Culture
How France became the Premier League's biggest shopping market
Manchester United’s £52million signing of Leny Yoro was a deal to make European football sit up and take note last week.
Most observers had expected Lille’s teenage defender to end up at Real Madrid, but along came United, offering greater returns and long-term challenges, to win the race for his signature.
It is the biggest transfer of the Premier League’s summer and a sizeable show of faith in one so young. The market in which United chose to invest such a significant sum, however, should not come as a surprise.
Ligue 1, the French top division where Yoro shot to prominence last season, is where the Premier League’s 20 clubs have collectively spent more than any other overseas league in the past decade.
The outlay stood at £1.81billion ($2.34bn) in the previous 10 years ahead of this summer and, in all probability, will soar past the £2bn mark in the next six weeks. The weight of numbers making the move to the Premier League from French clubs — 145 players and counting — is also unsurpassed.
No other European league has received more of the Premier League’s riches through transfer fees than France’s top division since 2014, although Spain’s La Liga and Germany’s Bundesliga are not far behind.
La Liga used to be where Premier League clubs spent most of their money. In the 10 years between 2004-05 and 2013-14, it was Spain’s top division that comfortably drew in most transfer income from the Premier League, with 27 per cent more spent there than in France.
The following decade still saw another £1.76bn spent on La Liga players, but others, most strikingly Germany, have caught up. Bundesliga clubs sold players for a sum totalling £1.72billion between 2014-15 and 2023-24 and last summer was the highest outlay on record.
In a transfer window that saw RB Leipzig sell Josko Gvardiol to Manchester City, Christopher Nkunku to Chelsea and Dominik Szoboszlai to Liverpool, the Premier League collectively spent £378million on Bundesliga players. The running total since 2018, in fact, stands at £1.26billion, marginally ahead of Ligue 1 over that shorter period of assessment.
Serie A was another market to catch Premier League eyes last summer, collecting over £300million in transfer fees, but of the big five European leagues, it remains the least favoured, with a 10-year return of £1.48bn.
For all that, France still stands apart in the overall spending table, having been the most popular place to shop in four of the last nine seasons. And the early moves of this summer, most notably Yoro, would indicate it is anything but a passing fad.
For all it is considered to lag behind rival leagues such as La Liga, Bundesliga and Serie A, trailing in UEFA’s national coefficient rankings, Ligue 1 continues to act as Europe’s chief talent factory. In 19 of the past 20 years, according to the respected website Transfermarkt, there have been at least 10 players bought from Ligue 1 clubs. In 2022-23, that total was 22, with Premier League clubs spending more (£312million) on Ligue 1 players than Ligue 1 clubs did (£153m).
There have been some costly mistakes, such as Arsenal’s £72m deal to sign Nicolas Pepe — also from Lille — in 2019, but in recent seasons there has been a spate of success stories, with Gabriel (Arsenal), Bruno Guimaraes (Newcastle United), William Saliba (signed by Arsenal from St Etienne in 2018 but who spent the next three seasons on loan at Ligue 1 clubs) and former Lille player Amadou Onana, who swapped Everton for Aston Villa in a £50million move yesterday, all thriving.
Bruno Guimaraes has been a hit at Newcastle United (Daniel Pockett/Getty Images)
The Athletic spoke to a number of figures working in football to gauge why Ligue 1 had become the shopping market of choice for English clubs. Those who responded asked to do so anonymously, either because they did not have permission to talk or because of commercial sensitivity, but their answers were revealing.
One senior Premier League figure pointed towards the physicality and athleticism of Ligue 1 and the potential for signings to be developed at pace under better coaching in England. A senior agent, meanwhile, cited the value for money that Ligue 1 has traditionally offered when measured up against data output. Players there tend to tick all sorts of boxes when impressing at a level that demands technical proficiency.
It is hard to pinpoint a precise moment when French football began to command so much attention from Premier League clubs.
Perhaps it was the impact of Eric Cantona, Manchester United’s swashbuckling No 7 from the 1990s, or David Ginola, the dazzling winger with Newcastle United and Tottenham Hotspur, but more likely it was the deeper marks left on Arsenal by their French connection under Arsene Wenger.
As well as Nicolas Anelka, Emmanuel Petit and Robert Pires, there was Sylvain Wiltord and — via brief spells in Serie A — Thierry Henry and Patrick Vieira. Wenger found technically astute, physically strong players for prices far lower than their equivalents in English football. A total of 28 French players signed for Arsenal during Wenger’s 22 years in charge of Arsenal.
Others soon followed where he had led. Signing players from Ligue 1 — French or otherwise — made sense. Newcastle United signed five players from French clubs in 2012-13 alone, a season notable for becoming the first where Premier League clubs spent in excess of £100million on imports from a single league. It was the year Chelsea signed Eden Hazard from Lille, Olivier Giroud left Montpellier to join Arsenal, and Spurs landed Hugo Lloris from Lyon — three big deals but each strengthening the perceived pedigree of Ligue 1 targets.
Eden Hazard was a gamechanger when he signed for Chelsea (William West/AFP via Getty Images)
French football typically fields younger players, too, offering that potential and promise to suitors from overseas. UEFA’s annual report, The European Club Footballing Landscape, found that 39 per cent of all total domestic minutes played came from players aged 23 or under in France during the 2021-22 season. That made it the youngest profile of the big European leagues, way below the 26 per cent of the Premier League minutes played by under-24s and 20 per cent of La Liga, where spending from English clubs has tailed off in recent years.
Only the Netherlands’ Eredivisie, another league targeted heavily by English clubs in recent seasons, had a comfortably younger demographic than Ligue 1, with 47 per cent of minutes being played by under-24s. At the end of that assessment period covered in UEFA’s report, in fact, Premier League clubs spent £240m on players from the Dutch top flight in 2022-23, including Antony, Lisandro Martinez, Cody Gakpo and Noni Madueke.
The Premier League’s financial might grows harder for European rivals to fight against and it is Ligue 1, with its modern challenges over TV rights, that has become more vulnerable. A newly-struck domestic deal with DAZN and beIN Sports is said to be worth just £420million per season, a figure dwarfed by the Premier League’s total TV packages worth over £3bn annually. The rights for Ligue 1 since their peak in the 2016-20 cycle have actually declined in value.
Spanish, German and Italian clubs feel the same pressures, but nothing like those in France. Selling players has become a fundamental part of the business model and few do it better than Lille, who sold Yoro to Manchester United last week. The last five years have seen Lille, who finished fourth in Ligue 1 last season, sell £250million of players to Premier League clubs, including Sven Botman, Carlos Baleba, Onana, Gabriel and Pepe.
Lille sold Nicolas Pepe to Arsenal for £72m (Jeff Pachoud/AFP via Getty Images)
Lyon, another of French football’s bigger names, have been equally as adept. Their returns have also topped £200m since 2019, with the likes of Lucas Paqueta (to West Ham), Guimaraes (Newcastle) and Tanguy Ndombele (Tottenham) sold on for huge profits.
Ligue 1 still managed to post a net transfer spend of just under £30m in last summer’s transfer window, a feat beyond Serie A and La Liga, but that owed plenty to the lavish spending of Paris Saint-Germain, forever insulated by the backing of their Qatar Sports Investment ownership group.
PSG continue to be the only French club to make the top 10 of Deloitte’s Football Money League, a list of European clubs generating the greatest revenues. Marseille came 20th in the 2024 list, with Lyon 29th, but the rest of Ligue 1, especially those not benefiting from the extra revenue provided by European football, can see incomes transformed by a single sale. It is harder to say no to English overtures.
French football, as a result, has been at the heart of multi-club development plans. Chelsea’s owners BlueCo bought Strasbourg last year and Liverpool owners FSG were also in recent discussions to buy Bordeaux, a historically big club currently languishing in the second tier, before talks collapsed last week. The same reasons for targeting French players in the transfer market underpin the motivation for taking ownership of its clubs.
Little wonder, when so many have made the switch from Ligue 1 to Premier League. A total of 260 players were signed from the French top division between 2004 and 2024, a figure higher than Spain (245), Italy (192) and Germany (171).
The average cost of a signing from Ligue 1 in that time? Just under £9m.
The Premier League’s focus is broadening, with Germany’s Bundesliga gaining increased interest in the Covid-19 years, but Ligue 1 remains the most fertile ground to find a new recruit. Yoro is timely proof of that.
(Top photos: Leny Yoro, Gabriel and William Saliba; all Getty Images)
Culture
Poetry Challenge: Memorize “The More Loving One” by W.H. Auden
Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.
Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)
This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.
Here’s the first of its four stanzas, read for us by Matthew McConaughey:
The More Loving One
Looking up at the stars, I know quite well
That, for all they care, I can go to hell,
But on earth indifference is the least
We have to dread from man or beast.
Matthew McConaughey, actor and poet
In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.
Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:
How should we like it were stars to burn
With a passion for us we could not return?
If equal affection cannot be,
Let the more loving one be me.
Tracy K. Smith, poet
These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.
This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.
The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.
But the third stanza takes it all back. Here’s Alison Bechdel reading it:
Admirer as I think I am
Of stars that do not give a damn,
I cannot, now I see them, say
I missed one terribly all day.
Alison Bechdel, graphic novelist
The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.
The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:
Were all stars to disappear or die,
I should learn to look at an empty sky
And feel its total dark sublime,
Though this might take me a little time.
Yiyun Li, author
Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.
Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.
The last line puts a brave face on heartbreak.
So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.
When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.
Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.
This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.
So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!
Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.
Question 1/6
Looking up at the stars, I know quite well That, for all they care, I can go to hell,
Tap a word above to fill in the highlighted blank.
Your first task: Learn the first four lines!
Let’s start with the first couplet. Fill in the rhyming words.
Monday
Love, the cosmos and everything in between, all in 16 lines.
Tuesday (Available tomorrow)
What’s love got to do with it?
Wednesday (Available April 22)
How to write about love? Be a little heartsick (and the best poet of your time).
Thursday (Available April 23)
Are we alone in the universe? Does it matter?
Friday (Available April 24)
You did it! You’re a star.
Ready for another round? Try your hand at the 2025 Poetry Challenge.
Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.
Illustrations by Daniel Barreto.
Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.
Culture
Famous Authors’ Less Famous Books
Literature
‘Romola’ (1863) by George Eliot
Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?
“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.
“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.
It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)
Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.
All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.
‘Quiet Dell’ (2013) by Jayne Anne Phillips
This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.
Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.
Consider this passage from the opening chapter of “Quiet Dell”:
“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”
The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.
‘Solaris’ (1961) by Stanislaw Lem
You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.
It’s science fiction. All right?
I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.
“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.
‘Fox 8’ (2013) by George Saunders
If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”
Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.
We’d all have read it by now — right?
‘Between the Acts’ (1941) by Virginia Woolf
You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.
Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.
Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.
I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.
As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.
It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.
It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).
As noted, there’s too much for us to read. We do the best we can.
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Culture
6 Poems You Should Know by Heart
Literature
‘Prayer’ (1985) by Galway Kinnell
Whatever happens. Whatever
what is is is what
I want. Only that. But that.
“I typically say Kinnell’s words at the start of my day, as I’m pedaling a traffic-laden path to my office,” says Major Jackson, 57, the author of six books of poetry, including “Razzle Dazzle” (2023). “The poem encourages a calm acceptance of the day’s events but also wants us to embrace the misapprehension and oblivion of life, to avoid probing too deeply for answers to inscrutable questions. I admire what Kinnell does with only 14 words; the repetition of ‘what,’ ‘that’ and ‘is’ would seem to limit the poem’s sentiment but, paradoxically, the poem opens widely to contain all manner of human experience. The three ‘is’es in the middle line give it a symmetry that makes its message feel part of a natural order, and even more convincing. Thanks to the skillful punctuation, pauses and staccato rhythm, a tonal quality of interior reflection emerges. Much like a haiku, it continues after its last words, lingering like the last note played on a piano that slowly fades.”
“Just as I was entering young adulthood, probably slow to claim romantic feelings, a girlfriend copied out a poem by Pablo Neruda and slipped it into an envelope with red lipstick kisses all over it. In turn, I recited this poem. It took me the remainder of that winter to memorize its lines,” says Jackson. “The poem captures the pitch of longing that defines love at its most intense. The speaker in Shakespeare’s most famous sonnet believes the poem creates the beloved, ‘So long as men can breathe or eyes can see, / So long lives this, and this gives life to thee.’ (Sonnet 18). In Rilke’s expressive declarations of yearning, the beloved remains elusive. Wherever the speaker looks or travels, she marks his world by her absence. I find this deeply moving.”
“Clifton faced many obstacles, including cancer, a kidney transplant and the loss of her husband and two of her children. Through it all, she crafted a long career as a pre-eminent American poet,” says Jackson. “Her poem ‘won’t you celebrate with me’ is a war cry, an invitation to share in her victories against life’s persistent challenges. The poem is meaningful to all who have had to stare down death in a hospital or had to bereave the passing of close relations. But, even for those who have yet to mourn life’s vicissitudes, the poem is instructive in cultivating resilience and a persevering attitude. I keep coming back to the image of the speaker’s hands and the spirit of steadying oneself in the face of unspeakable storms. She asks in a perfectly attuned gorgeously metrical line, ‘what did i see to be except myself?’”
‘Sonnet 94’ (1609) by William Shakespeare
They that have power to hurt and will do none,
That do not do the thing they most do show,
Who, moving others, are themselves as stone,
Unmovèd, cold, and to temptation slow,
They rightly do inherit heaven’s graces
And husband nature’s riches from expense;
They are the lords and owners of their faces,
Others but stewards of their excellence.
The summer’s flower is to the summer sweet,
Though to itself it only live and die;
But if that flower with base infection meet,
The basest weed outbraves his dignity.
For sweetest things turn sourest by their deeds;
Lilies that fester smell far worse than weeds.
“It’s one of the moments of Western consciousness,” says Frederick Seidel, 90, the author of more than a dozen collections of poetry, including “So What” (2024). “Shakespeare knows and says what he knows.”
“It trombones magnificent, unbearable sorrow,” says Seidel.
“It’s smartass and bitter and bright,” says Seidel.
These interviews have been edited and condensed.
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