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Blumhouse's latest strategy to scare the hell out of you: video games

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Blumhouse's latest strategy to scare the hell out of you: video games

Over the last 15 years, Blumhouse has built a reputation for success by producing low-cost, original indie horror films. Now, the studio best known for such movies as the “Paranormal Activity” franchise and “M3gan” is looking to do the same in video games.

The Los Angeles-based film and TV production company recently announced its first slate of games, starting with an homage to ’90s teen horror films called “Fear the Spotlight,” a third-person, puzzle-solving adventure that’s expected to come out in the fall on desktop and consoles.

The studio saw an especially relevant opportunity — not only was the games industry growing, particularly among young people, but Blumhouse’s own fans frequently identified as gamers, Blumhouse President Abhijay Prakash said in an interview.

“I don’t think you can be in the entertainment space and not notice or be aware of gaming,” Prakash said. “The market is growing globally and diversifying its audience, it’s super relevant to the audience we’re already in touch with, and there was a business opportunity for us to do what we did in movies and apply it to games.”

Blumhouse is the latest studio entrant to the massive video game market. Megan Ellison’s indie firm, Annapurna, has a gaming division, as do brother David Ellison’s Skydance Media and J.J. Abrams’ Bad Robot. Warner Bros. Discovery’s gaming unit has long churned out big franchise titles, including last year’s Harry Potter-themed hit, “Hogwarts Legacy.”

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“It’s not just potential revenue,” said Danny Bilson, director of USC Games, a joint program with the university’s engineering school. “It’s culture. It’s fishing where the fish are.”

Gaming is big business. More than 190 million Americans play video games at least once a week. U.S. consumer games spending last year totaled $57.2 billion, according to the Entertainment Software Assn., an industry trade group.

Globally, revenue last year from the games industry was estimated at $183.9 billion, a slight increase compared with 2022, according to a report updated in May by Amsterdam-based gaming research firm Newzoo.

Moreover, the amount of time people spend gaming — and importantly, how much money they spend — has remained resilient through recessions. (The industry, however, has recently experienced a pullback after a pandemic-fueled boom in hiring and production, resulting in thousands of layoffs.)

“Gaming continues to be a much more interactive and exciting way to enjoy entertainment,” said Josh Chapman, co-founder and managing partner at Konvoy Ventures, a Denver-based venture capital firm that focuses on gaming investments. “It’s no surprise that Hollywood studios are looking to games as additional revenue. … It’s a way to get their IP [intellectual property] in front of a new fan base.”

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The pipeline also has run the opposite direction, sometimes to great success. Postapocalyptic video game franchise “The Last of Us” spawned the wildly popular HBO series of the same name, starring Pedro Pascal. Bethesda’s “Fallout” games became the basis of a show for Amazon’s Prime Video.

Blumhouse executives began thinking about expanding into games about three years ago. Chief Financial Officer Josh Small, who previously helped Annapurna get into gaming, was a key driver of those discussions, Prakash said.

The company hired veteran video game producer Zach Wood and former PlayStation executive Don Sechler to run the gaming division, which launched last year.

Games can be expensive to produce. But as with its low-budget horror films, Blumhouse is taking what executives describe as a “lean and mean” approach to the sector. The division is targeting indie-level budgets, mostly under $5 million per title.

Blumhouse Games, which has a handful of employees, serves as a publisher, partnering with indie developers to finance and make the games, then taking the final product to platforms like online gaming marketplace Steam, as well as Xbox, PlayStation and Switch, where consumers can pay per game.

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So far, the games slate has hewed closely to the horror content of Blumhouse’s roots.

“Fear the Spotlight,” developed by L.A.-based Cozy Game Pals, centers on two teen girls who venture into an abandoned school to conduct a seance, an undertaking that inevitably goes wrong. “Crisol: Theater of Idols,” from Madrid-based developer Vermila Studios, combines religion with horror and requires the player to use their avatar’s own blood as ammunition. The slate will include a mix of desktop and console games, as well as mobile games.

Perhaps surprisingly, one thing the current slate doesn’t include is any game related to Blumhouse movies. That means players won’t find games that expand the universe of “The Purge” or allow them to dance with M3gan. The current separation between the games and Blumhouse studio stories was intentional, said Wood, who serves as president of Blumhouse Games.

“It’s a games-first approach,” he said. Though the team knew fans would expect to see games based on Blumhouse‘s films, they wanted to focus first on originals, “similar to how Jason [Blum] built the film business,” he said.

Wood added that Blumhouse Games doesn’t evaluate pitches from developers with an eye toward film or TV partnerships. Though the games subsidiary does talk with the studio side — and the door is open to future collaborations — the focus is on “building trust with fans” to expect creative, unique horror games, he said.

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It’s a strategy similar to that of Bad Robot Games, which started as a small subsidiary and evolved into a larger game developer and publisher. Bad Robot Games now focuses on a mix of existing intellectual property and new stories, Chief Executive Anna Sweet said in a statement.

“Gameplay always comes first,” she said. “Once we find the fun, we then look at how we can build a world and story that complements it.”

Developing games based on existing movies is often a way for studios to expand a film’s popularity and increase longevity — and monetization — among fans. Netflix has expanded its mobile-only game offerings with new titles based on its hit reality shows, such as “Too Hot to Handle,” to reduce subscriber churn and increase the time viewers spend on its service. But betting on existing movies doesn’t always work.

Warner Bros. Discovery took a $200-million hit to its profit in the first fiscal quarter this year due to poor sales of its game “Suicide Squad: Kill the Justice League.” (Company Chief Executive David Zaslav called the release “disappointing” in a May call with financial analysts.)

Walt Disney Co., too, has had its ups and downs with games. After years of struggling as a game developer and publisher, the company adopted a licensing model in 2016 that allowed it to work with outside entities to make games based on Disney characters and stories.

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In February, Disney leaned harder into that strategy by announcing a $1.5-billion deal with “Fortnite” developer Epic Games for a minority stake in the company and the creation of a “games and entertainment universe” involving Disney brands.

“The best media companies in Hollywood will figure out gaming as a tool,” said Konvoy’s Chapman. “If they launch into games, opening weekend remains important but less important. It’s more about, how do you monetize this over time?”

Movie Reviews

‘Hoppers’ movie review: Big ideas and smart emotional beats fuel a great adventure

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‘Hoppers’ movie review: Big ideas and smart emotional beats fuel a great adventure

In cinema logic, sharks, especially great whites, make excellent characters in animation. From Bruce in Finding Nemo to Mr Shark, the master of disguise in The Bad Guys, these apex predators turn their great gummy mouths with many pointy teeth into jolly good fellows.

In Hoppers, the 30th animation film from Pixar, there is a great white called Diane (Vanessa Bayer), who, despite being a scary assassin, has such sweet, shining eyes and a warm smile that one cannot help but grinning back.

Hoppers (English)

Director: Daniel Chong

Voice cast: Piper Curda, Bobby Moynihan, Jon Hamm, Kathy Najimy, Dave Franco

Storyline: A fierce animal lover uses a new technology to converse with animals and save their habitat from greedy, self-serving humans

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Runtime: 104 minutes

We first meet Mabel (Piper Curda) as a little girl trying to set all the animals in school free and being sent home for her pains (and also because she bites one of the teachers trying to stop her). Her busy mother drops Mabel with her grandmother (Karen Huie) who shows her the peace and quiet that can be hers if she only stops to listen.

The glade where grandmother Tanaka teaches her this valuable life lesson becomes a special place for Mabel. Years later, after her grandmother has passed, 19-year-old Mabel is a college student and still fighting for animal rights.

Matters come to a head when the mayor of Beaverton, Jerry Generazzo (Jon Hamm) plans to blow up the glade to build a freeway. Mabel tries to get signatures from the citizenry to stop the freeway plans, but that comes to naught as people quickly turn away from the zealous Mabel.

Frustrated, with no recourse in sight, Mabel chances upon a beaver making its way to her university’s biology lab. First worried that her biology professor Sam (Kathy Najimy) is doing some unspeakable animal experiments, Mabel is nonplussed to find that Sam, with her colleague Nisha (Aparna Nancherla) and graduate student Conner (Sam Richardson), have developed a revolutionary technology to transfer human consciousness to robot animal.

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Mabel uploads her consciousness into a robot beaver and sets off to thwart the mayor. Seeing the world from the animals’ perspective gives Mabel a unique point of view. Hoppers has jokes, chases, largeness of heart and solid science — not consciousness-switching with robot animals or flying shark assassins but the fact that beavers are the environmental engineers of the natural world.

The voice cast is wonderful, from Bobby Moynihan as the beaver king, George to Dave Franco as Titus, the prickly butterfly who becomes the insect king after Mabel accidentally kills his mum — the Insect Queen, played with terrifying grandeur by Meryl Streep.

The animals are delightfully delineated, from the spaced-out beaver, Loaf (Eduardo Franco) to Ellen (Melissa Villaseñor) the grumpy bear. The animation is lovely, with each of the animal and human characteristics clearly outlined. From the mayor’s grasping to Sam’s brilliance, Mabel’s fervour to Loaf’s stillness, and the different animal monarchs’ regality, it is all given marvellous life.

ALSO READ: ‘The Bride!’ movie review: Maggie Gyllenhaal’s glam-goth Frankenstein can’t hold its stitches

The “pond rules” ensure that the animals are not completely anthropomorphised — a sticky point in animation films where carnivores and herbivores hang together without even a sneaky licking of lips!

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Smart, funny, exciting, honest, and touching, Hoppers is the kind of film you can watch with the bachcha party and elders alike, with a happy grin. And then there is Diane of the red, red lips and sparkly white rotating teeth — yes, Hoppers boasts that level of detailing.

Hoppers is currently running in theatres

Published – March 06, 2026 07:08 pm IST

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Commentary: From late-night TV to viral memes, Kristi Noem was the gag that kept on giving. What now?

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Commentary: From late-night TV to viral memes, Kristi Noem was the gag that kept on giving. What now?

A moment of silence for all the comedians, late-night-show writers, political satirists, memers, animators and random influencers who just lost a wealth of inspiration.

Kristi Noem, Homeland Security secretary, was fired Thursday by President Trump, ending the 13-month tenure of a political figure whose bravado, cruelty, incompetence and commando cosplay inspired more wickedly funny material than Dick Cheney, Sarah Palin and Sean Spicer combined.

Social media’s so-called ICE Barbie, the first Cabinet secretary to leave the Trump administration during the president’s second term, was a font of material for “South Park,” “SNL,” late night and thousands more sketch artists, impersonators, musicians and everyday trash posters. She never disappointed, unless you were looking to her for feasible, humane immigration policy enforcement.

Former Homeland Security Secretary Kristi Noem.

(Julia Demaree Nikhinson / Associated Press)

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Drama and spectacle marked her brief career, from posing in front of a packed holding cell at El Salvador’s maximum security prison CECOT, where the DHS had shipped and detained deportees, to casting herself as an agent of action in multiple ICE raid videos. Donning a big gun and long, flowing locks of hair, she insinuated herself into operations, vamping for the camera in a bulletproof vest while masked agents rounded up fellow humans like cattle.

Grim, to be sure, but at least she contributed a shred of comic relief (unintended, of course) to our new, sad reality of federal agents invading American cities and abducting people off the streets, out of their cars and from their homes.

“South Park” skewered Noem in unprintable ways. “SNL” brought back Tina Fey to play Noem. Dressed in a lavender pantsuit, too much makeup and brandishing a massive firearm, she introduced herself as “the rarest type of person in Washington, D.C.: a brunette that Donald Trump listens to.”

The endless stream of memes across social media date back to 2024, when in her memoir Noem recalled shooting and killing her 14‑month‑old dog, a wirehaired pointer named Cricket, after deciding the dog was “untrainable.” Gov. Gavin Newsom later trolled the DHS and Noem with a meme captioned “Kristi Noem’s Dog Obedience School: She’ll Treat Them As Good As She Treats Brown People.” The mock ad featured a smiling woman holding a gun and kneeling beside a dog.

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If it seems cruel, consider that the DHS posted holiday-themed deportation memes around Christmas, proclaiming that federal agents were stepping up removals “for the holidays,” with a “holiday deal” offering a free flight and $1,000 to those who self-deport. One X post featured an AI-generated image of federal agents in Santa hats with the caption, “YOU’RE GOING HO HO HOME.”

Noem’s dismissal comes on the heels of two congressional hearings this week where she was questioned about her response to the ICE killings of U.S. citizens Renee Good and Alex Pretti in Minneapolis (she incorrectly called Good a domestic terrorist and claimed Pretti was involved in an act of domestic terrorism). She was grilled about the department spending $172 million for the purchase of two jets, the nature of her relationship with top DHS adviser Corey Lewandowski, and her $220-million DHS ad campaign starring none other than Kristi Noem. She testified in the hearings that Trump approved the ads. He said he knew nothing about them.

Her firing triggered an immediate rush of snarky content across social media, and a sharp a comment or two from prominent politicians. “Shouldn’t let the door hit her on the way out,” said Illinois Democratic Gov. JB Pritzker.

But all is not lost for those needing a laugh at Noem’s expense, or at the expense of the DHS, for that matter. The president said Thursday that Noem would take on a new, freshly invented role: Envoy for The Shield of the Americas. He described the position as one that will lead “our new Security Initiative in the Western Hemisphere.” The job title and description already sound like the basis for a villainous political satire, without even trying.

And for the new guy taking the post? He’s Sen. Markwayne Mullin (R-Okla.), a former MMA fighter. Let the memes begin …

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Is ‘Josie and the Pussycats’ (2001) Really Even A Rock N Roll Movie? (FILM REVIEW) – Glide Magazine

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Is ‘Josie and the Pussycats’ (2001) Really Even A Rock N Roll Movie? (FILM REVIEW) – Glide Magazine

The satirical romp Josie and the Pussycats (2001) is a fun movie. But is it a great rock ‘n’ roll movie?
Eh, not so fast on that second one. Welcome back to Glide’s quest for what makes a good rock ‘n’ roll movie. Last month, we looked at Almost Famous, a great launching pad because it gets so much right. And every first Friday, we’ll take another look at a rock ‘n’ movie and ask what it means in the larger pantheon. This month, the Glide’s screening room brings you Josie and the Pussycahttps://glidemagazine.com/322100/almost-perfect-why-almost-famous-sets-the-gold-standard-for-rock-movies/ts. The film is a live-action take on the classic comic-and-cartoon property of a sugary, all-girl rock trio that exists in the world of Riverdale, a.k.a. fictional home of the iconic Archie Andrews.

But this Josie has next to nothing to do with Riverdale and is instead a satire of consumerism and ’00s boy bands. A worthy target, and a topic that has stayed worthy in the quarter-century since Josie dropped. The film was not a hit, but it has become something of a cult classic (like many movies featured in this series).

The plot is fairly simple. Wyatt Frame, an evil corporate type, is making piles of money off boy band Du Jour. They start to wise up to his evil scheme and have to be… taken care of. Frame needs a new group to front his plot, which revolves around mind control to push consumer culture. Enter Josie and the Pussycats, who are about to have a whirlwind ride to the top. And along the way, foil a plot with tentacles so far-reaching they have ensnared… Carson Daly?

Josie is a fun, clever movie, but it doesn’t have a whole lot to say about real rock ‘n’ roll, unless you want to simply accept a perspective that it’s just another cynical consumer-driven product. Even that is an argument that can be made, as long as you’re willing to ignore underground and indie scenes and passionate artists making amazing music.

And it is true that this is a theme of Josie. The band triumphs at the end via their authentic music. But it somehow doesn’t feel authentic, which makes it something of a hollow victory. Let’s consider the criteria already established for a good rock ‘n’ roll movie, and how Josie delivers on that front. The first is in the characters department. The film dodges the previously established Buckethead Paradox, which states that “The real-life rock stars are so much larger than life that you can’t make up credible fictional versions. There is no way someone like Buckethead would come out of a writer’s room and make it to a screen.”

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For better or worse, Josie dodges the Paradox by essentially embracing it. The characters themselves are cartoons, and there’s no effort at realism. Given that intent is a huge part of art, it seems unfair to call these characters “cartoons” as a criticism, and it should probably be a compliment. At the same time, they aren’t particularly memorable, which is not a great quality.

And—as a bonus—Tara Reid is perfectly cast as drummer Melody Valentine. Josie was a few years after her turn in Around the Fire (1998), an unintentionally hilarious classic that plays like a jam band afterschool special from the producers of Reefer Madness (look for this amazing film in an upcoming piece).
The acting in general is good, with Rachel Leigh Cook as Josie McCoy and Rosario Dawson as bassist Valerie Brown rounding out the band. And Alan Cumming almost steals the show as sleazy corporate weasel Wyatt Frame.

The character of Wyatt is the film’s funniest riff on a rock ‘n’ roll archetype: the sleazy, corporate manager accompanied by assorted crooked accountants. From Colonel Tom Parker to Albert Grossman to The Great Rock ‘n’ Roll Swindle. It’s all about the benjamins. Which is where the music comes in. If the music is good, that’s what makes it worth it. And Josie’s music has aged particularly well. It’s well-recorded, produced and executed. The songs are particularly catchy. The vocals are by Kay Hanley of Letters to Cleo. Much of the soundtrack sounds like a lost album from The Muffs, and one wonders why Kim Shattuck wasn’t involved.

There’s an argument that power pop was never supposed to be dangerous, and that the Muffs aren’t dangerous either. Fair on the surface, but they played real punk clubs and came from a real scene. There’s not even a hint of that in Josie. So an argument that they play pop punk (which they kinda do) is really lacking the punk part.
And it was produced by Babyface, of all people. While that doesn’t seem like it should lead to great rock ‘n’ roll, sometimes preconceptions are wrong.

That said, this is a very commercial product and sound—as catchy as it is—so maybe it’s not a misconception. Maybe the right question to ask is whether it’s all too perfect? And that’s what gives this ostensibly rock ‘n’ film a smoothed-down edge? After all, the basic ingredients are there. But part of what makes good rock good is that it feels actually dangerous. Maybe there are some actual subversive messages, or a genuine counterculture scene. And Josie simply isn’t that film. The soundtrack is fondly remembered enough that Hanley appeared live and performed the songs at a screening in 2017. That appearance also included the film’s stars Cook, Dawson and Reid.

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It’s worth noting that while Cook and company obviously lip sync to the songs in the film, their performances are credible. They went through instrument boot camp, so they pull off the parts.

In the end, the film is primarily a satire of consumer culture. And even more strangely, is loaded with actual product placement. Clearly, the joke was intended to “hit harder” with real products, but having Target in the film constantly makes it feel like more of what it is parodying than a parody. Where’s the joke if the viewer actually pushes to shop at Target while watching the film? And if the filmmakers actually took money (which they almost certainly did)?

And perhaps that is the lesson for this month: a great rock ‘n’ roll movie needs to have something to say about the larger meaning or culture of the music. And while Josie may have a lot to say about culture in general, and it may say it in a fun and likeable way, it’s just not very rock ‘n’ roll. There’s no grit. Now, does it have some things to say about being in a band? Yes, though they are arguably true of most collaborations.

If someone in a hundred years wanted to understand early 21st century rock, Josie and the Pussycats is a bad choice. It doesn’t show the sweat of a performance or the smell of beer. But it’s a great choice for anyone looking for a light-hearted, fun watch with a great soundtrack. We could all use some sugar in our lives these days.
Join us again next month, when we’ll look at one of the inspirations for Josie, A Hard Day’s Night, the legendary first film from The Beatles

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