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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby

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How Two Sisters From Texas Bootstrapped A Luxury Cowboy Boot Brand, Miron Crosby


There’s a certain class of ultra-luxury brands that only a select few know about. These cognoscenti brands are ultra-exclusive, ultra-authentic and often ultra-expensive but also handcrafted for those who value ultra-quality.

That was the original definition of “quiet luxury,” until it morphed into a no-logos fashion look that everybody seems to be wearing these days.

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Miron Crosby is such an original “quiet luxury” brand, but the product it makes is anything but quiet – bespoke, luxury cowboy boots. Miron Crosby serves a narrow niche within the wider luxury boot market, but that’s the thing about ultra-niche luxury brands. Its niche clientele pull others who want to be in the know into the brand’s orbit.

In true “quiet luxury” fashion, Miron Crosby whispers, it doesn’t shout. It’s become a thriving business that has grown into three stores, called studios, since its founding in 2017.

Its flagship studio is located in Dallas’ exclusive Highland Park Village. Houston opened last year in historic Lamar River Oaks center and in its first venture outside Texas, it has a studio in Aspen, CO where the quiet-luxury crowd flocks in the winter. Miron Crosby also has a thriving e-commerce business where you can design-your-own boots in your private jet.

“We are a fashion brand that makes cowboy boots and the fashion component is what really differentiates us,” shared co-founder Lizzie Means Duplantis with me.

“There was a total void in the market for handmade, hand lasted cowboy boots that were really ‘luxe’ and fashion forward, particularly for women,” though the company also offers boots for men and kids too.

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Boots In The Blood

Lizzie is joined by her younger sister Sarah Means in the Miron Crosby adventure. They grew up on a far-flung cattle ranch outside Marfa, TX, which their family has run since 1884 – just a year after the fictional Yellowstone Dutton family set off from Texas to Montana, but I digress.

The company name is a take on their great-grandfather’s, Marian Otis Means, with Crosby coming from the name of a pasture on the ranch and it’s also their favorite street in SoHo.

Growing up, cowboy boots were part of the sisters’ ranch uniform, but being girls with an interest in fashion, they never settled for standard styles. They had a special insiders’ connection where cowboy boots were concerned.

Their cousins owned the Rios of Mercedes Boot Company in South Texas and the girls were able to design their own boots and play with colors and materials at an early age.

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Rios remains one of Miron Crosby’s three valued manufacturing partners operating on both sides of the Rio Grande.

Winding Road Back To Texas

After attending an Austin boarding school, both sisters graduated from Texas Christian University in Fort Worth, then headed to New York City to make their way.

Lizzie’s first gig was as an intern in the marketing department at Forbes, which she turned into a full-time gig for five years. After that, she moved into finance at Goldman Sachs. Sarah followed a path in fashion, working for Loeffler Randall, which specializes in footwear.

But both women brought their cowboy boots along to NYC. “I was kind of Uptown and Sarah, as the creative one, was more Downtown, but we both wore our cowboy boots to work,” Lizzie said. “So I’d go to Goldman in my pencil skirts with my cowboy boots and Sarah did the same. Always people would stop us on the street and ask where they could get a pair.”

That early market research sat idle for a while as Lizzie returned to Texas, married, started a family and launched a furniture rental business. Sarah followed back to Texas shortly after, but to pursue a law degree at Texas Tech University.

“Being the bossy older sister, I finally sat Sarah down to talk seriously about the cowboy boot idea. I sold my rental business and used that money to fund Miron Crosby,” Lizzie said.

Sarah added, “It was a crazy time. Lizzie was pregnant with her third child and I was in law school so I had to commute back and forth to the store on the weekends.”

That was in 2017 and Sarah completed her law degree in 2018. But practicing law wasn’t in the cards. She immediately went full time to work at Miron Crosby.

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Timing Right

The sisters’ instincts proved right as “cowboy chic” became a thing with the premiere of Yellowstone in 2018. “People are thinking about the West more than they were before, which only helps our category. We’re of the belief that rising tides lift all ships, and the more exposure to western wear the better,” Lizzie said.

While the company offers off-the-shelf selections, it’s known for bespoke personalization – having one’s initials or special date sewn onto the boot’s ear pulls or having a handwritten note transcribed into the liner of the boot.

The website also offers a design-your-own app where a customer can design their boots from a variety of features, colors, materials and styles. And a custom concierge service is available in studio or by phone to walk the client through creating their custom boot from the sole up.

Customization takes a bit longer for delivery, but then, the wait is part of the brand’s authentic luxury.

Taking It To The Bank

Miron Crosby has enjoyed remarkable success. Year-to-date, sales are running nearly 50% over 2023 and it increased the number of new customers by 69% in that time. About two-thirds of revenue is generated at retail, with the remaining one-third from e-commerce.

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Growth like can strain an entrepreneurial venture, especially as the company was opening a new store in Houston last year. They found themselves strapped for cash but instead of turning to the venture capital markets, which Lizzie with her background would have no trouble navigating, they went to the bank for a loan instead.

“It was an interesting time trying to figure out what to do,” Lizzie shared. “We put a deck together and entertained the notion, but at the 19th hour we secured a bank loan and we’ve worked past that now. We ultimately decided we didn’t want to go the VC route and kept it in the family.”

Not being a cognoscenti in cowboy-chic style, I asked how many cowboy boots a woman can own and Lizzie said, “You’d be surprised. You can wear them any where, from work to date night to a wedding and knocking around town. But you’ll want to change them up depending on the occasion.”

Miron Crosby’s data proves that point. Some 47% of sales are generated from repeat customers.

Kicking Up Their Heels

Marilyn Monroe famously said, “Give a girl the right shoes, and she can conquer the world.” Boots are even more empowering and with the right pair of cowboy boots, she’s ready to take on the universe, just ask English-actress Kelly Reilly, who plays Beth Dutton in the Yellowstone series.

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Beth is truly a kiss-@ss character and how better to do that than in a pair of cowboy boots. And what professional woman doesn’t want a bit of Beth to rub off on her? I don’t mean the conniving, vengeful, brawling Beth, but to have some of her fearless strength and take-no-prisoners attitude.

That’s what Lizzie channeled in her Goldman Sachs days when she made cowboy boots part of her work uniform. Now she and her sister Sarah are giving women the chance to feel that same cowboy-boot power through Miron Crosby.



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Texas school board to vote on required Bible readings in public education

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Texas school board to vote on required Bible readings in public education


AUSTIN, Texas (AP) — The Texas education board will vote Friday on a required reading list for more than 5 million public school students that includes Bible passages, widening conservative efforts to push Christian teachings in U.S. classrooms.

The proposal in Texas — which would mandate literary works such as Charles Dickens’ “Great Expectations” alongside parables from the New Testament — has been closely followed by education observers who say it appears to be the first of its kind in the nation.

If approved by the Texas State Board of Education, which is controlled by Republicans, the reading list would take effect in 2030.

Texas, which educates roughly 1 in 10 of the nation’s public school students, has been at the forefront of a charge by conservatives to incorporate more religion into classrooms. The state already allows public schools to hire chaplains to counsel students, mandates the display of the Ten Commandments in classrooms and has approved an optional Bible-infused curriculum.

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For months, critics have blasted both the push to require Bible readings and the state mandating what books are read by students, which are decisions typically left up to teachers. Teachers could still assign students other books to read on top of the required titles.

A focus on Christianity

Critics say the reading list lacks diversity, blurs the separation of church and state that is enshrined in the Constitution and leaves teachers and students with little room to decide what to read.

“Kids of all faith backgrounds and no faith are served by Texas schools and they should all feel welcome in Texas schools,” said Elva Mendoza, legislative communications associate for the progressive Texas Freedom Network. “But this is sending the message to children that one and only one religious text — a Christian one — is worthy of making this required reading list.”

Others have applauded the possibility of mandated Christian religious reading in public schools. Brooke Mazel, a retiree from Lubbock, encouraged the board to adopt biblical materials, saying her children and grandchildren grew up with “strong faith and family values.”

“America should celebrate our 250 years that started as a nation of unwavering Christian values,” Mazel said.

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The board is also set to vote Friday on a social studies curriculum that links Bible stories with American history.

Texas may be a trailblazer

A state law passed in 2023 required a mandatory list of at least one literary work be taught in each grade level. The proposed new list contains around 200 texts, including Bible passages, essays and books, far in excess of that requirement.

Antero Garcia, president of the National Council of Teachers of English and a Stanford University professor, said he doesn’t know of any other state with a mandatory reading list that includes religious texts. Educators at the district and school level usually choose the texts their students will read, Garcia said.

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Kasey Meehan, director of PEN America’s Freedom to Read program, agrees the move is “unique” to Texas.

Picture-book stories for elementary students including “David and Goliath” and “Daniel and the Lion’s Den” are on the required reading list. By fourth grade, students would encounter passages about Jesus in the New Testament.

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By middle school, students would be expected to read several passages about Jesus, including passages from his most famous sermon, and another where he instructs people to cast aside earthly anxiety and seek the kingdom of God.

For high schoolers, the list requires the reading of specific Bible passages as supportive materials for literary works including works by Dickens and Jane Austen’s “Pride and Prejudice.”

Holding diversity in check

Such strict requirements amount to “almost de facto censorship,” Meehan said, comparing the list to book bans.

“It certainly leans ideologically more conservative,” she said. “It excludes a lot of diverse voices from the reading list.”

The list mandates that students reading Shakespeare’s “The Tragedy of Julius Caesar” also read a eulogy for President Ronald Reagan written by former British Prime Minister Margaret Thatcher, a staunch conservative.

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Frank Strong, an English and journalism teacher and co-founder of the student advocacy group Texas Freedom to Read, said diversity is not only important for students needing to see themselves in what they read but also as a way to learn about different cultures.

Many of the books on the reading list are not controversial, but Mendoza asks why books like “Chicka Chicka Boom Boom” need to be required for kindergartners.

“Can’t our kindergarten teachers be trusted to choose board books?” Mendoza asks.

___

Stengle reported from Dallas.

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A Judge Issued a Rebuke to the Texas GOP’s Claims About the East Plano Islamic Center

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A Judge Issued a Rebuke to the Texas GOP’s Claims About the East Plano Islamic Center


For more than a year, high-profile Texas Republicans have argued that Muslims are secretly plotting to take over Texas, centering their outrage on the East Plano Islamic Center, a mosque and Muslim community in North Texas known as EPIC. That hysteria resulted in a range of government enforcement actions last year, including a probe by the Texas Funeral Service Commission that barred EPIC from performing funeral rites. Last July EPIC sued the state, alleging Texas had violated its religious freedom. Late Wednesday, a federal judge in the Western District of Texas ruled that the mosque’s lawsuit can proceed despite the state’s attempt to dismiss it. In his ruling, the judge also issued a strong rebuke to claims made by Governor Greg Abbott and other state officials, writing that “no evidence has been presented” that EPIC intends to impose “Sharia law,” Islamic teachings based on the Quran and words of the Prophet Muhammad, on Texans.  

The case stems from last March, when the funeral commission issued a cease and desist order that barred the mosque from performing traditional cleansing, shrouding, and prayer over bodies, on the grounds that EPIC may have been unlawfully conducting such rites without a license. (EPIC denies this allegation.) As Texas Monthly has reported, the agency was pushed to issue the order by some of Abbott’s closest advisers, who had made unsupported claims that EPIC and a proposed housing development it was affiliated with, EPIC City, was building a “no go zone” exclusive to Muslims (it was not).

EPIC sued the funeral commission in July 2025, arguing that the cease and desist order was an unconstitutional prohibition on religious practices. In Islam, preparing bodies for funerals stands as one of the most sacred rites; by the time of EPIC’s lawsuit, according to the petition, at least eleven congregants had been forced to receive rites elsewhere—away from their home mosque. 

EPIC later amended its lawsuit to include former funeral commission chair Kristin Tips after text messages were released showing she had shared anti-Muslim messages and videos as the agency’s investigation unfolded. Among the examples was a graphic Tips had sent to the commission’s then–executive director, Scott Bingaman, that accused Islam of allowing child marriage and pedophilia. After sending it, Tips texted Bingaman a YouTube video with the title: “EPIC CITY TEXAS! Are Muslims planning a TAKEOVER?”

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For nearly a year, the case has been locked in a procedural back-and-forth as Tips and the agency—represented by Attorney General Ken Paxton’s office—have pushed for the court to dismiss the case. Late Wednesday evening, Judge David Alan Ezra, a Ronald Reagan appointee, issued an order denying Tips’s attempt to dismiss the lawsuit. He also rejected Tips’s claim of qualified immunity, which can shield government officials from personal liability in civil cases. That rejection is rare in courts, such as this one, that appeal to the Fifth Circuit, which is one of the most conservative federal appellate courts in the country and is typically welcoming to government defendants. 

In his ruling, Ezra cited the funeral commission’s deviation from historical norm in the EPIC case, as the agency has repeatedly asserted—first in 1987 and again in 2014—that Islamic religious organizations could conduct funeral and burial services without government oversight. The judge also affirmed that the alleged conduct—including the cease and desist order and Tips’s anti-Muslim messages—was seemingly “the result of religious discrimination” that violated EPIC’s clearly established religious rights under the Constitution’s Equal Protection Clause and other laws protecting religious liberty. In a rather remarkable footnote, the judge added that, based on the evidence offered, the court firmly rejected claims “suggesting that EPIC has applied, or intends to apply, ‘Sharia law’ in its practices.”

Though the case will now continue to wind through the courts, the judge’s ruling is a firm rebuke of the anti-Muslim political hysteria fueled by Abbott and his team of advisers. As Texas Monthly reported this month, the governor’s inner circle took an unusually active role in the funeral commission’s regulatory case against EPIC. After being looped into the agency’s pending investigation, which stemmed from an April 2024 complaint levied by a private individual, the governor’s attorneys, including Abbott’s general counsel, Trevor Ezell, edited the boilerplate cease and desist order the commission was ready to issue to make it more severe and punitive. 

The original document, drafted by a funeral commission staffer, included a line warning that noncompliance would result in the agency taking “legal action.” Abbott’s team struck that line and suggested replacing it with a “criminal referral” to the Collin County district attorney—in what amounted to a hijacking of the agency’s usual independent regulatory process. At one point, a close adviser of Abbott even reported to a commission staffer that Abbott had texted him that after the cease and desist order was sent out, the funeral commission was his new favorite agency.

Over the following months, the governor’s advisers, including Ezell and a budget and policy adviser, Alex Aragon, weighed in often on the EPIC probe, requesting regular updates, coordinating public statements, and, at times, directing regulatory action. When the agency investigated other cases—such as a high-profile incident in which a Dallas funeral home allegedly accidentally shipped a stillborn baby to a Louisiana laundry facility—the governor’s team exhibited no similar interest. More than a year after the funeral commission’s cease and desist order, its investigation remains ongoing. No violations have been found. 

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Tips, the agency’s former chair, led the funeral commission until March 12, when, according to an email obtained by Texas Monthly, she “prayerfully” resigned, effective immediately, late in the night. While the circumstances around her departure remain unknown, she had spent months under fire for allegations that she had illegally lobbied for tort reform in her position as chair, which she denies. But in her absence, the governor’s pursuit of EPIC has continued. In March, the funeral commission issued a broad new subpoena to EPIC, seeking every record of funeral services that the mosque has on file. 

After EPIC’s attorneys pushed back, arguing the order was too large in scope, Paxton’s office got involved—issuing a letter that demanded EPIC comply. Meanwhile, Abbott has continued his crusade against the mosque, going on Fox News earlier this week to deride EPIC and what he alleged were “multiple violations” of the law. The governor has touted that a dozen state agencies have investigated EPIC. To date, no criminal charges have been filed against the mosque, and a federal probe into EPIC by the the Department of Justice was dropped with no findings of malfeasance.



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USDA reports screwworm spread in Texas

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USDA reports screwworm spread in Texas


The USDA now confirms 20 cases of the New World screwworm in Texas, with the most recent reported outside Medina County, and four more cases reported Tuesday in Terrell County. Officials are releasing millions of sterile flies to slow the parasite’s spread.



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