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Robotic dog helps those facing mental health and cognitive challenges

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Robotic dog helps those facing mental health and cognitive challenges

U.S. robotics company Tombot has introduced Jennie, an innovative AI-powered robotic pet designed to provide comfort and companionship to those facing cognitive health challenges.

This groundbreaking creation is set to transform the lives of millions struggling with dementia, mild cognitive impairment and various mental health issues.

AI-powered robotic dog. (Tombot)

The birth of Jennie

Jennie’s inception stems from a personal tragedy experienced by Tombot CEO Tom Stevens. When his mother, Nancy, was diagnosed with Alzheimer’s, the family had to make the heart-wrenching decision to rehome her beloved dog, Golden Bear. 

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This difficult choice led to increased loneliness and depression for Nancy. Recognizing the widespread need for a solution, Stevens founded Tombot with the mission to create a robotic companion that could provide the emotional benefits of pet ownership without the associated challenges.

AI-powered robotic dog with its companion. (Tombot)

5 NEW INNOVATIONS TO HELP SENIORS LIVE BETTER

Cutting-edge design and technology

Jennie’s lifelike appearance is the result of a collaboration with Jim Henson’s Creature Shop, renowned for creating the iconic Muppets. This artistic partnership has resulted in a hyperrealistic Labrador retriever puppy that captures the essence of a real dog.

Jennie features an impressive array of interactive technologies designed to create a lifelike and engaging companion experience. The robotic puppy features sophisticated interactive touch sensors strategically placed across its body, allowing it to respond authentically to human touch and interaction. When a user pets or touches Jennie, the advanced sensor technology enables nuanced, realistic reactions that mimic a real puppy’s behavior.

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Voice command recognition technology allows Jennie to understand and respond to verbal instructions, creating an incredibly realistic puppy-like interaction. Users can give commands like “speak” or “sit,” and Jennie will react accordingly, providing a sense of genuine companionship and responsiveness.

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To enhance its authenticity, Jennie’s sounds are meticulously crafted from actual recordings of 8- to 10-week-old Labrador puppies. These genuine puppy sounds create an incredibly immersive experience, making interactions feel remarkably true to life and emotionally engaging.

The robotic puppy is engineered for practical, everyday use with an impressive all-day battery life. Users can simply plug Jennie in overnight, similar to charging a smartphone, ensuring the companion is ready for full daily interaction without interruption.

A dedicated smartphone app provides users with extensive customization options. Through this digital interface, owners can name their Jennie, personalize its functionality and track daily interactions, adding another layer of personal connection to the robotic pet experience.

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Tombot is committed to continuous improvement, offering regular software updates that will introduce new behaviors and commands. This approach ensures that Jennie remains dynamic and evolving, with the potential for expanding capabilities over time through simple app-based upgrades.

AI-powered robotic dog specs. (Tombot)

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The impact of Jennie on mental health

Jennie was specifically designed to address the needs of individuals facing various health challenges:

Dementia and mild cognitive impairment: Peer-reviewed studies suggest that robotic animals can help ease symptoms such as hallucinations and aggressive outbursts.

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Anxiety and depression: Jennie provides comfort and support for those struggling with mental health issues.

Loneliness: The robotic puppy offers companionship to seniors and others experiencing isolation.

Stress: Jennie can help alleviate psychological stress in long-term hospital patients.

AI-powered robotic dog. (Tombot)

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Future prospects

Tombot aims to register Jennie as an FDA-regulated medical device, potentially expanding its use in hospitals and care facilities. With over 7,500 preorders from homes, hospitals and care centers, Jennie is poised to make a significant impact in the field of robotic companionship.

AI-powered robotic dog. (Tombot)

A cost-effective alternative

Priced at $449, Jennie offers an affordable and accessible alternative to live pet ownership. This is particularly beneficial for those who cannot safely or practically care for a real animal due to health or living conditions. To join the Jennie waitlist, prospective owners can click the link on Tombot’s website, and the company will directly contact you with specific pricing details and shipping availability as the next production batch approaches.

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Companion with AI-powered robotic dog with its companion. (Tombot)

Kurt’s key takeaways

Jennie represents a significant step forward in addressing the emotional and companionship needs of those facing cognitive and mental health challenges. By combining cutting-edge technology with a compassionate approach, Tombot has created a solution that could improve the quality of life for millions of people worldwide.

Do you think AI robotic companions like Jennie could provide genuine comfort and emotional support in your life or the life of a loved one? Why or why not? Let us know what you think by writing us at Cyberguy.com/Contact

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Why physical ID theft is harder to fix than credit card fraud

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Why physical ID theft is harder to fix than credit card fraud

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It started with a voicemail from a Hertz rental car location in Miami, Florida. A 57-year-old woman in Los Alamitos, California, was asked when she planned to return a Mercedes-Benz she had never rented. A thief had stolen her driver’s license, replaced the photo with their own and used it to rent the vehicle. The same identity was used to open a credit card account, book airline tickets and reserve hotel stays. By the time she learned what happened, the fraud involved businesses in multiple states.

Clearing her name required police reports in two jurisdictions, written disputes with the credit card issuer and repeated contact with the rental company and hotels. Her accounts were frozen while she submitted notarized copies of her identification and signed fraud affidavits. The process lasted more than a week. She reported losing $78,500 and spent nearly 10 days dealing with the fallout from one stolen ID.

Credit card fraud is usually limited to a single account number. Physical ID theft gives someone the ability to act as you in the real world. As a result, the cleanup process is longer, more intrusive and often tied to your legal record.

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5 MYTHS ABOUT IDENTITY THEFT THAT PUT YOUR DATA AT RISK

A stolen driver’s license can allow someone to rent cars, open accounts and sign contracts in your name. (Photo by Silas Stein/picture alliance via Getty Images)

How credit card fraud recovery works

Under the Fair Credit Billing Act, you report unauthorized charges to the card issuer within 60 days of the statement date. Federal law limits your liability to $50, and most major issuers waive that entirely. The bank cancels the compromised card number, issues a replacement and removes the disputed charges after an investigation. You may need to confirm transactions and sign a fraud affidavit. The account number changes. Your name, driver’s license and Social Security number stay the same. In most cases, fraud is resolved within one or two billing cycles. That structure gives consumers clarity. There is one issuer, one investigation and one account to correct.

Why physical ID theft recovery is more complicated

Physical ID theft creates problems that go far beyond one financial account. When someone uses your driver’s license, they step into your legal identity. Start with reporting requirements. Most states require you to file a police report before the DMV will issue a replacement linked to fraud. That report number becomes part of your official record. If the misuse happened in another state, you may need to file a second report there.

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Next, understand what replacing the card actually does. A new physical card does not erase prior activity. Rental contracts, utility accounts, hotel stays, or police interactions tied to the stolen license still carry your name and license number. Fixing those records takes work. You must contact each business directly and submit documentation. No central agency reverses everything at once. Each company sets its own rules and timeline.

The stakes can rise quickly. For example, if someone abandons a rental car or commits a crime using your stolen ID, law enforcement databases may record your name. At that point, the situation shifts from financial inconvenience to legal exposure.

HOW TO PROTECT A LOVED ONE’S IDENTITY AFTER DEATH

Police reports and formal disputes are often required before businesses will remove fraudulent records.  (Kurt “Cyberguy” Knutsson)

How to prove physical ID theft was not yours

With credit card fraud, the issuer investigates the charge. With physical ID theft, businesses and agencies often require you to prove that you did not authorize the activity. That process usually starts at IdentityTheft.gov. The FTC generates an Identity Theft Report, which serves as an official statement of fraud. Most banks, collection agencies and rental companies will not proceed without it.

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You may also need:

  • A local police report
  • A copy of your driver’s license
  • A notarized identity affidavit
  • Proof of residence tied to the date of the fraud

When thieves open fraudulent accounts in your name, dispute each one separately. Act quickly. Send a written response within 30 days of the first collection notice to protect your rights under federal law. Fraud that appears on your credit report requires another step. Contact Equifax, Experian and TransUnion individually and submit formal disputes with supporting documentation. The credit bureaus then have up to 30 days to complete their investigations. No central agency manages these corrections for you. Instead, every company sets its own documentation rules and timeline. Therefore, you must track deadlines, follow up consistently and keep detailed records of every communication.

You cannot simply replace your driver’s license number after identity theft

When a credit card number is stolen, the bank issues a new one. When a driver’s license is stolen, the number usually remains the same. In California, if your driver’s license is lost or stolen, you can request a replacement card through the DMV online system or at a field office. The official process gets you a new physical card. No new license number is automatically assigned when the card is stolen.

If there is identity misuse tied to the license number, the DMV fraud review process allows you to submit documentation, including police reports, to support an identity theft claim before they take further action. A Social Security number is even harder to change. The Social Security Administration approves new numbers only in cases involving continued harm. Applicants must provide extensive documentation and appear in person.

A stolen physical ID, such as your license, includes:

  • Full legal name
  • Date of birth
  • Address
  • Driver’s license number
  • Signature

That information is sufficient for in-person identity checks, rental contracts, certain loan applications and travel-related transactions.

Credit monitoring alerts can help you detect identity misuse before it spreads across multiple accounts. (Kurt “CyberGuy” Knutsson)

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Why ongoing identity protection matters

There is no single agency that tracks misuse of your driver’s license across rental companies, lenders, collection agencies and law enforcement systems. That burden falls on you.

Identity theft services monitor your identity across all three credit bureaus and alert you to new credit inquiries, account openings and changes to your credit file. If fraud appears, you are assigned a dedicated U.S.-based case manager who helps:

  • File disputes with Equifax, Experian and TransUnion
  • Prepare and submit FTC Identity Theft Reports
  • Contact creditors and collection agencies
  • Track documentation deadlines and responses
  • Assist with reimbursement claims when eligible

Plans can include identity theft insurance of up to $1 million per adult to cover eligible expenses such as lost wages, legal fees and document replacement costs related to identity theft recovery.

No service can prevent every misuse of a stolen ID. But when the issue involves police reports, credit bureaus, tax agencies and collection accounts, having structured support can make all the difference.

The California woman in this case was not enrolled in an identity theft protection service. Some businesses may reverse fraudulent charges, but it is unclear whether she recovered the full $78,500.

See my tips and best picks on how to protect yourself from identity theft at Cyberguy.com

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Kurt’s key takeaways

Credit card fraud follows a defined path. You report the charge, the issuer investigates and your account number changes. In most cases, the disruption ends there. Physical ID theft moves differently. It spreads across rental companies, hotels, credit bureaus and sometimes law enforcement databases. Instead of one dispute, you may face several. Instead of replacing a number, you must protect a permanent identity marker tied to your name. That shift matters. A stolen driver’s license carries your legal identity into the real world. Therefore, recovery demands documentation, patience and persistence. Each business sets its own rules. Each agency runs its own timeline. You coordinate the process. The lesson is clear. Protecting your financial accounts is critical. However, protecting your physical identification may be even more important. Once someone uses it in person, the cleanup becomes personal, procedural and time-consuming. Layered monitoring, early alerts and fast reporting reduce long-term damage. The faster you respond, the more control you keep.

Have you ever dealt with physical ID theft, and did the recovery process take longer than you expected? Let us know your thoughts by writing to us at Cyberguy.com

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AI can’t make good video game worlds yet, and it might never be able to

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AI can’t make good video game worlds yet, and it might never be able to

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about video game industry’s pushback against generative AI, follow Jay Peters. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here.

Long before the generative AI explosion, video game developers made games that could generate their own worlds. Think of titles like Minecraft or even the original 1980 Rogue that is the basis for the term “roguelike”; these games and many others create worlds on the fly with certain rules and parameters. Human developers painstakingly work to make sure the worlds their games can create are engaging to explore and filled with things to do, and at their best, these types of games can be replayable for years because of how the environments and experiences can feel novel every single time you play.

But just as other creative industries are pushing back against an AI slop future, generative AI is coming for video games, too. Though it may never catch up with the best of what humans can make now.

Generative AI in video games has become a lightning rod, with gamers getting mad about in-game slop and half of developers thinking that generative AI is bad for the industry.

Big video game companies are jumping into the murky waters of AI anyway. PUBG maker Krafton is turning into an “AI First” game company, EA is partnering with Stability AI for “transformative” game-making tools, and Ubisoft, as part of a major reorganization, is promising that it would be making “accelerated investments behind player-facing Generative AI.” The CEO of Nexon, which owns the company that made last year’s mega-hit Arc Raiders, put it perhaps the most ominously: “I think it’s important to assume that every game company is now using AI.” (Some indie developers disagree.)

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The bigger game companies often pitch their commitments as a way to streamline and assist with game development, which is getting increasingly expensive. But adoption of generative AI tools is a potential threat to jobs in an industry already infamous for waves of layoffs.

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool is only available in the US to people who subscribe to Google’s $249.99-per-month AI Ultra plan.

Project Genie is powered by Google’s Genie 3 AI world model, which the company pitches as a “key stepping stone on the path to AGI” that can enable “AI agents capable of reasoning, problem solving, and real-world actions,” and Google says the model’s potential uses go “well beyond gaming.” But it got a lot of attention in the industry: It was the first real indication of how generative AI tools could be used for video game development, just as tools like DALL-E and OpenAI’s Sora showed what might be possible with AI-generated images and video.

In my testing, Project Genie was barely able to generate even remotely interesting experiences. The “worlds” don’t let users do much except wander around using arrow keys. When the 60 seconds are over, you can’t do anything with what you generated except download a recording of what you did, meaning you also can’t plug in what you generated into a traditional video game engine.

Sure, Project Genie did let me generate terrible unauthorized Nintendo knockoffs (seemingly based off of the online videos Genie 3 is trained on), which raised a lot of familiar concerns about copyright and AI tools. But they weren’t even in the same universe of quality as the worlds in a handcrafted Nintendo game. The worlds were silent, the physics were sloppy, and the environments felt rudimentary.

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The day after Project Genie’s announcement, stock prices of some of the biggest video game companies, including Take-Two, Roblox, and Unity, took a dip. That resulted in a little damage control. Take-Two president Karl Slatoff, for example, pushed back strongly on Genie in an earnings call a few days later, arguing that Genie isn’t a threat to traditional games yet. “Genie is not a game engine,” he said, noting that technology like it “certainly doesn’t replace the creative process,” and that, to him, the tool looks more like “procedurally generated interactive video at this point.” (The stock prices ticked back up in the days after.)

Google will almost certainly continue improving its Genie world models and tools to generate interactive experiences. It’s unclear if it will want to improve the experiences as games or if it will instead focus on finding ways for Genie to assist with its aspirational march toward AGI.

However, other leaders of AI companies are already pushing for interactive AI experiences. xAI’s Elon Musk recently claimed that “real-time” and “high-quality” video games that are “customized to the individual” will be available “next year,” and in December, he said that building an “AI gaming studio” is a “major project” for xAI. (Like with many of Musk’s claims, take his predictions and timelines with a grain of salt.) Meta’s Mark Zuckerberg, who is now pushing AI as the new social media after the company cut jobs in its metaverse group, envisions a future where people create a game from a prompt and share it to people in their feeds. Even Roblox, a gaming company, is pitching how creators will be able to use AI world models and prompts to generate and change in-game worlds in real time, something that it calls “real-time dreaming.”

But even in the most ambitious view where AI technology is feasibly able to generate worlds that are as responsive and interesting to explore as a video game that runs locally on a home console, PC, or your smartphone, there’s a lot more that goes into making a video game than just creating a world. The best games have engaging gameplay, include interesting things to do, and feature original art, sound, writing, and characters. And it takes human developers sometimes years to make sure all of the elements work together just right.

AI technology isn’t yet ready to generate games, and whoever thinks it might be is fooling themselves. But AI-generated video is still bad, and it was still used to make a bunch of bad ads for the Super Bowl, so tech companies are probably still going to put a lot of effort toward games made with generative AI. In an already unstable industry, even the idea that AI tools could rival what humans can make might have massive ramifications down the line.

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But the complexity of games is different from AI video, which has improved considerably in a short period of time but has fewer variables to account for. AI game-making tools will almost certainly improve, but the results might never close the gap from what humans can make.

  • In a long X post, Unity CEO Matthew Bromberg argues that world models aren’t a risk, but a “powerful accelerator.”
  • While the video game industry probably shouldn’t feel threatened by AI world models just yet, generative AI tools will continue to be controversial in game development. Even Larian Studios, beloved for games like Baldur’s Gate 3, isn’t immune to backlash.
  • Steam requires that developers disclose when their games use generative AI to generate content, but in a recent change, developers don’t have to disclose if they used “AI powered tools” in their game development environments.
  • Some games, like the text-based Hidden Door and Amazon’s Snoop Dogg game on its Luna cloud gaming service, are embracing generative AI as a core aspect of the game.
  • NYU games professor Joost van Dreunen has a take on the situation around Project Genie.
  • Scientific American has a great explanation of how world models work.
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Clean up your social media feed and cut the noise

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Clean up your social media feed and cut the noise

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Scrolling used to be relaxing. Now it often feels chaotic. That is not a coincidence. Nearly everything you see on social media is controlled by algorithms that track what you like, watch, click and ignore. Over time, those signals get muddy. One curiosity click can reshape your feed for weeks. The solution is not deleting your accounts. It is retraining the system.

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Your social media experience starts the moment you tap an app, and every click helps shape what shows up next.  (Jaap Arriens/NurPhoto via Getty Images)

How social media algorithms decide what you see

Algorithms pay attention to behavior, not intention. They track engagement patterns and repeat what keeps you scrolling. If your feed feels off, it usually means the algorithm learned the wrong lesson. Resetting your feed helps correct that.

Note: This article is written desktop-first (PC or Mac). When a step is phone-only or significantly different on mobile, it is clearly labeled.

How to clean up your Facebook Feed

Primary device: PC or Mac. Phone differences noted.

Use Content Preferences to retrain Facebook (PC or Mac)

Facebook’s feed is built around people, pages and groups you follow, plus recommended content and ads.

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  • Click your profile photo in the upper right
  • Select Settings and Privacy > Content Preferences

From here, you can:

  • Add people and groups to Favorites
  • Snooze posts temporarily
  • Unfollow accounts without unfriending them
  • Reconnect with accounts you muted before

These tools are easiest to manage on a desktop.

Filter your Feed view (PC or Mac)

  • To bypass the main algorithmic feed:
  • Click Feeds in the left navigation
  • Choose to view only Favorites,  Friends, Groups, or Pages

This shows content chronologically within those categories.

Hide and flag posts as you scroll (PC, Mac and phone)

On any post in your Facebook feed:

  • Click the three-dot menu in the upper right of the post
  • Choose Hide post, Snooze, or Unfollow, depending on what appears

Hiding posts and snoozing or unfollowing accounts sends the same signal to the algorithm. Use these options often. Facebook responds more reliably to repeated negative feedback than occasional clicks.

For suggested posts and reels, you may also see Not interested. Selecting it further trains the feed away from similar content.

Cut down ads and sensitive topics (PC, Mac and phone)

When ads appear:

  • Click the X to hide them
  • Or use the three-dot menu to hide or report

For deeper control:

  • Go to Settings and Privacy > Settings
  • Open Account Center
  • Click Ad Preferences > Customize ads
  • Select See All next to Ad Topics
  • Click View and manage topics
  • Click the topic name
  • Choose See less
  • Repeat this for every topic you want to limit.

To block specific words in comments:

  • Click your profile picture (top right on desktop)
  • Settings & privacy → Settings
  • In the left column, click Profile and Tagging
  • Under “Profile,” look for Hide comments containing certain words from your profile and click on the arrow next to it.
  • Choose a list of words, phrases or emojis you want to hide from your profile and type them in the box.
  • Click Save below it.

Using a computer gives you deeper control over social media settings that are harder to find on a phone.  (Kurt “CyberGuy” Knutsson)

How to clean up your Instagram feed

Primary device: Phone only

Instagram does not currently offer a reliable, universal option to reset its algorithm. Feed control on Instagram is manual and behavior-based. That means the app learns from what you hide, mute, unfollow and ignore.

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Tell Instagram what you do not want to see (phone)

On posts that miss the mark:

  • Tap the three-dot menu
  • Select Not interested, Mute, or Unfollow, depending on what appears

Use this consistently. Instagram responds more to repeated signals than one-off actions.

Fine-tune who appears in your feed (phone)

Visit accounts directly and tap Following to manage how their content shows up.

From here, you can:

  • Mute posts or stories
  • Add or remove Favorites
  • Restrict interactions
  • Unfollow the account

These actions immediately influence future recommendations.

Review account-level controls (phone)

Open Settings and review:

  • Muted accounts
  • Blocked accounts
  • Close Friends

Cleaning up these lists helps reduce clutter and repetitive content.

When a new Instagram account makes sense

If your feed still feels off after manual cleanup, starting fresh is the most effective reset.

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To do this:

  • Log out and create a new account
  • Follow only accounts you truly want to see
  • Avoid mass-following during setup

Instagram’s algorithm is heavily influenced by early behavior, so a slow, intentional start matters.

Some users may hear about an Instagram “reset” feature, but as of now, it is not consistently available across accounts.

Fine-tune who you see (phone)

Tap the three-dot menu on posts to unfollow or favorite accounts.

From any profile, tap Following to:

  • Add Close Friend
  • Add Favorite
  • Mute posts or stories
  • Restrict interactions

Unfollow

Under Settings, review:

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  • Muted accounts
  • Blocked accounts
  • Close Friends

Instagram’s feed is trained by what you hide, mute, and unfollow, not by a single reset button. (iStock)

How to reset your TikTok For You page

Primary device: Phone only

Train the feed gradually (phone)

  • Press and hold on a video
  • Tap Not Interested

Consistency matters here.

Remove past likes (phone)

  • Go to Profile
  • Tap the heart icon
  • Unlike videos that may be influencing recommendations

Refresh the entire feed (phone only)

  • Tap Profile
  • Tap the three-line menu
  • Go to Settings and Privacy > Content Preferences
  • Tap Refresh Your For You Feed
  • Confirm

This resets recommendations but keeps your following list.

For a total reset, unfollow accounts manually or start fresh with a new account.

TikTok’s For You page reacts quickly when you mark videos as not interested or clean up past likes. (iStock)

How to reset YouTube recommendations

Primary device: PC recommended

Clear or limit watch history (PC, Mac and phone)

On mobile:

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  • Tap You
  • Tap the gear icon 
  • Select Manage All History
  • Tap DELETE

On desktop:

  • Click your profile photo
  • Select Your Data in YouTube
  • Open YouTube Watch History
  • Click Manage History
  • Click DELETE

From here, you can:

  • Delete today
  • Delete custom range 
  • Delete all time 

Remove past feed feedback

Primary device: PC or Mac

This setting is easiest to access on a computer.

  • Go to YouTube.com and make sure you are signed in
  • Click your profile photo in the upper right
  • Select Your Data in YouTube
  • Scroll to the section labeled YouTube Watch History and click the right arrow 
  • Click Manage your YouTube Watch History
  • Click Saving Your Watch History 

On the history page:

  • Scroll down until you see YouTube Customize Your Feed Feedback
  • Click Delete to remove past feedback selections

This removes videos you previously told YouTube you wanted to see more of.

5 TECH TERMS EVERY SMARTPHONE USER SHOULD KNOW

Continue training the feed (PC, Mac and phone)

On individual YouTube videos:

  • Click or tap the three-dot menu next to the video
  • Select Not interested

Repeat this on videos that miss the mark. YouTube relies heavily on repeated feedback signals. This option is not consistently available on the YouTube mobile app. Use a computer for the best results.

Reset subscriptions (PC, Mac and phone)

Subscriptions heavily shape recommendations. Unsubscribe from channels you no longer watch. Rebuild your list intentionally.

YouTube recommendations are driven by watch history, search history, and subscriptions you may have forgotten about.  (Kurt “CyberGuy” Knutsson)

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How to reduce noise on X

Primary device: PC preferred

Adjust interests and ads (PC, Mac and phone)

  • Click your profile icon.
  • Go to Settings and Privacy
  • Click Privacy and Safety
  • Select Content You See
  • Open Interests

Here, X lists topics it believes you are interested in.

  • Uncheck interests you no longer care about
  • There is no “unselect all” option
  • Changes must be made one by one

This affects both recommended posts and ads.

Adjust ad personalization settings (PC, Mac and phone)

This is where “Ads Preferences” actually lives.

  • Click or tap your profile icon
  • Go to Settings and Privacy
  • Select Privacy and Safety
  • Scroll down and click Ads Preferences

From here:

  • Turn off Personalized ads
  • Review Ad categories and disable what you can
  • Turn off Ads based on inferred identity, if shown

X does not allow full ad removal, but these steps reduce targeting.

Train the feed as you scroll (PC, Mac and phone)

On posts or ads you do not want to see again:

  • Click or tap the three-dot menu
  • Choose Not interested, Block, or Mute, depending on what appears
  • Also:
  • Unfollow accounts that no longer add value
  • Block advertisers directly when possible

Repeated feedback matters more than occasional actions.

When starting a new X account makes sense

X’s algorithm is less forgiving than most platforms. If your feed feels irreparable, the most effective reset is:

  • Creating a new account
  • Following only accounts you truly want
  • Avoiding mass follows early on

Early behavior heavily shapes long-term recommendations. X offers fewer feed controls than most platforms, so changes may feel slower and less dramatic.

Small, consistent actions on your phone can gradually retrain algorithms and reduce daily feed fatigue. (Kurt “CyberGuy” Knutsson)

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How to clean up Threads

Works on PC, Mac and phone

Control what appears in For You

  • On the For You feed:
  • Click the three-dot menu
  • Mark posts as not interested, mute or block

Use Hidden Words (PC and phone)

  • Open Settings
  • Go to Hidden Words
  • Add words, phrases or emojis separated by commas

These filters apply across Threads and Instagram.

How to make LinkedIn useful again

Primary device: PC recommended

Switch to recent posts (PC and Mac)

  • At the top of your feed, click Sort by: Top
  • Change it to Recent
  • To make it permanent:
  • Go to Me
  • Click Settings and Privacy 
  • Select Preferred Feed View
  • Choose Most recent posts
  • Click the left arrow to save

Reduce ad targeting (PC and Mac)

  • Go to Settings and Privacy
  • Open Advertising Data
  • Select Interests and Traits
  • Turn off categories you do not want

Aggressively train the feed (PC, Mac and phone)

On unwanted posts:

  • Click the three-dot menu
  • Select Not relevant or Not interested 
  • Under My Network, review Followers and Following and unfollow accounts that add noise.

Take my quiz: How safe is your online security?

Think your devices and data are truly protected? Take this quick quiz to see where your digital habits stand. From passwords to Wi-Fi settings, you’ll get a personalized breakdown of what you’re doing right and what needs improvement. Take my Quiz here: Cyberguy.com     

Kurt’s key takeaways

Social media feels overwhelming when it runs on autopilot. A few minutes of cleanup can dramatically change what you see. Algorithms respond to clarity. The clearer your signals, the better your feed becomes. You do not need to quit social media to enjoy it again. You just need to take control.

If your feed reflects your behavior, what does yours reveal about how you spend your attention right now? Let us know by writing to us at Cyberguy.com

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