Alaska
Alaska Airlines Overhauls Mileage Plan: Faster Elite Status, New Perks, And Unlock Better Award Flights – View from the Wing
Alaska Airlines has announced changes – nearly all improvements – to its Mileage Plan program for 2025. I spoke with Alaska’s Vice President of Loyalty, Alliances, and Sales Brett Catlin about the effort – which he calls a “phase one.”
- In this first phase, he acknowledges, they’re taking what he views as the best recent innovations from other programs – like counting all activity with the program towards status, making award travel count, and rewarding customers with new benefits in between status levels.
- Then phase two will come in six to nine months and will be more “innovative stuff” that involves engaging and rewarding customers who are just beginning to transact with Alaska.
Put another way, he sees Alaska as a very strong program for those who are very frequent flyers, and with a lot of miles. Today’s changes are about doing more for this group.
The next set will aim to “get more people in funnel [going from] first flight to elite status.” For instance, just as they’ve taken the bundle of Club 49 benefits for Alaska residents and brought that concept (Huaka’i by Hawaiian) to Hawaii with discounts, free bags, and special co-brand cardmember offers, they see the possibility of extending the idea to a broader customer group as well.
Alaska Airlines
Award Travel Counts Towards Status
Award travel flown beginning January 1, 2025 will count towards status-earning. Qualifying miles will be earned based on distance flown both for Alaska Airlines flights and for partner flights when booking travel using Mileage Plan miles. (Alaska Airlines flights booked using miles from other frequent flyer programs, like American AAdvantage or British Airways Executive Club, will not earn status credit.)
Japan Airlines, Tokyo Narita
A Qatar Airways roundtrip award between Los Angeles and the Maldives will earn 20,720 qualifying miles.
Virgin was first with award travel counting towards status and there was a strong logic since members pay hefty fuel surcharges for these flights.
Then Delta SkyMiles followed suit, but neither Delta nor Virgin credited award travel on partner airlines like Alaska will. Delta got that started only this year. As a technical matter, this is challenging. There’s an Alaska ticket number, and a Mileage Plan number in the reservation, but no one else has managed this before.
All Partner Activity Counts Towards Status
Last year, Alaska Airlines introduced credit card spending as a way to earn credit towards status, capped at 20,000 qualifying miles.
Airlines like American, Delta and United have all taken steps towards counting credit card and sometimes other partner transactions, recognizing that those are far higher margin for the airline than actually flying. American has gone the farthest, with credit from card spend uncapped and accumulating status credit the fastest.
After dipping their toes in this water for 2024, Mileage Plan is expanding how non-flight activity will count towards status-earning in 2025.
- Alaska Visa cardholders will earn one elite-qualifying mile for
every $3 spent, up to 30,000 qualifying miles each year. - Other partner activity – like online shopping and Lyft rides – will earn 1,000 qualifying miles per 3,000 redeemable miles earned (with no cap).
American roughly doubled the qualifying thresholds and started awarding one loyalty point (status credit) per redeemable mile earned. Alaska isn’t quite as generous as that but partner transactions will begin going much further.
Brett Catlin tells me that they’re limiting how much credit card spend can contribute to status “to make sure we can manage” the elite pool, delivering benefits both for those earning status exclusively by flying and also given any increase in the elite pool from those who newly qualify with this expanded criteria. While this cap is “the permanent offer,” over time we may see the cap go up.
I asked him about language about “qualifying partners” counting, thinking that this might be akin to only some partners at American AAdvantage counting (e.g. Bask Bank savings account-earning usually hasn’t counted) but he assures that this is simply meant to account for transfer relationships like Bilt (points transfers don’t count, but “everyday partners all count.”
New Milestone Moments Earned Between Elite Tiers
I think that Hyatt did the best job six year ago of making some benefits easy to earn, and benefits continue to accrue, at small increments of activity. For them, every 10 hotel nights earns additional perks (including elite nights from credit card spend).
American Airlines has moved in this direction, too, with their Loyalty Point Rewards. Members accrue free seat assignments and Avis (and soon Hyatt) status as they strive for higher status levels, and additional perks as they keep flying beyond those levels.
Alaska is adopting this model as well, with benefits starting after just 10,000 qualifying miles.
- 10K milestone Pick one (1):
- 750 bonus miles
- Pre-order a complimentary meal for your flight
- One (1) complimentary Wi-Fi pass
- Try MVP status for a trip
- Earn double miles with non-air partners
- Upgrade your next Avis rental
- 2,500 bonus miles
- $25 off a future Alaska flight
- Four (4) Wi-Fi passes
- Try MVP Gold status for a trip
- $100 off an Alaska Lounge membership
- 5,000 bonus miles
- 10,000 miles off an Extras redemption
- Gift MVP for a trip
- One (1) complimentary Lounge day pass
- Two (2) upgrade certificates
- 15,000 bonus miles
- 25,000 miles off an Extras redemption
- Two (2) complimentary Lounge day passes
- Two (2) upgrade certificates
- Gift MVP Gold status for a trip
- Nominate someone for MVP status
- 10,000 elite-qualifying miles rolled over
- 50,000 bonus miles
- 75,000 miles off an Extras redemption
- Alaska Lounge+ membership
- Complimentary Wi-Fi on every flight
- Four (4) upgrade certificates
- Nominate someone for MVP Gold status
- 15,000 bonus miles
- 25,000 off an Extras redemption
- Two (2) complimentary Lounge passes
- Two (2) upgrade certificates
- 10,000 elite-qualifying miles rolled over
30K milestone Pick one (1):
55K milestone Pick two (2):
85K milestone Pick two (2):
100K Choice Benefit: Pick one (1):
150K / 200K / 250K milestones Pick two (2):
Alaska Airlines First Class
If you qualify for a milestone perk that lets you make two selection, both can be of the same thing if you prefer (for instance, upgrade certificates twice).
It’s interesting to see rollover qualifying miles as a milestone choice, accelerating status earning in the following year. That’s something that Delta offered for many years – and eliminated for this year.
Obviously the biggest benefits are at the highest thresholds, encouraging members to go above and beyond their status level and keep flying, spending, and engaging the program. Still, even something like a free pre-order meal on board can be meaningful.
And these give early access to trying a status that hasn’t yet been earned. That will be more generous than advertised. For instance, a temporary MVP status is actually valid for 14 days – and they won’t advertise it, but it will be be recognized by partners as well (they’re loathe to make promises here, since partners won’t see status instantly, it’s refreshed less than daily).
Meanwhile, a benefit like earning double miles on partners is far more generous than the comparable offer from American (20% Loyalty Point bonus at 60,000 qualifying points and 30% bonus at 100,000). Catlin tells me that they are still “working through how long” this will be valid for, but it will be “months not weeks.” Credit card earn won’t be doubled.
Alaska Airlines
Multi-Airline Redemptions Finally Coming
Alaska Airlines has been talking about letting members combine different airline partners on a single award ticket for more than three years. They’ve joined oneworld, and introduced a new distance-based award chart which is meant to support this. We’ve still been waiting. Currently two different airline partners means two different awards.
However Alaska will finally be adding multi-carrier redemptions “this winter” to allow mixing and matching partners on a single one-way journey. At first they will support this only between the U.S. and Europe, and then “throughout next year” this will expand across regions and partner airlines.
Cathay Pacific First Class
Simplified Earning For Partner Flights
Right now each airline partner earns Mileage Plan miles at a different rate, and also a different rate if you book as an Alaska Airlines codeshare versus booking directly through that airline.
Alaska is going to a single chart for flights booked through Alaska channels: 100% of flown miles in coach (non-basic economy) and 150% for premium economy; 250% for business class; 350% for international first class. That’s harmonizing at generally the top end of the scale.
However in order to earn at that rate, you’ll have to book through Alaska. When some partners got huge bonuses for premium cabin travel seven years ago, Catlin explains, Alaska didn’t offer to sell those flights directly. They now sell 23 partners online, and will go to 30 next year. They don’t want 30 separate earn charts for this – but if you book a partner flight through the partner you’ll see lower earnings.
Qantas A380 First Class Cabin
Introducing Miles for Experiences
Next year Alaska will introduce “Extras” which will be their experiences and events platform.
This is something that numerous programs, especially in the hotel space but also United and Delta offer. Some of these are cool, but most members don’t pay attention to them – the odds that there’s a good fit that fits a schedule is often perceived a slow, pricing can be high, and they’re cumbersome to discover.
That’s almost a good thing, because otherwise demand for a limited availability product might be too much to handle. The value in brands delivering unique experiences is that their relationships can create connections with other brands and people that a member couldn’t access on their own – play tennis with a world champion, special VIP access to a concert, cooking lessons from a famous chef.
Catlin recognizes that this “Has to scale” and it needs to be “broadly interesting” to members. He calls out SPG Moments are their inspiration, and thinks that “really interesting, unique content, creates a halo or perception that Alaska miles unlock experience.”
Changes To Upgrade Priority
“Later in 2025” Alaska will re-order how they sort upgrade priority. Within each elite tier, million milers will be at the top of the list and then members will be prioritized “how many elite-qualifying miles they’ve earned – not by how much they paid for their ticket.”
I pressed for details on how elite qualifying miles will be calculated for this. I was told that initially they will “sort based on in-year EQMs” (how many have been earned so far in 2025) but ultimately in 2026 they’ll switch to “rolling EQMs” which takes some additional technical work, since it’s a new, separate qualifying miles counter to look back a year from any given point.
The move to recognize million milers at the top of the upgrade list is interesting. It’s literally the opposite of what American Airlines does, where status as a result of lifetime loyalty is at the bottom of the upgrade list – since only qualifying activity during the most recent 12 months matters.
Catlin explains that Alaska’s million miler status is “difficult to earn” since it counts flown miles only on Alaska. They’ve only just had their first 3 million miler though several more are on the cusp.
Additionally, while Alaska doesn’t waitlist for confirmed upgrades – it has to be available for immediate confirmation when you call in – they’re going to introduce automatic alerts for members to do this so they don’t need to subscribe to third party tools to find out when space is available.
While a “waitlist would be ideal” and something they “want to work towards,” addressing an immediate member pain point has them automatically notifying members who are on flights where space opens when the member has a guest upgrade certificate in their account.
Alaska Airlines First Class
Who Wins, Who Loses?
There are a few things members do lose in Alaska’s changes. Not announced, but in 2026 the first tier of elites (MVPs) will see their free checked baggage allowance reduced from 2 to 1. That’s closer to industry standard, and a result of their oneworld membership – since they gave this benefit to their own members, they had to offer two checked bags to oneworld ruby members as well and that gets expensive.
At the same time, later in 2025 MVP members will get complimentary upgrades (to both extra legroom coach and first class) for companions traveling on the same flight with them.
Additionally, MVP Gold 75K members get a 50,000 mile bonus plus lounge passes and upgrade certificates today but will have to choose their preferred benefits going forward. There’s no takeaway from the top 100K tier, and they get more choices, but 75Ks will see some loss.
Ultimately though I think most members win out with these changes, which isn’t something I’m often able to say (or have often, over the last 8 years really).
Alaska Airlines
More From View from the Wing
Alaska
Man with same name as Alaska Sen. Dan Sullivan can appear on GOP primary ballot, state’s Supreme Court rules
The battle of the Dan Sullivans is on.
The Alaska Supreme Court ruled Monday that a man with the same name as Republican Sen. Dan Sullivan can challenge the sitting lawmaker in the state’s GOP Senate primary in August. The high court upheld a ruling from a lower court judge that cleared the way for Daniel J. Sullivan to appear on the primary ballot, reversing a decision by state officials earlier this month that he was ineligible because he was allegedly trying to confuse voters.
The state Supreme Court directed Alaska’s Division of Elections to decide how Daniel J. Sullivan should be listed on the ballot “within the confines of existing Alaska ballot design law.”
The conflict is taking place in one of the country’s most closely watched Senate elections. The sitting Sen. Sullivan is running for a third term, but former Democratic Rep. Mary Peltola is vying to challenge him, setting up what could be an unusually competitive race in a deep-red state that hasn’t elected a Democrat to the Senate in almost 20 years.
The senator has called his same-name competitor a “sham candidate” and accused him of trying to trick voters and help Democrats flip the seat. Daniel J. Sullivan — a retired teacher and former U.S. Forest Service employee from Petersburg, Alaska — has denied those allegations and insisted he is both qualified and genuinely interested in running for Senate.
About two weeks ago, the Alaska Division of Elections determined that the challenger Sullivan could not appear on the ballot, arguing his paperwork “was not filed in order to declare an actual good-faith candidacy, but was instead filed with a purpose to confuse or mislead.”
In a letter to the candidate, Director Carol Beecher pointed to the fact that Daniel J. Sullivan had initially requested to appear on the ballot as “Dan Sullivan,” the same name format as the senator. She also wrote that he hadn’t previously been affiliated with the state Republican Party, had a website design that “appears to be deliberate[ly]” similar to the senator’s campaign site and had worked with a political consultant with links to Democratic candidates.
Daniel J. Sullivan asked a state court to reverse the decision. On Friday, Judge Thomas Matthews ruled in his favor, finding the non-senator Sullivan met the requirements to run for U.S. Senate and the state didn’t have the authority to exclude him based on “good faith.”
“The court does not minimize the Division’s concern that voters should not be misled,” the judge wrote. But he added that “Alaska election law gives the Division tools to address that concern,” including regulating how candidates appear on the ballot.
With ballots set to be printed this week, the issue was appealed to the Alaska Supreme Court on an expedited basis, with both sides filing court papers over the weekend.
The state Division of Elections asked the high court to overturn Matthews’ ruling, arguing it would “leave Alaska constitutionally required to permit bad-faith ballot access.” The agency said it reached its conclusion about Daniel J. Sullivan after it received a complaint from the National Republican Senatorial Committee “credibly alleging” he was seeking to “cause voter confusion” and made a “bewildering” request to appear on the ballot with the senator’s middle initial.
If Daniel J. Sullivan is permitted to remain on the ballot, the state asked the Alaska Supreme Court to allow it to print his full name and list his party affiliation as “nonpartisan” to “ensure voters are not forced to guess between two nearly identical names.”
The Alaska Republican Party and several GOP-led states filed amicus briefs siding with Alaska.
Daniel J. Sullivan’s lawyers, meanwhile, argued the state “lacked any basis in Alaska law to exclude Mr. Sullivan from the ballot” and didn’t have the power to look into his “private motivations.” They wrote that state law doesn’t give officials the power to keep qualified candidates off the ballot due to potential confusion.
“[All] that Mr. Sullivan asks here is to be listed on the ballot, and the Division is obviously empowered to do so in a non-confusing manner,” his lawyers wrote.
Following oral arguments, the high court sided with Daniel J. Sullivan in a two-page order late Monday, and said it would issue a fuller opinion at a later date.
Jeffrey Robinson, an attorney for Daniel J. Sullivan, told CBS News his legal team is “grateful” for the Alaska Supreme Court’s decision to “affirm Judge Matthews’ well-reasoned, thorough order vacating the Division’s unlawful decision to exclude Mr. Sullivan as a candidate.”
“We expect that the Division will act in full compliance with existing Alaska ballot design law in its preparation of the ballots,” Robinson said in an email.
The senator’s campaign spokesperson, Nate Adams, said: “We’re disappointed in the court’s decision because as the sham candidate Dan J. Sullivan’s lawyers made clear in their legal arguments, the only reason he is running is to deceive voters and manipulate Alaska’s election system.”
“However, we are encouraged by the fact that the Director of the Division of Elections will be able to use her expertise to differentiate between the Petersburg fraud and the incumbent — Senator Dan Sullivan — to the benefit of Alaska voters,” Adams said.
The first Jesuit missionaries in Alaska sailed up the Yukon River in 1887. By the turn of the 20th century, the religious order of the Catholic Church had as many as 50 Jesuits in the state.
Now, only two remain. And by the end of June, there will be none.
The Jesuits’ nearly 140 years in the state was honored at an event at Bethel’s Immaculate Conception Church on June 16. A procession of priests wearing long white gowns with red hems walked down the aisle to open the event. The Bishop of the Diocese of Fairbanks, Stephen Maekawa, thumped the ground with a shimmering silver staff known as a clozier as he approached the altar.
“My brothers and sisters, we gather together to celebrate this wonderful and blessed occasion to acknowledge the love of God and the work of God through the 139 year mission of the Society of Jesus of the Jesuit fathers,” Maekawa said to open the event.
A traditional Catholic mass followed, with readings in both English and Yup’ik. During the sermon, Maekawa acknowledged the vastness of the Fairbanks diocese, and the tremendous amount of work done by the Jesuits to establish it.
“All of the 46 churches of the Diocese of Fairbanks that we currently have were established by either the Jesuit fathers or by direction of a Jesuit bishop,” Maekawa said. “We have a long history of the Society of Jesus’ presence and ministry here in all of Alaska.”
The Jesuits are an order within the Catholic Church, akin to the Dominicans or Franciscans. They have a reputation for taking on some of the Catholic Church’s most remote assignments.
That missionary spirit brought the Jesuits to the Yukon River in 1887, where they built churches, schools, and ministries. Without their work, Catholicism may not have taken root in huge swaths of Alaska, particularly among Alaska Native communities.
But the Jesuits leave a complicated legacy. Their methods of converting Native people to the religion, particularly in the first half of the 20th century, created generational traumas still felt to this day.
Fr. Sean Carroll is the provincial of the Jesuits West Province, which oversees Alaska and nine other states.
“Thank you for all that you have taught us about who Jesus is and how to love and serve Him wholeheartedly,” Carroll said. “I also thank you for your patience with us. For there have been times when we have sinned and when we have hurt you.”
Missionaries, including the Jesuits, forcefully converted and assimilated Alaska Native people into Western culture and religion. Students at Jesuit-run boarding schools were forced to abandon their Native languages and physically punished when caught speaking languages other than English. Native dancing and drumming were also banned.
The Jesuits West Province maintains a list of 150 Jesuits with credible claims of sexual abuse against minors or vulnerable adults. A quarter of the accused Jesuits served in Alaska at some point in time.
“I ask for your forgiveness for all that we have done that was not rooted in Christ and love for Him, and for when we did not value your culture nor recognize the presence of God in you,” Carroll said.
Carroll gave the order to withdraw from the state last spring. A big issue was the recruitment of Jesuits willing to travel and serve in remote villages. He told the congregation that the Jesuits’ work would continue, just without a permanent presence.
Fr. Rich Magner is one of the two remaining Jesuit priests in Alaska. His last day serving Chevak, Hooper Bay, and Scammon Bay is June 30.
“We all always knew coming in, or should have known, that we’re not going to be here forever. It’s going to be mission accomplished at some point,” Magner said. “And then we hand it off to the diocese that we’ve helped create, and so that’s a good feeling.”
Magner’s next stop is a Clinical Pastoral Education residency in Tacoma, Washington.
The other remaining priest, Fr. Tom Provinsal, first came to Alaska in 1968 to teach. A fond memory, he said, was meeting Elders that practiced traditional subsistence lifestyles.
“Some of the grandmothers, their fingers were just all bent with arthritis and stuff like that, you know, their whole lives they’ve been working out in the cold and the wet, doing food, sewing, all that kind of stuff,” Provinsal said. “I’d say I just feel very privileged to have come when I did come and to see that.”
Provinsal returned in 1975 as a priest and has served in the region ever since. After moving away, he plans to take a five month sabbatical. What happens next, he said, is in God’s hands.
Two lines formed in the aisle for communion at the end of the mass. After taking communion, Bethel’s Parish Administrator Susan Murphy gave a final thank you.
“It’s difficult to say goodbye to people who have been a part of our lives for so long,” Murphy said. “We know that you have done what was yours to do, and have taught us to do what is ours to do. We are grateful.”
Dominic Hunt, a Yup’ik deacon that flew in from Emmonak for the event, led the congregation through a final prayer.
“Bless them with your wisdom, that they may be a word of hope, a world in need. We ask this through Christ, our Lord. Amen,” Hunt said.
About 70 people posed for a photo on the altar – priests, deacons, parishioners, Elders and children — many of them smiling, some standing quietly.
The photo doesn’t tell the whole story. But it’s a moment when gratitude, grief, and memory all shared the same room.
JUNEAU, Alaska (KTUU) – The Supreme Court of Alaska will be taking up the case of the State of Alaska, Division of Elections v. Daniel J. Sullivan, Jr.
The oral arguments will be held Monday at 10 a.m. via Zoom, according to an order and opening notice.
The document also specifies that a decision is expected to be made before noon on Tuesday.
According to documents from the Division of Elections, the state must start printing ballots at noon on the same day.
This comes after an Anchorage Superior Court Judge ordered Dan J. Sullivan on to the ballot Friday.
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