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Oklahoma State coach Mike Gundy floats theory about player retention rates in college football

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Oklahoma State coach Mike Gundy floats theory about player retention rates in college football


The transfer portal and name, image, and likeness (NIL) have certainly made an impact on college sports over the past couple of years.

The NCAA adopted the NIL policy in 2021. Since then, college football programs have often been faced with finding creative ways to keep their roster turnover to a minimum. The exercise is perhaps one of the unintended consequences of the policies.

Prior to the portal and NIL, coaches were largely focused on recruiting players to their respective programs and could typically rely on an athlete sticking around for multiple seasons.

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Oklahoma State head coach Mike Gundy walks off the field in the second half during an NCAA football game between Oklahoma State and Tulsa in Tulsa, Okla., on Saturday, Sept. 14, 2024. (NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images)

During a recent press conference, Oklahoma State head coach Mike Gundy lamented the impact NIL has had on the sport.

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Gundy argued that monetary motivations are the driving force behind players’ decisions on which program they want to be a part of.

Oklahoma State coach Mike Gundy walks on the sideline during a college football game between the Oklahoma State Cowboys (OSU) and the West Virginia Mountaineers at Boone Pickens Stadium in Stillwater, Okla., Saturday, Oct. 5, 2024. (BRYAN TERRY/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images)

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“Player retention is based on money,” Gundy responded when asked about player retention. “I’ll give you an example. If you’re playing on our team and we go 3-9 and right now you’re making $12,000 and we say, ‘Hey, if you come back we’ll pay you $250,000.’ What are you going to do? Player retention is probably 90 percent built on money now. Not other things. It’s changed.”

Head coach Mike Gundy of the Oklahoma State Cowboys reacts on the sideline in the second half against the Texas A&M Aggies during the TaxAct Texas Bowl at NRG Stadium on December 27, 2023 in Houston, Texas.  (Tim Warner/Getty Images)

Gundy has been the head coach of the Cowboys since 2005. He added that he refuses to get in a bidding war over a player’s NIL value while the season is in progress. Gundy believes those negotiations should be reserved for after the season.

“I told the players there’s no negotiating now,” Gundy told reporters in August. “Portal’s over. All negotiation’s history. Now, we’re playing football. Just coaching and playing football.”

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Gundy doubled down on his position during this week’s press conference. “That’s what I told the players. There’s no negotiating now,” he said. “The portal’s over. All the negotiation’s history. Now, we’re playing football. Just coaching and playing football.”

While the advent of NIL and the transfer portal have introduced numerous benefits for the players, the policies have also come with some drawbacks. Oklahoma State enters this Saturday’s game against Baylor with a 3-4 record.

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Oklahoma City police are investigating after a man was shot near Yukon

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Oklahoma City police are investigating after a man was shot near Yukon


Oklahoma City Police are investigating after a man was shot near Yukon Monday night.

The shooting happened near Northwest 10th Street and South Yukon Parkway near the border of Yukon and Oklahoma City.

Police are on the scene, and officials said the victim was transported to the hospital in critical condition with a gunshot wound to the hip.

OKCPD said they have at least one person in custody.

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This is a developing story. Please check back for updates.

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Oklahoma lawmakers consider bill to require annual fee for transmission lines on private property

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Oklahoma lawmakers consider bill to require annual fee for transmission lines on private property


As consumer electricity needs grow, lawmakers are discussing strategies to ease the burden on landowners who don’t want the towers and wires carrying that energy on their property.

As it’s written now, the bill would require transmission owners to pay landowners $2 per foot of line annually. During the committee meeting, Murdock said he introduced the legislation to “start a conversation.”

“ This is an idea of, maybe moving forward, if the landowners are getting a royalty off of the power being pushed across their property, it may make it a little more palatable for someone to have a transmission line go across their property,” he said.

Landowners can enter into easement agreements with companies to set aside portions of their land for the builds. But in some cases, eminent domain is used to obtain a right-of-way.

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“ I’m not saying that this is going to do away with eminent domain,” Murdock said. “What I’m hoping is this just makes it a little more palatable.”

Murdock said he spoke with utility companies about the legislation, though he didn’t name them. The bill’s language could change after creating an alternative rate based on conversations with the companies, he said.

Sen. Dave Rader, R-Tulsa, said the bill could raise utility rates for consumers living in Oklahoma’s most populous counties if companies charge more to make up for the annual fee.

Murdock pushed back, noting the lines are necessary to deliver electricity to other counties.

“You understand that you flip that light on because — and have that ability to have electricity because — the people in my district have a transmission line that goes across them, getting you that power,” he said.

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Oklahoma Ford Sports Blitz: Mar. 1, 2026

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Oklahoma Ford Sports Blitz: Mar. 1, 2026


Big night in downtown OKC as the Oklahoma City Thunder welcome the Denver Nugget and Shai Gilgeous-Alexander is back on the floor.

Steve McGehee reports live from Paycom Center with the latest on SGA’s return after missing nine games, the Thunder’s push to hold the top spot in the Western Conference, and what getting healthy means for OKC’s title hopes.





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