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Elon Musk revived L.A. aerospace with SpaceX. Will it thrive without him?

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Elon Musk revived L.A. aerospace with SpaceX. Will it thrive without him?

When Elon Musk decided to start a rocket company two decades ago, he headed down Interstate 5 and the 405 and didn’t stop until he reached the South Bay, the center of the region’s aerospace industry, hard hit by a drop in defense spending after the Cold War.

There, the Silicon Valley entrepreneur, flush with cash from the sale of PayPal, founded Space Exploration Technologies in 2002 and defied skeptics, building his startup into a $210-billion giant and fueling a revitalization of the shrunken industry.

This week, the Hawthorne company’s future in the region was thrown into doubt when Musk posted on X that he planned to move SpaceX’s headquarters to the outskirts of Brownsville, Texas, where it is developing its massive Starship rocket for planned trips to the moon and, someday, Mars.

It’s unclear what the fallout will be locally.

SpaceX hasn’t commented on how many jobs will be affected by the relocation, and industry observers say it’s likely the company will maintain significant manufacturing operations in Los Angeles County, where it employed about 6,000 people in 2023, according to an annual survey by the Los Angeles Business Journal.

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But the relocation is undoubtedly a loss to the region’s revived space industry.

A leader in the space economy

“SpaceX has been one of the pillars of the Southern California new space economy,” said Kevin Klowden, the Milken Institute’s executive director of MI Finance. The move “is significant symbolically in that it shows Southern California isn’t indispensable in an industry where it clearly is a leader.”

The aerospace industry was pioneered in L.A. County, with the first rockets set off in the Arroyo Seco near Caltech in the 1930s — the humble origins of what was to become the Jet Propulsion Laboratory, a leader first in rocket and satellite development and later in interplanetary spacecraft.

Douglas Aircraft, Lockheed, Northrop and other companies built hundreds of thousands of planes during World War II and maintained defense work here. In Downey, North American Aviation built the command module of the Apollo 11 spacecraft that landed astronauts on the moon. Rockwell International built the space shuttles in Downey and Palmdale.

The massive defense spending cuts after the collapse of the Soviet Union devastated the industry, dropping employment in the county from about 130,000 in 1990 to less than half that a decade later — but with its heritage, talent pool and world-class universities, the region was a logical place for SpaceX to set up shop.

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A new, smaller, Southern California aerospace economy has since developed, building on the remaining operations of legacy companies and technological advancements — even as other centers have emerged, such as Kent, Wash., where Jeff Bezos’ Blue Origin space company is located.

Virgin Galactic, the space tourism company founded by British billionaire Richard Branson in 2004, is based in Tustin and has its design and manufacturing operations in Mojave, where it also performs test flights. Its commercial operations are in New Mexico.

Rocket Lab, a maker of lightweight rockets that launch small satellites, moved its headquarters to Long Beach just three years ago.

People walk on a pier beneath the contrail from a SpaceX Falcon 9 rocket launched from Vandenberg Space Force Base on April 1 in San Clemente.

(Mario Tama / Getty Images)

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And former SpaceX employees have founded dozens of startups. Crunchbase, which tracks venture capital and startups, tallies more than 50. Local ones include Relativity Space, a Long Beach maker of reusable rockets; Varda Space Industries, an El Segundo company developing drugs in low-Earth orbit; and L.A. telemetry startup Sift, which raised $7.5 million in venture funding last year.

“SpaceX isn’t unique, but it’s the star,” said Klowden, noting the “ecosystem” that has sprung up around it.”

While Musk’s declaration Tuesday was prompted by a public policy dispute — Gov. Gavin Newsom’s decision to sign a bill prohibiting school districts from mandating that teachers notify parents about a student’s change in gender identity — Musk has long complained about the state’s regulatory environment and has a history of tangling with government officials.

He moved Tesla’s headquarters from Palo Alto to Austin, Texas, in 2021 after Alameda County ordered the company in 2020 to halt production amid the COVID pandemic. Separately, the billionaire noted crime concerns in also tweeting Tuesday that he plans to move X, the social media platform formerly known as Twitter, from San Francisco to Austin.

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Klowden said he believed Musk has been considering the idea of moving SpaceX, though it’s still unclear exactly whether Musk plans to transfer a handful of executives, additional employees or all of the operations, which is not seen as likely. Neither Musk nor SpaceX has offered clarification. The company did not respond to requests for comment.

City officials were also grappling with the announcement.

“We understand that business decisions are driven by a variety of factors, and we remain committed to fostering a thriving business environment in Hawthorne,” Alex Vargas, the city’s mayor, said in a statement. He added: “[W]e want to reassure our workforce and community that the city of Hawthorne is taking proactive steps to mitigate the impact of SpaceX’s potential relocation.”

Much of the skepticism regarding Musk’s SpaceX tweet revolves around how the Tesla move was carried out. The electric vehicle maker produces its Model Y SUV and new Cybertruck in Austin but still operates a factory in Fremont, where it makes multiple models. Last year, Tesla said it was opening a new global engineering headquarters in Palo Alto previously occupied by the headquarters of Hewlett-Packard.

A flight to Texas?

But some familiar with the company think the headquarters relocation announcement could presage a larger presence in Texas.

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Tim Buzza, a former SpaceX vice president, said that while the company builds its workhorse Falcon 9 rocket and Dragon capsules that service the International Space Station in Hawthorne, the company’s future is the massive Starship rocket being developed at the Brownsville facility called Starbase on the Gulf of Mexico.

“The center for the next level of execution for SpaceX is Starbase. The direction and the momentum of the company is already moving to Texas,” said Buzza, who was one of the first five employees at SpaceX, worked there for 12 years and remains in contact with many at the company.

SpaceX is seeking approval to launch 90 rockets from Vandenberg Space Force Base by 2026, a sharp increase from its previous plans for the Santa Barbara County military base. Buzza said the launches are important for the Starlink satellite broadband network SpaceX is building, since they put the satellites into a polar orbit, complementing Florida launches that put them in an equatorial orbit.

However, the Starship rocket — taller and more powerful than the Saturn 5 that launched Apollo astronauts to the moon — could launch many more satellites than the Falcon 9. SpaceX has opened a new Starlink factory outside Austin, and last month Starship completed its fourth test flight from Starbase, dubbed its “Gateway to Mars.”

The company has been building its operations at Starbase and this month asked the Federal Aviation Administration for permission for up to 25 annual launches of Starship and its Super Heavy rocket, a more powerful derivative of its Falcon 9. The company operates an engine testing facility in McGregor, Texas.

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Klowden questioned the company’s ability to move or attract large numbers of workers to the Brownsville area, at least in the immediate future, given the lack of housing and other infrastructure. But Buzza said SpaceX overcame many of the same issues in McGregor. He doesn’t think Musk would move Falcon 9 production or the Dragon capsule program from Hawthorne, because both may be phased out over time.

Still, even the loss of SpaceX’s executive operations to Texas would be a blow to Los Angeles and the Golden State, which have suffered a humiliating series of corporate defections over the last few decades. L.A.-area companies that have moved headquarters elsewhere include Lockheed, Northrop Grumman and more recently Aecom, a global engineering firm. Software giant Oracle left Redwood City in Silicon Valley for Austin in 2020 (and has since announced a move to Nashville).

“Whenever any company announces that they might or they will leave the region, it is not good for us. We definitely need to do a much better job in terms of business retention,” said Stephen Cheung, chief executive of the Los Angeles County Economic Development Corp.

However, he said the region’s aerospace economy is still robust and has shown an ability to evolve. After the bankruptcy last year of Branson’s separate Virgin Orbit rocket company, Rocket Lab acquired the defunct company’s former Long Beach headquarters, he noted.

That move mirrors SpaceX’s evolution. Its first location in L.A. County was in El Segundo, but as it grew it moved in 2007 into an old Northrop site in Hawthorne that had been converted into a factory for the production of Boeing 747 fuselages.

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Aerospace Corp., an El Segundo federally funded nonprofit that provides scientific and technical support to the aerospace industry, announced in March that it was moving its executive offices to Virginia but simultaneously announced it was investing $100 million in its local campus.

The region is still home too for major defense work.

Northrop Grumman is building the new B-21 digital bomber in Palmdale, which is slated to replace the B-2 stealth bomber it built decades ago in Pico Rivera. The high desert city also is home to Lockheed Martin’s famed “Skunk Works,” a secretive, cutting-edge military research and development facility.

Klowden said that for some SpaceX workers a move to South Texas could be a no-go, and he expects other aerospace companies will attempt poach its workers. Indeed, Orange County asteroid mining company Astroforge Inc. said it was hiring in a reply to Musk’s SpaceX tweet.

Earlier this week, workers streaming in and out of SpaceX’s Hawthorne complex declined to speak to a Times reporter. However, a salesman for SpaceX vendor GF Machining Solutions who asked his name not be used, said he hopes Musk was not serious about relocating the headquarters to Texas.

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“Well, I wouldn’t want that to happen, because I’ve lived in California all my life and I would lose that account if SpaceX moved,” the Corona resident said. “I’m not moving to Texas.”

Times staff writer Ashley Ahn and Bloomberg News contributed to this report.

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How We Cover the White House Correspondents’ Dinner

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How We Cover the White House Correspondents’ Dinner

Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.

Politicians in Washington and the reporters who cover them have an often adversarial relationship.

But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.

Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.

While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.

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“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.

It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”

Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.

“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.

The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.

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Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.

Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”

Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.

Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.

“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”

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For most of The Times’s reporters and editors, though, the evening will be experienced from home.

“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”

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MrBeast company sued over claims of sexual harassment, firing a new mom

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MrBeast company sued over claims of sexual harassment, firing a new mom

A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.

The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.

“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.

Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.

Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.

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In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”

When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”

Paez refuted the claim.

“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.

Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”

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“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.

When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”

At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”

In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.

In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”

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In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.

Mavromatis alleges that she was demoted and then fired.

Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.

Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.

The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.

“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.

Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.

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Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.

The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.

“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”

Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.

Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.

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Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.

“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”

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