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Mississippi State fires entire creative team after National Signing Day

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Mississippi State fires entire creative team after National Signing Day


If you think the world of college football recruiting can be a ruthless business, wait until you see what happens behind the scenes.

The Mississippi State Bulldogs creative team learned that lesson the hard way this week.

They’re about as big a part of National Signing Day as anybody, which is why it came as a surprise that the program let senior director of creative strategy Jonathan King and his entire team go at the completion of NSD on Wednesday.

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King shared the news in a thread on X (formerly Twitter) Thursday morning, revealing that Mississippi State waited until the signing day work was done before letting them go — without any explanation.

If that sounds odd, it absolutely is.

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“If this has become an industry where fear of failure or criticism is the wind that steers the ship, then creativity and innovation will be seen as a threat,” King wrote. “And punished. When tension and pressure run high, make sure you are in a place that fully supports what you are doing.”

“Creatives need to know that things are shifting,” he added. “The money in college athletics is beginning to change the way you will be treated. MAKE SURE you are taking a job where you will be supported. This came as a complete shock to our team, given the circumstances of the season.”

And it came as a shock given the circumstances surrounding the creative team’s arrival in Starkville.

It’s been nearly 13 months since Jeff Lebby arrived in town and 10 months since the program made a significant investment in a creative team. King was brought on to build and lead the department from the ground up. Following the program’s substantial financial investment, he hired a young staff, all 28 years old and under.

And just like that, they were let go.

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No explanation. Nothing.

Another layer of confusion in the story is the case of Tyler Lockhart.

If you’re unfamiliar, Lockhart, a long-time Mississippi State commit, flipped to rival Ole Miss during his signing ceremony, leading to public celebration from the Rebels. However, in a dramatic turn of events, Lockhart reversed his decision just hours later and signed with Mississippi State.

The Mississippi State creative team then released a video featuring Lockhart in their locker room, seemingly celebrating his final decision.

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It’s unclear whether the video was filmed before or after Lockhart flipped his commitment back to Mississippi State, which makes the decision to let the creative team go all the more questionable.

In an era where college athletics is increasingly driven by business more than anything, there’s likely more to the story than meets the eye. But one thing’s for certain: firing an entire creative team hours after National Signing Day just isn’t good optics no matter how you slice it.

Whether Mississippi State will provide a more detailed explanation to its former creative team — or the public —remains to be seen.

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[Jonathan Banks]





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Mississippi

Gas prices on Mississippi Gulf Coast jump nearly 60 cents in one day

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Gas prices on Mississippi Gulf Coast jump nearly 60 cents in one day


BILOXI, Miss. (WLOX) — Gas prices along the Mississippi Gulf Coast have jumped to nearly $3 a gallon, up from $2.41 just two days ago, according to AAA.

AAA said the increase is driven by two factors: the U.S.-Iran conflict, which has shut down a key Middle East oil route and prompted attacks on refineries, and a seasonal fuel blend switch that adds up to 15 cents a gallon on its own.

AAA said the increase is driven by two factors: the U.S.-Iran conflict, which has shut down a key Middle East oil route and prompted attacks on refineries, and a seasonal fuel blend switch that adds up to 15 cents a gallon on its own.(WLOX)

Uber Eats driver James Adams said he noticed the increase immediately.

“It actually jumped like 50 to 60 cents in one day,” Adams said.

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Adams said the higher cost to fill his tank cuts directly into his delivery earnings.

“We’re working basically for pennies on the dollar already — and once you factor that in with traffic and the mileage you have to go — the gas is outrageous,” Adams said.

DoorDash driver Daniel Yelle said the spike will strain his weekly budget.

“I fill up about twice a week going to and from work and DoorDash — and that’s going to hurt my budget,” Yelle said.

FedEx driver Cecil Banks said there is little that workers can do about the rise in prices.

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“As long as there is wars — the price of gas is going to go up for everybody — so it’s just an unfortunate situation,” Banks said.

Banks noted that even though Mississippi’s prices remain below the national average, not driving is not an option for working families.

“What can you do? A lot of people have families — they have to go get their kids — they have to go back and forth to work,” Banks said.

Yelle echoed that sentiment.

“They don’t pay us enough for the higher gas prices,” Yelle said.

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Mississippi

It’s 2,350 miles long, spans 31 US states and is home to a 100kg animal with a tongue that looks like a worm | Discover Wildlife

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It’s 2,350 miles long, spans 31 US states and is home to a 100kg animal with a tongue that looks like a worm | Discover Wildlife


The Mississippi River flows for around 2,350 miles through the heart of the US. It drains an area of 1.2 million square miles – that’s roughly 40% of the country – and at certain points is 11 miles wide. It is North America’s second longest river, behind the Missouri River.

Rising from Lake Itasca in Minnesota, the Mississippi winds southwards through a range of environments, draining water from 31 US states before reaching its delta at the Gulf of Mexico in Louisiana.

The sheer size of the river and the diversity of habitats it passes through make it a refuge for a huge range of animal species, including more than 260 fish, 326 birds, 50 mammals and at least 145 amphibians and reptiles, according to the National Park Service.

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The Mississippi River flows from Minnesota to the Gulf of Mexico. Credit: Rainer Lesniewski/Getty Images

There are many weird and wonderful animals living within the Mississippi’s vast waters, but surely one of the strangest is the alligator snapping turtle.

This prehistoric-looking reptile is massive. It can weigh up to 100kg and males can grow well over half a metre long, making it the largest freshwater turtle in North America. 

And as if its size wasn’t enough, the alligator snapper has a host of other characteristics that make it one of the Mississippi’s most striking creatures, including a dark, spiky shell (known as carapace), a brick-like head and a sharp, hooked beak. With such a formidable appearance, it’s easy to see how the turtle got its ‘alligator’ name.

But perhaps the turtle’s most curious feature is a worm-like appendage found on its tongue, which it uses as a lure to catch prey, such as fish, amphibians and invertebrates. Alligator snappers are also quite happy scavenging for food.

More amazing wildlife stories from around the world

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Mississippi House of Representatives passes bill to make NIL earnings non-taxable

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Mississippi House of Representatives passes bill to make NIL earnings non-taxable


NIL money comes with a price. More specifically, a tax bill.

The Mississippi legislature is trying to reduce that burden for college athletes who play there.

Via Bea Anhuci of the Mississippi Clarion Ledger, the Mississippi House of Representatives has passed a bill that would exempt NIL earnings from state income tax.

It’s a recruiting tool for Ole Miss and Mississippi State, one that would put the Mississippi schools on equal footing with other states that host SEC universities. Florida, Tennessee, and Texas have no state income tax, and Arkansas carved out NIL earnings from the state’s income tax burden in 2025.

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Mississippi currently charges a four-percent tax on anyone making more than $10,000 per year.

NIL earnings remain subject to federal income tax.

The bill will have to also pass the Mississippi Senate, and the governor would then be required to sign it into law.





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