)
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Data removal services automate this process
I’ve since tried using a data removal service that automates the opt-out process, handling the complexities on your behalf. See below for what this gives you.
- Comprehensive coverage: They maintain updated lists of data brokers and their opt-out procedures, so your information is removed from more sources than you’d manage on your own.
- Time efficiency: Because most of them use automation, you don’t really have to do anything beyond signing up and monitoring the progress. This saves you significant time and effort.
- Ongoing removals: As long as you’re subscribed, these services continue to monitor and remove your information from data broker sites, so you know it won’t pop up again.
I didn’t have to babysit the process, and I didn’t have to guess whether it was working. I just got updates when the removals were confirmed.
Let’s break it down
If you’re still weighing your options, here’s how the two approaches stack up.
Manual opt-outs demand a significant time investment, requiring you to personally navigate each data broker’s unique removal process. While free, this approach offers variable coverage depending on how diligently you track down brokers, and consistency is challenging; you’ll need to repeat the process regularly to keep your data private. Success also depends heavily on your ability to decipher vague opt-out instructions and adapt to each broker’s requirements.
In contrast, data removal services save time by handling the legwork for you. They provide broad coverage by targeting numerous brokers simultaneously and maintain consistency through ongoing monitoring. While these services come with subscription fees, they eliminate the need for personal expertise, offering a hands-off solution to data privacy.
The bottom line: Why personal data removal services win the privacy battle
After testing both manual opt-outs and automated services, using a personal data removal service emerges as the clear solution for reclaiming your data. While no service promises to remove all your data from the internet, having a removal service is great if you want to constantly monitor and automate the process of removing your information from hundreds of sites continuously over a longer period of time. Check out my top picks for data removal services here.
Kurt’s key takeaways
If you’ve got the time and patience, you can absolutely take the DIY route. But if you’re looking for a way to protect your privacy without sinking hours into research, filling out forms and monitoring, a data removal service makes things a lot quicker and more convenient. For most people, this is likely the better option. Many states have privacy laws that give you the right to request that data brokers remove your personal information, but the system seems to be rigged to make exercising those rights unreasonably difficult. While it shouldn’t be necessary, data removal services offer a way to cheat that system.
Do you think stronger protections are needed to shield you from the challenges and risks posed by data brokers and their handling of your personal information? Let us know by writing us at Cyberguy.com/Contact.
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Technology
Defense secretary Pete Hegseth designates Anthropic a supply chain risk
This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.
Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.
Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.
The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.
Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.
As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.
Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.
In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.
America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.
Technology
What Trump’s ‘ratepayer protection pledge’ means for you
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When you open a chatbot, stream a show or back up photos to the cloud, you are tapping into a vast network of data centers. These facilities power artificial intelligence, search engines and online services we use every day. Now there is a growing debate over who should pay for the electricity those data centers consume.
During President Trump’s State of the Union address this week, he introduced a new initiative called the “ratepayer protection pledge” to shift AI-driven electricity costs away from consumers. The core idea is simple.
Tech companies that run energy-intensive AI data centers should cover the cost of the extra electricity they require rather than passing those costs on to everyday customers through higher utility rates.
It sounds simple. The hard part is what happens next.
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At the State of the Union address Feb. 24, 2026, President Trump unveiled the “ratepayer protection pledge” aimed at shielding consumers from rising electricity costs tied to AI data centers. (Nathan Posner/Anadolu via Getty Images)
Why AI is driving a surge in electricity demand
AI systems require enormous computing power. That computing power requires enormous electricity. Today’s data centers can consume as much power as a small city. As AI tools expand across business, healthcare, finance and consumer apps, energy demand has risen sharply in certain regions.
Utilities have warned that the current grid in many parts of the country was not built for this level of concentrated demand. Upgrading substations, transmission lines and generation capacity costs money. Traditionally, those costs can influence rates paid by homes and small businesses. That is where the pledge comes in.
What the ratepayer protection pledge is designed to do
Under the ratepayer protection pledge, large technology companies would:
- Cover the full cost of additional electricity tied to their data centers
- Build their own on-site power generation to reduce strain on the public grid
Supporters say this approach separates residential energy costs from large-scale AI expansion. In other words, your household bill should not rise simply because a new AI data center opens nearby. So far, Anthropic is the clearest public backer. CyberGuy reached out to Anthropic for a comment on its role in the pledge. A company spokesperson referred us to a tweet from Anthropic Head of External Affairs Sarah Heck.
“American families shouldn’t pick up the tab for AI,” Heck wrote in a post on X. “In support of the White House ratepayer protection pledge, Anthropic has committed to covering 100% of electricity price increases that consumers face from our data centers.”
That makes Anthropic one of the first major AI companies to publicly state it will absorb consumer electricity price increases tied to its data center operations. Other major firms may be close behind. The White House reportedly plans to host Microsoft, Meta and Anthropic in early March to discuss formalizing a broader deal, though attendance and final terms have not been confirmed publicly.
Microsoft also expressed support for the initiative.
“The ratepayer protection pledge is an important step,” Brad Smith, Microsoft vice chair and president, said in a statement to CyberGuy. “We appreciate the administration’s work to ensure that data centers don’t contribute to higher electricity prices for consumers.”
Industry groups also point to companies such as Google and utilities including Duke Energy and Georgia Power as making consumer-focused commitments tied to data center growth. However, enforcement mechanisms and long-term regulatory details remain unclear.
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The White House plans talks with Microsoft, Meta and Anthropic about shifting AI energy costs away from consumers. (Eli Hiller/For The Washington Post via Getty Images)
How this could change the economics of AI
AI infrastructure is already one of the most expensive technology buildouts in history. Companies are investing billions in chips, servers and real estate. If firms must also finance dedicated power plants or pay premium rates for grid upgrades, the cost of running AI systems increases further. That could lead to:
- Slower expansion in some markets
- Greater investment in renewable energy and storage
- More partnerships between tech firms and utilities
Energy strategy may become just as important as computing strategy. For consumers, this shift signals that electricity is now a central part of the AI conversation. AI is no longer only about software. It is also about infrastructure.
The bigger consumer tech picture
AI is becoming embedded in smartphones, search engines, office software and home devices. As adoption grows, so does the hidden infrastructure supporting it. Energy is now part of the conversation around everyday technology. Every AI-generated image, voice command or cloud backup depends on a power-hungry network of servers.
By asking companies to account more directly for their electricity use, policymakers are acknowledging a new reality. The digital world runs on very physical resources. For you, that shift could mean more transparency. It also raises new questions about sustainability, local impact and long-term costs.
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As AI expansion strains the grid, a new proposal would require tech firms to fund their own power needs. (Sameer Al-Doumy/AFP via Getty Images)
What this means for you
If you are a homeowner or renter, the practical question is simple. Will this protect my electric bill? In theory, separating data center energy costs from residential rates could reduce the risk of price spikes tied to AI growth. If companies fund their own generation or grid upgrades, utilities may have less reason to spread those costs among all customers.
That said, utility pricing is complex. It depends on state regulators, long-term planning and local energy markets.
Here is what you can watch for in your area:
- New data center construction announcements
- Utility filings that mention large commercial load growth
- Public service commission decisions on rate adjustments
Even if you rarely use AI tools, your community could feel the effects of a nearby data center. The pledge is intended to keep those large-scale power demands from showing up in your monthly bill.
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Kurt’s key takeaways
The ratepayer protection pledge highlights an important turning point. AI is no longer only about innovation and speed. It is also about energy and accountability. If tech companies truly absorb the cost of their expanding power needs, households may avoid some of the financial strain tied to rapid AI growth. If not, utility bills could become an unexpected front line in the AI era.
As AI tools become part of daily life, how much extra power are you willing to support to keep them running? Let us know by writing to us at Cyberguy.com.
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Technology
Here’s your first look at Kratos in Amazon’s God of War show
Amazon has slowly been teasing out casting details for its live-action adaptation of God of War, and now we have our first look at the show. It’s a single image but a notable one showing protagonist Kratos and his son Atreus. The characters are played by Ryan Hurst and Callum Vinson, respectively, and they look relatively close to their video game counterparts.
There aren’t a lot of other details about the show just yet, but this is Amazon’s official description:
The God of War series storyline follows father and son Kratos and Atreus as they embark on a journey to spread the ashes of their wife and mother, Faye. Through their adventures, Kratos tries to teach his son to be a better god, while Atreus tries to teach his father how to be a better human.
That sounds a lot like the recent soft reboot of the franchise, which started with 2018’s God of War and continued through Ragnarök in 2022. For the Amazon series, Ronald D. Moore, best-known for his work on For All Mankind and Battlestar Galactica, will serve as showrunner. The rest of the cast includes: Mandy Patinkin (Odin), Ed Skrein (Baldur), Max Parker (Heimdall), Ólafur Darri Ólafsson (Thor), Teresa Palmer (Sif), Alastair Duncan (Mimir), Jeff Gulka (Sindri), and Danny Woodburn (Brok).
While production is underway on the God of War series, there’s no word on when it might start streaming.
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