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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

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Office-Wear Influencers Like McLaurine Pinover Clock In Twice

As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.

Usually his colleagues aren’t yet in at that hour, so he makes himself a cup of coffee and positions his phone in front of the window with the camera on and facing him. Then he hits record and steps back to capture the day’s outfit:

A black leather jacket.

A bright blue sweater from COS, Margiela loafers and two cups of Raisin Bran for breakfast.

A white T-shirt, gray pants and cherry red Nike Air Rifts, which he described as “a calm office fit.”

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The whole process takes about five minutes. Then he has to upload.

“I try to do the same routine every day just to make it cohesive,” he said in a phone interview.

Mr. Maddox, a 31-year-old executive assistant at a finance company in Jersey City, N.J., isn’t doing this as part of his day job, but for his side hustle as a fashion content creator on TikTok, where hundreds find inspiration in the looks he put together.

Fashion influencing is a billion-dollar business, by some estimates, and many creators aspire to make it their full-time job. But for office-style influencers, their side hustle depends on their main hustle. They’re working at — and showcasing — their style at their real-life offices: law firms, tech companies, call centers, advertising agencies. Several times a week, they discreetly find the perfect spot in their break rooms or restrooms to record their ensembles for the internet.

After all, where else are you supposed to shoot #professionalfashion, #officeootd and #workfashioninspo videos but at an actual office?

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In conversations with around half a dozen office-wear influencers in recent days, one thing was clear: You do have to time it right.

And posting your style at the office can backfire. Last week, McLaurine Pinover, the spokeswoman for the U.S. Office of Personnel Management, came under fire after CNN reported on her workplace-style influencer videos, filmed in her office and posted on Instagram as her agency oversaw the layoffs of thousands of federal workers as part of an order by the Trump administration. She deleted her Instagram account, @getdressedwithmc, soon after the news outlet reached out to her.

“There’s a lot of emotions around the government and the state of the world we’re in right now, so I think you got to read the room,” Mr. Maddox said of Ms. Pinover’s case. “If you are in a highly visible job and you’re doing something that seems to be insensitive to the masses, then you’ve got to be able to have that common sense.”

As someone who is 5-foot-10 and broadly built, Mr. Maddox said he had to be meticulous with his shopping, prioritizing pants and shirts that would fit his frame. He would describe his style as “cozy, but elevated” and aims to inspire men, especially those with his body type, who want to express personal style in the office. Many of his colleagues follow him online with enthusiasm and support, he said. They haven’t spoken about it directly, but Mr. Maddox said he was also pretty confident that is boss was OK with it.

“As long as it doesn’t affect work,” he said, adding that his boss has a large social media presence as the chief executive of the company.

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Five years after the coronavirus pandemic sent many employees home to log into meetings in loungewear, including new college graduates who began their professional careers on their couches, many are still unsure how to show up for work.

“After Covid, people didn’t know how to dress, because I definitely had no clue,” said Whitney Grett, a 27-year-old I.T. account manager for a staffing company in Houston. “Everyone was wearing sweatshirts the first year.”

Ms. Grett joined her current workplace remotely in early 2021, several months after she graduated from college. She was excited when it was time to return to the office and she could experiment with different ways to dress for work. Last summer, after receiving compliments from her co-workers about her outfits, she decided to start sharing her work looks on TikTok.

“It got to the point where I was like, I guess I’ll just start posting these because it just gave me another hobby to do, honestly,” she said.

In her videos, which are seen by thousands, Ms. Grett poses in front of the glass doors of an unoccupied conference room to capture her look for the day. She and a work friend usually meet up with a tripod around lunchtime to avoid foot traffic. Sometimes they have to wait until the end of the day to shoot if the office is really busy.

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“I get some comments from people being like, ‘Oh, I could never do that,’ and I’m like, ‘I understand,’” she said. “I have a very supportive team — I’m not the first one who posted videos from the office before. I think they’re happy that I keep it to a little room.”

According to Jaehee Jung, a professor of fashion and apparel studies at the University of Delaware, office-wear content is popular today because younger audiences, especially ones that started their careers in a hybrid work world, are desperate for guidance on a very basic question: How should I dress for work?

“You’re not at home, so you do have to think about what are some of the rules that could be considered in the working environment,” she said. “Because depending on the profession and industry, you do have some different etiquettes, different tolerance of formality.”

According to Professor Jung, shooting office-wear content in an actual office offers influencers one major advantage: being automatically perceived as an expert. That generic conference room décor proves that someone hired them to work in an office, so they must know something about getting dressed for one.

Vianiris Abreu, a 30-year-old human-resources manager at an advertising agency in Manhattan, said one of the reasons she began posting office wear on TikTok in 2021, when she returned to an office, was that she had missed dressing up for work. Working in a somewhat nontraditional environment allowed her to be more innovative in her dress than many would expect.

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“Perhaps what I wear is not something that all H.R. people wear, but it’s definitely normal being that I work in the advertising industry,” she said, adding that she doesn’t divulge too much online about where she works and what she does.

Ms. Abreu said that shooting in the office — she usually spends about 15 minutes a day recording what will become a seven-second clip on TikTok — comes off as more authentic.

“I think for me, the aesthetic of the office is very pretty, and the engagement seems to be higher,” she said. “But I also think it just shows me in the office, which is the whole point of it.”

In many cases, these side gigs can pay off. Last year, Mr. Maddox, the executive assistant in Jersey City, said earned around $2,000 in sponsorships, payments and merchandise from brands. He describes this extra income as “play money.” But he is selective about the work.

“I don’t take every opportunity that comes in because it’s not my full-time job,” he said.

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Lifestyle

This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

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This Pride month, teen flicks are recasting familiar tropes with a queer sensibility

Stacy Clausen and Joe Bird in Leviticus.

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Summer movies aimed at high-schoolers — comedies, romances, horror flicks — have been a tradition for ages. Think Fast Times at Ridgemont High, Dirty Dancing and the original Friday the 13th, which all drew hot-weather crowds back in the 1980s.

This summer, the movies are queer — not just in casting, but in method and purpose. These three teen flicks transform familiar movie styles by bringing them an LGBTQ sensibility.

A raunchy comedy: She’s the He

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You know the drill: a bonkers lose-my-virginity plan is hatched by inseparable high-school best buds who are so eager to get girls to notice them, they can hardly think straight.

So, they don’t think … straight. For reasons that could only make sense to horny 17-year-olds, Ethan and Alex decide the way to catch the attention of the school’s hottest girls is to pretend to be trans.

Filmmaker Siobhan McCarthy uses that premise to tell a sweet story about Ethan (who realizes mid-scam that she really is trans), while also mocking some of the more ridiculous transphobic notions — “bathroom scare,” anyone? — that have been politically weaponized recently.

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When the whole football team decides that donning women’s attire is a small price to pay to get access to the girls’ locker room, McCarthy prompts boisterous laughs while also establishing how idiotic and unlikely this scenario would be in real life. Casting trans men — say, team captain played by Emmett Preciado — as the cis male characters allows McCarthy to further poke at conservative anxieties.

As leads Alex and Ethan, Nico Carney (a sharp trans comic whose read on toxic masculinity proves hilarious), and Misha Osherovich (sweetly affecting as Ethan discovers her true self) head a terrific, mostly trans and non-binary cast. And a similarly queer team behind the camera helps make She’s the He a raucous, touching, seriously fun charmer — think Some Like It Hot meets American Pie with a Heartstopper vibe.

The romance: Girls Like Girls

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This gentle teen love story sprang from a hit song Hayley Kiyoko released in 2015. The music video that accompanied the song pictured a budding lesbian romance and has since racked up over 160 million YouTube views. In 2023, Kiyoko penned a young adult book version, which debuted at the top of bestseller lists. Now, she’s brought all of those elements together in a movie about Coley (Maya da Costa) and Sonya (Myra Molloy), two 17-year-old girls navigating a summer romance that takes both of them by surprise.

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

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L.A. Affairs: Would taking a trip with this new guy finally push us out of the ‘polite’ phase?

Sometimes compatibility unfolds over long conversations at coffee shops or even on the dance floor. Mine and Fernando’s became apparent on our seventh date, standing on a dark corner in downtown L.A. After a short flight, a day at Venice Beach and the fastest glow-up ever for a mom of three, my date opened his hands, sighed and canceled the glorious evening I’d planned. It was supposed to start with a jazz club and end with a tour of late-night sushi bars, until Fernando said, “I feel like a bummer.”

I hooked my arm through the crook of his, turning back toward the empty streets and our stuffy Airbnb.

A few weeks before, on one of our first dates, I’d told Fernando I was presenting at a conference in L.A. “You should join me,” I said, half joking.

“Really?” he asked. “You don’t know me at all.”

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He was right. We were in the polite phase. We bonded over being transplants to Seattle — him from the Dominican Republic, me from Florida, but we were still figuring out the basics. I hadn’t learned yet that he never touches coffee but totally loves cake, my least favorite treat. And for me, espresso is a daily requirement.

Fernando didn’t say yes to my invitation right away. We continued to date, playing the questions game. “What’s your favorite snack?” he asked me.

“Mole tacos,” I said. “What’s your biggest flaw?”

“Follow through,” he said. “Yours?”

“I’m annoyingly persistent.”

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“Perfect match,” he said.

The more we talked, the more we realized that our shortcomings, which made us look like exact opposites, came from the same root. His father had been barely present during childhood, and my father had died when I was a teenager. We both wrestled with trying to find agency inside of moments in our adult lives that felt like abandonment. Although we’d each been in therapy for years before we met, we also struggled to deal with disappointment.

“Maybe we should go on this wild trip together,” he said.

“Make-it-or-break-it style,” I said.

When we stepped through the door of our downtown L.A. Airbnb after a long, hot day walking the boardwalk, we had our first chance to manage a letdown, together.

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“I think people actually live here,” he said.

“Like it’s 2015,” I said.

We’d made a commitment before we flew out to keep things light. If one of us complained, the other was supposed to say something fun. But the apartment was muggy, the surfaces covered in dust. We made exaggerated, positive comments about the vintage decor as I waited for the water to warm in a huge, clawfoot tub.

Fernando said something about getting in while the shower was still cold, so we could preserve water for the good people of California. I noted the fatherly tone — and realized I probably seemed wasteful for resisting the chilly stream during a drought.

While I bathed, he shaved. Then we switched. “I feel shy but not shy,” Fernando said, and I agreed. I wondered if this would be the first of many small, sweet moments — or if it was the only time we’d ever share this kind of intimacy.

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We were finally ready for our night on the town, but we only walked six blocks before Fernando turned to me and told me that he was too tired to keep going.

“I owe you,” he said, as we walked back, but I was wiped too and relieved he said it first.

“What if we do something different and call it exciting?” I asked.

We talked about the absolute thrill of ordering takeout in a city that was 30 degrees warmer than the one where we both lived, listing every little thing that was totally amazing around us. All those closed-down garages that would open in the morning selling fabric? Gorgeous.

The dark streetlights on one side of the road that made the shadows look like a modern noir film? Fabulous.

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The fact that we were about to fall asleep in the same city as dozens of celebrities we both adored? Relatively meaningless but still badass.

As we ate our to-go sushi in downtown L.A., I realized I wasn’t disappointed at all. My drive to follow through was all about the mission, and our mission had changed. Instead of wooing my new date with a super swanky night on the town, I had the opportunity to connect with him in a real way.

Our trip to L.A. had become a kind of test, way more intense than agreeing on a sofa or building an IKEA shelf. We were stuck spending time with each other without performing, in a strange city, for days.

After I presented at the conference the next morning, Fernando and I moved to a new rental in the Hollywood Hills, where we found our way to endless taco stands and two speakeasies, Good Times at Davey Wayne’s and Adults Only. The only landmark we saw was Muscle Beach, and the only quintessential L.A. thing we did was accidentally find ourselves in front of the Last Bookstore an hour before we needed to head to the airport, so we spent that hour walking around inside.

“Let’s keep traveling,” we said to each other on the way home.

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Seven years and dozens of trips later, I engraved “I will travel with you” on the inside of our wedding rings. The night before our wedding, we stood together in a tiny bathroom in his sister’s house in the Dominican Republic, washing our faces. I looked at him in the mirror. He turned and looked at me. “I’m really glad you invited me to Los Angeles,” he said.

“It was a risk,” I said, “and the best trip ever.”

The city isn’t ours, but it made us who we are, together.

The author is a journalist and illustrator working on a memoir about Florida. She splits her time between her Seattle, L.A. and the Deep South. Her Instagram is @adjsbb and website is AshaDore.net.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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What does freedom actually look like? : It’s Been a Minute

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What does freedom actually look like? : It’s Been a Minute

What freedom looks like today.

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What does freedom mean today?

Happy Juneteenth! For those not in the know, today commemorates when U.S. federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all enslaved people were freed – a full two and a half years after the signing of the Emancipation Proclamation. Since then, Juneteenth has been celebrated all over the country, especially in Texas and across the South, where Juneteenth parades, cookouts, festivals and pageants happen every year. Two weeks from now, the country will celebrate the Fourth of July – and its 250th anniversary. For many Black Americans, there’s always been a tension between these holidays – and their two different ideals for what it means to be free. As voting rights protections are rolled back and Black history is being scrubbed from government websites, what does freedom look like for Black Americans today?

To get into it, Brittany is joined by Dr. Kellie Carter Jackson, chair of Africana Studies at Wellesley College.

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For more episodes about the quality of Black life in America, check out:
Jesse Jackson & the end of the civil rights superhero
Is the economy slowing? Ask Black women.
What to expect when you’re expecting racism

Support Public Media. Join NPR Plus.

Follow Brittany on Instagram: @bmluse

For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.

This episode was produced by Corey Antonio Rose and Liam McBain. It was edited by Neena Pathak. We had engineering support from Josephine Nyounai. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.

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