Connect with us

Kentucky

Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers

Published

on

Expanded Kentucky Bourbon Trail to feature both age-old distilleries and relative newcomers


LOUISVILLE, Ky. — The Kentucky Bourbon Trail is maturing, like the fine whiskeys it showcases.

A new-look Bourbon Trail unveiled Thursday will lead visitors to large and small distilleries alike, linking relative newcomers and age-old brands in a collective strategy to build on bourbon tourism’s popularity.

It began with seven participating distilleries welcoming visitors 25 years ago. Now the excursion will showcase 46 distilleries, giving visitors more options to plan trips to soak in the sights and smells of bourbon-making in the Bluegrass State.

Since its creation in 1999 by the Kentucky Distillers’ Association, the spirits tour has attracted more than 18 million visitors from all 50 states and dozens of countries, the KDA said.

Advertisement

“The Kentucky Bourbon Trail now is a global, bucket-list tourism destination,” Eric Gregory, president of the distillers’ association, said as industry leaders gathered for the announcement.

As the original trail grew, it traversed the heart of Kentucky bourbon country, spotlighting such powerhouse brands as Jim Beam, Maker’s Mark, Wild Turkey, Woodford Reserve, Evan Williams, Four Roses, Old Forester, Michter’s and Bulleit.

In 2012, a separate Kentucky Bourbon Trail Craft Tour was launched to showcase the growing number of smaller distilleries seeking their share of the ultra-competitive spirits market.

Now those tours are consolidating. The new tourism and marketing strategy was unveiled in Louisville — the gateway to bourbon tourism. They also announced a new logo and a new digital marketing campaign to help tourists plan bourbon trips to the state.

Spirit companies have invested huge sums into new or expanded visitor centers to capitalize on the growing appeal of getting behind-the-scenes peeks into how bourbon is crafted.

Advertisement

For small distilleries, joining the Kentucky Bourbon Trail was likened to making the big leagues.

Kim Bard, co-founder of The Bard Distillery in western Kentucky, said it will immediately change perceptions about smaller producers that were part of the craft tour.

“People would come in, a lot of times they see us as less-than because we’re on the craft trail and not on the Kentucky Bourbon Trail,” she said in an interview. “They see that as a very distinctive line.

“Now that the KDA has put us all on the same trail, I think that sort of thinking will stop and we’ll be looked at as just another distillery, which is great for us,” she added.

Brent Goodin, owner of Boundary Oak Distillery in central Kentucky, predicted that shifting to the Kentucky Bourbon Trail will boost tourism at his and other smaller distilleries. Producers see tourism as an essential part of brand promotion.

Advertisement

“Anything we can do to make the tourist realize that everything is Kentucky bourbon and we’re all producing the same thing –- maybe not as much as the next guy but we’re all kind of in it together,” he said in an interview.

Any big bourbon announcement in Kentucky typically draws a bevy of the state’s political leaders. On Thursday, industry leaders were joined by Democratic Lt. Gov. Jacqueline Coleman and Republican U.S. Rep. Andy Barr, who co-chairs the Congressional Bourbon Caucus.

Bourbon tourism’s global appeal is creating more business opportunities for producers, Barr said.

“There’s so much opportunity in the export market for Kentucky bourbon,” Barr said.

Coleman led the crowd in toasting the bourbon sector’s past and future while recognizing Kentucky’s status as the “undisputed home of bourbon.”

Advertisement

Bourbon tourism has shaken off any pandemic-era hangover as venerable bourbon producers and industry newcomers alike are benefiting from a new surge in visitors. Attendance surpassed 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour.

Overall, Kentucky’s bourbon industry injects $9 billion into the state’s economy each year, creating more jobs and attracting more tourists than ever before, according to a recent study. More rounds of growth are expected as Kentucky producers make billions of dollars in capital investments. Kentucky distillers produced a record 2.7 million barrels of bourbon in 2022, according to the report, which was commissioned by the distillers’ association.

Producers had a record inventory of 12.6 million bourbon barrels aging in warehouses at the start of 2023, according to the association. Those massive inventories are a bet on the future because most bourbons typically age four to eight years before reaching their market. Bourbon gets its flavor and golden brown color during aging.

Kentucky distillers produce 95% of the global bourbon supply, the KDA says.



Source link

Advertisement

Kentucky

Trump considers marijuana rescheduling executive order, Ky. advocates weigh in

Published

on

Trump considers marijuana rescheduling executive order, Ky. advocates weigh in


DANVILLE, Ky. (WKYT) – President Donald Trump says he is strongly considering signing an executive order rescheduling marijuana to a lower classification.

The move would loosen federal restrictions but not fully legalize the drug.

Robert Matheny, a CBD shop owner and cannabis advocate in Kentucky for over a decade, said the proposal sounds like a positive step for the cannabis industry but doesn’t think it goes far enough.

“Initial reaction is this is a great thing and a positive step for cannabis rights — and that’s what it was made to sound like to be able to get people to laugh and cheer for it,” Matheny said.

Advertisement

Matheny said the president’s looming marijuana reclassification could spell bad news for Kentuckians and the industry as a whole. He said the move would put marijuana products under pharmaceutical control and potentially drive-up prices.

“This puts a big profit margin in for the pharmaceutical industry, and this is a giant gift to from our legislators and our president right now to the pharmaceutical industry,” Matheny said.

Matheny advocates for full marijuana decriminalization, a stance that goes a step further than the one publicly supported by Governor Andy Beshear.

In a July letter to President Trump, Beshear advocated in favor of rescheduling marijuana. In the letter, he said making the rules less restrictive would provide access to cannabis for treatment and allow more research.

The federal government currently classifies marijuana as a Schedule I drug. That classification places it alongside other drugs such as heroin and LSD.

Advertisement

If classified as Schedule III, it would be placed alongside drugs the DEA says have a moderate-to-low potential for physical and psychological dependence such as ketamine and testosterone.

Matheny said even if someone is caught with a Schedule III drug, someone could still be in trouble.

“It’s still a drug. It’s still a pharmacy. If you get caught with over-the-counter pain pills it is still the same as getting caught with fentanyl you got a drug,” Matheny said.

Matthew Bratcher of Kentucky NORML is another marijuana advocate who agrees with Matheny and says legislators should go a step further.

Bratcher said while a meaningful step forward, people would not see full clarity or fairness until cannabis is fully declassified. The longtime cannabis advocate said he will watch to see what is done in Washington.

Advertisement

It’s unclear when Trump will sign the executive order.



Source link

Continue Reading

Kentucky

Kentucky loses recruiting prediction for 5-star forward Christian Collins as NIL looms large

Published

on

Kentucky loses recruiting prediction for 5-star forward Christian Collins as NIL looms large


Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.

According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.

Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”

While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.

Advertisement



Source link

Continue Reading

Kentucky

FCPS superintendent to recommend keeping Stables program at Kentucky Horse Park

Published

on

FCPS superintendent to recommend keeping Stables program at Kentucky Horse Park


LEXINGTON, Ky. (WKYT) – Fayette County Public Schools Superintendent Dr. Demetrus Liggins announced Tuesday he will recommend keeping The Stables alternative school at its current location through the end of next school year.

The school is located within the Kentucky Horse Park and allows students to work with horses while learning in a smaller setting. FCPS’ “Project Right Size Bright Futures” initiative had been considering terminating the facility contract over efficiency reasons.

Parents like Jennifer Boling understand the implications of the decision after seeing what the program did for her two children.

“It’s just changed their complete life around. Neither one of them trusted adults before,” Boling said.

Advertisement

The district’s Right Size Bright Futures committee had been looking at cutting the school’s facility contract with the nonprofit Central Kentucky Riding for Hope. Liggins acknowledged Tuesday that while the program is costly, it is worthwhile.

Liggins said he wants to promote the work being done to find partnerships to help continue the program’s long-term viability.

School Board Chair Tyler Murphy told WKYT he was excited to hear about Liggins’ recommendation ahead of Thursday’s board meeting.

“They do incredible work. The passion around that work is very meaningful and powerful. It’s important because they are truly leaving an impact on every child that goes through their doors,” Murphy said.

The leader of the school’s partnering agency shares in Murphy’s excitement.

Advertisement

“Elated that there’s been a response and gratified that people took time to listen to the story of our participants,” said Pat Kline, executive director of Central Kentucky Riding for Hope.

Boling said while she is more optimistic than before, she needs to see results.

“I want to see them actually follow through and not just be words,” Boling said.

According to Liggins, the Stables program costs the school district about $1.1 million. A majority of that comes from personnel, he said.

Advertisement



Source link

Continue Reading
Advertisement

Trending