Alaska
Review: Alaska First Class Boeing 737 MAX (FLL-SEA)
For the first segment of my quick trip to Japan & Korea, I flew Alaska’s Boeing 737 MAX 9 first class on the 5hr50min midday flight from Fort Lauderdale (FLL) to Seattle (SEA). While I had reviewed Alaska’s Boeing 737-900ER first class before, this was my first time flying on one of the carrier’s MAX aircraft.
While of course not as good as a flat bed product (like JetBlue Mint), I otherwise consider Alaska first class to be as good as it gets in the United States when it comes to “standard” first class. The airline has more legroom than competitors, and on balance has better food, drinks, and service. While Alaska doesn’t have seat back entertainment, I appreciate the airline’s reasonably priced and fast Wi-Fi, plus the streaming entertainment.
So while it obviously isn’t to the level of business class on Asian or Middle Eastern carriers, Alaska is my first pick in the United States among non-flat bed products.
How I booked my Alaska first class ticket
This portion of my trip was about positioning to Vancouver, so I could catch my Korean Air Boeing 787-10 flight from Vancouver to Seoul Incheon. Since I was booking last minute, the best value was paying cash. So I booked the following in first class for $674.98:
10/05 AS517 Fort Lauderdale to Seattle departing 10:15AM arriving 1:59PM
10/05 AS1305 Seattle to Vancouver departing 2:59PM arriving 3:59PM
I’d consider that to be quite a good deal, given the distance of travel, plus that I was booking last minute. I also had an Alaska voucher to use, so my out of pocket was even lower than that. For what it’s worth, I credited these flights to American AAdvantage.
Alaska first class lounge & boarding
I arrived at Fort Lauderdale Airport at around 9AM. I headed through security, which took just a few minutes (thanks to TSA PreCheck), and found gate C9, where my flight would be departing from. My plane was already on the ground, as it had spent the night there, having flown in the evening before (12 hours is a long time on the ground!).
Boarding for my 10:15AM flight was scheduled for 9:35AM, 40 minutes before departure. Sure enough, that’s when boarding started, with first class being invited to board first.
I should mention that ordinarily Alaska first class tickets (paid with cash or miles) on nonstop flights of 2,100+ miles offer access to Alaska Lounges. However, there isn’t one of those in Fort Lauderdale. The good news is that thanks to this ticket I could use the excellent Alaska Lounge Seattle prior to my connection to Vancouver.
Alaska 737 MAX first class cabin & seats
Alaska’s Boeing 737 MAX 9 first class consists of a total of 16 seats, spread across four rows, in a 2-2 configuration. I’d say Alaska’s 737 MAX cabins feel fairly modern, though they’re definitely on the sterile side in terms of finishes. I selected seat 4F, the window seat on the right side in the last row (it was the last seat available to assign, though fortunately aligns with my preferences).
Alaska offers the Recaro CL4710 seat (since rebranded as the Recaro R5 seat) in first class, which is a pretty standard domestic first class seat. What sets this apart is how spacious it is — the seat has 41″ of pitch, is 21.3″ wide, and offers 5″ of recline.
As a point of comparison, other US carriers typically have 37-38″ of pitch in first class, and a few extra inches can make a big difference. In terms of seat comfort, two things come to mind. I appreciate how the seat has an adjustable head rest, which makes it easier to get comfortable. However, I do have to say that the padding in these seats isn’t as good as you’ll find on Alaska’s “classic” 737s, as those seats are very well padded.
Alaska doesn’t offer seat back entertainment, and instead on the seat back you’ll find a literature pocket plus a pouch for storage.
Underneath the pouch is a foot rest, which is such a simple but rare feature on a US airline, as I find it can help with getting comfortable if trying to rest in a seat like this.
In this configuration, the tray table folds out from the side armrest. You have to flip it over in order to extend the whole thing.
Alternatively, if you just extend half of it, then it can double as a personal device holder, for your own entertainment. I wish Alaska had installed a seat back device holder instead (or in addition to the one on the tray table).
Along the center armrest there are two cupholders, a small counter space, and also a pouch along the side of the seat.
Each seat has both a USB-A and AC power outlet, conveniently located along the front side of the center console.
As far as separation between cabins goes, there’s not a proper bulkhead between economy and first class, but instead there’s a partition above the seats, plus a curtain that’s used inflight.
As you’d expect on a 737 MAX, there are also individual air nozzles at each seat, plus large overhead bins.
While this product is hardly competitive globally, this is my favorite non-flat bed first class offered by a US airline, thanks to the extra seat pitch.
Alaska first class amenities
Waiting at each first class seat upon boarding was a blanket, which was pretty substantial. I like how Alaska offers these in first class, since many US airlines no longer do.
Furthermore, once settled in, pre-departure drinks were offered, with the choice of water, orange juice, or coffee. I had a cup of coffee, which was Alaska’s special Stumptown blend. I know this sounds silly, but I also love how Alaska has little creamer “sticks,” after taking three flights in a row in Latin America where there was no milk or cream.
Alaska 737 MAX first class entertainment & Wi-Fi
Alaska’s Boeing 737 MAX 9s don’t have seat back entertainment, but they do otherwise have a good setup. For one, Alaska has Viasat Wi-Fi on these jets, and a full flight streaming pass costs $8.
Perhaps this is a hot take, but I’ll take Alaska’s $8 Wi-Fi over Delta’s free Wi-Fi any day. Why? Well, because the speeds are much better, since not as many people use it. I do value being able to stay productive, so I’ll gladly pay $8 for better speeds, compared to an airline where almost everyone connects, and that greatly slows down speeds.
Alaska also has a large selection of streaming entertainment, with movies, TV shows, and more. While I can’t say I use streaming entertainment options often, I know others do value this.
Alaska 737 MAX departure from Fort Lauderdale
The boarding process was pretty efficient, despite a full flight. Boarding wrapped up by 10:10AM, at which point the main cabin door closed, and the captain added his welcome aboard, informing us of our flight time of 5hr50min.
Unfortunately it was a rainy morning in Fort Lauderdale, which made it difficult to take pictures out the window. We pushed back at 10:15AM, at which point the manual safety demonstration was performed.
We then started our taxi at 10:20AM.
The taxi out to runway 10L wasn’t very long, though we had to wait for several planes to land before we were cleared for takeoff. We finally got underway at 10:35AM. It was a long takeoff roll and a smooth climb out.
Despite the lack of turbulence ride, the seatbelt sign stayed on for roughly the first 40 minutes of the flight.
Alaska first class food & drinks
On this flight, lunch was the primary meal. Alaska allows meal pre-orders in first class, and you can find the selection for this flight below. Some of the options are only available via pre-order, and I appreciate the large variety of options available.
I also like how Alaska specifically publishes a drink list for first class (located in the seat back). Unlike American, Alaska has a legitimately interesting drink list, with everything from Straightaway Oregon Old Fashioned, to Crater Lake Hazelnut Espresso Vodka, to wines from the Pacific Northwest.
After takeoff, the flight attendant took drink and meal orders. I had a Diet Coke to drink, which was served with a pretty flavorful snack mix in a disposable ramekin.
The main meal was then served a little over an hour after takeoff. I had the linguine and shrimp, with linguine tossed in lemon, dill, and caper sauce, topped with grilled shrimp and green peas. This was served with a side salad that had mozzarella, sun dried tomatoes, and pesto, plus a bread roll. In terms of quality and presentation, I found this to be a significant cut above what I get on most US airlines.
After the meal, I decided to order an Old Fashioned. I’m not usually a drinker on domestic flights, but it was a Sunday afternoon, so why not. 😉
Once all passengers had finished lunch, the flight attendant came around with dessert, which was Salt & Straw ice cream, with the flavor being cinnamon snickerdoodle.
For the remainder of the flight, the flight attendant made multiple passes through the cabin with a snack basket, which had a variety of sweet and salty snacks.
Alaska 737 MAX first class lavatory
After the meal I checked out the lavatory. The first class lavatory is at the front of the cabin, and is tiny, as is standard on 737 MAXs.
Alaska first class inflight service
The flight attendant working first class on this flight was great — she was friendly and constantly checked on passengers, so that’s about all you can hope for on a flight like this. I do find Alaska flight attendants to be a bit better than their counterparts at most other US airlines, and I find they’re often a bit more personable.
Beautiful views enroute to Seattle
I spent most of the flight working and gazing out the window. I always select window seats when possible, since I’ll never take for granted just how gorgeous the world is from above. Crossing the United States on a daytime flight is such a lovely experience, watching the landscape evolve with each mile…
Alaska 737 MAX arrival in Seattle
This flight passed by surprisingly fast. At 12:45PM Pacific time, the captain was back on the PA to announce that we’d be landing in around 45 minutes. Around 20 minutes later, the seatbelt sign was turned on.
I’m sad I was seated on the right side of the aircraft, as the passengers on the left had an amazing view of Mount Rainier, which might just be the most gorgeous view in the lower 48.
At 1:25PM we touched down on runway 34L.
From there we had a roughly 10-minute taxi to our arrival gate, where we pulled in at 1:35PM, around 25 minutes ahead of schedule.
Once off the plane, I briefly visited the Alaska Lounge, and then took the quick flight up to Vancouver. I won’t be reviewing that flight, since there was no inflight service due to how short it is. So this series will pick up at the Fairmont Vancouver Airport, where I’d spend the night.
Bottom line
Alaska Airlines’ 737 MAX first class is a pleasant way to fly within the United States. The airline offers a bit more legroom than competitors, along with a foot rest and adjustable head rest. Alaska also has above average food, drinks, and service.
Obviously this product isn’t competitive globally, if you compare it to what you’d get on a comparable flight in some other regions. However, within the United States, Alaska is my favorite airline in markets without flat beds.
What do you make of Alaska first class on the Boeing 737 MAX?
Alaska
Hawaiian, Alaska reservation systems merge: Big changes for travelers start April 22
HONOLULU (KHON2) — It’s the biggest milestone yet in the Hawaiian Airlines merger with Alaska Airlines.
Starting Wednesday, April 22, Hawaiian Airlines and Alaska will operate as one, powered by a single passenger reservation system, essentially the technology behind your entire travel experience.
“The system that connects all of the programs that our guests use, things like our websites, our app, our Atmos rewards program, our Huaka’i program, all of those systems, including employee tools, will be updated as of tomorrow to a more modern single passenger service system that will allow a more stream streamlined and seamless guest experience for all those that are traveling on either Alaska or Hawaiian that will allow a more stream streamlined and seamless guest experience for all those that are traveling on either Alaska or Hawaiian,” said Alisa Onishi, Hawaiian Airlines Marketing Manager.
By midnight tonight, the Hawaiian app goes dark, replaced by a new combined Alaska-Hawaiian platform, marking a major shift in how you book and manage your flights.
“If you download our new single Alaska-Hawaiian app, you’ll be able to manage your bookings all in one place, make changes, cancellations and a lot more self-service features that our guests have been asking us for for quite some time now that you couldn’t do on the old app,” said Onishi.
Behind the scenes, this moment has been three years in the making. Alaska announced its $1.9 billion acquisition back in 2023, with approvals and integration steps unfolding through 2024 and 2025.
At the airport, much will look the same, but the process is getting an upgrade. Travelers are encouraged to check in ahead of time, using the new app, then use updated bag tag stations to print tags and drop bags faster.
“You scan your boarding pass, prints out the bag tags. You can pay or prepay online or pay at the stations and then drop your bag, so you’ll get through the airport a lot quicker,” said Onishi.
Airline officials said the goal is a more seamless, self-service experience, something customers have been asking for.
Still, not everyone is convinced.
“Even today, when I was trying to get my boarding passes, there was a Hawaiian-Alaskan app that I went to, and then it referred me back to the Hawaiian app. So I didn’t know what application I was supposed to be using, but ultimately, it worked out to a point,” said Ethan Christensen, who was standing in line at customer service to confirm his flight for tomorrow. “But yeah, we’ll see. Hopefully, it gets better. I mean, I know these things take time, especially when you’re kind of merging two big things like this, but the outlook is positive for me because I know it’s a good airline. Hopefully it stays that way.”
The call centers are not going away, and customer service desks will remain at the airports for those who need one-on-one help.
Airline leaders acknowledge the transition so far hasn’t been perfect, but said this milestone is meant to fix many of those issues.
Alaska
Alaska’s embattled economic development agency approves $700,000 PR budget
The state agency leading some of Alaska’s most polarizing development projects has approved a new communications budget, saying it needs to do a better job telling its own story amid attacks from critics.
The state-owned Alaska Industrial Development and Export Authority is run by a former chief of staff to Gov. Mike Dunleavy and is charged with promoting economic growth and expanding natural resource extraction and exports.
It is leading work to develop state-owned oil leases in the Arctic National Wildlife Refuge and also hopes to build two controversial new roads to access mining prospects in Northwest Alaska and outside of Anchorage.
Those projects have drawn sharp opposition from conservation organizations and other critics, including lawsuits, critical op-eds and campaigns that have labeled the agency “Bad AIDEA” and caricatured its leaders.
At a meeting in Ketchikan this month, board members, with no public discussion, authorized AIDEA’s staff to spend up to $700,000 a year on a new communications budget — formalizing a plan that the agency says was previously budgeted inconsistently through spending on individual projects.
The new communications plan, the agency said in its formal resolution authorizing the spending, will “ensure proper public engagement, transparency, and stewardship of the authority’s mission.” The money could go toward trade shows and conferences, responding to media inquiries and “other communications-related needs,” according to the resolution.
The agency’s executive director, Randy Ruaro, referred questions about the plan to Dave Stieren, an AIDEA employee who ran an advertising agency and hosted a conservative talk radio show before joining the Dunleavy administration.
Stieren said he could not provide exact figures on AIDEA’s past communications spending, but he acknowledged that the new plan should allow the agency to meaningfully boost its public profile.
The $700,000 a year, he added, is a limit, and the agency will set a final budget through a request for proposals process.
“Mothership AIDEA has done, frankly, little to nothing on a consistent basis to tell our story,” Stieren said in an email — particularly when it comes to its loan programs that have helped finance tourism and hospitality businesses, like the Alaska Club fitness chain and Anchorage’s Bear Tooth pizza restaurant and theater.
“We’re far more than roads,” Stieren said. “But since we’ve really not promoted or showcased our efforts in traditional finance areas, I understand the narrative or lack thereof that folks may have.”
Stieren has also personally defended AIDEA on social media, including over the weekend — when he posted a conservative news website’s positive story about an agency-owned shipyard and said that “when commie libs attack AIDEA, they attack projects like this.”
AIDEA’s board chair, Bill Kendig, declined to answer questions about approval of the new communications budget when reached by phone.
At the Ketchikan meeting, one AIDEA critic, Melis Coady, credited the agency with formalizing communications spending as a “step toward accountability.” But she said that the plan doesn’t “deliver the transparency it describes” because it gives Ruaro, the executive director, authority to approve communications spending, and only requires that he report it to the board if asked.
“The authorization is broad, the dollar amount is undefined, and expenditures are approved solely by the executive director,” said Coady, who leads a conservation group called the Susitna River Coalition.
Ruaro, in an email, said AIDEA will issue reports on communications to board members “whether requested or not.”
Nathaniel Herz is an Anchorage-based reporter. Subscribe to his newsletter, Northern Journal, at northernjournal.com.
Alaska
Inside Alaska’s craft beer scene
In exchange for living in what is perhaps the country’s most beautiful state, Alaskans sometimes have to do without: professional sports teams, Trader Joe’s and, well, sunlight for half the year. But we make up for it with the Iditarod, reindeer sausages and chasing the aurora borealis. In other words, we often have to make our own fun. And by “fun” I mean “beer.” Those words are interchangeable, right?
Beer is a big part of life for Alaskans. We hike with it, camp with it, boat with it, cook with it and pair it with foods like the stuffiest of sommeliers. We throw it monthly birthday parties like the First Tap events at Broken Tooth Brewing Co. (otherwise known as Bear Tooth Theatrepub and Moose’s Tooth Pub & Pizzeria), complete with national musical acts like Modest Mouse, Clinton Fearon, and Norah Jones. We even occasionally do yoga with it (at downtown’s Williwaw Social). In other words, we take it everywhere and we take it seriously.
Beers from the state’s biggest brewery, Alaskan Brewing Co. based in Juneau, might already be in your refrigerator if you live in one of the 25 states where it’s available. Established in 1986 by Marcy and Geoff Larson, it was the 67th independent brewery to open in the country. With a steady line of signature brews, including their most recent “Wildness” beer, it’s the most well-established of all the state’s breweries. Expect seasonal specialties that incorporate ingredients like cranberries, raspberries, locally roasted coffee, locally grown white wheat from the Matanuska-Susitna area and even Alaska spruce tips. Ubiquitous around Alaska, this is our Papa Beer, if you will (I’ll show myself out).
But Alaskan Brewing is just one out of the more-than 50 breweries, distilleries, meaderies and cideries in the state (for an excellent list visit brewersguildofalaska.org). And while almost half of them are in Anchorage or within a short drive of our state’s largest city (including the relatively populous communities of Girdwood, Eagle River, Palmer and Wasilla), some of our most remote ports of call and tiniest towns are also in on the brewing action (I’m looking at you, Cooper Landing Brewing Company in Cooper Landing, population 231).
The ever-expanding Denali Brewing Co. in Talkeetna (population 997) may be a small-town hero, but it’s anything but small. Their four signature beers — Mother Ale, Chuli Stout, Single Engine Red and the ever-popular Twister Creek IPA, as well seasonal brews like Slow Down Brown and Flag Stop Milepost #3 — are year-round mainstays of summer barbecues and winter bonfires around the state.
This brewery is also home to the more recently established Alaska Cider Works, Alaska Meadery (featuring “Razzery,” a mead made with raspberries, sour cherries and apples) and Denali Spirits (featuring vodka, gin, whiskey, and “smoke” whiskey), because when you’ve fermented one, why not ferment them all?
(Denali Spirits’ canned cocktails, especially their blueberry mojito, have been so popular in Anchorage that at one time there was a Facebook page largely dedicated to tracking them down. Luckily, supply has since caught up with demand.)
Some breweries are even more remote. Ports of call and island hopping here can be one way to get your fill of hops. Breweries can be found in Ketchikan (Bawden Street Brewing Co.), Kodiak (Kodiak Island Brewing & Still, Double Shovel Kodiak Cidery, and Olds River Inn), Homer (Homer Brewing Co. and Grace Ridge Brewing Co. for beer, and you can also check out Sweetgale Meadworks & Cider House for hard cider and locally sourced meads featuring ingredients like nagoonberry), Sitka (Harbor Mountain Brewing), Seward (Seward Brewing Co. and Stoney Creek Brewhouse), Valdez (Valdez Brewing and Growler Bay Brewing), and Skagway (Klondike Brewing Co. and Skagway Brewing Co.).
Of course, many trips to Alaska begin and end in Anchorage. And if, during your travels, you’ve foolishly left some beers untasted, you can make up for lost time in our state’s biggest city which boasts — let’s face it — a ridiculous number of exceptional craft breweries.
Downtown’s Glacier Brewhouse specializes in oak-aged English and American West Coast-style beers, 13 of them, from blondes to stouts. Beneath the floor of the Brewhouse is a “Wall of Wood” comprised of casks of special release beers that are conditioned in oak barrels once used to age wine and bourbon. The history of the oak imparts “mother tongue” flavor characteristics, like vanilla and coconut, into these limited edition brews. Opt for one of these unique beers or choose from their flagship choices like raspberry wheat, oatmeal stout, imperial blonde, Bavarian hefeweizen or a flight that includes them all.
Down the street is 49th State Brewing Co., which expanded into Anchorage from its original location in Healy, at the edge of Denali National Park and Preserve. If you are unable to visit their flagship location, where you can sip beer while playing bocce or horseshoes on the lawn, you can catch up with them here. There’s a unique selection that includes beers like Smok, a smoked lager, as well as seasonal offerings like the Tiger’s Blood Sour, an homage to shave ice described as ”ferociously fruity.” Or there’s “Apple Fritter Ale,” with hints of cinnamon, icing, caramel, and vanilla. This location also boasts some of the best views in Anchorage and an expansive outdoor rooftop patio.
Just about all of the full-service restaurants in downtown Anchorage proudly feature some variety of Alaskan beers. In the heart of downtown, Humpy’s Great Alaskan Alehouse prides itself on a huge selection of beers, both international and local. Tent City Taphouse offers a diverse and carefully curated list of 24 rotating local brews, including their house beer, Tent City Tangerine IPA brewed by Glacier Brewhouse. Tent City regularly hosts “Taste of the North” beer dinners featuring Alaskan brewers. One, in collaboration with Grace Ridge Brewing Company, featured smoked salmon canapes with Black Pepper IPA, classic beef Wellington with an Oystercatcher stout and roasted honey lamb chops with a Winter Cranberry Ale.
If you have transportation around the city, treat yourself to a brewery tasting-room tour. Found in unassuming little side streets in the more industrial areas of Anchorage, some of our best beers can be sipped and savored at the source. Finding these funky little spots can feel like being invited to a secret party. And it’s a glimpse into Anchorage’s most authentic beer culture.
In midtown, Onsite Brewing Co. has unique, small-batch brews in a funky relaxed environment. Further south, King Street Brewing Co., Turnagain Brewing, Cynosure Brewing, Magnetic North Brewing Company, Brewerks, and one of our newest, Ship Creek Brewing Company are all within a stone’s throw of one another. If you’re lucky, you might run into one of Anchorage’s popular food trucks parked outside, so you’ll have something to wash down with your flights. Depending on the day, you might find reindeer sausages, pad Thai, cheesesteaks or pupusas. On the weekends, Anchorage Brewing Company features a top-notch in-house pop-up restaurant, called Familia, with a rotating menu featuring local Alaskan ingredients.
One of the newest and furthest south breweries, while still in the Anchorage bowl, is Raven’s Ring Brewing Company, which is a brewery/winery and meadery. From a traditional IPA to a Concorde grape wine called Grape Juice to a rotating Vintner’s pour like Sweet Peach Jalapeno mead, this ambitious operation is challenging the notion that you can’t please everyone.
Other Anchorage points of interest for non-hoppy but still home-grown adult beverages include Anchorage Distillery, Zip Kombucha, Double Shovel Cidery and Hive Mind Meadery.
If your travels are over and you still haven’t had your fill, check out the Silver Gulch Brewing & Bottling Co. inside Terminal C at the Ted Stevens Anchorage International Airport on your way out of town. An offshoot of the flagship Silver Gulch brewery in Fox, Alaska (about 10 miles north of Fairbanks), this location has a bar and restaurant, and a retail shop carrying growlers of their own brews as well as those of other Alaskan brewers and distillers. Last-minute souvenir shopping never tasted so good.
Before you start your great Northern beer safari, bear in mind that tasting rooms often have limited and varying hours, so always double-check before planning a visit.
Whether your travels take you to fine-dining restaurants, low-key alehouses or even rustic cabins in the woods, make like an Alaskan and fuel your adventures with one of our beloved, home-grown brews. When in Alaska, drink as the Alaskans do.
Mara Severin is a food writer who writes about restaurants in Southcentral Alaska for the Anchorage Daily News.
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