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The two Pinehursts have not always seen eye to eye

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The two Pinehursts have not always seen eye to eye

PINEHURST, N.C. — It can trick you, this place. It’s all so charming and whimsical, Mayberry turned golf mecca in the sandhills of North Carolina.

You stroll along the brick walking paths through the village, passing the two-story brick buildings filled with cute shops and quaint pubs. More than a million people travel here each year to this Disney World for idyllic golf-themed getaways.

It can trick you into thinking you stumbled onto a golf oasis. Trick you into forgetting this place is a juggernaut, a resort, a full-on corporation with luxury hotels and cottages and 10 courses designed by renowned golf architects. Yes, it may have started with a pharmacy chain owner offering tuberculosis patients a chance to recover in a haven designed by the same man who designed Central Park. But the reasons a place begins are very rarely the same reasons that keep a destination thriving.

Now, Pinehurst Resort calls itself the cradle of American golf. The USGA announced it as the first of its new “anchor sites,” which will host U.S. Opens every 5-6 years for the next 30 years, beginning this week.

Pinehurst brought back the World Golf Hall of Fame. Its relationship with the town is strong and it’s a bucket-list destination for generations of recreational golfers. It is, for the foreseeable future, a central focal point marrying the casual and professional golf worlds.

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But it wasn’t that long ago this place was climbing out of $70 million in debt, that it was at war with the people of this town and embroiled in countless lawsuits focusing on issues ranging from predatory management strategies to members feeling cheated.

And it wasn’t so long ago that a private detective who called himself “the Fat Man” had a poster of Pinehurst’s owner on a chair in front of his desk with a simple mission: “I just want this guy nailed to the wall.”


There’s a mantra Robert H. Dedman Jr. repeats at will: “Always Pinehurst, but always better.”

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From the shadow of the U.S. Open at Pinehurst, a game-changer emerges

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But progress doesn’t always go in a straight line. What began as a company town turned into something else when James W. Tufts hired Donald Ross as golf pro and formed Pinehurst No. 1 before completing his masterpiece — Pinehurst No. 2 — in 1907. Ross finished his fourth Pinehurst course before 1920 and the resort had become a premier golf destination with three inns. The town and the resort were so intertwined that resort employees were paid during the Depression in scrip redeemable only at Tufts-owned businesses. And it started its entry into pro golf circles, hosting the 1936 PGA Championship and 1951 Ryder Cup.

But in 1971, the Tufts family sold Pinehurst to Diamondhead Corporation, a real estate project owned by Malcom McLean that took a place rooted in tradition and lined the courses with condos and attempted to modernize the look of Ross’ design. Sacrilege. The prestige of the resort declined, as did its quality, and it compiled $70 million in debt by the time Diamondhead had to hand Pinehurst over to a consortium of eight banks in 1982.


Spectators are turning out in droves to watch Tiger Woods and the rest of the U.S. Open field at Pinehurst this week. (Andrew Redington / Getty Images)

In came the savior, a moniker that became a point of contention for many.

Robert H. Dedman Sr. was the founder of ClubCorp, a Dallas-based corporation that made a killing buying distressed private golf and country clubs and rebuilding them. They eventually owned more than 200 properties around the world, and Dedman Sr. was a billionaire often named by Golf Digest as one of the most important people in golf. He was a charming, self-made man from Arkansas who successfully branded himself as something between a capitalist and a romantic.

“The first time I stood in front of the clubhouse and looked out on all those ribbons of fairway, I got tears in my eyes,” Dedman Sr. told Sports Illustrated in 1999. “I had always venerated Pinehurst for its place in the history of golf, and when I finally saw it I knew instantly that we would take this fallen angel and make it not as good as it was, but better than it had ever been.”

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Always Pinehurst, but always better. But better usually comes with costs. Capitalism is a game of winners and losers, and progress often leaves others behind.

Pinehurst was the crown jewel of ClubCorp’s empire, and Dedman Sr. made good on those dreams by restoring tradition and returning Pinehurst to its rightful place in the sport. In fact, he elevated it.

Fifteen years and $100 million after buying it, the 1999 U.S. Open came to Pinehurst. Dedman Sr. died in 2002, but Dedman Jr. (known as Bob) was running much of the company by the 1990s. It hosted the U.S. Open again in 2005. The Dedmans sold ClubCorp in 2006 but kept Pinehurst as their baby, and after a successful restoration it made history by holding the men’s and women’s U.S. Opens in consecutive weeks in 2014. The men’s tournament went 10 years without returning, but with its new anchor site designation Pinehurst has successfully cemented its place at the forefront of American golf.

That build, though, came with pushback. Starting in 1991 and carrying on through 2000, as much as 55 percent (more than 3,000) of Pinehurst members contributed to legal funds for a lawsuit claiming the club brought in too many outsiders, denied them agreed upon access to tee times and improperly raised membership fees.

In 1990, ClubCorp sold its stake in nearby Pinewild Country Club to Japanese cookie maker Tohato Inc. with a deal for Tohato to pay ClubCorp to manage it. By 1996, Tohato sued ClubCorp because it felt hoodwinked, claiming the latter used Pinewild as inexpensive overflow courses for guests paying to stay next door at Pinehurst Resort. Tohato officials also claimed ClubCorp tried to purposely mismanage the property to force Tohato to want out and sell back to Pinehurst at a fraction of the original cost.

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Things turned dramatic when Tohato hired the celebrity private detective William Graham to help with the case. Graham was an eccentric who appeared on “Late Night with David Letterman” and “20/20” and was in talks with studios to produce a movie about his life. Graham pursued ClubCorp so hard they ultimately sued him for libel. And in the meantime Graham caused the Dedmans constant headaches.

In 1997, Graham sent out faxes across the country detailing 33 alleged “civil and criminal violations” against ClubCorp. He was quoted in South Carolina’s The State newspaper calling Dedman Sr. and his company, “a bunch of backstabbing, corkscrewing, double-dealing, lying, cheating, stealing (SOBs).”

All of this ClubCorp of course used in its libel case, which was folded into a seven-figure settlement paid by Tohato to ClubCorp. But those faxes led to major outlets like The Wall Street Journal and The New York Times investigating and publishing large pieces painting ClubCorp in an unflattering light. In the two years before the U.S. Open, at least seven of the company’s 70 country clubs were involved in lawsuits against ClubCorp filed by either members homeowners or a co-owner, per the New York Times. (ClubCorp eventually pulled out of its management arrangement at Pinewild, telling members in a letter it had “been placed in a position that makes it impossible to do our job.”)

So when Pinehurst hosted the 1999 U.S. Open — what was supposed to be Dedman Sr.’s crowning achievement — he instead sat with Sports Illustrated for a profile on how such a beloved figure was suddenly disliked by so many around the club.

“Just because we have a great reputation, people think that if they make a few grandiose statements we’ll cave in and pay their blackmail,” Dedman Sr. told SI. “We can’t afford to do that. We have had people go to obnoxious lengths to try to get a settlement. We have zero tolerance for that behavior. Our philosophy, to quote one of our former Presidents, is millions for defense but not one cent for tribute.”

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When Pinehurst hosted the 1994 U.S. Senior Open the No. 2 course barely resembled Donald Ross’ original design. It’s been since restored. (Gary Newkirk / Allsport via Getty Images)

But the public relations issues for Pinehurst really took over when the battles started with the townspeople. In 1995, a Pinehurst resident named Edmund Dietrich wrote a letter to The Pilot, the local paper in Southern Pines, saying tips given to resort employees were being withheld. Dietrich was sued for libel, though ClubCorp later dropped it. Then, ClubCorp reportedly threatened local businesses for using Pinehurst in their names, citing trademark infringement. It claimed Pinehurst was only the name of the resort and facilities, and that the town was the “Village of Pinehurst.”

ClubCorp lawyer Stephen Trattner famously said: “I don’t believe there is a Pinehurst, N.C. You may call it that, and the mail may get there that way, (but) you don’t live in Pinehurst. You live in the Village of Pinehurst.”

Dedman Sr. had created an environment in which members and guests were treated like royalty, with staff remembering their favorite cocktails and making sure to use their name at least four times a trip, but the people who lived in the town — a town founded to help people get healthy — felt alienated. Pinehurst Business Guild became the Village of Pinehurst Business Guild. Companies like Pinehurst Interiors had to change their name to Village Design Group, which still stands today.

If Dedman Sr. was the charming personality who could light up a room, Bob Jr. was the hard-nosed, forward-thinking CEO who, his father admitted, was a more organized executive. But if at the time Dedman Jr. was labeled as a bottom line executive pushing for growth, he’s also been the one overseeing its public rehabilitation.

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U.S. Open Big Board: After Scottie Scheffler, how does the field stack up at Pinehurst?

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Another funny thing about progress is success tends to mend most wounds. Pinehurst has become more and more of a powerhouse in the world of golf, bringing millions and millions of tourism dollars to the area each year. Dedman Jr. founded a local Boys & Girls Club chapter in Pinehurst in 1999 and now receives local hospitality awards. While the mayor back in 1999 was calling his father arrogant and a bully, former Pinehurst mayor Nancy Roy Fiorillo (2011-2019) raved about all the good Dedman Jr. does and how great Pinehurst Resort is for the town.

“Bob Dedman Jr. is Doing All the Good He Can” was the headline of a story in The Pilot last week. Similar pieces have been written by Global Golf Post and PineStraw Magazine. Maybe some of it is from the ClubCorp sale — it’s far easier to be magnanimous proprietors when you’re running one iconic club and not a conglomerate fighting for every little margin.

What’s clear is Pinehurst is now thriving. More than 12 million Americans have traveled to play golf each of the past two years, up about 20 percent over the historical average, according to the National Golf Foundation. Pinehurst attracts a large chunk of that.

Every resort is trying catch up to it, a place that can boast both incredible history with everyone from Bobby Jones to Tiger Woods having played here, mixed with constant innovation and new courses. The restoration of No. 2 by the architect team of Bill Coore and Ben Crenshaw took the already famous course to new heights by removing rough and leaving tough, sandy areas off the fairways. Gil Hanse’s redesign of No. 4 has boosted it in significance. All of the top designers of past and present have contributed to one course or another.

And the resort keeps pushing itself off the course, turning an abandoned steam plant into a brewery and refurbishing the clubhouse with lush new digs for members. They expanded the Deuce Grill, restored one inn and renovated another. All of that on top of the USGA’s new Golf House Pinehurst and the World Golf Hall of Fame, which returned from St. Augustine, Fla.

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The Dedmans tried to ensure that it was always about Pinehurst but always making it better, and they’ve continued to push and push to a point it seems unstoppable going forward. And now, the conversation of the week is entirely about the course and how great it will be to watch. Not the issues of the past.

They couldn’t pin the Dedmans to the wall.

(Top photo: Tracy Wilcox / PGA Tour via Getty Images)

Culture

What America’s Main Characters Tell Us

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What America’s Main Characters Tell Us

Literature

Oedipa Maas from ‘The Crying of Lot 49’ (1966) by Thomas Pynchon

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Karl Leitz for Anthony Cotsifas Studio

“The unforgettable, cartoonish protagonist of this unusually short novel is a California housewife accidentally turned private investigator and literary interpreter, and the mystery she’s attempting to solve — or, more specifically, the conspiracy she stumbles upon — is nothing less than capitalism itself,” says Ngai, 54. “As Oedipa traces connections between various crackpots, the novel highlights the peculiarly asocial sociality of postwar U.S. society, which gets figured as a network of alienations.”

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Sula Peace from ‘Sula’ (1973) by Toni Morrison

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Karl Leitz for Anthony Cotsifas Studio

“Sula arguably begins to disappear as soon as she’s introduced — despite the fact that the novel bears her name. Other characters die quickly, or are noticeably flat. This raises the politically charged question of who gets to ‘develop’ or be a protagonist in American novels and who doesn’t. The novel’s unusual character system is part of its meditation on anti-Black racism and historical violence.”

The speaker of ‘Lunch Poems’ (1964) by Frank O’Hara

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Karl Leitz for Anthony Cotsifas Studio

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“Lyric poems are fundamentally different from narrative fiction in part because they have speakers as opposed to narrators. Perhaps it’s a stretch to nominate the speaker of ‘Lunch Poems’ as a main character, but this book changed things by highlighting the centrality of queer counterpublics to U.S. culture as a whole, and by exploring the joys and risks of everyday intimacy with strangers therein.”

This interview has been edited and condensed.

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Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

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Poetry Challenge: Memorize “The More Loving One” by W.H. Auden

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Let’s memorize a poem! Not because it’s good for us or because we think we should, but because it’s fun, a mental challenge with a solid aesthetic reward. You can amuse yourself, impress your friends and maybe discover that your way of thinking about the world — or even, as you’ll see, the universe — has shifted a bit.

Over the next five days, we’ll look closely at a great poem by one of our favorite poets, and we’ll have games, readings and lots of encouragement to help you learn it by heart. Some of you know how this works: Last year more Times readers than we could count memorized a jaunty 18-line recap of an all-night ferry ride. (If you missed that adventure, it’s not too late to embark. The ticket is still valid.)

This time, we’re training our telescopes on W.H. Auden’s “The More Loving One” — a clever, compact meditation on love, disappointment and the night sky.

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Here’s the first of its four stanzas, read for us by Matthew McConaughey:

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The More Loving One by W.H. Auden 

Looking up at the stars, I know quite well 

That, for all they care, I can go to hell, 

But on earth indifference is the least 

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We have to dread from man or beast. 

Matthew McConaughey, actor and poet

In four short lines we get a brisk, cynical tour of the universe: hell and the heavens, people and animals, coldness and cruelty. Commonplace observations — that the stars are distant; that life can be dangerous — are wound into a charming, provocative insight. The tone is conversational, mixing decorum and mild profanity in a manner that makes it a pleasure to keep reading.

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Here’s Tracy K. Smith, a former U.S. poet laureate, with the second stanza:

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How should we like it were stars to burn 

With a passion for us we could not return? 

If equal affection cannot be, 

Let the more loving one be me. 

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Tracy K. Smith, poet

These lines abruptly shift the focus from astronomy to love, from the universal to the personal. Imagine how it would feel if the stars had massive, unrequited crushes on us! The speaker, couching his skepticism in a coy, hypothetical question, seems certain that we wouldn’t like this at all.

This certainty leads him to a remarkable confession, a moment of startling vulnerability. The poem’s title, “The More Loving One,” is restated with sweet, disarming frankness. Our friend is wearing his heart on his well-tailored sleeve.

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The poem could end right there: two stanzas, point and counterpoint, about how we appreciate the stars in spite of their indifference because we would rather love than be loved.

But the third stanza takes it all back. Here’s Alison Bechdel reading it:

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Admirer as I think I am 

Of stars that do not give a damn, 

I cannot, now I see them, say 

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I missed one terribly all day. 

Alison Bechdel, graphic novelist

The speaker downgrades his foolish devotion to qualified admiration. No sooner has he established himself as “the more loving one” than he gives us — and perhaps himself — reason to doubt his ardor. He likes the stars fine, he guesses, but not so much as to think about them when they aren’t around.

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The fourth and final stanza, read by Yiyun Li, takes this disenchantment even further:

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Were all stars to disappear or die, 

I should learn to look at an empty sky 

And feel its total dark sublime, 

Though this might take me a little time. 

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Yiyun Li, author

Wounded defiance gives way to a more rueful, resigned state of mind. If the universe were to snuff out its lights entirely, the speaker reckons he would find beauty in the void. A starless sky would make him just as happy.

Though perhaps, like so many spurned lovers before and after, he protests a little too much. Every fan of popular music knows that a song about how you don’t care that your baby left you is usually saying the opposite.

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The last line puts a brave face on heartbreak.

So there you have it. In just 16 lines, this poem manages to be somber and funny, transparent and elusive. But there’s more to it than that. There is, for one thing, a voice — a thinking, feeling person behind those lines.

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W.H. Auden in 1962. Sam Falk/The New York Times

When he wrote “The More Loving One,” in the 1950s, Wystan Hugh Auden was among the most beloved writers in the English-speaking world. Before this week is over there will be more to say about Auden, but like most poets he would have preferred that we give our primary attention to the poem.

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Its structure is straightforward and ingenious. Each of the four stanzas is virtually a poem unto itself — a complete thought expressed in one or two sentences tied up in a neat pair of couplets. Every quatrain is a concise, witty observation: what literary scholars call an epigram.

This makes the work of memorization seem less daunting. We can take “The More Loving One” one epigram at a time, marvelling at how the four add up to something stranger, deeper and more complex than might first appear.

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So let’s go back to the beginning and try to memorize that insouciant, knowing first stanza. Below you’ll find a game we made to get you started. Give it a shot, and come back tomorrow for more!

Your first task: Learn the first four lines!

Play a game to learn it by heart. Need more practice? Listen to Ada Limón, Matthew McConaughey, W.H. Auden and others recite our poem.

Question 1/6

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Let’s start with the first couplet. Fill in the rhyming words.

Looking up at the stars, I know quite well 

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That, for all they care, I can go to hell, 

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Tap a word above to fill in the highlighted blank.

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Ready for another round? Try your hand at the 2025 Poetry Challenge.

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Edited by Gregory Cowles, Alicia DeSantis and Nick Donofrio. Additional editing by Emily Eakin,
Joumana Khatib, Emma Lumeij and Miguel Salazar. Design and development by Umi Syam. Additional
game design by Eden Weingart. Video editing by Meg Felling. Photo editing by Erica Ackerberg.
Illustration art direction by Tala Safie.

Illustrations by Daniel Barreto.

Text and audio recording of “The More Loving One,” by W.H. Auden, copyright © by the Estate of
W.H. Auden. Reprinted by permission of Curtis Brown, Ltd. Photograph accompanying Auden recording
from Imagno/Getty Images.

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Famous Authors’ Less Famous Books

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Famous Authors’ Less Famous Books

Literature

‘Romola’ (1863) by George Eliot

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Karl Leitz for Anthony Cotsifas Studio

Who knew that there’s a major George Eliot novel that neither I nor any of my friends had ever heard of?

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“Romola” was Eliot’s fourth novel, published between “The Mill on the Floss” (1860) and “Middlemarch” (1870-71). If my friends and I didn’t get this particular memo, and “Romola” is familiar to every Eliot fan but us, please skip the following.

“Romola” isn’t some fluky misfire better left unmentioned in light of Eliot’s greater work. It’s her only historical novel, set in Florence during the Italian Renaissance. It embraces big subjects like power, religion, art and social upheaval, but it’s not dry or overly intellectual. Its central character is a gifted, freethinking young woman named Romola, who enters a marriage so disastrous as to make Anna Karenina’s look relatively good.

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It probably matters that many of Eliot’s other books have been adapted into movies or TV series, with actors like Hugh Dancy, Ben Kingsley, Emily Watson and Rufus Sewell. The BBC may be doing even more than we thought to keep classic literature alive. (In 1924, “Romola” was made into a silent movie starring Lillian Gish. It doesn’t seem to have made much difference.)

Anthony Trollope, among others, loved “Romola.” He did, however, warn Eliot against aiming over her readers’ heads, which may help explain its obscurity.

All I can say, really, is that it’s a mystery why some great books stay with us and others don’t.

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‘Quiet Dell’ (2013) by Jayne Anne Phillips

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Karl Leitz for Anthony Cotsifas Studio

This was an Oprah Book of the Week, which probably disqualifies it from B-side status, but it’s not nearly as well known as Phillips’s debut story collection, “Black Tickets” (1979), or her most recent novel, “Night Watch” (2023), which won her a long-overdue Pulitzer Prize.

Phillips has no parallel in her use of potent, stylized language to shine a light into the darkest of corners. In “Quiet Dell,” her only true-crime novel, she’s at the height of her powers, which are particularly apparent when she aims her language laser at horrific events that actually occurred. Her gift for transforming skeevy little lives into what I can only call “Blade Runner” mythology is consistently stunning.

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Consider this passage from the opening chapter of “Quiet Dell”:

“Up high the bells are ringing for everyone alive. There are silver and gold and glass bells you can see through, and sleigh bells a hundred years old. My grandmother said there was a whisper for each one dead that year, and a feather drifting for each one waiting to be born.”

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The book is full of language like that — and of complex, often chillingly perverse characters. It’s a dark, underrecognized beauty.

‘Solaris’ (1961) by Stanislaw Lem

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You could argue that, in America, at least, the Polish writer Stanislaw Lem didn’t produce any A-side novels. You could just as easily argue that that makes all his novels both A-side and B-side.

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It’s science fiction. All right?

I love science and speculative fiction, but I know a lot of literary types who take pride in their utter lack of interest in it. I always urge those people to read “Solaris,” which might change their opinions about a vast number of popular books they dismiss as trivial. As far as I know, no one has yet taken me up on that.

“Solaris” involves the crew of a space station continuing the study of an aquatic planet that has long defied analysis by the astrophysicists of Earth. Part of what sets the book apart from a lot of other science-fiction novels is Lem’s respect for enigma. He doesn’t offer contrived explanations in an attempt to seduce readers into suspending disbelief. The crew members start to experience … manifestations? … drawn from their lives and memories. If the planet has any intentions, however, they remain mysterious. All anyone can tell is that their desires and their fears, some of which are summoned from their subconsciousness, are being received and reflected back to them so vividly that it becomes difficult to tell the real from the projected. “Solaris” has the peculiar distinction of having been made into not one but two bad movies. Read the book instead.

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‘Fox 8’ (2013) by George Saunders

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Karl Leitz for Anthony Cotsifas Studio

If one of the most significant living American writers had become hypervisible with his 2017 novel, “Lincoln in the Bardo,” we’d go back and read his earlier work, wouldn’t we? Yes, and we may very well have already done so with the story collections “Tenth of December” (2013) and “Pastoralia” (2000). But what if we hadn’t yet read Saunders’s 2013 novella, “Fox 8,” about an unusually intelligent fox who, by listening to a family from outside their windows at night, has learned to understand, and write, in fox-English?: “One day, walking neer one of your Yuman houses, smelling all the interest with snout, I herd, from inside, the most amazing sound. Turns out, what that sound is, was: the Yuman voice, making werds. They sounded grate! They sounded like prety music! I listened to those music werds until the sun went down.”

Once Saunders became more visible to more of us, we’d want to read a book that ventures into the consciousness of a different species (novels tend to be about human beings), that maps the differences and the overlaps in human and animal consciousness, explores the effects of language on consciousness and is great fun.

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We’d all have read it by now — right?

‘Between the Acts’ (1941) by Virginia Woolf

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You could argue that Woolf didn’t have any B-sides, and yet it’s hard to deny that more people have read “Mrs. Dalloway” (1925) and “To the Lighthouse” (1927) than have read “The Voyage Out” (1915) or “Monday or Tuesday” (1921). Those, along with “Orlando” (1928) and “The Waves” (1931), are Woolf’s most prominent novels.

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Four momentous novels is a considerable number for any writer, even a great one. That said, “Between the Acts,” her last novel, really should be considered the fifth of her significant books. The phrase “embarrassment of riches” comes to mind.

Five great novels by the same author is a lot for any reader to take on. Our reading time is finite. We won’t live long enough to read all the important books, no matter how old we get to be. I don’t expect many readers to be as devoted to Woolf as are the cohort of us who consider her to have been some sort of dark saint of literature and will snatch up any relic we can find. Fanatics like me will have read “Between the Acts” as well as “The Voyage Out,” “Monday or Tuesday” and “Flush” (1933), the story of Elizabeth Barrett Browning’s cocker spaniel. Speaking for myself, I don’t blame anyone who hasn’t gotten to those.

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I merely want to add “Between the Acts” to the A-side, lest anyone who’s either new to Woolf or a tourist in Woolf-landia fail to rank it along with the other four contenders.

As briefly as possible: It focuses on an annual village pageant that attempts to convey all of English history in a single evening. The pageant itself interweaves subtly, brilliantly, with the lives of the villagers playing the parts.

It’s one of Woolf’s most lusciously lyrical novels. And it’s a crash course, of sorts, in her genius for conjuring worlds in which the molehill matters as much as the mountain, never mind their differences in size.

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It’s also the most accessible of her greatest books. It could work for some as an entry point, in more or less the way William Faulkner’s “As I Lay Dying” (1930) can be the starter book before you go on to “The Sound and the Fury” (1929) or “Absalom, Absalom!” (1936).

As noted, there’s too much for us to read. We do the best we can.

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