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Can Trump and Musk Convince More Conservatives to Buy Teslas?

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Can Trump and Musk Convince More Conservatives to Buy Teslas?

After climbing into a Tesla Model S last week, President Trump pledged to buy one. The next day, the Fox News host Sean Hannity said he had bought a Model S Plaid to support the embattled company, saying a Tesla “has more American parts in it than any other car made in our country.”

In a backlash to the backlash against the tactics of Elon Musk’s Department of Government Efficiency, prominent conservatives are rallying to the side of the electric car company led by Mr. Musk. They are hoping to swing enough like-minded consumers to offset a boycott of the electric automaker by liberals and Democrats or anyone offended by Mr. Musk’s actions.

But how effective can such a rescue mission be? Analysts say it can help but only to an extent.

So many Democratic buyers appear to be fleeing Tesla that even Mr. Trump’s best sales pitch is unlikely to woo enough new customers to fill the vacuum, auto experts said. Analysts at JPMorgan predict Tesla will deliver its fewest cars in the first quarter than it had in three years.

“When you make your product unattractive to half the market, I promise you, you won’t increase your sales,” said Alexander Edwards, president of Strategic Vision, an automotive research and consulting firm.

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Mr. Edwards has been surveying car buyers for decades. Since 2016, the surveys have found that electric-car owners were up to four times as likely to identify as Democrats or liberals as to identify as Republican or conservative. Among Tesla owners, the spread was consistently two to one.

The gap narrowed sharply through 2024. This year, as sales have fallen, slightly more Tesla buyers identify as Republicans than Democrats, at 30 percent versus 29 percent.

“Democrats are fleeing the brand and saying they won’t consider it in the future, so there is naturally a greater proportion of Republican and independent buyers,” Mr. Edwards said.

He said Democrats first started losing interest in Tesla when Mr. Musk bought Twitter, now X, in 2022. Then, last July, when Mr. Musk publicly backed Mr. Trump, the share of Democrats who said they would “definitely consider” a Tesla fell by half.

Overall, about 8 percent of car owners would now definitely consider a Tesla, according to Mr. Edwards’s surveys. That compares with 22 percent five years ago, when Tesla often topped rankings of luxury brands that buyers would consider.

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Tesla’s slipping sales, he said, “are mostly, if not completely, attributed to the statements and behavior of Elon Musk.”

The automaker did not respond to a request for comment.

Tesla remains America’s best-selling electric vehicle brand by far with about 44 percent of the market, despite a 5.6 percent drop in U.S. sales, to about 634,000 cars in 2024, according to Kelley Blue Book. Many drivers are determined to stick with the electric vehicle pioneer, whose cars can travel several hundred miles on a charge and can be easily refueled at the company’s extensive charging network.

Josh Anders, 44, traded a gasoline-powered sport utility vehicle for a Tesla Model 3 in 2019. A resident of Fort Wayne, Ind., he was blown away by the car’s energy efficiency, technology and limited maintenance needs. He soon traded for another, and is about to take delivery of the latest Model Y S.U.V.

“Owning a Tesla was one of the best decisions I ever made, and I’m sticking by it,” Mr. Anders said. “I would love a Rivian R1S, but I can’t afford it. I’m a tech guy, and I love all the features and innovations.”

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Mr. Anders, a father of four and creative director of a Christian nonprofit music and arts organization, said he leans conservative, and is uncomfortable with boycotts.

“Elon’s not perfect, and Tesla’s not perfect, but it’s a community of dreamers and doers. I appreciate a brand that’s constantly pushing the boundaries,” he said. “I don’t need every company to share my beliefs. I just need them to share a commitment to progress.”

Still, cars have a long history of becoming part of the political fray.

The Chevrolet Volt, a plug-in hybrid introduced in 2011 after General Motors received federal government assistance, was derided by some conservatives as the “Obamacar.” The fuel-sipping Toyota Prius and the gas-guzzling Hummer from G.M. were often lauded and attacked by people on opposite ends of the political spectrum.

Isaac Seliger, a business owner and grant writer in Scottsdale, Ariz., said he’d had little interest in electric vehicles even though his son, who died recently, was a devoted fan of Tesla.

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Now, said Mr. Seliger, who described himself as politically independent, he is determined to buy a Tesla, because he wants to defy groupthink and polarization. A friend told him that she would stop speaking to him if he did.

“As a former lefty and antiwar guy, this all makes me want to buy a Tesla more,” Mr. Seliger, 73, said. “I’ll absolutely be making a political statement. But if I bought a Porsche Macan, that’s a statement, too, where people pigeonhole you as an obnoxious older Porsche driver.”

Mr. Seliger added that he found criticisms of Mr. Musk overblown.

“So Elon was a hero of the left, and now he’s a Nazi? That’s just crazy,” he said. “He strikes me as a smart guy who makes great stuff.”

To many people who have faith in Tesla and Mr. Musk, the company’s sales and stock price, which is down about 48 percent from a December high, will eventually recover. The stock was up 12 percent over the last four days of trading.

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But some automotive experts say Tesla may struggle because the company has not regularly updated its cars or introduced new models. In addition, the company’s chargers, which once could be used only by Teslas, are opening access to nearly every major competitor, said Loren McDonald, chief analyst at Paren, an electric vehicle charging data firm. And other automakers are offering new electric models, often with notably affordable monthly payments.

“He’s rapidly losing the advantages in range, tech, value and convenience that drove people to Tesla,” Mr. McDonald said. “For a lot of people, it’s time to move on and try something new.”

Of course, most buyers don’t choose cars based on politics. But a brand’s image matters. Tesla sales slipped even as overall U.S. electric vehicle sales grew 7.3 percent in 2024, to 1.3 million. Mr. Edwards said Mr. Musk was making it too easy for people to shop elsewhere.

“People can love their Hyundai, G.M., Rivian or BMW just as much,” he said.

Republicans certainly buy electric cars, but fewer of them have made the plunge to fully electric models. Rural states, where Republicans outnumber Democrats, have fewer chargers than more urban states. Strategic Vision data shows Republicans are more likely to work outside the home, and are less willing to put up with inconveniences like long charging stops. And a 2024 Pew Research Center survey found that more Republicans than Democrats say electric vehicles cost too much and are less reliable than gasoline cars.

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In the New York metropolitan area, the nation’s largest car market, new Tesla registrations fell 13 percent, to 47,000 cars, in 2024, according to S&P Global Mobility. That same year, more than 101,000 people registered a Tesla in Los Angeles, the second-largest market, a drop of 8 percent. Still, nearly one in eight new cars in Los Angeles was a Tesla. In the San Francisco Bay Area, where Tesla was founded, nearly one in five new cars was a Tesla. But sales tumbled 17 percent to 54,000 cars.

Consumers in the Houston area bought 12,000 Teslas. But Bay Area residents bought 4.5 times as many Teslas, in a smaller market for new cars overall. Some areas saw big increases, including Miami-Fort Lauderdale where sales jumped 32 percent, to nearly 23,000 cars, in 2024. Tesla sales also rose sharply in Salt Lake City, Las Vegas and St. Louis. But the company’s gains in these places could not offset steeper declines in larger, more liberal metro areas.

Experts say wealthy conservatives such as Mr. Hannity and Mr. Trump have the disposable income to make a personal automotive statement by opting for a Tesla. But they may not be able to persuade Americans of more modest means.

Mr. McDonald also noted that Mr. Trump and other conservatives had spent years vilifying electric cars, mocking climate change and criticizing former President Joseph R. Biden Jr.’s climate and auto policies.

“The messaging is inconsistent,” Mr. McDonald said. “Is the guy in Arkansas who drives a Ram pickup going to buy a Tesla now? How far can you go against your own beliefs to support Elon Musk?”

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Video: Why Your Paycheck Feels Smaller

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Video: Why Your Paycheck Feels Smaller

new video loaded: Why Your Paycheck Feels Smaller

Ben Casselman, our chief economics correspondent, explains why wages are not keeping up with inflation and what that means for American workers and the economy.

By Ben Casselman, Nour Idriss, Sutton Raphael and Stephanie Swart

April 18, 2026

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Civil case against Alec Baldwin, ‘Rust’ movie producers advances toward a trial

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Civil case against Alec Baldwin, ‘Rust’ movie producers advances toward a trial

Nearly two years after actor Alec Baldwin was cleared of criminal charges in the “Rust” movie shooting death, a long simmering civil negligence case is inching toward a trial this fall.

On Friday, a Los Angeles Superior Court judge denied a summary judgment motion requested by the film producers Rust Movie Productions LLC, as well as actor-producer Baldwin and his firm El Dorado Pictures to dismiss the case.

During a hearing, Superior Court Judge Maurice Leiter set an Oct. 12 trial date.

The negligence suit was brought more than four years ago by Serge Svetnoy, who served as the chief lighting technician on the problem-plagued western film. Svetnoy was close friends with cinematographer Halyna Hutchins and held her in his arms as she lay dying on the floor of the New Mexico movie set. Baldwin’s firearm had discharged, launching a .45 caliber bullet, which struck and killed her.

The Bonanza Creek Ranch in Santa Fe, N.M. in 2021.

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(Jae C. Hong / Associated Press)

Svetnoy was the first crew member of the ill-fated western to bring a lawsuit against the producers, alleging they were negligent in Hutchins’ October 2021 death. He maintains he has suffered trauma in the years since. In addition to negligence, his lawsuit also accuses the producers of intentional infliction of emotional distress.

Prosecutors dropped criminal charges against Baldwin, who has long maintained he was not responsible for Hutchins’ death.

“We are pleased with the Court’s decision denying the motions for summary judgment filed by Rust Movie Productions and Mr. Baldwin,” lawyers Gary Dordick and John Upton, who represent Svetnoy, said in a statement following the hearing. “He looks forward to finally having his day in court on this long-pending matter.”

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The judge denied the defendants’ request to dismiss the negligence, emotional distress and punitive damages claims. One count directed at Baldwin, alleging assault, was dropped.

Svetnoy has said the bullet whizzed past his head and “narrowly missed him,” according to the gaffer’s suit.

Attorneys representing Baldwin and the producers were not immediately available for comment.

Svetnoy and Hutchins had been friends for more than five years and worked together on nine film productions. Both were immigrants from Ukraine, and they spent holidays together with their families.

On Oct. 21, 2021, he was helping prepare for an afternoon of filming in a wooden church on Bonanza Creek Ranch. Hutchins was conversing with Baldwin to set up a camera angle that Hutchins wanted to depict: a close-up image of the barrel of Baldwin’s revolver.

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The day had been chaotic because Hutchins’ union camera crew had walked off the set to protest the lack of nearby housing and previous alleged safety violations with the firearms on the set.

Instead of postponing filming to resolve the labor dispute, producers pushed forward, crew members alleged.

New Mexico prosecutors prevailed in a criminal case against the armorer, Hannah Gutierrez, in March 2024. She served more than a year in a state women’s prison for her involuntary manslaughter conviction before being released last year.

Baldwin faced a similar charge, but the case against him unraveled spectacularly.

On the second day of his July 2024 trial, his criminal defense attorneys — Luke Nikas and Alex Spiro — presented evidence that prosecutors and sheriff’s deputies withheld evidence that may have helped his defense . The judge was furious, setting Baldwin free.

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Variety first reported on Friday’s court action.

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California’s gas prices push Uber and Lyft drivers off the road

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California’s gas prices push Uber and Lyft drivers off the road

The highest gas prices in the country are making it tougher for some gig drivers to make a living.

Gas prices have shot up amid the war in the Middle East. On average, California gas prices are the most expensive in the United States, according to data from the American Automobile Assn. The average price of regular gas in California is almost $6. The national average is a little above $4.

While Uber and Lyft drivers have concocted clever ways to cut gas consumption, they say that without some relief they will be forced to leave the ride-hailing business.

John Mejia was already struggling to make money as a part-time Lyft driver when soaring gas prices made his side hustle even harder.

“Unfortunately, it’s the economics of paying less to drivers and gas prices,” he said. “It actually is pulling people out of the business.”

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Guests at The Westin St. Francis hotel get into an Uber.

(Jess Lynn Goss / For The Times)

Gig work offers drivers the freedom to work for themselves and more flexibility, but being independent contractors also means they must shoulder unexpected costs.

Ride-sharing companies say they’re trying to help, but drivers say the gas relief comes with caveats. For now, drivers say they’re being pickier about what rides they accept, cutting hours and are looking at other ways to make money.

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Mejia, who started driving for Lyft more than a decade ago, said in his early days, he would sometimes make $400 in three hours. Now it takes 12 hours to rake in $200.

The San Francisco Bay Area consultant is an active member of the California Gig Workers Union, so he knows he isn’t alone. California has more than 800,000 gig rideshare drivers, according to the group, which is affiliated with the Service Employees International Union.

On social media sites such as Reddit and Facebook, gig workers have posted about how the higher gas prices are eating into their earnings. Among the tricks they are suggesting: reducing the number of times the ignition is turned on or off, avoiding traffic, working in specific neighborhoods and at times with high demand and switching to electric vehicles.

Gig drivers usually have only seconds to decide whether to accept a ride on the app, but they have become more strategic about which rides and deliveries they accept.

That means they are more likely to sit back in their cars and wait for higher fares for quick pick-up and drop-off.

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“I highly recommend the ‘decline and recline’ strategy, rejecting unprofitable rides until a better one appears,” wrote Sergio Avedian, a driver, in the popular blog the Rideshare Guy.

Pedestrians cross the street in front of a Lyft and Uber driver.

Pedestrians cross the street in front of a Lyft and Uber driver on Wednesday. High gas prices have made it hard for gig drivers to make a living, cutting into their profits.

(Jess Lynn Goss / For The Times)

Uber, Lyft and other companies have unveiled several ways to help drivers save on gas.

Uber said drivers can get up to 15% cash back through May 26 with the Uber Pro card, a business debit Mastercard for drivers and couriers. Based on a worker’s tier, they can get up to $1 off per gallon of gas through Upside — an app that offers cash rewards — and up to 21 cents off per gallon of gas with Shell Fuel Rewards. The company also offers incentives for drivers who want to switch to electric vehicles.

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“We know the price of gas is top of mind for many rideshare and delivery drivers across the country right now,” Uber said in a blog post about its gas savings efforts.

Lyft also said it’s expanding gas relief through May 26 because the company knows that the extra cost “hits hardest for drivers who depend on driving for their income.”

The company is offering more cash back, depending on the driver’s tier, for drivers who use a Lyft Direct business debit card to pay for gas at eligible gas stations. They can get an additional 14 cents per gallon off through Upside.

Drivers say the fine print on the offers dictates which card they use and where they fill up gas, making it difficult for them to save money.

“If I do the math, it’s ridiculous,” Mejia said. “They’re offering us nothing.”

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Uber declined to comment, but pointed to its blog post about the gas relief efforts. Lyft also referenced the blog post and said “the gas savings were structured through rewards to maximize stackable opportunities.”

Guests at The Westin St. Francis hotel get into an Uber.

Guests at The Westin St. Francis hotel get into an Uber.

(Jess Lynn Goss / For The Times)

Gig workers have struggled with rising gas prices in the past.

In 2022, Lyft and Uber temporarily added a surcharge to their fares amid record-high gas prices following Russia’s invasion of Ukraine. This year, Uber is adding a fuel charge to its fares in Australia for roughly two months to offset the high cost of gas for drivers. Lyft said it hasn’t added a fuel charge in the U.S. or elsewhere.

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Margarita Penalosa, who drives full time for Uber and Lyft in Los Angeles, started as a rideshare driver in 2017. Back then, gas was cheaper. She would easily hit her goal of making $300 in eight hours. Now she’s making just $250 after working as much as 14 hours.

Gas prices, she said, used to be less than $3 per gallon. Now some gas stations are charging more than $8 per gallon.

“Take out the gas. Take out the mileage from my car and maintenance. How much [do] I really make? Probably I get $11 for an hour,” she said.

Jonathan Tipton Meyers wants to spend fewer hours as a rideshare driver.

He already juggles multiple gigs even while driving for Uber and Lyft in Los Angeles. He’s a mobile notary and loan signing agent, a writer and performer.

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Driving is “a very challenging, full-time job,” he said. “It’s very taxing and, of course, wages were just continually decreasing.”

A man stands for a portrait in a white button up shirt

John Mejia, a longtime Lyft and Uber driver, poses for a portrait before attending a meeting about unionizing gig drivers.

(Jess Lynn Goss / For The Times)

Even if oil continues to flow through the Strait of Hormuz, which Iran reopened Friday, it could take a while for gas prices to come down to earth, said Mark Zandi, the chief economist at Moody’s Analytics.

“There’s an old adage that prices rise like a rocket and fall like a feather,” he said. “I think that’ll apply.”

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In the meantime, it will be survival of the fittest drivers. If enough of them decide to leave the apps, the ride-hailing companies could be forced to raise fares further to attract some back.

“Those who approach rideshare driving strategically, tracking expenses, choosing trips carefully, and optimizing efficiency are far more likely to weather periods of high gas prices,” wrote Avedian in the Rideshare Guy blog. “For everyone else, a spike at the pump can quickly turn rideshare driving from a side hustle into a money-losing venture.”

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