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Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

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Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

The Kansas City Chiefs are aiming to win their third consecutive Super Bowl on Sunday and become the first team to pull off a Super Bowl “three-peat.”

They need to defeat the Philadelphia Eagles, of course. If they do, and they want to celebrate with caps and T-shirts emblazoned with “three-peat,” they need to come to an agreement with Pat Riley, the person who owns the trademark to that expression.

That’s because Riley, once the head coach of the N.B.A.’s Los Angeles Lakers, strongly believed that his team would win three consecutive championships in 1987, 1988 and 1989.

His team won two consecutive championships before he registered various forms of “three-peat” with the United States Patent and Trademark Office. His applications were approved, but then the Lakers lost in the 1989 N.B.A. Finals.

He had another chance for his own “three-peat” when he coached the Miami Heat to championships in 2012 and 2013, but the Heat lost in the N.B.A. Finals in 2014.

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While he never got to personally use “three-peat,” Riley still owns the commercial rights to the phrase. According to the patent and trademark office, his registrations cover the use of “three-peat” on hats, jackets, shirts, energy drinks, flavored waters, computer bags, sunglasses, backpacks, bumper stickers, decals, posters, mugs and more.

To qualify as trademarks, the words must be found to be distinctive. The registrations give their owners protection against others who want to stamp, sew or print those words on merchandise and profit from it.

Riley earned licensing fees when another N.B.A. team, the Chicago Bulls, completed two three-peats in the 1990s; when the New York Yankees won three straight World Series in 1998, 1999 and 2000; and when the Lakers won N.B.A. championships in 2000, 2001 and 2002.

Most of the money — modest sums that are calculated on the wholesale price of an item — has been given to charities, Riley has said.

Here are some other catchphrases from the world of sports, familiar and forgotten, that were approved for federal trademark protection.

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Many Americans get swept up in the Olympic spirit, but they need to be careful about trying to profit from the Games.

The U.S. Olympic and Paralympic Committee owns many federal trademark registrations for phrases, including: “Team USA,” “Future Olympian,” “Go for the Gold,” “Going for the Gold,” and “Let the Games Begin.”

They also have a jump start on the 2028 Summer Olympics, with “Road to Los Angeles,” “Road to LA” and “Los Angeles 2028” already registered.

Like Riley, another supremely confident basketball coach envisioned a championship season and moved to legally protect a catchphrase that he believed would gain traction.

John Calipari, the head coach of the University of Massachusetts men’s basketball team from 1988-96, blurted out “refuse to lose” during a postgame news conference and then registered it with the federal government in 1993 for use on T-shirts and sweatshirts.

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Other coaches and teams had used the rhyming phrase, but Calipari’s teams largely followed the motto, losing sparingly after he registered it. It became the title of one of his books. After he left Massachusetts, he allowed the university free usage of the phrase but collected outside licensing fees for himself.

“That ball was out. You can’t be serious, man. You cannot be serious!”

John McEnroe yelled all this as part of a tirade at a chair umpire at the Wimbledon tennis championships in 1981. He also called the umpire “the pits of the world.”

While he won seven Grand Slam singles titles, he had a reputation for a tempestuous demeanor on the court. When McEnroe published his memoir in 2002, the title was, of course, “You Cannot Be Serious.” He filed for the trademark shortly after. (There was no exclamation point at the end, but there probably should have been one.)

After the N.F.L.’s Arizona Cardinals gave up a 20-point lead in a game to lose to the Chicago Bears on “Monday Night Football” (which itself is trademarked by the N.F.L.), the Cardinals’ head coach lashed out during a fist-pounding, profanity-laced rant in a postgame news conference on Oct. 16, 2006.

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“But they are who we thought they were! And we let ’em off the hook!” said a usually mild-mannered Dennis Green, before storming out.

Though he was livid at the time, he found a sense of humor about it, registering for a trademark and allowing video of it to be used in a beer commercial. Green, a pioneering Black coach, died in 2016.

The boxing announcer Michael Buffer needed an introduction that would pump up the fight audience, and he looked no further than one of the greatest boxers, Muhammad Ali, to find it.

He recalled how Ali and his trainer Drew Bundini Brown had their famous “float like a butterfly, sting like a bee” routine that ended with “rumble, young man, rumble.”

“Let’s get ready to rumble” was born and trademarked. Buffer has even received credits in films for it. No one say those five words quite the way he does.

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Bryce Harper was a 19-year-old baseball phenom in June 2012 when he and his team, the Washington Nationals, defeated the Toronto Blue Jays in a game in Ontario, where the legal drinking age is 19.

Harper, a practicing Mormon, was asked by a reporter whether he was going to celebrate the win with a beer. He replied: “I’m not answering that. That’s a clown question, bro.”

The phrase started a meme, with online retailers selling T-shirts. Harper quickly registered the trademark, and partnered with Under Armour to make his own T-shirts.

Days later, Senator Harry Reid of Nevada was asked a question about immigration and he responded: “I don’t want to answer that question. That’s a clown question, bro.” It was a hip response at the time.

But when Josh Earnest, a White House press secretary jokingly used it during his daily media briefing two and a half years later, many of the reporters in the room groaned.

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Sports catchphrases, like the T-shirts that they adorn, fade over time. Many trademarks lapse, but if the Chiefs win, an enterprising person has already filed to register various forms of “four-peat.”

Their application is pending.

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U.S. Targets Iran’s Missile and Drone Program With Sanctions

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U.S. Targets Iran’s Missile and Drone Program With Sanctions

The United States on Friday announced a flurry of new sanctions intended to increase pressure on Iran’s economy, targeting people and companies in China and Hong Kong that have been helping the Iranian military gain access to supplies and war equipment.

The sanctions came ahead of a major summit between President Trump and China’s leader, Xi Jinping, in Beijing next week. China’s support for Iran has become a flashpoint with the Trump administration, which has been trying to compel independent Chinese refineries to stop purchasing Iranian oil.

China is Iran’s biggest buyer of oil, and the Trump administration has said that it is sponsoring terrorism by propping up the Iranian economy.

The new sanctions are aimed at Iran’s military industrial supply chain, and are intended to make it harder for Iran to secure access to the material it needs to build drones and missiles. In addition to China, the sanctions also target people and companies based in Belarus and the United Arab Emirates.

“Under President Trump’s decisive leadership, we will continue to act to keep America safe and target foreign individuals and companies providing Iran’s military with weapons for use against U.S. forces,” Treasury Secretary Scott Bessent said in a statement.

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The Trump administration has been looking for ways to squeeze Iran’s economy and pressure the Iranian government to reopen the Strait of Hormuz, a conduit for the flow of global oil. Oil tankers have had sporadic access to the critical waterway since the war started earlier this year, and the United States and Iran have been fighting over who should control it.

U.S. warships that have been trying to transit the strait have been attacked by Iranian forces. The United States on Friday fired on and disabled two Iranian-flagged oil tankers as they tried to reach an Iranian port.

The Treasury Department has also imposed sanctions on the Chinese “teapot” refineries this month. The independent refineries are major purchasers of Iranian oil. But China invoked a domestic policy ordering its companies to disregard the sanctions.

Mr. Bessent said earlier this week that he expected Mr. Trump to urge Mr. Xi to use the country’s leverage over Iran to pressure it to allow oil cargo to travel.

“Let’s see if China — let’s see them step up with some diplomacy and get the Iranians to open the strait,” Mr. Bessent told Fox News on Monday.

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General Motors to pay $12.5 million to settle claims that it illegally sold California driver data

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General Motors to pay .5 million to settle claims that it illegally sold California driver data

General Motors has agreed to pay $12.5 million dollars to settle claims that the automaker illegally sold location and driving data of hundreds of thousands of Californians, state officials said Friday.

The settlement is an example of how automakers are facing more scrutiny over allegations that they share driver data with the insurance industry, influencing how much people pay for coverage. California, though, has a law that bars insurers from using driving data to set rates.

“If we get word that a company is illegally collecting, storing or selling consumer data, we won’t hesitate to look under the hood and hold them accountable to the law,” California Atty. Gen. Rob Bonta said in a news conference.

The settlement is the largest California Consumer Privacy Act penalty in the state’s history, Bonta said.

The act gives California consumers the right to request that businesses disclose what data they collect. They can also opt out of the sharing or sale of their personal information and request that businesses delete their data.

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Investigators found that from 2020 to 2024, GM sold driver data, including names, contact information, location data and driving behavior data, to data brokers Verisk Analytics Inc. and LexisNexis Risk Solutions. The data came from a driver’s use of OnStar, which is owned by GM and provides roadside assistance, navigation and other services.

GM said the agreement addresses a product called OnStar Smart Driver that the company discontinued in 2024. The product was meant to help improve people’s driving but faced privacy concerns from consumers. In 2024, GM also ended its partnership with the two data brokers and said it would enhance privacy controls.

“Vehicle connectivity is central to a modern and safe driving experience, which is why we’re committed to being clear and transparent with our customers about our practices and the choices and control they have over their information,” a GM spokesperson said in a statement.

Various district attorneys throughout the state, including in Los Angeles and San Francisco, were involved in the investigation and settlement.

Technology has been playing a bigger role in the auto industry, but the data collected from drivers can reveal personal information about people’s daily habits, including where they drop off their kids and doctor visits.

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The California Privacy Protection Agency in 2023 started investigating the privacy practices of connected cars. As the state was looking into the automakers, the New York Times reported in 2024 that GM was sharing consumer driving behavior with insurance companies. Nationwide, GM reportedly made roughly $20 million from selling data to Verisk and LexisNexis.

The state’s privacy protection agency has taken action against other automakers before. Ford Motor Company was fined $375,703 in March and Honda was fined $632,500 in 2025 for privacy violations.

Under the GM settlement, which still needs court approval, the automaker would delete any driving data the company kept within 180 days and request that the two data brokers do the same. They would also stop selling driving data to consumer reporting agencies for five years and develop a privacy program that includes assessing and mitigating the risks of data collected from OnStar.

California’s settlement with GM came after the Federal Trade Commission in 2025 also took action against the automaker and OnStar for its privacy practices, barring them from disclosing location and driver behavior data to consumer reporting agencies for five years.

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Trump’s Latest Tariff Setback Looms Over China Talks

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Trump’s Latest Tariff Setback Looms Over China Talks

A day after a federal court ruled against President Trump’s latest global tariffs, his administration returned to the drawing board on Friday, trying to preserve its powers to wage economic warfare in time for high-stakes trade talks with China.

The latest legal blow concerned the 10 percent tariff that Mr. Trump imposed in late February on nearly all U.S. imports. The president unveiled that policy as a sort of temporary fix, after the Supreme Court tossed out his initial duties, but a panel of judges once again found that the White House had run afoul of the law.

The result was a familiar set of headaches for Mr. Trump, who has tried repeatedly — and with mixed success — to stretch his authority to tax imports without the express permission of Congress. By Friday, one of the president’s top aides signaled that an appeal was imminent, echoing the president, who told reporters shortly after the ruling that he would simply “do it a different way.”

Technically, the Court of International Trade only declared the president’s across-the-board, 10 percent tariff to be illegal. Otherwise, it did not issue an order forcing the government to stop collecting it from all importers, at least for now. Still, the outcome marked both a political and legal setback for Mr. Trump, who had spent much of the week issuing trade threats against Europe and preparing for talks in China.

Tariffs are expected to be a major topic on the agenda when Mr. Trump travels to Beijing to meet next week with his counterpart, Xi Jinping. Trade experts said the court decision could undercut the president’s leverage. Eswar Prasad, a professor of economics at Cornell University, said the ruling “severely handicapped” the administration’s ability to employ tariffs against foreign nations, leaving Mr. Trump with a “much weaker bargaining hand” when it comes to China.

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“Any threats by Trump to hit China with broader and higher tariffs if Xi doesn’t bend to his will on economic and geopolitical matters now seem like empty bluster rather than credible ultimatums,” he said.

One of the president’s top trade advisers, Jamieson Greer, appeared to brush aside some of those concerns on Friday. During an interview on Fox Business, he criticized the court for ruling against the White House, claiming that some of the judges on the panel were “apparently just hellbent on importing more from China.”

Mr. Greer, who defended the president’s use of trade powers, added that the administration is “confident on appeal we’ll be successful.”

At the heart of the matter is Mr. Trump’s decision to invoke a trade power that no president had ever used. Known as Section 122 of the Trade Act of 1974, it permits the president to impose tariffs up to 15 percent for 150 days, but only in response to strict conditions, including a “balance of payments” crisis.

The term itself reflects a bygone concern from the time the law was adopted, when the U.S. dollar was pegged to gold, creating unique economic risks. But the Trump administration sought to argue that the law still applied today, pointing in part to the country’s persistent trade deficit, a different measurement, which reflects the gap between U.S. imports and exports.

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In the end, a majority of judges on the Court of International Trade found the argument unpersuasive and sided with small businesses and states that had sued. It marked the second time that some of those challengers had prevailed against Mr. Trump, after they convinced the Supreme Court to invalidate his earlier use of emergency powers to impose withering tariffs.

The new decision raised the odds that the administration could soon have to pay back the billions of dollars collected from its 10 percent tariff, on top of the $166 billion that the government already owes to U.S. importers from its last legal defeat. But the fight appeared far from over, and much remained uncertain by Friday — not just for American businesses, which paid the cost to import goods, but for the Trump administration itself.

“President Trump has lawfully used the tariff authorities granted to him by Congress to address our balance of payments crisis,” Kush Desai, a White House spokesman, said in a statement. “The Trump administration is reviewing legal options and maintains confidence in ultimately prevailing.”

For one thing, the court only appeared to bar the collection of the president’s 10 percent tariff for some of the plaintiffs that sued, many legal experts said. That raised the odds that droves of U.S. businesses could soon mobilize and “file a court case” of their own asking for similar relief, said Ted Murphy, a top trade lawyer at the law firm Sidley Austin. He added that he also expected the trade court to pause implementation of its order pending an appeal.

The timing is important to Mr. Trump, who had always envisioned his across-the-board tariff as a stopgap that would allow the government time to prepare a set of more lasting rates using another set of authorities, known as Section 301. But that process was widely expected to take months, since the law requires the government to conduct investigations into other countries’ trade practices before Mr. Trump can apply new duties.

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Those inquiries targeting dozens of countries are well underway, and the president at times has suggested the final rates could be set at new highs. Some experts believe the tariffs imposed using Section 301 could be more legally durable, though the administration could still face lawsuits over his aggressive use of the law.

Michael Lowell, the chair of the global regulatory enforcement group at the law firm Reed Smith, said the White House probably would not have to worry about “a broad attack on that authority.” But, he said, the courts had recently drawn something of a line in the sand, suggesting they would be “very skeptical of the administration looking to the past and finding and repurposing” other powers to advance its trade agenda.

Unlike the president’s other trade gambits, he has successfully applied tariffs in the past using Section 301, including on China. That left some analysts to conclude that Mr. Trump, while blemished, would still retain some leverage ahead of his trip to Beijing next week.

“Unless they have amnesia, China should remember quite vividly how during Trump’s first term, the U.S. imposed multiple rounds of tariffs under Section 301 on China during negotiations,” said Sarah Schuman, a former U.S. trade official who is now managing director at Beacon Global Strategies.

The administration still had multiple options “to increase tariffs on China in pretty short order,” she added.

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Mr. Trump’s trip to China had been scheduled for April, but was delayed because of the war in Iran. U.S. officials have said their goals for the visit include establishing a “board of trade,” which would oversee commerce between the countries in an effort to balance trade and reduce the U.S. trade deficit with China

On Friday, Mr. Greer sketched out a long list of concerns that the administration planned to raise with its Chinese counterparts, from its adherence to past purchase agreements to its approach to artificial intelligence.

“There’s not really a situation where we go, we get China to change the way they govern, the way they manage their economy; that’s all baked into their system,” he said. “But I think there is a world where we find out where we can optimize trade between China and the U.S. to achieve more balance.”

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