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Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?

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Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?

Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.

In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.

Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.

The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.


What did Barcelona say?

Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”

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What are the financial details?

Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.

The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.

From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.


Barcelona president Joan Laporta (Eric Alonso/Getty Images)

These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.

Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.

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When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.


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What are Nike saying?

Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.

A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”

Nike said they could not confirm details of the financial or business sides of the agreement.

What’s the optimistic view?

The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.

Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.

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This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.


Barca need cash to be able to play Dani Olmo in the second half of the season (Alex Caparros/Getty Images)

What’s the reality of the situation?

It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.

Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.

Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.

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Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.

There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.

Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.

There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.

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What’s the latest on Barca’s salary limit?

As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.

Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.


Victor is another player experiencing uncertainty at Barcelona (Alex Caparros/Getty Images)

During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.

A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.

This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.

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How could the new Nike deal affect the situation?

When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.

One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).

Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.

And over the longer term?

The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.

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A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.

However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.

(Additional reporting: Pol Ballús)

(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)

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US Olympic hockey hero Jack Hughes opens up about support for women’s team amid backlash over Trump’s joke

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US Olympic hockey hero Jack Hughes opens up about support for women’s team amid backlash over Trump’s joke

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Team USA Olympic hockey hero Jack Hughes spoke about his support for his country’s women’s hockey team after his team was the subject of backlash for laughing at a joke by President Donald Trump about the women’s team. 

During an interview on ESPN’s “The Pat McAfee Show” Friday, Hughes opened up about his respect for the women’s team after McAfee appeared to reference the controversy by joking that Hughes and his teammates “hate” the women players. 

“We are hanging out with them so much, the women’s team. We were supporting them. Like, we were at their games, they were at our games,” Hughes said. 

 

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Jack Hughes of the United States celebrates after a gold medal win during against Canadaat Milano Santagiulia Ice Hockey Arena during the Milano Cortina 2026 Winter Olympic games Feb. 22, 2026, in Milan, Italy.  (Elsa/Getty Images)

Hughes then appeared to address the recent criticism of his team for its response to Trump’s joke.

“Like all these people talking, how many of them watched their gold medal game? Me and Quinn Hughes were at the game. We were at the game until like overtime ended on the glass, and we were jumping up and down so excited for these girls, so excited they won,” Hughes said. 

“And how many of these people watched the gold medal game, watched their semifinals game? Like 10 of the 10 of our players went to their game in the round-robin. Like, we supported them so much, and we’re so proud of them. We’re so happy that they won, and they brought a gold medal back and that, you know, I said it, the men’s and women’s team both brought gold medals back. So, just unbelievable for USA hockey.”

Hughes, who scored the game-winning overtime goal against Canada to win gold, reflected on his interaction with the player on the U.S. women’s team who did the same, Megan Keller.

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“Me and her had a great moment in the cafeteria after her gold medal game. We played Slovakia the next night, and it was like a late game. And we were in the pasta line — me and Megan. They were just getting ready to go out again, and I just gave her a massive hug, and I said, ‘I’m so happy for you. I’m so proud of you,’” Hughes said. 

“A couple nights later, saw her again in the [cafeteria], and we took a great picture and, uh, she just gave me a big hug and was so pumped for me as well.” 

Hughes told reporters after the game the first thing he thought about when the puck went in was Keller, who scored the golden goal for the United States women’s team against Canada three days earlier.

US WOMEN’S HOCKEY GOLD MEDALIST SAYS IT’S ‘SAD’ MEN’S TEAM HAD TO APOLOGIZE FOR OLYMPICS CONTROVERSY

The controversy surrounding the men’s team stemmed from a locker room phone call between the players and Trump right after their gold medal win over Canada. 

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Trump told the men’s team after inviting them to Tuesday’s State of the Union address that he’d “have” to invite the women’s team, otherwise “I probably would be impeached.” The team laughed in response, prompting immense backlash. 

Several mainstream media outlets penned op-eds condemning the men’s team for laughing at the joke and then visiting the White House to celebrate and Trump’s State of the Union address. 

The United States’ Jack Hughes (86), who scored the winning overtime goal, celebrates after defeating Canada in the men’s ice hockey gold medal game at the 2026 Winter Olympics in Milan, Italy Feb. 22, 2026.  (AP Photo/Carolyn Kaster)

U.S. women’s hockey captain Hilary Knight said on Wednesday’s edition of ESPN’s “SportsCenter” that Trump’s “distasteful joke” has “overshadow[ed]” the women’s success.

“I thought it was sort of a distasteful joke, and, unfortunately, that is overshadowing a lot of the success, the success of just women at the Olympics carrying for Team USA and having amazing gold medal feats,” Knight said.

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“We’re just focusing on celebrating the women in our room, the extraordinary efforts, and continue to celebrate three gold medals in program history as well as the double gold for both men’s and women’s at the same time. And really not detract from that with a distasteful joke.”

Hughes’ mother, Ellen, a former Team USA player and current player development staff member, said the players only cared about “bring[ing] so much unity to a group and to a country.”

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USC men routed by Nebraska after building halftime lead

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USC men routed by Nebraska after building halftime lead

Another winnable game was slipping away, another frustrating performance by USC unraveling in painfully familiar fashion, when Jaden Brownell lifted up from the corner for a wide-open three-pointer, offering a split-second of hope in an otherwise hopeless second half.

But the shot clanked away. A collective sigh from the cardinal-and-gold faithful rippled through Galen Center, only to be swallowed up seconds later when Nebraska’s Pryce Sandfort, who finished with 32 points, knocked down a three-pointer of his own. That’s when USC’s own arena exploded with a deafening Big Red roar, loud enough to make you forget you were in Los Angeles — or that these lifeless Trojans had once looked like a real NCAA tournament team.

There were still more than nine minutes remaining after that in Saturday’s brutal 82-67 loss, though that roar from the Nebraska faithful might as well have been the exclamation point. Whether it becomes the punctuation mark on a frustrating second season for USC under coach Eric Musselman was still to be determined.

The Trojans have lost five consecutive games as of Saturday and sit in a tie for 11th in the Big Ten. They still have two regular-season games remaining to bolster their middling tournament resume, both of which they can ill afford to lose.

A midweek matchup at Washington looms especially large. A loss to the Huskies, who are 14-15, would make climbing back from the bubble brink especially harrowing. A rivalry rematch awaits after that against UCLA.

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Nebraska forward Pryce Sandfort (21) drives past USC forward Terrance Williams II (5) during the first half Saturday.

(William Liang / Associated Press)

“I still think we could have a successful season,” forward Terrance Williams II said Saturday . “I had that positive mindset coming into the season. I still have that positive mindset. The season’s not over. … We can change the trajectory of the season very quickly.”

Nothing, though, about Saturday’s second half suggested USC was poised for positive change.

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The Trojans positioned themselves in the first half to make a very different statement Saturday. They took advantage of foul trouble from Nebraska point guard Sam Hoiberg and led by five points at halftime. Chad Baker-Mazara had already poured in 14 points, and they barely needed freshman Alijah Arenas, who was left out of the starting lineup and played only nine minutes.
“They had belief,” Musselman said.

Yet after shooting 52% from the field in the first half, the Trojans were suddenly unable to find the target in the second. For the first five minutes of the half, a dunk from Jacob Cofie was USC’s only basket. During another five-minute stretch in the second half, USC couldn’t even manage a dunk.

Its issues only got worse when Baker-Mazara fell hard trying to block a lay-in. He didn’t play the rest of the game, as Musselman said Baker-Mazara told the staff he was unable to go.

“They played great in the second half,” Musselman said, “and we did not play very good.”

The Trojans didn’t fare much better on the glass, either, as Nebraska more than doubled USC’s total rebounds (22 to 10) after halftime.

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The defense followed suit, with Nebraska piling up points in the paint at will. Sixteen of the Huskers’ first 20 points in the second half came on either dunks or lay-ins as USC’s defense lacked any semblance of urgency.

“I feel like they came out with more energy to be honest,” Williams said. “The first couple possessions, you could see it. They wanted it more than we did.”

How that’s still the case, after several similarly frustrating second halves this season, is still unclear.

“Second halves, they’re hard,” Brownell said. “We have to accept that and get ready quicker in the locker room, get our mental right and then come in and be ready.”

But with the Trojans on the very brink of the tournament bubble, time is quickly running out on that possibility.

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MLB pitcher Merrill Kelly says California tax rate swayed decision to reject Padres’ free agency offer

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MLB pitcher Merrill Kelly says California tax rate swayed decision to reject Padres’ free agency offer

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Merrill Kelly will once again be wearing an Arizona Diamondbacks uniform when the 2026 regular season gets underway. 

Kelly, who entered the free agent market after pitching in 10 games with the Texas Rangers in 2025, agreed to a deal to return to the Diamondbacks.

Kelly spent the first seven years of his professional career with the Diamondbacks but revealed that he received an offer from the San Diego Padres this offseason. Kelly said his decision to turn down the Padres during free agency centered on California’s higher income tax rate compared to Arizona’s.

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Merrill Kelly (23) of the Texas Rangers pitches during a game against the Miami Marlins at Globe Life Field on Sept. 21, 2025 in Arlington, Texas. (Gunnar Word/Texas Rangers/Getty Images)

Kelly agreed to a two-year contract worth an estimated $40 million with the Diamondbacks, according to ESPN. Although the Padres offered a comparable deal at three years instead of two, California’s 13% tax rate on income above $1 million proved a key difference.

“I don’t think it’s any secret on how much money you get taken out of your pocket when you go to California,” the right-hander told “Foul Territory.”

Kelly also has deep ties to Arizona, where he attended high school and played college baseball at Arizona State. He said finding a way back to Arizona “was always the priority.”

Merrill Kelly (29) of the Arizona Diamondbacks looks on before Game Six of the Championship Series against the Philadelphia Phillies at Citizens Bank Park on Oct. 23, 2023 in Philadelphia, Pennsylvania.  (Rich Schultz/Getty Images)

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While Kelly said he is fond of San Diego, he was unwilling to sacrifice a significant portion of his salary to taxes. “I love San Diego,” Kelly said. “It’s just, like I said, they take too much money out of my pocket, man. The taxes over there are a different level.

“We had my numbers guy run the numbers, and it just made more sense to come home.”

Merrill Kelly (23) of the Texas Rangers looks on during a game against the Philadelphia Phillies at Globe Life Field on Aug. 8, 2025 in Arlington, Texas. (Bailey Orr/Texas Rangers/Getty Images)

Arizona’s state income tax rate is roughly 2.5%. Kelly also joked that he prefers the desert landscape to San Diego’s coastal setting.

“It worked out best for us because that was honestly our second choice,” Kelly said. “It was between here and San Diego going into the offseason. San Diego was really the only place that, if we did go somewhere, that was probably high on our list if we weren’t in Arizona. It’s like, ‘All right, let’s just hop over and take a short, six-hour drive to San Diego.’

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“But, yeah, the desert is home. I guess we’re not ocean people.”

In a statement to The California Post, the Padres said the team does “not comment on contract negotiations.”

Acquired by the Rangers in July 2025, Kelly went 12-9 while splitting the season between Texas and Arizona.

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