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Bindi blunder by US celebrity website mistaking Tasmania for Tanzania

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Bindi blunder by US celebrity website mistaking Tasmania for Tanzania

Tasmania has had many tourism slogans over the years from ‘Come down for air’ to ‘Go behind the scenery’, but perhaps it should consider ‘not to be confused with Tanzania’.

A major United States celebrity news publication has mistaken Australia’s island state for the East African country after the world-famous Irwin family visited Cradle Mountain, with Bindi Irwin posting images from her family’s trip on her Instagram, which has a following of 5.7 million people.

She made the trip to the Tasmanian national park with her husband Chandler, daughter Grace, brother Robert and mother Terri.

Some of the photos from the Irwin family holiday, which was not in Tanzania.(Instagram: Bindi Irwin)

Attracting global attention, it was picked up by People which touts itself as the number one source for the “most trustworthy celebrity news”.

It published a story about the trip, noting “Bindi was joined by her husband, daughter, mother and brother for the trip to the East African country”.

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People magazine web story about Bindi Irwin.

People’s headline about the Irwin family holiday, which was in Tasmania — not in Tanzania.(People magazine)

“On Saturday, June 22, the Australian TV personality, 25, shared a carousel of photos on Instagram from a family vacation in the East African country, tagging the resort where they stayed, Cradle Mountain Lodge, in the last photo.”

The People article was also posted to its 9.7 million followers on Facebook.

The wildlife loving family are dressed in puffer jackets in front of the iconic Dove Lake, and several social media followers aptly pointed out the current temperature in Tanzania was 29 degrees.

One person wrote “I once had a map of Australia that labelled Tasmania as Tanzania. A lot of people are mistaking the two and still getting paid”.

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Another asked: “Are they on top of Mt Kilimanjaro with a toddler?!?”

Celebrity reach

Those in the tourism business said the gaffe wasn’t all bad news for Tasmania.

Amy Hills from the Tourism Industry Council of Tasmania said it would still draw attention to Cradle Mountain as a destination.

“While it appears this an unfortunate mistake, as clearly Tasmania is a long way from Tanzania, in an odd way it gives us an ability to create even more buzz about our iconic Cradle Mountain,” Ms Hills said.

“When influencers like Bindi Irwin share snapshots of our island, especially while enjoying it with friends and family, it has great reach and potential impact.

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“Hopefully those reading the article will visit Bindi’s actual post and see those snow-capped mountains and the iconic cradle landscape, sparking them to investigate their own trip to Tassie, during the winter months.”

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Associate professor Anne Hardy from the University of Tasmania’s school of social sciences said influencers and celebrities had a huge impact on people’s interest in places.

“Millions and millions will see their post, so they have a massive impact,” she said.

She pointed to a summer visit to Cradle Mountain by actor Nicole Kidman.

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“What we can see is when you have an influencers in a particular area, when people go to that area because of the influencer, they often try and mimic what the influencer has done,” she said.

“It has a profound impact on where people go and what experiences they seek.”

Opportunity beckons

Dr Hardy said the Tanzania mix-up could be a problem if people were seeking out an experience they couldn’t find.

“From Tasmania’s perspective there’s a risk they’ll lose tourists to Tanzania, but I think most people are smart enough to work it out provided there’s not a Cradle Mountain over in Tanzania,” she said.

She said Tasmania and Tanzania could work together like a twin-city arrangement.

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“They could have a lost traveller agency if you’ve got travellers over in Tanzania seeking wombats?”

 A social media post promoting an article about Bindi Irwin's family holiday

People’s social media post about the Irwin family holiday, which was not in Tanzania, as has already been pointed out.(Supplied)

Dr Hardy said Tourism Tasmania could turn it into a new campaign.

“Tourism Tasmania is doing some really quirky and humorous marketing at the moment, so this story probably provides them with an opportunity,” she said.

The agency recently unveiled its ‘Odd Jobs campaign’ where it invites tourists to apply for positions to organise oysters and walk wombats.

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“Tourism Tasmania has become synonymous with super quirky marketing, so for me this provides them with another little opportunity and they can turn it around for the state,” she said.

“We’ve always been known as quirky and unusual and this just plays into our brand strength.”

Cradle Mountain in winter.

Cradle Mountain, not in Tanzania.(Deborah Hunter Photography)

Dr Hardy said in all seriousness, the Tasmanian tourism industry was having a more difficult time than usual, with this year’s Dark Mofo festival — a large drawcard in winter — scaled down.

“There hasn’t been as many visitors around, so any quirky, fun stories around the state from people like Bindi will help those operators who would really like more business at this time of the year,” she said.

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“The power of word of mouth and the power of an influencers is super important when people are making decisions on where to do.”

Tourists and sightseers at a coastal lookout.

Tourists take in the view of Wineglass Bay, also not in Tanzania.(Supplied: Tasmania Parks and Wildlife Service)

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Tasmania’s Deputy Premier Michael Ferguson said he was “sorry People magazine haven’t recently been to Tasmania like the Irwins have, we’re so pleased for their time here in our state”.

“I think People magazine might like to run a second column about how good it is here in Tassie, the best island on earth.”

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Mr Ferguson said he didn’t think it would be damaging for Tasmania’s brand.

“The interest is welcome in the sense that we get the same kind of questions from our friends in America who occasionally think the Tasmanian Devil is from a little island off Africa and it only stimulates conversation and makes people look into the truth of the matter and fall in love with our state.”

Not the first time

Confusion about Tasmania and Tanzania seems common place, and the state’s entry in online encyclopedia Wikipedia is quick to clear up the state is ‘not to be confused with Tanzania’.

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We zoomed down California’s longest and fastest zip lines. Here are 6 things to know

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We zoomed down California’s longest and fastest zip lines. Here are 6 things to know
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Hartman was previously (legally) growing cannabis on the ranch. However, when the market became oversaturated, it was no longer profitable to be a small-scale cannabis grower in the Santa Ynez Valley, he said.

Hartman loves growing crops, and his mother mentioned protea, an ancient type of flowering plant found in South Africa and Australia. Protea are drought-tolerant and do well in California’s Mediterranean climate, he said. In the summer, the staff only has to provide a gallon of water to the plants.

Hartman said his family took a “massive gamble” and picked out 16 of the best cultivars that they thought would grow well, planting them in 2020. They’ve found the South African varieties, like the Safari Sunset and Goldstrike, do the best.

“These protea plants go back in the fossil record like 300 million years,” Hartman said. “They’re some of the oldest flowers on the planet.”

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Hartman said he plans to open a nursery, hopefully later this year, so people can buy potted protea and plant them around their homes, given how drought-tolerant they are.

The tour through the ranch’s 8 acres of proteas includes a U-pick option where guests can take cut flowers home.

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‘Hijack’ and ‘The Night Manager’ continue to thrill in their second seasons

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‘Hijack’ and ‘The Night Manager’ continue to thrill in their second seasons

Idris Elba returns as an extraordinarily unlucky traveler in the second season of Hijack. Plus Tom Hiddleston is back as hotel worker/intelligence agent in The Night Manager.

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When I first began reviewing television after years of doing film, I was struck by one huge difference between the way they tell stories. Movies work hard to end memorably: They want to stick the landing so we’ll leave the theater satisfied. TV series have no landing to stick. They want to leave us un-satisfied so we’ll tune into the next season.

Oddly enough, this week sees the arrival of sequels to two hit series — Apple TV’s Hijack and Prime Video’s The Night Manager — whose first seasons ended so definitively that I never dreamt there could be another. Goes to show how naïve I am.

The original Hijack, which came out in 2023, starred Idris Elba as Sam Nelson, a corporate negotiator who’s flying to see his ex when the plane is skyjacked by assorted baddies. The story was dopey good fun, with Elba — who’s nobody’s idea of an inconspicuous man — somehow able to move around a packed jetliner and thwart the hijackers. The show literally stuck the landing.

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It was hard to see how you could bring back Sam for a second go. I mean, if a man’s hijacked once, that’s happenstance. If it happens twice, well, you’re not going on vacation with a guy like that. Still, Season 2 manages to make Sam’s second hijacking at least vaguely plausible by tying it to the first one. This time out Sam’s on a crowded Berlin subway train whose hijackers will slaughter everyone if their demands aren’t met.

From here, things follow the original formula. You’ve got your grab bag of fellow passengers, Sam’s endangered ex-wife, some untrustworthy bureaucrats, an empathetic woman traffic controller, and so forth. You’ve got your non-stop twists and episode-ending cliffhangers. And of course, you’ve got Elba, a charismatic actor who may be better here than in the original because this plot unleashes his capacity for going to dark, dangerous places.

While more ornately plotted than the original, the show still isn’t about anything more than unleashing adrenaline. I happily watched it for Elba and the shots of snow falling in Berlin. But for a show like this to be thrilling, it has to be as swift as a greyhound. At a drawn-out eight episodes — four hours more than movies like Die Hard and SpeedHijack 2 is closer to a well-fed basset hound.

Tom Hiddleston as Jonathan Pine in The Night Manager Season 2.

Tom Hiddleston plays MI6 agent Jonathan Pine in The Night Manager Season 2.

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Things move much faster in Season 2 of The Night Manager. The action starts nearly a decade after the 2016 original which starred Tom Hiddleston as Jonathan Pine, a night manager at a luxury Swiss hotel, who gets enlisted by a British intelligence agent — that’s Olivia Colman — to take down the posh arms dealer Richard Roper, played by Hugh Laurie. Equal parts James Bond and John le Carré, who wrote the source novel, the show raced among glossy locations and built to a pleasing conclusion.

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So pleasing that Hiddleston is back as Pine, who is now doing surveillance work for MI6 under the name of Alex Goodwin. He learns the existence of Teddy Dos Santos — that’s Diego Calva — a Colombian pretty boy who’s the arms-dealing protégé of Roper. So naturally, Pine defies orders and goes after him, heading to Colombia disguised as a rich, dodgy banker able to fund Teddy’s business.

While David Farr’s script doesn’t equal le Carré in sophistication, this labyrinthine six-episode sequel follows the master’s template. It’s positively bursting with stuff — private eyes and private armies, splashy location shooting in Medellín and Cartagena, jaded lords and honest Colombian judges, homoerotic kisses, duplicities within duplicities, a return from the dead, plus crackerjack performances by Hiddleston, Laurie, Colman, Calva and Hayley Squires as Pine’s sidekick in Colombia. Naturally, there’s a glamorous woman, played by Camila Morrone, who Pine will want to rescue.

As it builds to a teasing climax — yes, there will be a Season 3 — The Night Manager serves up a slew of classic le Carré themes. This is a show about fathers and sons, the corrupt British ruling class, resurgent nationalism and neo-imperialism. Driving the action is what one character dubs “the commercialization of chaos,” in which the powerful smash a society in order to buy up — and profit from — the pieces. If it had come out a year ago, Season 2 might’ve seemed like just another far-fetched thriller set in an exotic location. These days it feels closer to a news flash.

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Meghan Trainor Doubles Down On Distancing Herself From ‘Toxic Mom Group’

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Meghan Trainor
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