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Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

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Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

The Kansas City Chiefs are aiming to win their third consecutive Super Bowl on Sunday and become the first team to pull off a Super Bowl “three-peat.”

They need to defeat the Philadelphia Eagles, of course. If they do, and they want to celebrate with caps and T-shirts emblazoned with “three-peat,” they need to come to an agreement with Pat Riley, the person who owns the trademark to that expression.

That’s because Riley, once the head coach of the N.B.A.’s Los Angeles Lakers, strongly believed that his team would win three consecutive championships in 1987, 1988 and 1989.

His team won two consecutive championships before he registered various forms of “three-peat” with the United States Patent and Trademark Office. His applications were approved, but then the Lakers lost in the 1989 N.B.A. Finals.

He had another chance for his own “three-peat” when he coached the Miami Heat to championships in 2012 and 2013, but the Heat lost in the N.B.A. Finals in 2014.

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While he never got to personally use “three-peat,” Riley still owns the commercial rights to the phrase. According to the patent and trademark office, his registrations cover the use of “three-peat” on hats, jackets, shirts, energy drinks, flavored waters, computer bags, sunglasses, backpacks, bumper stickers, decals, posters, mugs and more.

To qualify as trademarks, the words must be found to be distinctive. The registrations give their owners protection against others who want to stamp, sew or print those words on merchandise and profit from it.

Riley earned licensing fees when another N.B.A. team, the Chicago Bulls, completed two three-peats in the 1990s; when the New York Yankees won three straight World Series in 1998, 1999 and 2000; and when the Lakers won N.B.A. championships in 2000, 2001 and 2002.

Most of the money — modest sums that are calculated on the wholesale price of an item — has been given to charities, Riley has said.

Here are some other catchphrases from the world of sports, familiar and forgotten, that were approved for federal trademark protection.

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Many Americans get swept up in the Olympic spirit, but they need to be careful about trying to profit from the Games.

The U.S. Olympic and Paralympic Committee owns many federal trademark registrations for phrases, including: “Team USA,” “Future Olympian,” “Go for the Gold,” “Going for the Gold,” and “Let the Games Begin.”

They also have a jump start on the 2028 Summer Olympics, with “Road to Los Angeles,” “Road to LA” and “Los Angeles 2028” already registered.

Like Riley, another supremely confident basketball coach envisioned a championship season and moved to legally protect a catchphrase that he believed would gain traction.

John Calipari, the head coach of the University of Massachusetts men’s basketball team from 1988-96, blurted out “refuse to lose” during a postgame news conference and then registered it with the federal government in 1993 for use on T-shirts and sweatshirts.

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Other coaches and teams had used the rhyming phrase, but Calipari’s teams largely followed the motto, losing sparingly after he registered it. It became the title of one of his books. After he left Massachusetts, he allowed the university free usage of the phrase but collected outside licensing fees for himself.

“That ball was out. You can’t be serious, man. You cannot be serious!”

John McEnroe yelled all this as part of a tirade at a chair umpire at the Wimbledon tennis championships in 1981. He also called the umpire “the pits of the world.”

While he won seven Grand Slam singles titles, he had a reputation for a tempestuous demeanor on the court. When McEnroe published his memoir in 2002, the title was, of course, “You Cannot Be Serious.” He filed for the trademark shortly after. (There was no exclamation point at the end, but there probably should have been one.)

After the N.F.L.’s Arizona Cardinals gave up a 20-point lead in a game to lose to the Chicago Bears on “Monday Night Football” (which itself is trademarked by the N.F.L.), the Cardinals’ head coach lashed out during a fist-pounding, profanity-laced rant in a postgame news conference on Oct. 16, 2006.

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“But they are who we thought they were! And we let ’em off the hook!” said a usually mild-mannered Dennis Green, before storming out.

Though he was livid at the time, he found a sense of humor about it, registering for a trademark and allowing video of it to be used in a beer commercial. Green, a pioneering Black coach, died in 2016.

The boxing announcer Michael Buffer needed an introduction that would pump up the fight audience, and he looked no further than one of the greatest boxers, Muhammad Ali, to find it.

He recalled how Ali and his trainer Drew Bundini Brown had their famous “float like a butterfly, sting like a bee” routine that ended with “rumble, young man, rumble.”

“Let’s get ready to rumble” was born and trademarked. Buffer has even received credits in films for it. No one say those five words quite the way he does.

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Bryce Harper was a 19-year-old baseball phenom in June 2012 when he and his team, the Washington Nationals, defeated the Toronto Blue Jays in a game in Ontario, where the legal drinking age is 19.

Harper, a practicing Mormon, was asked by a reporter whether he was going to celebrate the win with a beer. He replied: “I’m not answering that. That’s a clown question, bro.”

The phrase started a meme, with online retailers selling T-shirts. Harper quickly registered the trademark, and partnered with Under Armour to make his own T-shirts.

Days later, Senator Harry Reid of Nevada was asked a question about immigration and he responded: “I don’t want to answer that question. That’s a clown question, bro.” It was a hip response at the time.

But when Josh Earnest, a White House press secretary jokingly used it during his daily media briefing two and a half years later, many of the reporters in the room groaned.

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Sports catchphrases, like the T-shirts that they adorn, fade over time. Many trademarks lapse, but if the Chiefs win, an enterprising person has already filed to register various forms of “four-peat.”

Their application is pending.

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A new delivery bot is coming to L.A., built stronger to survive in these streets

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A new delivery bot is coming to L.A., built stronger to survive in these streets

The rolling robots that deliver groceries and hot meals across Los Angeles are getting an upgrade.

Coco Robotics, a UCLA-born startup that’s deployed more than 1,000 bots across the country, unveiled its next-generation machines on Thursday.

The new robots are bigger, tougher and better equipped for autonomy than their predecessors. The company will use them to expand into new markets and increase its presence in Los Angeles, where it makes deliveries through a partnership with DoorDash.

Dubbed Coco 2, the next-gen bots have upgraded cameras and front-facing lidar, a laser-based sensor used in self-driving cars. They will use hardware built by Nvidia, the Santa Clara-based artificial intelligence chip giant.

Coco co-founder and chief executive Zach Rash said Coco 2 will be able to make deliveries even in conditions unsafe for human drivers. The robot is fully submersible in case of flooding and is compatible with special snow tires.

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Zach Rash, co-founder and CEO of Coco, opens the top of the new Coco 2 (Next-Gen) at the Coco Robotics headquarters in Venice.

(Kayla Bartkowski/Los Angeles Times)

Early this month, a cute Coco was recorded struggling through flooded roads in L.A.

“She’s doing her best!” said the person recording the video. “She is doing her best, you guys.”

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Instagram followers cheered the bot on, with one posting, “Go coco, go,” and others calling for someone to help the robot.

“We want it to have a lot more reliability in the most extreme conditions where it’s either unsafe or uncomfortable for human drivers to be on the road,” Rash said. “Those are the exact times where everyone wants to order.”

The company will ramp up mass production of Coco 2 this summer, Rash said, aiming to produce 1,000 bots each month.

The design is sleek and simple, with a pink-and-white ombré paint job, the company’s name printed in lowercase, and a keypad for loading and unloading the cargo area. The robots have four wheels and a bigger internal compartment for carrying food and goods .

Many of the bots will be used for expansion into new markets across Europe and Asia, but they will also hit the streets in Los Angeles and operate alongside the older Coco bots.

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Coco has about 300 bots in Los Angeles already, serving customers from Santa Monica and Venice to Westwood, Mid-City, West Hollywood, Hollywood, Echo Park, Silver Lake, downtown, Koreatown and the USC area.

The new Coco 2 (Next-Gen) drives along the sidewalk at the Coco Robotics headquarters in Venice.

The new Coco 2 (Next-Gen) drives along the sidewalk at the Coco Robotics headquarters in Venice.

(Kayla Bartkowski/Los Angeles Times)

The company is in discussion with officials in Culver City, Long Beach and Pasadena about bringing autonomous delivery to those communities.

There’s also been demand for the bots in Studio City, Burbank and the San Fernando Valley, according to Rash.

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“A lot of the markets that we go into have been telling us they can’t hire enough people to do the deliveries and to continue to grow at the pace that customers want,” Rash said. “There’s quite a lot of area in Los Angeles that we can still cover.”

The bots already operate in Chicago, Miami and Helsinki, Finland. Last month, they arrived in Jersey City, N.J.

Late last year, Coco announced a partnership with DashMart, DoorDash’s delivery-only online store. The partnership allows Coco bots to deliver fresh groceries, electronics and household essentials as well as hot prepared meals.

With the release of Coco 2, the company is eyeing faster deliveries using bike lanes and road shoulders as opposed to just sidewalks, in cities where it’s safe to do so. Coco 2 can adapt more quickly to new environments and physical obstacles, the company said.

Zach Rash, co-founder and CEO of Coco.

Zach Rash, co-founder and CEO of Coco.

(Kayla Bartkowski/Los Angeles Times)

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Coco 2 is designed to operate autonomously, but there will still be human oversight in case the robot runs into trouble, Rash said. Damaged sidewalks or unexpected construction can stop a bot in its tracks.

The need for human supervision has created a new field of jobs for Angelenos.

Though there have been reports of pedestrians bullying the robots by knocking them over or blocking their path, Rash said the community response has been overall positive. The bots are meant to inspire affection.

“One of the design principles on the color and the name and a lot of the branding was to feel warm and friendly to people,” Rash said.

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Coco plans to add thousands of bots to its fleet this year. The delivery service got its start as a dorm room project in 2020, when Rash was a student at UCLA. He co-founded the company with fellow student Brad Squicciarini.

The Santa Monica-based company has completed more than 500,000 zero-emission deliveries and its bots have collectively traveled around 1 million miles.

Coco chooses neighborhoods to deploy its bots based on density, prioritizing areas with restaurants clustered together and short delivery distances as well as places where parking is difficult.

The robots can relieve congestion by taking cars and motorbikes off the roads. Rash said there is so much demand for delivery services that the company’s bots are not taking jobs from human drivers.

Instead, Coco can fill gaps in the delivery market while saving merchants money and improving the safety of city streets.

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“This vehicle is inherently a lot safer for communities than a car,” Rash said. “We believe our vehicles can operate the highest quality of service and we can do it at the lowest price point.”

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Trump orders federal agencies to stop using Anthropic’s AI after clash with Pentagon

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Trump orders federal agencies to stop using Anthropic’s AI after clash with Pentagon

President Trump on Friday directed federal agencies to stop using technology from San Francisco artificial intelligence company Anthropic, escalating a high-profile clash between the AI startup and the Pentagon over safety.

In a Friday post on the social media site Truth Social, Trump described the company as “radical left” and “woke.”

“We don’t need it, we don’t want it, and will not do business with them again!” Trump said.

The president’s harsh words mark a major escalation in the ongoing battle between some in the Trump administration and several technology companies over the use of artificial intelligence in defense tech.

Anthropic has been sparring with the Pentagon, which had threatened to end its $200-million contract with the company on Friday if it didn’t loosen restrictions on its AI model so it could be used for more military purposes. Anthropic had been asking for more guarantees that its tech wouldn’t be used for surveillance of Americans or autonomous weapons.

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The tussle could hobble Anthropic’s business with the government. The Trump administration said the company was added to a sweeping national security blacklist, ordering federal agencies to immediately discontinue use of its products and barring any government contractors from maintaining ties with it.

Defense Secretary Pete Hegseth, who met with Anthropic’s Chief Executive Dario Amodei this week, criticized the tech company after Trump’s Truth Social post.

“Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon,” he wrote Friday on social media site X.

Anthropic didn’t immediately respond to a request for comment.

Anthropic announced a two-year agreement with the Department of Defense in July to “prototype frontier AI capabilities that advance U.S. national security.”

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The company has an AI chatbot called Claude, but it also built a custom AI system for U.S. national security customers.

On Thursday, Amodei signaled the company wouldn’t cave to the Department of Defense’s demands to loosen safety restrictions on its AI models.

The government has emphasized in negotiations that it wants to use Anthropic’s technology only for legal purposes, and the safeguards Anthropic wants are already covered by the law.

Still, Amodei was worried about Washington’s commitment.

“We have never raised objections to particular military operations nor attempted to limit use of our technology in an ad hoc manner,” he said in a blog post. “However, in a narrow set of cases, we believe AI can undermine, rather than defend, democratic values.”

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Tech workers have backed Anthropic’s stance.

Unions and worker groups representing 700,000 employees at Amazon, Google and Microsoft said this week in a joint statement that they’re urging their employers to reject these demands as well if they have additional contracts with the Pentagon.

“Our employers are already complicit in providing their technologies to power mass atrocities and war crimes; capitulating to the Pentagon’s intimidation will only further implicate our labor in violence and repression,” the statement said.

Anthropic’s standoff with the U.S. government could benefit its competitors, such as Elon Musk’s xAI or OpenAI.

Sam Altman, chief executive of OpenAI, the company behind ChatGPT and one of Anthropic’s biggest competitors, told CNBC in an interview that he trusts Anthropic.

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“I think they really do care about safety, and I’ve been happy that they’ve been supporting our war fighters,” he said. “I’m not sure where this is going to go.”

Anthropic has distinguished itself from its rivals by touting its concern about AI safety.

The company, valued at roughly $380 billion, is legally required to balance making money with advancing the company’s public benefit of “responsible development and maintenance of advanced AI for the long-term benefit of humanity.”

Developers, businesses, government agencies and other organizations use Anthropic’s tools. Its chatbot can generate code, write text and perform other tasks. Anthropic also offers an AI assistant for consumers and makes money from paid subscriptions as well as contracts. Unlike OpenAI, which is testing ads in ChatGPT, Anthropic has pledged not to show ads in its chatbot Claude.

The company has roughly 2,000 employees and has revenue equivalent to about $14 billion a year.

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Video: The Web of Companies Owned by Elon Musk

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Video: The Web of Companies Owned by Elon Musk

new video loaded: The Web of Companies Owned by Elon Musk

In mapping out Elon Musk’s wealth, our investigation found that Mr. Musk is behind more than 90 companies in Texas. Kirsten Grind, a New York Times Investigations reporter, explains what her team found.

By Kirsten Grind, Melanie Bencosme, James Surdam and Sean Havey

February 27, 2026

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