Business
LeBron Inc.: The collective that's bigger than basketball
LeBron James at Crypto.com Arena in L.A. on Feb. 9, 2023.
(Allen Berezovsky / Getty Images)
Back in November, a few days after Thanksgiving, LeBron James had left Los Angeles for a visit to his hometown of Akron, Ohio, in part to show a group of reporters around his childhood home.
Well, a replica of his childhood home.
“Go ahead,” he said, nodding toward a green door, an exhibit at the new LeBron James Home Court museum made to look like the entrance to Apartment 602. “Look around.”
Inside, the walls were covered in taped-up posters, 1990s teenager style. There was Shaquille O’Neal rushing toward the basket. Earvin “Magic” Johnson angling for a layup. Kobe Bryant floating in for a dunk.
Discover the change-makers who are shaping every cultural corner of Los Angeles. This week we bring you The Connectors, who understand that power doesn’t travel in a straight line and know how to connect the dots. Come back each Sunday for another installment.
In many ways, these men — these legendary Lakers who long ago hung up the purple and gold — remain more synonymous with Los Angeles than James, who still wears the uniform. But if this bothers the 39-year-old, who is playing some of the best basketball of his 21-year career, it doesn’t show much.
Indeed, while fans and pundits have been busying themselves with speculation about the depths of his team loyalty and his future, James has been busy building an economic empire tying himself more fully to Los Angeles. And unlike in Ohio, where he’s mostly known as a one-man savior of civic life, opening not just a museum, but a transformative school, a housing complex and a community center, what he’s doing in Southern California is a team effort.
Think of it as a collective. Or maybe a solar system.
In the middle of LeBron Inc. there’s James — the global star and the center of gravity. And then there are his brothers from different mothers, the three men most associated with James, who’ve spent decades shining in his orbit, always aligned in one way or another.
There’s Rich Paul, who founded the powerful Beverly Hills-based talent agency Klutch Sports Group and hired James as his first client not long after they met by chance in an airport in 2001 and struck up a conversation about a vintage football jersey.
Maverick Carter, who met James when they were both in grade school, was the first to move to L.A. and is chief executive of the TV and film studio they co-founded, the SpringHill Co.
And Randy Mims, who also has been friends with James since they were kids and today is his chief of staff.
Mentioned less often, but also very much in the mix are Fara Leff, the chief operating officer of Klutch Sports Group, and Adam Mendelsohn, James’ media advisor, and Paul Wachter, founder and chief executive of Main Street Advisors.
Global star LeBron James, center, has tapped a core group of friends and family to build an economic empire rooted in Los Angeles. On the left, from top to bottom, are Bronny James, Adam Mendelsohn, Paul Wachter and Rich Paul. On the right, from top, are Randy Mims, Fara Leff, Maverick Carter and Savannah James.
(Zipeng Zhu / For The Times)
Even James’ son, Bronny James, is a star in his own right, declaring for the NBA draft after a year playing basketball at USC, while his wife, Savannah James, is an entrepreneur and investor who has started building a very-L.A. empire of her own.
The influence of James and his collective on Los Angeles — particularly the parts of it that revolve around media and entertainment — is palpable.
Klutch, for example, is one of the top agencies in the world, growing from just four clients in 2012 to more than 400 today, including the NBA’s Anthony Davis and Trae Young, and the NFL’s Jalen Hurts and Odell Beckham Jr. In 2019, Klutch agreed to a pivotal partnership with United Talent Agency that has given its clients even more avenues into Hollywood, including in film, television and podcasting.
Leff, who was around in the early days of Klutch, said she and Paul wanted to “break the mold of what the typical agent-to-player relationship was. You know, you signed a contract and then you see them at your next contract. Ours was how do we grow young men, professional athletes, professional businessmen, fathers and sons.”
These are themes that Paul echoed in his memoir, “Lucky Me,” with a foreword written by James.
“Rich helped me find my strength in that chaos, a chaos that he knew all too well. Rich never asked me for anything. He didn’t care whether I was a future pro or the kid across the street. He just knew I needed his help, and he gave me what I needed most — the space to be vulnerable,” James wrote.
Meanwhile, the SpringHill Co. — named after the building in Akron that housed James’ real Apartment 602 — has released a long list of acclaimed shows, movies and documentaries, including “What’s My Name: Muhammad Ali,” HBO’s “The Shop,” “Self Made: Inspired by the Life of Madam C.J. Walker” and, of course, “Space Jam: A New Legacy.”
Sports is no longer just sports. It’s culture, it’s business, it’s music and more — all ripe for investment.
In addition, the company over the years has brought in new investors, including RedBird Capital, Nike, Fenway Sports Group and Epic Games, to fund an international expansion. And it has inked deals with Netflix, ABC Studios and Universal Studios, further solidifying a place in the Hollywood firmament.
What’s often forgotten is that James and Carter, in many ways, pioneered the idea of a working professional athlete becoming part of the media ecosystem. Not just being covered by journalists and subject to outside narratives, but running a media company and creating a narrative of one’s own.
This has become common. Think Kevin Durant’s Thirty Five Ventures or Naomi Osaka’s Hana Kuma. And that’s because sports is no longer just sports. It’s culture, it’s business, it’s music and more — all ripe for investment.
“The world has changed a lot in the last 20 years,” said Wachter, who has long managed James’ investments, from Cannondale bikes to Lobos 1707 tequila to Beats by Dre. “Now athletes are much more tuned into business, but that was just very unusual.”
In fact, Wachter uses the word “unusual” a lot when he talks about how James, Carter, Paul and Mims became so powerful. He was one of their first contacts in Los Angeles in 2005, when the LeBron Inc. collective was still based in Akron and nearby Cleveland, where James played for the Cavaliers.
“They were kids. I was not a kid,” Wachter said. “I was just amazed that they had, at that age, taken the trouble — and it wasn’t their mom or their dad or their sister, their cousin — to find someone who clearly wasn’t from their world and … to do research to say, who might be good for us.”
They hired him. And Wachter and his then-teenage daughter took LeBron and Savannah James house hunting.
“And here we are almost 20 years later,” Wachter said. “He came here and he’s made his home here.”
Or homes. James and his family are building their dream home from the ground up on what had been the site of their $37-million mansion in Beverly Hills.
“He chose to be here. He didn’t get traded,” Wachter said. “You basically took what was basically a Cleveland operation. Now, it’s an L.A. operation.”
More from L.A. Influential
Business
Commentary: The latest government inflation and GDP figures are worthless, and will be for months to come
The federal government’s monthly releases of economic statistics — especially the inflation rate and growth as tracked by gross domestic product — have long occasioned partisan preening (or denunciation) and for a general public stock-taking of the health of the economy.
Not this month. This time, they’re the occasion for doubt and confusion.
On Dec. 18, the Bureau of Labor Statistics reported that inflation had fallen to an annual rate of 2.7% in November, down from 3% in September and well below the 3.1% consensus of economists. And on Tuesday, the Bureau of Economic Analysis reported that real gross domestic product had shot up by a surprising 4.3% annual rate in the third quarter of 2025 ended Sept. 30.
The numbers give you meaningful information about the system, but not about how people experience their actual lives.
— Zachary Karabell
Unsurprisingly, the Trump administration and its Republican acolytes seized on the figures to boast about Trump’s economic policies. White House economic advisor Kevin Hassett proclaimed the inflation figure to be “an absolute blockbuster report.” He described the GDP figure as “a great Christmas present for the American people.”
“America is winning again,” crowed House Speaker Mike Johnson (R-La.) after the GDP report. He called it “the direct result of congressional Republicans and President Trump delivering policies that drive growth and expand opportunity for American families and workers.”
Um, not so fast.
The economists whose jobs involve scrutinizing those statistics to glean what they really mean don’t view them as unalloyed support for Trumponomics. Quite the contrary. Many see them as artifacts of the long government shutdown, which halted the collection of data that go into those reports, severely distorting the results. Furthermore, they expect the flaws in those reports to persist well into 2026, undermining their usefulness as true economic indicators.
“You’ve got to take it with a grain of salt,” said Diane Swonk, chief economist at KPMG US, of the inflation report. “It’s confusing and it doesn’t quite square with prices that we’ve observed.”
A close examination of the GDP figures also underscores the narrow basis driving economic growth in recent months — it’s essentially the product of robust spending by wealthy consumers and massive corporate investments in AI technology. For middle- and lower-income Americans, the economic present and future don’t look anywhere as sunny as the numbers would suggest.
“The numbers give you meaningful information about the system, but not about how people experience their actual lives,” says financial analyst and economic commentator Zachary Karabell, whose 2014 book “The Leading Indicators” injected some perspective on how we interpret economic statistics and explained why our faith in them is often misplaced.
Indeed, consumer confidence has been sinking for months, according to the Conference Board. That points to an enduring question about the U.S. economy: Whose economy is it?
More than ever, it belongs to the rich, producing a “K-shaped” economy, which has been playing out in shopping patterns this holiday season, as my colleague Caroline Petrow-Cohen recently wrote.
According to Bank of America analysts, since this spring, spending by the highest-earning third of Americans has been soaring, while that of middle- and lower-income households has stagnated. In part that’s because the stock market has remained vibrant.
Since the top 20% of households as measured by income own about 87% of directly-held equities, stock market gains “tend to disproportionately benefit the higher-income cohort,” the BofA analysts noted. By contrast, “almost 30% of lower-income households appear to be living ‘paycheck to paycheck.’”
The highest-earning 10% of households now account for nearly half of all consumer spending, according to Moody’s Analytics. That’s the highest level since the data began to be collected in the 1980s, when the rich accounted for only about one-third of spending.
Job growth may already have turned negative, even if the published employment figures don’t yet show it, Federal Reserve Chairman Jerome Powell acknowledged during a Dec. 10 news conference following the Fed’s decision to lower interest rates by 0.25 percentage points.
Non-farm payroll gains have averaged about 40,000 a month since April, Powell observed. “We think there’s an overstatement in these numbers by about 60,000,” he said. “So that would be negative 20,000 per month.”
The divergence between the gross economic statistics and the lived experience of Americans is nothing new. It was remarked on by Robert F. Kennedy Sr. in a speech in March 1968, less than three months before his nascent presidential campaign was ended by an assassin’s bullet.
“Gross national product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage,” he observed. “It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. … Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. … It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.”
That brings us to the specific flaws in the latest statistics.
The government shutdown, which lasted 43 days from Oct. 1 to Nov. 12, was the most important cause of gaps in the collected data for the consumer price index calculation. As Swonk noted in a social media post, cutbacks at the BLS had already reduced the staff assigned to sampling prices by 25%. That prompted the agency to substitute “imputed” numbers for hard data.
“Those cases can show up as zeros in the percent change of the release,” Swonk wrote — obviously lowering the bottom-line figure. A sampling scheduled for mid-October had to be canceled, so figures dating from August were used instead — concealing any price increases in subsequent months.
A major problem concerns housing costs, which account for about one-third of the data inputs for the CPI. Because the BLS was unable to collect rental data for October, it implied that the monthly change in rents was 0% in October — further skewing the reported CPI lower. Experts say it will take at least six months to use newly collected data to provide a reliable estimate of housing inflation.
The delay in sampling, Swonk adds, means that some seasonal price phenomena were missed. She points specifically to airfares — the originally scheduled sampling would have incorporated a pre-Thanksgiving run-up in fares, but by the time the data were collected fares had returned to a non-holiday level.
Inflation data also are incorporated into GDP estimates — the lower the inflation rate, Swonk notes, the better the GDP looks. An artificially reduced inflation rate will translate into higher reported GDP growth.
All this might have a limited economic impact — corporations, banks and academic economists generally have sources other than the government to reach their conclusions — if not for the partisan political exploitation of the numbers.
As Karabell reported in his 2014 book, Simon Kuznets, the government statistician who helped to codify the collection of government figures in the 1930s, was concerned about how politics would give the statistics a misleading social significance.
“These numbers have turned into absolute markets of the human condition,” Karabell wrote, “when they are simply statistical descriptions of specific systems.”
Economists have warned that some economic factors haven’t yet fully played out. That includes Trump’s tariffs, which in their execution have been lower than they appeared on the surface, and higher healthcare premiums, which have been forecast or announced but won’t actually become effective until 2026.
If the job market continues to weaken, that will show up more vividly in 2026. The interplay between “a surging economy and a soft labor market,” argues Joseph Brusuelas, chief economist at the business consulting firm RSM, “is likely to be the major economic narrative next year.”
Business
California crypto company accused of illegally inflating Katy Perry NFTs and fraud
Four years ago, California startup Theta Labs’ cryptocurrency was soaring, and its future appeared bright when it landed a partnership with pop star Katy Perry.
The Bay Area company had built a marketplace for digital collectibles known as nonfungible tokens, or NFTs, and had teamed up with Perry to launch NFTs tied to her Las Vegas concert residency. Its THETA token jumped by more than 500% in early 2021, reaching a peak of more than $15, making it one of the world’s most valuable cryptocurrencies. Later in the year, the spotlight shone on the company when it announced the Perry partnership.
“I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency,” Perry said in a June 2021 news release.
Today, like many cryptocurrencies, THETA is 95% off its 2021 peak. It took a hit this week after former executives accused it of manipulating markets to dupe consumers into buying its products. On Tuesday, it was trading at less than 30 cents.
Two former executives from Theta Labs sued the startup, alleging in separate lawsuits that the company and its chief executive, Mitch Liu, engaged in fraud and manipulated the cryptocurrency market for his benefit. Liu retaliated against them after the employees refused to engage in deceptive business practices and raised concerns, the lawsuits say.
Some of the alleged misconduct involved placing fake bids on Perry’s NFTs, engaging in token “pump and dump” schemes and using celebrity endorsements and “misleading” partnerships with high-profile companies such as Google to deceive the public, according to the December lawsuits filed in Los Angeles Superior Court.
Perry is not accused of any wrongdoing in the suit, and Theta denies the charges.
The lawsuits against Theta Labs are the latest controversy to rattle an industry beset by scandals.
Cryptocurrency exchange FTX collapsed, and its founder, Samuel Bankman-Fried, was sentenced to 25 years in prison in 2024 after being found guilty of multiple fraud charges. Binance founder and former Chief Executive Changpeng Zhao also got prison time after he pleaded guilty to violating money laundering laws, but President Trump pardoned him this year.
The U.S. Securities and Exchange Commission previously charged celebrities such as Kim Kardashian, Lindsay Lohan, Jake Paul and Ne-Yo for promoting crypto without disclosing they were paid to do so.
Theta Labs created a network that rewarded people with cryptocurrency for contributing spare bandwidth and computing power to enhance video streaming and lower content delivery costs. The company describes Theta Network as a “blockchain-powered decentralized cloud for AI, media and entertainment.” The network has two tokens: THETA, used to secure the network, and TFUEL, used to pay users for services and power operations.
The whistleblowers suing Theta Labs are Jerry Kowal, its former head of content, and Andrea Berry, previously the company’s head of business development.
“Liu used Theta Labs as his personal trading vehicle, perpetrating fraud, self-dealing, and market manipulation,” said Mark Mermelstein, Kowal’s attorney, in a statement. “His calculated ‘pump-and-dump’ schemes repeatedly wiped out employee and investor value. This suit is about demanding accountability and proving no one is above the law.”
Theta, Liu and its parent company, Sliver VR Technologies, deny the allegations and “intend to prove with evidence the fallacy of the stories being told in the lawsuits,” according to Kronenberger Rosenfeld, the law firm representing the defendants. The lawsuits are an attempt to paint the company in a negative light in hopes of securing a settlement, a lawyer for the firm said.
Kowal has sued his former employers before. In 2014, he accused Netflix of spreading false claims that he stole confidential information and Amazon of wrongful termination.
The latest lawsuits allege that Liu profited from buying and selling THETA tokens using insider knowledge about partnerships with celebrities, studios and others in the entertainment industry.
“Liu’s true motive in pursuing such partnerships was not to develop a sustainable content business but to generate publicity that could be used to artificially inflate token prices for Liu’s personal gain,” Kowal’s lawsuit says.
Kowal worked for Theta from 2020 to 2025.
In 2020, Liu traded and sold tokens knowing that the company would close a content licensing deal with MGM Studios, according to the lawsuit. After the deal’s announcement, THETA token’s market capitalization increased by more than $50 million in just 24 hours, the lawsuit says.
When NFTs started to take off in 2021, Kowal closed deals with high-profile partners such as Perry, Fremantle Media and Resorts World Las Vegas for the startup’s NFT marketplace.
As part of the deal with Perry, the singer received $8.5 million and additional warrants for the right to license her image and likeness for the NFTs.
To inflate the price and demand for these digital collectibles, Liu allegedly made bids on NFTs and directed employees to do the same. This led to people overpaying for the Perry NFTs.
Representatives for Perry didn’t immediately respond to a request for comment.
Multiple examples of alleged manipulation are outlined in the lawsuits. In one instance from 2022, the startup launched a new token called TDROP that employees also received as part of a bonus.
Liu gained control of 43% of the supply of the cryptocurrency, according to Kowal’s lawsuit. When the TDROP token reached a high, he then sold the token, and its price collapsed by more than 90% within months.
Berry’s lawsuit also alleges that Theta Labs announced “misleading” or fake partnerships with high-profile companies such as Google and entities including NASA to pump up the value of the THETA token. Theta paid for Google Cloud products but claimed it was a partner when it was a Google customer, according to the lawsuit.
Business
Courts rejects bid to beef up policies issued by California’s home insurer of last resort
Retired nurse Nancy Reed has been through the ringer trying to get insurance for her home next to a San Diego County nature preserve.
First, she was dropped by her longtime carrier and forced onto the state’s insurer of last resort, the California FAIR Plan, which offers basic fire policies — something thousands of residents have experienced at the hands of fire-leery insurance companies.
But what she didn’t expect was how hard it would be to find the extra coverage she needed to augment her FAIR Plan policy, which doesn’t cover common perils such as water damage or liability if someone is injured on a property.
She secured the “difference-in-conditions” policies from two insurers, only to be dropped by both before finally finding another for her Escondido home.
“I’ve lived in this house for 25 years, and I went from a very fair price to ‘we’re not insuring you anymore’ — and I’ve had three different difference-in-conditions policies,” said Reed, 71, who is paying about $2,000 for 12 months of the extra coverage. “And I’m holding my breath to see if I will be renewed next year.”
Now, a Department of Insurance regulation that would have required the FAIR plan to offer that additional coverage has been blocked by a state appeals court — leaving the plan’s customers to find that insurance in a market widely considered dysfunctional.
The court ruled earlier this month that the order would have forced the plan to offer liability insurance, which was not the intent of the Legislature when it established the plan in 1968 to offer essential insurance for those who couldn’t get it.
“We appreciate that the court confirmed the California FAIR Plan is designed and intended to operate as California’s insurer of last resort, providing basic property coverage when it cannot be obtained in the voluntary market,” said spokesperson Hilary McLean.
Insurance Commissioner Ricardo Lara said he is “looking at all available options” following the decision. “I’ve been fighting so people can have access to all of the coverage the FAIR Plan is required by law to provide,” he said in a statement.
Lara has faced criticism from consumer advocates who’ve called for his resignation over his response to the state’s ongoing property insurance crisis.
A FAIR Plan policy covers fires, lightning, smoke damage and internal explosions, as well as vandalism and some other hazards at an additional cost. But in addition to water damage and liability protection, it doesn’t cover such common perils as theft and the damage caused by trees falling on a house.
The demand for the additional coverage — commonly referred to as a “wrap-around” policy — has become even greater than in 2021 when Lara issued the order overturned on appeal.
The FAIR Plan at the time had about 160,000 active dwelling policies following a series of catastrophic wildfires, including the 2018 fire that nearly destroyed the mountain town of Paradise. By September, that number had grown to 646,000.
The insurance department lists less than two dozen companies that offer wrap-around policies, including major California home insurers such as Mercury and Farmers and a a number of smaller carriers.
Broker Dina Smith said that to find the coverage for her home insurance clients she needs to place about 90% of them with carriers not regulated by the state — with the combined coverage typically costing at least twice as much as a regular policy.
“The [market] is very limited,” said Smith, a managing director at Gallagher.
Safeco has not written California wrap-around coverage since the beginning of the year and will begin non-renewing existing policies next month. Smith also said carriers are being selective, with the ones that offer the coverage often demanding exclusions, such as for certain types of water damage.
“If I’ve got a newer home with no prior claims … for liability losses, it’s going to be easy to write. If I get a home that is built in the 1950s that might still have galvanized pipes … that’s going to be a tough one,” she said.
Attorney Amy Bach, executive director of United Policyholders, a San Francisco consumer group, said the difference-in-conditions, or DIC, market is getting just as problematic for homeowners as the overall market.
“The market is not as strong as it needs to be … given how many people are in the FAIR Plan, and there aren’t as many DIC options — with the DIC companies being just as picky as the primary insurers,” she said.
There is also confusion about the policies, she said. Her group is considering pushing for a law next year that would clearly label the coverage so consumers better understand what they are buying.
-
Maine1 week agoElementary-aged student killed in school bus crash in southern Maine
-
New Mexico1 week agoFamily clarifies why they believe missing New Mexico man is dead
-
Massachusetts1 week agoMIT professor Nuno F.G. Loureiro, a 47-year-old physicist and fusion scientist, shot and killed in his home in Brookline, Mass. | Fortune
-
Detroit, MI1 week ago‘Love being a pedo’: Metro Detroit doctor, attorney, therapist accused in web of child porn chats
-
Health1 week ago‘Aggressive’ new flu variant sweeps globe as doctors warn of severe symptoms
-
Culture1 week agoTry This Quiz and See How Much You Know About Jane Austen
-
Education1 week agoVideo: How We Tested Earplugs for Sleeping
-
World6 days agoPutin says Russia won’t launch new attacks on other countries ‘if you treat us with respect’