Connect with us

Business

Disney is doubling its fleet of cruise ships. What that says about the company's strategy

Published

on

Disney is doubling its fleet of cruise ships. What that says about the company's strategy

When Cal State Fullerton professor Andi Stein set sail on her first Disney Cruise trip to the Bahamas for research more than a decade ago, she was on the fence about the idea. Unsure what it would be like voyaging with so many youngsters, she booked a short four-day journey.

By the time she came back, Stein was hooked. She booked another Disney cruise to the Mexican Riviera aboard the Disney Wonder with her mom about two months later. Her fandom has persisted since then. Last year, she took a seven-day cruise on the Disney Fantasy to the Caribbean.

“Disney really understands entertainment, and that carries through onto their cruise ships,” said Stein, who wrote a book about the Disney brand. “But they add the luxury experience that a cruise can provide that you’re not necessarily going to get in the theme parks.”

Walt Disney Co. is banking on winning over more vacationers like Stein, and it’s spending big bucks to do so.

Advertisement

Disney plans to expand its five-ship fleet to eight ships by next year. By 2031, the company will have 13 ships worldwide, Disney experiences chairman Josh D’Amaro said in August at the D23 fan event in Anaheim.

“Expanding our fleet gives more people, in more parts of the world, the opportunity to experience a vacation at sea like only Disney can provide,” he said at the event.

The fact that the company is investing heavily in the cruise line indicates that it sees future opportunity there, said Brent Penter, associate analyst at investment banking firm Raymond James. He expects Disney’s capital expenditures to rise 27% to $7 billion companywide next year, an increase driven primarily by final payments for the new ships.

Penter said the ships are “billion-dollar investments,” but they’re worth the expense.

“It’s a business that’s still small enough that demand really outstrips supply,” he said. “We think they’re doing the smart thing by investing in this business so that they can serve a lot more of that demand.”

Advertisement

Though still a relatively small business, the Disney Cruise Line is becoming an increasingly important part of the company’s financial picture, and is currently a bright spot as the firm’s parks segment begins seeing signs of softening demand.

The Burbank media and entertainment giant doesn’t break out financial results for the cruise line, but Raymond James estimates it brings in about $3 billion a year, comprising 3% of Disney’s overall 2023 revenue.

Disney in August said the cruise line, among other segments, had “improved results” compared to the prior year for Disney’s fiscal third quarter while its overall “experiences” division reported a 3% decrease in operating income. (That division includes the theme parks, merchandise and travel and leisure offerings such as the Aulani resort and spa in Hawaii.)

Disney is willing to take a short-term financial hit from its investment in an expanded fleet. The company warned analysts during its third-quarter earnings call that its fourth-quarter results would reflect pre-launch costs for two of its new ships.

“The business, even prior to COVID, … continues to generate double-digit return on investment for our shareholders,” said Thomas Mazloum, president of Disney’s New Experiences Portfolio and Disney Signature Experiences, which includes the cruise line. “With our expansions, we certainly expect similar, attractive returns from our future ships.”

Advertisement

The cruise industry was growing before the pandemic, but took a big plunge once the virus spread. Demand for such tourist voyages have since rebounded. Last year’s global passenger volume was up 6.8% to 31.7 million, compared to 29.7 million in 2019, according to a May report from the Cruise Lines International Assn. trade group. By 2027, the number of cruise passengers is expected to reach nearly 40 million.

“It’s part of the total pent-up demand for tourism coming out of COVID,” said Andrew Coggins, Jr., a cruise industry analyst who teaches at Pace University’s Lubin School of Business. “The industry is very bullish about what’s coming up ahead.”

That’s why many cruise lines, ranging from major players such as Royal Caribbean and Carnival Corp., which is the biggest cruise parent company, to smaller operators like Disney, are building new ships and expanding their business.

For Disney, that’s meant adding new routes, particularly in the Asia market, and new onboard attractions. The company now represents about 5% of the total Caribbean market and 2.5% of the worldwide market, Mazloum said.

He called the cruise line a “significant contributor” to the experiences division, with a “long runway left.”

Advertisement

After launching in 1998, the Disney cruise line has capitalized on the company’s virtuous cycle strategy of having parks and experiences fuel interest in its movies and TV shows, and vice versa.

Disney cruises offer themed experiences at sea that focus on characters from popular franchises such as Pixar, Star Wars and Marvel. Guests interact with Disney characters aboard, hear talks from animators, eat at themed restaurants, and watch Disney stage productions.

Disney views the cruise line as a “movable asset” that serves as an ambassador of the company’s brand, Mazloum said. The ship allows guests from all areas of the U.S. and world to interact with Disney characters outside of the parks and combines that experience with travel destinations, he said.

“This growing fleet … truly enables us to bring that experience — that Disney experience, that vacation experience — to new audiences and new places all around the world,” Mazloum said.

While some have groused that Disney theme park prices have gotten too expensive, the same hasn’t been said of the cruise line, according to a survey conducted this summer by Raymond James. A recent two-day cruise aboard the Disney Magic from Auckland, New Zealand, for one person started at $728.

Advertisement

Only 31% of respondents said the cruises were overpriced, despite Disney cruises being about two to three times more expensive than that of competitors, according to the survey, which interviewed 20 Disney “superfans,” annual passholders, travel agents and local business owners. Though comments acknowledged that the cruises were expensive, respondents felt it was worth it because of the “all-in” price.

David Hahn of Dothan, Ala., has been on many cruises and said he was willing to pay the high price for Disney’s quality of service. He tells family members to choose a Disney cruise over a visit to the theme parks because it’ll be enjoyable with less stress.

For years, Hahn channeled his love for all things Disney through the company’s sprawling parks, visiting Walt Disney World hundreds of times. But as the magic wore off in recent years because of massive crowds and long lines, this 37-year-old waste hauling operations manager turned to cruises instead. (He also worked at Disney’s resorts for several years until 2020.)

He’s taken three Disney cruise trips so far, sailing to the Bahamas aboard Disney ships and in 2019 proposing to his now-wife, April, aboard the Disney Dream. The crew helped him get his room ready for the proposal, with rose petals, champagne and towels shaped into hearts and animals.

“When you go on the ship, you’re kind of secluded, you’re surrounded by all the Disney, the atmosphere, you get that feeling of great hospitality,” said Hahn. “You’re going to pay for it, of course, … but you’re going to get what you pay for.”

Advertisement

Business

iPic movie theater chain files for bankruptcy

Published

on

iPic movie theater chain files for bankruptcy

The iPic dine-in movie theater chain has filed for Chapter 11 bankruptcy protection and intends to pursue a sale of its assets, citing the difficult post-pandemic theatrical market.

The Boca Raton, Fla.-based company has 13 locations across the U.S., including in Pasadena and Westwood, according to a Feb. 25 filing in U.S. Bankruptcy Court in the Southern District of Florida, West Palm Beach division.

As part of the bankruptcy process, the Pasadena and Westwood theaters will be permanently closed, according to WARN Act notices filed with the state of California’s Employment Development Department.

The company came to its conclusion after “exploring a range of possible alternatives,” iPic Chief Executive Patrick Quinn said in a statement.

“We are committed to continuing our business operations with minimal impact throughout the process and will endeavor to serve our customers with the high standard of care they have come to expect from us,” he said.

Advertisement

The company will keep its current management to maintain day-to-day operations while it goes through the bankruptcy process, iPic said in the statement. The last day of employment for workers in its Pasadena and Westwood locations is April 28, according to a state WARN Act notice. The chain has 1,300 full- and part-time employees, with 193 workers in California.

The theatrical business, including the exhibition industry, still has not recovered from the pandemic’s effect on consumer behavior. Last year, overall box office revenue in the U.S. and Canada totaled about $8.8 billion, up just 1.6% compared with 2024. Even more troubling is that industry revenue in 2025 was down 22.1% compared with pre-pandemic 2019’s totals.

IPic noted those trends in its bankruptcy filing, describing the changes in consumer behavior as “lasting” and blaming the rise of streaming for “fundamentally” altering the movie theater business.

“These industry shifts have directly reduced box office revenues and related ancillary revenues, including food and beverage sales,” the company stated in its bankruptcy filing.

IPic also attributed its decision to rising rents and labor costs.

Advertisement

The company estimated it owed about $141,000 in taxes and about $2.7 million in total unsecured claims. The company’s assets were valued at about $155.3 million, the majority of which coming from theater equipment and furniture. Its liabilities totaled $113.9 million.

The chain had previously filed for bankruptcy protection in 2019.

Continue Reading

Business

Startup Varda Space Industries snags former Mattel plant in El Segundo

Published

on

Startup Varda Space Industries snags former Mattel plant in El Segundo

In an expansion of its business of processing pharmaceuticals in Earth’s orbit, Varda Space Industries is renting a large El Segundo plant where toy manufacturer Mattel used to design Hot Wheels and Barbie dolls.

The plant in El Segundo’s aerospace corridor will be an extension of Varda Space Industries’ headquarters in a much smaller building on nearby Aviation Boulevard.

Varda will occupy a 205,443-square-foot industrial and office campus at 2031 E. Mariposa Ave., which will give it additional capacity to manufacture spacecraft at scale, the company said.

Originally built in the 1940s as an aircraft facility, the complex has a history as part of aerospace and defense industries that have long shaped the South Bay and is near a host of major defense and space contractors. It is also close to Los Angeles Air Force Base, headquarters to the Space Systems Command.

Workers test AstroForge’s Odin asteroid probe, which was lost in space after launch this year.

Advertisement

(Varda Space Industries)

Varda is one of a new generation of aerospace startups that have flourished in Southern California and the South Bay over the last several years, particularly in El Segundo, often with ties to SpaceX.

Elon Musk’s company, founded in 2002 in El Segundo, has revolutionized the industry with reusable rockets that have radically lowered the cost of lifting payloads into space. Though it has moved its headquarters to Texas, SpaceX retains large-scale operations in Hawthorne.

Varda co-founder and Chief Executive Will Bruey is a former SpaceX avionics engineer, and the company’s spacecraft are launched on SpaceX’s workhorse Falcon 9 rockets from Vandenberg Space Force Base in Santa Barbara County.

Advertisement

Varda makes automated labs that look like cylindrical desktop speakers, which it sends into orbit in capsules and satellite platforms it also builds. There, in microgravity, the miniature labs grow molecular crystals that are purer than those produced in Earth’s gravity for use in pharmaceuticals.

It has contracts with drug companies and also the military, which tests technology at hypersonic speeds as the capsules return to Earth.

Its fifth capsule was launched in November and returned to Earth in late January; its next mission is set in the coming weeks. Varda has more than 10 missions scheduled on Falcon 9s through 2028.

For the last several decades, the Mariposa Avenue property served as the research and development center for Mattel Toys. El Segundo has also long been a center for the toy industry as companies like to set up shop in the shadow of Mattel.

The Mattel facility “has always been an exceptional property with a legacy tied to aerospace innovation, and leasing to Varda Space Industries feels like a natural continuation of that story,” said Michael Woods, a partner at GPI Cos., which owns the property.

Advertisement

“We are proud to support a company that is genuinely pushing the boundaries of what’s possible, and are excited to watch Varda grow and thrive here in El Segundo,” Woods said.

As one of the country’s most active hubs of aerospace and defense innovation, El Segundo has seen its industrial property vacancy fall to 3.4% on demand from space companies, government contractors and technology startups, real estate brokerage CBRE said.

Successful startups often have to leave the neighborhood when they want to expand, real estate broker Bob Haley of CBRE said. The 9-acre Mattel facility was big enough to keep Varda in the city.

Last year, Varda subleased about 55,000 square feet of lab space from alternative protein company Beyond Meat at 888 Douglas St. in El Segundo, which it started moving into in June.

Varda will get the keys to its new building in December and spend four to eight months building production and assembly facilities as it ramps up operations. By the end of next year, it expects to have constructed 10 more spacecraft.

Advertisement

In the future, Varda could consolidate offices there, given its size. Currently, though, the plan is to retain all properties, creating a campus of three buildings within a mile of one another that are served by the company’s transportation services, Chief Operating Officer Jonathan Barr said.

“We already have Varda-branded shuttles running up and down Aviation Boulevard,” he said.

Continue Reading

Business

How Iran War Is Threatening Global Oil and Gas Supplies

Published

on

How Iran War Is Threatening Global Oil and Gas Supplies

Ships near the Strait of Hormuz before and after attacks began

Advertisement

Note: Times shown are in Iran Standard Time. Some ships in the region transmit false positions and others sometimes stop broadcasting their locations, and may not be reflected in the animation. Ships with sparse location data are shown in a lighter shade. Source: Kpler and Spire.

Every day, around 80 oil and gas tankers typically pass through the Strait of Hormuz, the narrow waterway off Iran’s southern coast that carries a fifth of the world’s oil and a significant amount of natural gas.

Advertisement

On Monday, just two oil and gas tankers appear to have crossed the strait, according to a New York Times analysis of shipping activity from Kpler, an industry data firm. Since then, one tanker passed through.

“It’s a de facto closure,” said Dan Pickering, chief investment officer of Pickering Energy Partners, a Houston financial services firm. “You’ve got a significant number of vessels on either side of the strait but no one is willing to go through.”

Advertisement

Tankers have been staying away from Hormuz since the U.S.-Israeli attacks on Iran that began on Saturday. A prolonged conflict could ripple broadly across the global economy, threatening the energy supplies of countries halfway around the world and stoking inflation.

International oil prices have climbed 12 percent since the fighting began, trading Tuesday around $81 a barrel, and natural gas prices have surged in Europe and in Asia.

A senior Iranian military official threatened on Monday to “set on fire” any ships traveling through the Strait of Hormuz. Vessels in the region have already come under attack. Several oil and gas facilities have also been struck or affected by nearby shelling, though the damage did not initially appear to be catastrophic.

Advertisement

Where ships and energy facilities have been damaged

Advertisement

Note: Damage as of 2 p.m. Eastern time Tuesday. Source: Kpler, Kuwait National Petroleum Company, Saudi Arabian Ministry of Energy, Planet Labs, QatarEnergy, United Kingdom Maritime Trade Operations and Vanguard Tech.

Advertisement

A fire broke out Tuesday at a major energy hub in Fujairah, United Arab Emirates, from the falling debris of a downed drone, the authorities said. On Monday, Qatar halted production of liquefied natural gas, or fuel that has been cooled so that it can be transported on ships, after attacks on its facilities.

Advertisement

Facilities at Ras Tanura oil refinery in Saudi Arabia were on fire on Monday after two Iranian drones were intercepted, according to Saudi Arabia’s Ministry of Energy, causing fragments to fall. Vantor

The sharp reduction in tanker traffic is reducing the supply of oil and gas to world markets, pushing up prices for both commodities. And the longer that ships stay away from the Strait of Hormuz, the less oil and gas get out to the world, which could raise prices even more.

Shipping companies have paused their tankers to protect their crew and cargo, and because insurance companies are charging significantly more to cover vessels in the conflict area.

Advertisement

On Tuesday, President Trump said that “if necessary,” the U.S. Navy would begin escorting tankers through the strait. He also said a U.S. government agency would begin offering “political risk insurance” to shipping lines in the area.

In addition to tankers, other large vessels regularly go through the strait, including car carriers and container ships. In normal conditions, nearly 160 make the trip each day.

Advertisement

Some ships in the region turn off the devices that broadcast their positions, while others transmit false locations — making it hard to give a full picture of the traffic in the strait.

The Shiva is a small oil tanker that has repeatedly faked its location, according to TankerTrackers.com, which tracks global oil shipments. It is suspected of carrying sanctioned Iranian oil, according to Kpler. The Shiva was one of the two tankers that crossed the strait on Monday.

The oil and gas that typically move through the strait come from big producing countries like Saudi Arabia, Iraq, Iran and United Arab Emirates, and are exported around the world.

Advertisement

Where tankers moving through the Strait have traveled

Advertisement

Note: Tanker paths are since Jan. 1 and include all tankers and gas carriers. Source: Kpler and Spire.

In 2024, more than 80 percent of the oil and gas transported through the Strait of Hormuz went to Asia. China, India, Japan and South Korea were the top importers, according to the U.S. Energy Information Administration.

Advertisement

Countries have energy stockpiles that could last them into the coming months, but a continued shutdown of the strait could damage their economies.

Several big disruptions have roiled supply chains in recent years, but the tanker standstill in the Strait of Hormuz could have an outsize impact.

Advertisement
Continue Reading

Trending