Texas
How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby
Miron Crosby flagship studio in Highland Park Village, Dallas
There’s a certain class of ultra-luxury brands that only a select few know about. These cognoscenti brands are ultra-exclusive, ultra-authentic and often ultra-expensive but also handcrafted for those who value ultra-quality.
That was the original definition of “quiet luxury,” until it morphed into a no-logos fashion look that everybody seems to be wearing these days.
Miron Crosby is such an original “quiet luxury” brand, but the product it makes is anything but quiet – bespoke, luxury cowboy boots. Miron Crosby serves a narrow niche within the wider luxury boot market, but that’s the thing about ultra-niche luxury brands. Its niche clientele pull others who want to be in the know into the brand’s orbit.
In true “quiet luxury” fashion, Miron Crosby whispers, it doesn’t shout. It’s become a thriving business that has grown into three stores, called studios, since its founding in 2017.
Its flagship studio is located in Dallas’ exclusive Highland Park Village. Houston opened last year in historic Lamar River Oaks center and in its first venture outside Texas, it has a studio in Aspen, CO where the quiet-luxury crowd flocks in the winter. Miron Crosby also has a thriving e-commerce business where you can design-your-own boots in your private jet.
“We are a fashion brand that makes cowboy boots and the fashion component is what really differentiates us,” shared co-founder Lizzie Means Duplantis with me.
“There was a total void in the market for handmade, hand lasted cowboy boots that were really ‘luxe’ and fashion forward, particularly for women,” though the company also offers boots for men and kids too.
Boots In The Blood
Lizzie is joined by her younger sister Sarah Means in the Miron Crosby adventure. They grew up on a far-flung cattle ranch outside Marfa, TX, which their family has run since 1884 – just a year after the fictional Yellowstone Dutton family set off from Texas to Montana, but I digress.
The company name is a take on their great-grandfather’s, Marian Otis Means, with Crosby coming from the name of a pasture on the ranch and it’s also their favorite street in SoHo.
Growing up, cowboy boots were part of the sisters’ ranch uniform, but being girls with an interest in fashion, they never settled for standard styles. They had a special insiders’ connection where cowboy boots were concerned.
Their cousins owned the Rios of Mercedes Boot Company in South Texas and the girls were able to design their own boots and play with colors and materials at an early age.
Rios remains one of Miron Crosby’s three valued manufacturing partners operating on both sides of the Rio Grande.
Winding Road Back To Texas
After attending an Austin boarding school, both sisters graduated from Texas Christian University in Fort Worth, then headed to New York City to make their way.
Lizzie’s first gig was as an intern in the marketing department at Forbes, which she turned into a full-time gig for five years. After that, she moved into finance at Goldman Sachs. Sarah followed a path in fashion, working for Loeffler Randall, which specializes in footwear.
But both women brought their cowboy boots along to NYC. “I was kind of Uptown and Sarah, as the creative one, was more Downtown, but we both wore our cowboy boots to work,” Lizzie said. “So I’d go to Goldman in my pencil skirts with my cowboy boots and Sarah did the same. Always people would stop us on the street and ask where they could get a pair.”
Sisters Sarah Means (L) and Lizzie Means Duplantis (R) in Miron Crosby flagship Highland Park … [+]
That early market research sat idle for a while as Lizzie returned to Texas, married, started a family and launched a furniture rental business. Sarah followed back to Texas shortly after, but to pursue a law degree at Texas Tech University.
“Being the bossy older sister, I finally sat Sarah down to talk seriously about the cowboy boot idea. I sold my rental business and used that money to fund Miron Crosby,” Lizzie said.
Sarah added, “It was a crazy time. Lizzie was pregnant with her third child and I was in law school so I had to commute back and forth to the store on the weekends.”
That was in 2017 and Sarah completed her law degree in 2018. But practicing law wasn’t in the cards. She immediately went full time to work at Miron Crosby.
Timing Right
The sisters’ instincts proved right as “cowboy chic” became a thing with the premiere of Yellowstone in 2018. “People are thinking about the West more than they were before, which only helps our category. We’re of the belief that rising tides lift all ships, and the more exposure to western wear the better,” Lizzie said.
While the company offers off-the-shelf selections, it’s known for bespoke personalization – having one’s initials or special date sewn onto the boot’s ear pulls or having a handwritten note transcribed into the liner of the boot.
The website also offers a design-your-own app where a customer can design their boots from a variety of features, colors, materials and styles. And a custom concierge service is available in studio or by phone to walk the client through creating their custom boot from the sole up.
Customization takes a bit longer for delivery, but then, the wait is part of the brand’s authentic luxury.
Taking It To The Bank
Miron Crosby has enjoyed remarkable success. Year-to-date, sales are running nearly 50% over 2023 and it increased the number of new customers by 69% in that time. About two-thirds of revenue is generated at retail, with the remaining one-third from e-commerce.
Growth like can strain an entrepreneurial venture, especially as the company was opening a new store in Houston last year. They found themselves strapped for cash but instead of turning to the venture capital markets, which Lizzie with her background would have no trouble navigating, they went to the bank for a loan instead.
“It was an interesting time trying to figure out what to do,” Lizzie shared. “We put a deck together and entertained the notion, but at the 19th hour we secured a bank loan and we’ve worked past that now. We ultimately decided we didn’t want to go the VC route and kept it in the family.”
Not being a cognoscenti in cowboy-chic style, I asked how many cowboy boots a woman can own and Lizzie said, “You’d be surprised. You can wear them any where, from work to date night to a wedding and knocking around town. But you’ll want to change them up depending on the occasion.”
Miron Crosby’s data proves that point. Some 47% of sales are generated from repeat customers.
Kicking Up Their Heels
Marilyn Monroe famously said, “Give a girl the right shoes, and she can conquer the world.” Boots are even more empowering and with the right pair of cowboy boots, she’s ready to take on the universe, just ask English-actress Kelly Reilly, who plays Beth Dutton in the Yellowstone series.
Beth is truly a kiss-@ss character and how better to do that than in a pair of cowboy boots. And what professional woman doesn’t want a bit of Beth to rub off on her? I don’t mean the conniving, vengeful, brawling Beth, but to have some of her fearless strength and take-no-prisoners attitude.
That’s what Lizzie channeled in her Goldman Sachs days when she made cowboy boots part of her work uniform. Now she and her sister Sarah are giving women the chance to feel that same cowboy-boot power through Miron Crosby.
Texas
Andrew McCutchen, 39, and the Texas Rangers agree to a minor league contract, AP source says
The Texas Rangers and veteran outfielder Andrew McCutchen agreed to a minor league contract on Thursday, a person with knowledge of the deal told The Associated Press.
The person confirmed the agreement to the AP on condition of anonymity because the contract had not been finalized and a physical exam still needed to be completed. The 39-year-old McCutchen would make $1.5 million this season while playing in the major leagues if he’s added to the 40-man roster, the person said.
McCutchen has three weeks of spring training to show the Rangers he’s worth a spot. They’re well-positioned in the outfield with rising standouts Wyatt Langford in left field and Evan Carter in center field and veteran newcomer Brandon Nimmo in right field.
Still, Carter was limited by injuries to 63 games in 2025, so depth is a concern that McCutchen could help alleviate. His right-handed bat could also serve as a natural complement at the designated hitter spot, where left-handed hitter Joc Pederson is slated for the bulk of the playing time.
McCutchen played the last three seasons for the Pittsburgh Pirates, the club that drafted him in the first round in 2005 and promoted him in 2009 for his major league debut. McCutchen played his first nine years in MLB with the Pirates, making five straight All-Star teams and winning the 2013 National League MVP award while becoming one of the most popular players in that franchise’s history.
McCutchen bounced around with four other teams between 2018 and 2022, before reuniting with the Pirates. He played in 135 games last season, with 13 home runs, 57 RBIs and a .700 OPS. When the Pirates reported to spring training last month, general manager Ben Cherington publicly kept the door open to bringing back McCutchen, but the signing of veteran Marcell Ozuna effectively eliminated a spot on their roster for him.
“No matter what, Andrew’s a Pirate and certainly our desire will be to continue to have a really strong relationship with him into the future, whatever that looks like,” Cherington said then.
AP Baseball Writer Ronald Blum contributed to this report.
Texas
More severe weather possible in North Texas on Friday
Texas
Democrat James Talarico wins Senate primary in Texas
AUSTIN, Texas (AP) — James Talarico did not mention Donald Trump when he greeted exuberant supporters at his primary night celebration.
But the newly minted Democratic U.S. Senate nominee in Texas is now a front man for the political opposition to the Republican president, not just in his own state but around the country. With his victory over U.S. Rep. Jasmine Crockett, the state lawmaker from Austin will test whether a smiling message of unity and change is enough to answer voters’ frustrations amid discord at home and now a war abroad.
READ MORE: What to watch in the consequential Senate primaries in Texas
“We are not just trying to win an election,” Talarico told supporters in the Texas capital early Wednesday. “We are trying to fundamentally change our politics, and it’s working.”
The campaign provided “Love thy Neighbor” signs to people in the crowd.
The question for Talarico as he heads into the general election campaign is whether he can generate enthusiasm from voters who opted for Crockett because they saw her as the more aggressive fighter against Trump. Crockett conceded to Talarico on Wednesday morning, saying that “Texas is primed to turn blue and we must remain united because this is bigger than any one person.”
Talarico will need all the help he can get in a Republican-dominated state where Democrats have gone decades without winning a statewide race. He will face either U.S. Sen. John Cornyn or state Attorney General Ken Paxton, who advanced to a Republican runoff on Tuesday.
Conventional political wisdom has it that Talarico was the stronger Democratic candidate in November, especially if Republicans nominate Paxton, a conservative firebrand who has weathered allegations of corruption and infidelity over the years.
WATCH: What’s at stake for Democrats and Republicans in the Texas Senate primaries
Although Democrats are often choosing between moderate and progressive candidates in primaries, they faced a largely stylistic choice in Texas.
Talarico, 36, is a Presbyterian seminarian who quotes Scripture and rarely raises his voice. Crockett, 44, is an unapologetic political brawler who hammers Trump and other Republicans with acidic flourish.
Both have been reliably progressive votes in their current roles and telegenic faces across cable news and social media. Both represent generational change for a party with aging leadership. Each called for a more equitable economy and society. Each talked about bringing sporadic voters into their coalitions.
But Talarico’s broader argument is one that he could have made regardless of whether Trump was in the White House. Talarico’s campaign, he said often, is about addressing a country whose fundamental divide is not partisan but “top vs. bottom.” He regularly assails the rise in Christian nationalism. A former teacher, he has advocated for public education –- and against Texas conservatives’ policies to restrict curriculum and reshape how U.S. history is taught.
“He’s just a good friend and he’s a serious advocate for the disenfranchised and a serious policymaker,” said Lea Downey Gallatin, 40, an Austin resident who became friends with Talarico when they interned together for a congressman.
Crockett promised Democrats that she could increase turnout within the party’s base, while Talarico campaigned on the theory that he could pull new people into the party’s tent.
“I can’t tell you how many have come up to me, whispering that they’re not a Democrat,” Talarico said as he campaigned in San Antonio in the closing days of the primary campaign. “I can’t tell you how many young people have said it’s the first time that they’ve ever voted, and that they are participating for the first time.”
As he strolled through the city, Talarico posed for pictures and greeted the singer of a Tejano band playing nearby. He later spoke to hundreds of people at the historic Stable Hall, a 130-year-old circular structure built for showing horses and now a converted event center. Hundreds more, unable to get into the full event, wound around the corner and along the sidewalk for blocks.
Inside, Lori Alvarez, a 39-year-old who works for a disaster relief nonprofit, said she supported Talarico because “he really listens to what we need.”
“I think he’s going to be able to make change in Washington for us,” said the married mother of three young girls.
Yet that was not what attracted so many voters to Crockett.
Troy Burroughs, a 61-year-old Navy retiree, called Crockett “rugged” and “the only one I see fighting for us.”
He added: “I like how she doesn’t back down from anybody.”
Burroughs said some voters probably saw Talarico as more electable because he is more soft-spoken. But, he said, “We’ve got to get into the gutter with these folks, because that’s where they are.”
Talarico, meanwhile, keeps fighting his own way.
“Tonight, the people of our state gave this country a little bit of hope,” he said Tuesday, “and a little bit of hope is a dangerous thing.”
Barrow reported from Atlanta, Figueroa from Austin, Texas, and Beaumont from San Antonio.
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