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Can Trump and Musk Convince More Conservatives to Buy Teslas?

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Can Trump and Musk Convince More Conservatives to Buy Teslas?

After climbing into a Tesla Model S last week, President Trump pledged to buy one. The next day, the Fox News host Sean Hannity said he had bought a Model S Plaid to support the embattled company, saying a Tesla “has more American parts in it than any other car made in our country.”

In a backlash to the backlash against the tactics of Elon Musk’s Department of Government Efficiency, prominent conservatives are rallying to the side of the electric car company led by Mr. Musk. They are hoping to swing enough like-minded consumers to offset a boycott of the electric automaker by liberals and Democrats or anyone offended by Mr. Musk’s actions.

But how effective can such a rescue mission be? Analysts say it can help but only to an extent.

So many Democratic buyers appear to be fleeing Tesla that even Mr. Trump’s best sales pitch is unlikely to woo enough new customers to fill the vacuum, auto experts said. Analysts at JPMorgan predict Tesla will deliver its fewest cars in the first quarter than it had in three years.

“When you make your product unattractive to half the market, I promise you, you won’t increase your sales,” said Alexander Edwards, president of Strategic Vision, an automotive research and consulting firm.

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Mr. Edwards has been surveying car buyers for decades. Since 2016, the surveys have found that electric-car owners were up to four times as likely to identify as Democrats or liberals as to identify as Republican or conservative. Among Tesla owners, the spread was consistently two to one.

The gap narrowed sharply through 2024. This year, as sales have fallen, slightly more Tesla buyers identify as Republicans than Democrats, at 30 percent versus 29 percent.

“Democrats are fleeing the brand and saying they won’t consider it in the future, so there is naturally a greater proportion of Republican and independent buyers,” Mr. Edwards said.

He said Democrats first started losing interest in Tesla when Mr. Musk bought Twitter, now X, in 2022. Then, last July, when Mr. Musk publicly backed Mr. Trump, the share of Democrats who said they would “definitely consider” a Tesla fell by half.

Overall, about 8 percent of car owners would now definitely consider a Tesla, according to Mr. Edwards’s surveys. That compares with 22 percent five years ago, when Tesla often topped rankings of luxury brands that buyers would consider.

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Tesla’s slipping sales, he said, “are mostly, if not completely, attributed to the statements and behavior of Elon Musk.”

The automaker did not respond to a request for comment.

Tesla remains America’s best-selling electric vehicle brand by far with about 44 percent of the market, despite a 5.6 percent drop in U.S. sales, to about 634,000 cars in 2024, according to Kelley Blue Book. Many drivers are determined to stick with the electric vehicle pioneer, whose cars can travel several hundred miles on a charge and can be easily refueled at the company’s extensive charging network.

Josh Anders, 44, traded a gasoline-powered sport utility vehicle for a Tesla Model 3 in 2019. A resident of Fort Wayne, Ind., he was blown away by the car’s energy efficiency, technology and limited maintenance needs. He soon traded for another, and is about to take delivery of the latest Model Y S.U.V.

“Owning a Tesla was one of the best decisions I ever made, and I’m sticking by it,” Mr. Anders said. “I would love a Rivian R1S, but I can’t afford it. I’m a tech guy, and I love all the features and innovations.”

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Mr. Anders, a father of four and creative director of a Christian nonprofit music and arts organization, said he leans conservative, and is uncomfortable with boycotts.

“Elon’s not perfect, and Tesla’s not perfect, but it’s a community of dreamers and doers. I appreciate a brand that’s constantly pushing the boundaries,” he said. “I don’t need every company to share my beliefs. I just need them to share a commitment to progress.”

Still, cars have a long history of becoming part of the political fray.

The Chevrolet Volt, a plug-in hybrid introduced in 2011 after General Motors received federal government assistance, was derided by some conservatives as the “Obamacar.” The fuel-sipping Toyota Prius and the gas-guzzling Hummer from G.M. were often lauded and attacked by people on opposite ends of the political spectrum.

Isaac Seliger, a business owner and grant writer in Scottsdale, Ariz., said he’d had little interest in electric vehicles even though his son, who died recently, was a devoted fan of Tesla.

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Now, said Mr. Seliger, who described himself as politically independent, he is determined to buy a Tesla, because he wants to defy groupthink and polarization. A friend told him that she would stop speaking to him if he did.

“As a former lefty and antiwar guy, this all makes me want to buy a Tesla more,” Mr. Seliger, 73, said. “I’ll absolutely be making a political statement. But if I bought a Porsche Macan, that’s a statement, too, where people pigeonhole you as an obnoxious older Porsche driver.”

Mr. Seliger added that he found criticisms of Mr. Musk overblown.

“So Elon was a hero of the left, and now he’s a Nazi? That’s just crazy,” he said. “He strikes me as a smart guy who makes great stuff.”

To many people who have faith in Tesla and Mr. Musk, the company’s sales and stock price, which is down about 48 percent from a December high, will eventually recover. The stock was up 12 percent over the last four days of trading.

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But some automotive experts say Tesla may struggle because the company has not regularly updated its cars or introduced new models. In addition, the company’s chargers, which once could be used only by Teslas, are opening access to nearly every major competitor, said Loren McDonald, chief analyst at Paren, an electric vehicle charging data firm. And other automakers are offering new electric models, often with notably affordable monthly payments.

“He’s rapidly losing the advantages in range, tech, value and convenience that drove people to Tesla,” Mr. McDonald said. “For a lot of people, it’s time to move on and try something new.”

Of course, most buyers don’t choose cars based on politics. But a brand’s image matters. Tesla sales slipped even as overall U.S. electric vehicle sales grew 7.3 percent in 2024, to 1.3 million. Mr. Edwards said Mr. Musk was making it too easy for people to shop elsewhere.

“People can love their Hyundai, G.M., Rivian or BMW just as much,” he said.

Republicans certainly buy electric cars, but fewer of them have made the plunge to fully electric models. Rural states, where Republicans outnumber Democrats, have fewer chargers than more urban states. Strategic Vision data shows Republicans are more likely to work outside the home, and are less willing to put up with inconveniences like long charging stops. And a 2024 Pew Research Center survey found that more Republicans than Democrats say electric vehicles cost too much and are less reliable than gasoline cars.

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In the New York metropolitan area, the nation’s largest car market, new Tesla registrations fell 13 percent, to 47,000 cars, in 2024, according to S&P Global Mobility. That same year, more than 101,000 people registered a Tesla in Los Angeles, the second-largest market, a drop of 8 percent. Still, nearly one in eight new cars in Los Angeles was a Tesla. In the San Francisco Bay Area, where Tesla was founded, nearly one in five new cars was a Tesla. But sales tumbled 17 percent to 54,000 cars.

Consumers in the Houston area bought 12,000 Teslas. But Bay Area residents bought 4.5 times as many Teslas, in a smaller market for new cars overall. Some areas saw big increases, including Miami-Fort Lauderdale where sales jumped 32 percent, to nearly 23,000 cars, in 2024. Tesla sales also rose sharply in Salt Lake City, Las Vegas and St. Louis. But the company’s gains in these places could not offset steeper declines in larger, more liberal metro areas.

Experts say wealthy conservatives such as Mr. Hannity and Mr. Trump have the disposable income to make a personal automotive statement by opting for a Tesla. But they may not be able to persuade Americans of more modest means.

Mr. McDonald also noted that Mr. Trump and other conservatives had spent years vilifying electric cars, mocking climate change and criticizing former President Joseph R. Biden Jr.’s climate and auto policies.

“The messaging is inconsistent,” Mr. McDonald said. “Is the guy in Arkansas who drives a Ram pickup going to buy a Tesla now? How far can you go against your own beliefs to support Elon Musk?”

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California’s gas prices push Uber and Lyft drivers off the road

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California’s gas prices push Uber and Lyft drivers off the road

The highest gas prices in the country are making it tougher for some gig drivers to make a living.

Gas prices have shot up amid the war in the Middle East. On average, California gas prices are the most expensive in the United States, according to data from the American Automobile Assn. The average price of regular gas in California is almost $6. The national average is a little above $4.

While Uber and Lyft drivers have concocted clever ways to cut gas consumption, they say that without some relief they will be forced to leave the ride-hailing business.

John Mejia was already struggling to make money as a part-time Lyft driver when soaring gas prices made his side hustle even harder.

“Unfortunately, it’s the economics of paying less to drivers and gas prices,” he said. “It actually is pulling people out of the business.”

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Guests at The Westin St. Francis hotel get into an Uber.

(Jess Lynn Goss / For The Times)

Gig work offers drivers the freedom to work for themselves and more flexibility, but being independent contractors also means they must shoulder unexpected costs.

Ride-sharing companies say they’re trying to help, but drivers say the gas relief comes with caveats. For now, drivers say they’re being pickier about what rides they accept, cutting hours and are looking at other ways to make money.

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Mejia, who started driving for Lyft more than a decade ago, said in his early days, he would sometimes make $400 in three hours. Now it takes 12 hours to rake in $200.

The San Francisco Bay Area consultant is an active member of the California Gig Workers Union, so he knows he isn’t alone. California has more than 800,000 gig rideshare drivers, according to the group, which is affiliated with the Service Employees International Union.

On social media sites such as Reddit and Facebook, gig workers have posted about how the higher gas prices are eating into their earnings. Among the tricks they are suggesting: reducing the number of times the ignition is turned on or off, avoiding traffic, working in specific neighborhoods and at times with high demand and switching to electric vehicles.

Gig drivers usually have only seconds to decide whether to accept a ride on the app, but they have become more strategic about which rides and deliveries they accept.

That means they are more likely to sit back in their cars and wait for higher fares for quick pick-up and drop-off.

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“I highly recommend the ‘decline and recline’ strategy, rejecting unprofitable rides until a better one appears,” wrote Sergio Avedian, a driver, in the popular blog the Rideshare Guy.

Pedestrians cross the street in front of a Lyft and Uber driver.

Pedestrians cross the street in front of a Lyft and Uber driver on Wednesday. High gas prices have made it hard for gig drivers to make a living, cutting into their profits.

(Jess Lynn Goss / For The Times)

Uber, Lyft and other companies have unveiled several ways to help drivers save on gas.

Uber said drivers can get up to 15% cash back through May 26 with the Uber Pro card, a business debit Mastercard for drivers and couriers. Based on a worker’s tier, they can get up to $1 off per gallon of gas through Upside — an app that offers cash rewards — and up to 21 cents off per gallon of gas with Shell Fuel Rewards. The company also offers incentives for drivers who want to switch to electric vehicles.

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“We know the price of gas is top of mind for many rideshare and delivery drivers across the country right now,” Uber said in a blog post about its gas savings efforts.

Lyft also said it’s expanding gas relief through May 26 because the company knows that the extra cost “hits hardest for drivers who depend on driving for their income.”

The company is offering more cash back, depending on the driver’s tier, for drivers who use a Lyft Direct business debit card to pay for gas at eligible gas stations. They can get an additional 14 cents per gallon off through Upside.

Drivers say the fine print on the offers dictates which card they use and where they fill up gas, making it difficult for them to save money.

“If I do the math, it’s ridiculous,” Mejia said. “They’re offering us nothing.”

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Uber declined to comment, but pointed to its blog post about the gas relief efforts. Lyft also referenced the blog post and said “the gas savings were structured through rewards to maximize stackable opportunities.”

Guests at The Westin St. Francis hotel get into an Uber.

Guests at The Westin St. Francis hotel get into an Uber.

(Jess Lynn Goss / For The Times)

Gig workers have struggled with rising gas prices in the past.

In 2022, Lyft and Uber temporarily added a surcharge to their fares amid record-high gas prices following Russia’s invasion of Ukraine. This year, Uber is adding a fuel charge to its fares in Australia for roughly two months to offset the high cost of gas for drivers. Lyft said it hasn’t added a fuel charge in the U.S. or elsewhere.

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Margarita Penalosa, who drives full time for Uber and Lyft in Los Angeles, started as a rideshare driver in 2017. Back then, gas was cheaper. She would easily hit her goal of making $300 in eight hours. Now she’s making just $250 after working as much as 14 hours.

Gas prices, she said, used to be less than $3 per gallon. Now some gas stations are charging more than $8 per gallon.

“Take out the gas. Take out the mileage from my car and maintenance. How much [do] I really make? Probably I get $11 for an hour,” she said.

Jonathan Tipton Meyers wants to spend fewer hours as a rideshare driver.

He already juggles multiple gigs even while driving for Uber and Lyft in Los Angeles. He’s a mobile notary and loan signing agent, a writer and performer.

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Driving is “a very challenging, full-time job,” he said. “It’s very taxing and, of course, wages were just continually decreasing.”

A man stands for a portrait in a white button up shirt

John Mejia, a longtime Lyft and Uber driver, poses for a portrait before attending a meeting about unionizing gig drivers.

(Jess Lynn Goss / For The Times)

Even if oil continues to flow through the Strait of Hormuz, which Iran reopened Friday, it could take a while for gas prices to come down to earth, said Mark Zandi, the chief economist at Moody’s Analytics.

“There’s an old adage that prices rise like a rocket and fall like a feather,” he said. “I think that’ll apply.”

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In the meantime, it will be survival of the fittest drivers. If enough of them decide to leave the apps, the ride-hailing companies could be forced to raise fares further to attract some back.

“Those who approach rideshare driving strategically, tracking expenses, choosing trips carefully, and optimizing efficiency are far more likely to weather periods of high gas prices,” wrote Avedian in the Rideshare Guy blog. “For everyone else, a spike at the pump can quickly turn rideshare driving from a side hustle into a money-losing venture.”

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‘We’ve lost our way’: Clifton’s operator gives up on downtown Los Angeles

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‘We’ve lost our way’: Clifton’s operator gives up on downtown Los Angeles

The proprietor of Los Angeles’ legendary Clifton’s has given up on reopening the shuttered venue.

It’s just too difficult to do business in downtown’s historic core, he says.

Andrew Meieran bought Clifton’s on Broadway in 2010 and poured more than $14 million into repairs, renovations and upgrades, adding additional bar and restaurant spaces in the four-story building. In 2018, he found that demand for cafeteria food was too low to be profitable, and he pivoted to a nightclub and lounge concept called Clifton’s Republic, featuring multiple dining and drinking venues. Meieran has tried elaborate themed environments, such as a tiki bar and forest playgrounds, and renting out the location for big events to spark more interest.

It was never easy, but during and since the pandemic, the neighborhood has grown increasingly unsafe as downtown has emptied of office workers and visitors.

Storefronts are gated up due to vandalism in the historic district in downtown Los Angeles on Tuesday.

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(Eric Thayer / Los Angeles Times)

The alley behind Clifton's Cafeteria in the downtown historic district Tuesday.

The alley behind Clifton’s Cafeteria in the downtown historic district Tuesday.

(Eric Thayer / Los Angeles Times)

Vandalism has been rampant, with graffiti appearing on the historic structure almost daily. Vandals would use acid or diamond glass cutters to deface the windows, often cracking the glass. It would cost Meieran more than $30,000 each time to replace the windows. Insurance companies either stopped offering policies that covered vandalism or raised premiums by as much as 600%, he said.

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There has been continuous crime in the area, he said, including multiple assaults on people in front of his building. He last shut the venue last year, hoping things would improve and he could come back with a business that could work. Now he has given up. Someone else may take over the space or even the name of the historic spot, but he is done trying.

“We’ve lost our way,” Meieran said. “I want to get up on the tops of the skyscrapers and yell that people need to pay attention to this.”

The disenchantment of a business leader who used to be one of downtown L.A.’s biggest backers shines a spotlight on the stubborn safety concerns, rising costs and thinner foot traffic that have made it increasingly difficult for even iconic businesses to survive.

The once-popular institution dates back to 1935, when it was a Depression-era cafeteria and kitschy oasis that sold as many as 15,000 meals a day when Broadway was the city’s entertainment hub.

It served traditional cafeteria food such as pot roast, mashed potatoes and Jell-O in a woodsy grotto among fake redwood trees and a stone-wrapped waterfall reminiscent of Brookdale Lodge in Northern California.

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It’s not the only once-prominent destination that has failed to find a way to flourish in today’s market. Cole’s, one of L.A.’s most famous restaurants and often credited with inventing the French dip sandwich, closed last month after a 118-year run.

“The bigger problem for us and the rest of the industry is the high cost of doing business,” said Cedd Moses, who used to operate Cole’s and has backed many other bars and restaurants in historic buildings downtown for decades. “That’s what is killing independent restaurants in this city.”

Outside of Clifton's Cafeteria.

Outside of Clifton’s Cafeteria.

(Eric Thayer / Los Angeles Times)

Clifton's Republic owner Andrew Meieran stands next to a boat on the top floor of the historic restaurant in 2024.

Clifton’s Republic owner Andrew Meieran stands next to a boat on the top floor of the historic restaurant in 2024.

(Wally Skalij / Los Angeles Times)

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Clifton’s opened and closed repeatedly during the pandemic and, more recently, after a burst pipe caused extensive damage. Meieran opened it for special events such as last Halloween, but it has otherwise been closed.

Police are woefully understaffed and hampered by public policy, said Blair Besten, president of downtown’s Historic Core Business Improvement District, a nonprofit that arranges graffiti removal, trash pickup and safety patrols in the area.

Businesses and residents in the area would like to see a bigger police presence, but there have been protests against that by people who are not from downtown, she said.

“People are starting to see the fruits of the defunding movement,” she said. “It has not led us to a better place as a city.”

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The Los Angeles Police Department is making progress downtown, Captain Kelly Muniz said, with violent crime down more than 10% from last year.

“While we’re working very hard to solve crime, to prevent crime, there are still elements such as trash, open-air drug use, homelessness and graffiti,” she said. “We’re swinging in the right direction.”

Retailers have been opting out of downtown L.A., said real estate broker Derrick Moore of CBRE, who helps arrange commercial property leases. Brands have headed to more vibrant nearby neighborhoods such as Echo Park and Silver Lake.

“A lot of operators are just electing to skip over downtown,” he said. “They’re leasing spaces elsewhere, where they feel they have a greater chance at higher sales.”

A man walks past a pile of trash left on the street in the historic district.

A man walks past a pile of trash left on the street in the historic district.

(Eric Thayer / Los Angeles Times)

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While some businesses are struggling, many downtown residents say their perceptions of safety are improving and that the area is regaining some vibrancy.

“A lot of people live here. I think people forget that,” Besten said. “We’re all surviving. It’s just hard for all the businesses to survive.”

A green shoot for the Historic Core is Art Night on the first Thursday of every month, when 50 or 60 locations, including permanent art galleries and pop-up galleries in unused storefronts, display art to map-toting visitors who come for the occasion.

They often end up in Spring Street bars, which more typically thrive on weekend nights but are still a draw to downtown.

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“I think nightlife will thrive downtown, since bars attract people that don’t mind a little grittier atmosphere,” said Moses. “Our sales are hitting new records at our bars downtown, fortunately, but our costs have risen dramatically.”

A closed sign for Clifton's Cafeteria.

A closed sign for Clifton’s Cafeteria.

(Eric Thayer / Los Angeles Times)

Clifton’s former backer, Meieran, says he doesn’t think things are going to bounce back enough to warrant more massive investment. He has sold the building, and the owner is looking for a new tenant to occupy Clifton’s space. He still controls the Clifton’s name.

While there is still a chance he could let someone else use the name Clifton’s, Meieran is done for now — too many bad memories.

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“There was a guy who was terrorizing the front of Clifton’s because he decided he wanted to live in the vestibule in front, and he didn’t want us to operate there,” Meieran said. “He would threaten to kill anybody who came through.”

He doesn’t believe official statistics that show crime and homelessness are way down in the area, and he doesn’t want to restart a business when criminals can so easily erase his hard work.

“What business that’s already on thin margins can survive that?” he said.

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If you shop at Trader Joe’s, it may owe you $100

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If you shop at Trader Joe’s, it may owe you 0

Trader Joe’s customers might soon get a payout from the popular grocery chain.

The Monrovia-based company agreed to a $7.4-million settlement in a class action lawsuit that claimed customers were left vulnerable to identity theft.

Customers who purchased items with a credit or debit card from March to July in 2019 might be eligible for a payment as part of the settlement.

The plaintiff alleged that some receipts printed in 2019 included 10-digit credit or debit card numbers —double what’s allowed under the Fair and Accurate Credit Transactions Act.

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Trader Joe’s “vigorously denies any and all liability or wrongdoing whatsoever,” the grocery chain said in the settlement website. The grocery chain decided to settle to avoid a long and costly litigation process.

The payout will go toward paying impacted customers as well as attorney fees and other expenses.

About $2.6 million will go toward attorney fees, and the plaintiff will receive a $10,000 incentive payment, according to the settlement. The remaining funds will be distributed evenly among customers who submit valid claims.

It’s unclear how much money each customer would get, but the payout could be about $102, according to the settlement notice.

To receive the payout, customers must have received a receipt displaying the first six and last four digits of the card number.

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Some customers identified as part of the settlement class have been notified and received a class ID number to file a claim.

Customers have from now until June 6 to file a claim online or by phone.

A customer not identified in the settlement can still submit a claim by entering the first six and last four digits of the card used, along with the date it was used at Trader Joe’s.

Brian Keim, the plaintiff who brought the case, used his debit card at stores in Florida in 2019. He said some stores printed transaction receipts that included the first six and last four digits of customers’ card numbers.

The receipts did not include other personal information, such as the middle digits of the users’ cards, the cards’ expiration dates, or the users’ addresses. No customer has reported identity theft as a result of the receipts since the lawsuit was filed, the grocer said.

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However, identity theft doesn’t require submitting a claim for payment.

The settlement was agreed upon by both the grocer and the plaintiff, but still has to be approved by a court. A hearing is set in August.

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