Lifestyle
Fake beauty queens charm judges at the Miss AI pageant
Beauty pageant contestants have always been judged by their looks, and, in recent decades, by their do-gooderly deeds and winning personalities.
Still, one thing that’s remained consistent throughout beauty pageant history is that you had to be a human to enter.
But now that’s changing.
Models created using generative artificial intelligence (AI) are competing in the inaugural “Miss AI” pageant this month.
The contestants have no physical, real-world presence. They exist only on social media, primarily Instagram, in the form of photorealistic images of extremely beautiful, sexy young women — all of it created using a combination of off-the-shelf and proprietary AI technology.
Some of the characters can also be seen talking and moving in videos. And they share their “thoughts” and news about their “lives” mostly through accompanying text on social media posts.
In one video, Kenza Layli, created by a team from Morocco, speaks in Arabic about how happy she is to have been selected as one of finalists for Miss AI.
“I am proud to receive this nomination after only existing for five months, especially since this invention is Arab and Moroccan 100%,” the AI model said.
In another, the Brazilian entry, Ailya Lou, lip-synchs and bops around to a song in her pajamas.
Even though these beauty queens are not real women, there is a real cash prize of $5,000 for the winner. The company behind the event, the U.K.-based online creator platform FanVue, is also offering public relations and mentorship perks to the top-placed entry as well as to two runners-up.
According to a statement from the organizer, a panel of four judges selected 10 finalists from 1,500 submissions. This is the first of a series of contests for AI content creators that FanVue is launching under the “The FanVue World AI Creator Awards” umbrella. The results for Miss AI will be announced at the end of June.
“What the awards have done is uncover creators none of us were aware of,” said FanVue co-founder Will Monange in the statement. “And that’s the beauty of the AI creator space: It’s enabling creative people to enter the creator economy with their AI-generated creations without having to be the face themselves.”
New technology, old format
The organizers of Miss AI are touting it as the first such competition involving AI. Beauty pageants already exist elsewhere in the digital realm, for example on the online platform Second Life.
But in the real world, beauty pageants are fading. They are no longer the giant cultural draw they once were, attracting tens of millions of TV viewers during their peak in the 1970s and ’80s.
The events are controversial, because there’s a long history of them feeding into harmful stereotypes of women.
Indeed, all 10 Miss AI finalists fit in with traditional beauty queen tropes: They all look young, buxom and thin.
The controversial nature of pageants, coupled with the application of cutting-edge AI technology, is proving to be catnip for the media and the public. Simply put, sexy images of fake women are an easy way to connect with fans.
“With this technology, we’re very much in the early stages, where I think this is the perfect type of content that’s highly engaging and super low hanging fruit to go after, said Eric Dahan, CEO of the social media marketing company Mighty Joy.
In an interview with NPR, beauty pageant historian and Miss AI judge Sally-Ann Fawcett said she hopes to be able to change these stereotypes “from the inside” by focusing her judging efforts on the messaging around these AI beauty queens — and not just on their looks.
“Because they are all beautiful, I want somebody that I would be proud to say is an AI ambassador and role model giving out brilliant and inspiring messages, rather than just saying, ‘hello, I’m really hot!’ ” said Fawcett.
Like real life pageants, the Miss AI contestants’ social media feeds talk about the good causes the character supports. For example, the French avatar Anne Kerdi is a brand ambassador for the ocean conservation fund Océanopolis Acts, and Romania’s Aiyana Rainbow is described as an LGBTQ advocate.
Miss AI finalist, the AI model Anne Kerdi.
Anne Kerdi
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Anne Kerdi
But Fawcett said she wishes there was more variety in the submissions for this contest.
“I would like to see somebody of a different gender, somebody larger, somebody older, somebody with flaws,” Fawcett said. “There’s such a big scope. But I think because it’s the first year, everyone’s adhering to that typical stereotype of beauty.”
Artist and filmmaker Lynn Hershman Leeson, whose work explores the intersection of technology and feminism, said she is baffled by the degree to which the AI creators for this contest stuck to traditional beauty pageantry tropes.
“The AI world has such a range of possibilities to consider for attractiveness,” Hershman Leeson said in an interview with NPR. “And they’ve chosen to just look for some kind of surface resemblance to what’s always been considered a winner in this kind of competition. It doesn’t go beyond the stereotype of the stereotype.”
A digital marketing opportunity disguised as a beauty pageant
The Miss AI contestants aren’t just being judged according to their looks and messaging. There are two more unconventional criteria in play not traditionally found in beauty pageant judging: the skill with which the AI creators employ AI technology to make their models look hyperreal, and how deeply and quickly these avatars are engaging audiences on their social media feeds.
Creating a photorealistic human is no easy feat. And, maybe more importantly, Miss AI isn’t a beauty contest at heart. It’s really about showcasing AI as a marketing tool — specifically in the realm of AI influencers.
Most social media influencers are human beings. The influencer market is worth more than $16 billion, according to one estimate, and is growing fast. According to a recent Allied Market Research report, the global influencer marketplace is expected to reach $200 billion by 2032.
AI influencers like the Miss AI finalists are starting to gain traction within this realm — especially if they can look and act like humans.
One of the world’s most successful AI influencers, Aitana Lopez, earns her creators — who are part of the Miss AI judging panel — several thousand dollars a month in income from brand partnerships.
That’s a small amount compared with the millions top human influencers, like Kylie Jenner and Charli D’Amelio, currently make in cosmetics, fashion and other deals. But it may not be too long before AI influencers start to catch up.
Miss AI finalist Seren Ay.
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Mohammad Talha Saray, a member of the team in Ankara, Turkey, that created one of the Miss AI finalists — the red-haired, green-eyed Seren Ay, said they came up with the AI model five or six months ago as a brand ambassador for their jewelry e-commerce company because human influencers they approached cost too much money and were too demanding. Saray said his AI avatar is cheaper, more flexible and doesn’t talk back.
“With the AI, there’s no limit,” Saray told NPR. “You can just do whatever you want. Like, if you want to just do something on the moon or on the sun, whatever you want, you can just do it — all with your imagination.”
Saray said his jewelry business has grown tenfold since Seren Ay came on board. Her social media videos garner millions of views.
“Our goal for Seren Ay is to position her as a globally recognized and beloved digital influencer,” said Saray. “Winning the Miss AI competition will be a significant step toward achieving these goals, allowing us to reach a wider audience and seize more collaboration opportunities.”
He said AI influencers do not have the ability to move people as much as their human counterparts can.
“People are always going to know that it’s an artificial intelligence,” Saray said.
Yet he said he’s constantly astonished by the number of people commenting on Seren Ay’s posts on Instagram who seem to mistake the AI character for a real human being.
“People say they have feelings for Seren AI,” said Saray. “They’re congratulating her. They’re saying they hope she wins the prize.”
Lifestyle
We say “So long!” to Kristi Noem and Benetti plays ball : Wait Wait… Don’t Tell Me!
Bill Kurtis and Peter Sagal on stage
Wait Wait…Don’t Tell Me/Wait Wait…Don’t Tell Me
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Wait Wait…Don’t Tell Me/Wait Wait…Don’t Tell Me
This week, Luke Burbank, Negin Farsad, and Hari Kondabolu offer Kristi Noem some parting words and we quiz the new voice of Sunday Night Baseball, Jason Benetti, on his knowledge of confetti
Lifestyle
Legoland grows up. What it’s like to ride the new Space Mountain-inspired Galacticoaster
Legoland is growing up.
The Carlsbad theme park will on Friday open Lego Galaxy, a new 2.4-acre themed land that will feature its most adult-focused attraction yet in the Galacticoaster. An indoor, space-themed thrill ride, Galacticoaster is brief but impressionable, a spinning race through a darkened landscape to save a Lego-infused galaxy from an “asteroid of probable destruction.”
At 40 mph, it’s the park’s fastest ride, but coming in at about 60 seconds and focusing on banking and turning means it still has full family appeal. Expect it to serve as an introductory, big kid coaster for many. It’s infused with lighthearted humor — floating farmers and barnyard animals cruise among the stars — lending it a rather relaxed atmosphere for a save-the-world, fast-paced attraction. In other words, it’s sleek, it’s hurried and it’s cutesy.
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“My favorite is the surfing alien,” says Tom Storer, North American project director for Merlin Magic Making, the creative team behind Lego experiences. “She’s my favorite thing to see in there. It’s right after the blast. It will sneak up on you.”
The Galacticoaster is the centerpiece of Lego Galaxy, which also includes two smaller outdoor attractions, a vintage-style shoot-’em-up video game and a play area for little ones. Its part of a $90-million investment in Legoland’s California and Florida parks on behalf of parent Merlin Entertainment (an identical Galacticoaster can be found in Lego’s Florida park). Lego Galaxy hopes to draw visitors — and perhaps new audiences — by focusing on slicker, more modern technology and injecting in the park the sort of excitable ride more commonly found at Legoland’s Southern California competitors.
Storer, for instance, isn’t shy about the Galacticoaster’s inspiration.
1. Visitors wait to ride the Galacticoaster. 2. Los Angeles residents Veronica and Eloy Navarro with their children Zoe, 10, left, and Levi, 9, right, ride the Galacticoaster. 3. San Diego residents Yesenia Auer, 38, left, with her cousin Kelly Luquin, 34, right, and Luquin’s sons Emiliano and Leo, from left, are all smiles after riding the new indoor coaster.
“What is the space roller coaster of 2026? Space Mountain is a classic from back in the day,” he says, referring to the Disneyland Resort staple launched in 1977. “But this is kind of the new way.”
It is faster and brighter than Space Mountain, as the Galacticoaster is heavily populated with twinkling stars, planetary projections and many a Lego brick creation. But while Space Mountain tops off at about 32 mph, it likely still has Galacticoaster beat in the intensity factor due to its lift hill, sudden dips, jolting turns and near pitch-black darkness. No matter, says Storer, as here the objective was to place guests in a welcoming adventure with plenty to look at.
“When you think of outer space, you instantly think of stars and planets,” Storer says. “We have a really cool digital planet and we have stars everywhere.”
The Galacticoaster sits four per car, loading attendees parallel in a row via a moving platform. Once seated and locked in, it nearly immediately takes off, jetting riders into a darkened hallway with white lights before injecting them into a Lego galaxy. Lego aficionados or those who grew up with the sets will likely spy many an allusion to past toys. In the ride’s queue, for instance, guests in line will walk past a wall that features a timeline of many a Lego space set. Action comes fast, but surrounds guests, as the coaster cars rotate around a hurtling asteroid.
Visitors wait in line to ride the new indoor coaster at Legoland designed for families.
While it twists from side to side, which has drawn light comparisons to Guardians of the Galaxy: Cosmic Rewind at Walt Disney World’s Epcot, with some referring to this as sort of a starter version of that more powerful coaster, it’s a smooth and relatively unobtrusive twisting. Those prone to motion sickness — and I am one of them — likely need not be too concerned here.
While Legoland has other coasters, many are known as what Storer refers to as “pink knuckle” coasters, slang for safe for kids and families. Galacticoaster, with a minimum height requirement of 36 inches, certainly is as well, but the creative executive hopes it falls somewhere between the pink and white knuckle level of force, the latter term reserved for the most thrilling of coasters.
“We’re known for having ‘pink knuckle’ coaster, where it’s not too scary,” he says. “It’s kind of, ‘My first coaster.’ This is family-friendly. We’d never do anything that’s not family-friendly. We want to make sure our guests from 5 to 12 have lots to do, but it’s a little more punchy and has that cool launch with a space blast-off feel.”
Theme park aficionados will be keen to know that this is the first attraction in the park to feature an animatronic figure. The character of Biff Dipper, an engineer, will be found in the ride’s preshow, familiarizing guests with the story of the asteroid that spells impending doom. Stout and slightly gruff, Dipper has a digital face that can approximate more than 40 expressions. The animatronic, says Storer, was an important investment for the park, as Legoland in Lego Galaxy was cognizant of guests becoming bored in what will surely be one of the park’s longest lines this upcoming spring and summer season.
The character of Biff Dipper is Legoland’s first animatronic figure. Dipper is in the preshow of the Galacticoaster.
There are interactive elements throughout Lego Galaxy. In the Galacticoaster, for instance, riders will build a virtual approximation of a spaceship from a touchscreen, selecting options for wings, cannons and more. Some are militant. Others look like burgers or rainbows. There are 625 variations, and the creation will then appear at the start and finish of the attraction, injected into the ride’s projectors via a guest wristband. Legoland officials like to refer to Galacticoaster as a 10-minute experience, a time that takes in the preshow with the Dippper figure as well as the construction of the spacecraft.
Elsewhere in Lego Galaxy, there’s a full video game-like experience called the Rocket Assembly Bay. Here, guests will first build their own spaceship, and then have it scanned into the game for a cooperative shoot-’em-up. Rocket Assembly Bay is good fun, and rewarding even, to see a virtual scan of a hand-built ship injected into the game, this despite that fact that the play experience is largely a modern update of old coin-op “Asteroids.”
“There’s something about the simplicity of some of the things that have been done,” Storer says.
Two other core attractions dot the land. The G-Force Test Facility is a spinner that’s pitched as an astronaut training experience. Guests with a minimum height of 40” will be elevated off the ground via vehicles situated on rotating arms. There’s plenty of swinging and rotating action in this more standard amusement park-like creation, although Storer notes that riders won’t experience any actual G-forces. Still, here’s one that those with a propensity to motion sickness may want to take a pass on.
Austin Rafie, 7, poses with characters at Lego Galaxy, a new space-themed land, at Legoland in Carlsbad.
(Christina House / Los Angeles Times)
Lego Galaxy is rounded out with a play area and the preschool-focused ride Launch & Land. For those with a minimum height of 34 inches, this is a casual, patient experience, one in which seated guests will gently lift off into the air for a slightly elevated view of the land. Nominally designed as a spaceport, Lego aliens and spaceships populate the area. Press a button near one of the ships, and initiate, for instance, an engine test.
But don’t expect anything too serious. The Galacticoaster, after all, has a farting space cow.
Lifestyle
Netflix acquires Ben Affleck’s AI company
Hollywood A-lister Ben Affleck says his company InterPositive’s AI tools “take out all the logistical, difficult, technical stuff that often gets in the way” of the filmmaking process.
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Netflix is acquiring Ben Affleck’s AI-powered filmmaking tool company, InterPositive, for an undisclosed sum.
In a video accompanying the company’s announcement on Thursday, Ben Affleck said InterPositive’s technology helps filmmakers to build their own, proprietary AI models based on the scenes they’ve already shot, and then use that data to help solve otherwise laborious details.
“You can use your own model to remove the wires on stunts, reframe a shot, get a shot you missed, shape the lighting, enhance the backgrounds,” said the Oscar-winning director, producer, writer and actor, who has also joined Netflix as a senior advisor.
In an email to NPR, the International Alliance of Theatrical Stage Employees (IATSE), the main union supporting Hollywood’s technical workers, including camera operators, lighting and sound technicians, grips, script supervisors, among other industry disciplines, said it does not comment on mergers and acquisitions.
This is just the latest agreement the Oscar-winning filmmaker has struck with Netflix. Earlier this week, Affleck and Matt Damon’s production company, Artists Equity, signed a major multi-year partnership with the streamer. The agreement gives Netflix first dibs to develop and distribute all of the pair’s future streaming-focused projects. Affleck has also made and released multiple movies in collaboration with Netflix, most recently The Rip, a thriller starring Affleck and Damon as Miami narcotics officers who find a secret hoard of drug money.
Despite his tech interests, Affleck has expressed a desire to keep humans at the center of the creative process. He is among the hundreds of Hollywood insiders to sign on to the Creators Coalition on AI. The group, established late last year, describes itself on its website as “a central hub for cross-industry discussions about how AI is impacting the entertainment industry.”
“This is not a full rejection of AI,” the group stated. “The technology is here. This is a commitment to responsible, human-centered innovation.”
“The InterPositive team is joining Netflix because of our shared belief that innovation should empower storytellers, not replace them,” said Elizabeth Stone, Netflix’s chief product and technology officer, in a press release. She said the partnership would “continue building towards a future of entertainment where technology plays a part in how stories are made, but people — and their ideas, craft and judgment — remain at the core of great storytelling.”
The deal between InterPositive and Netflix comes just over a week since the streamer pulled out of its plan to acquire Warner Brothers Discovery. Paramount agreed to acquire the media giant in a deal valued at around $110 billion. On Feb. 26, the Warner Brothers Discovery board declared Paramount’s bid to be “superior” to an $83 billion deal it had previously struck with Netflix.
Kimberly A. Owczarski, an associate professor at Texas Christian University who studies media franchises, told NPR in an email that Netflix’s decision to partner with a filmmaker of Affleck’s prominence sends out a positive message to an industry reeling from the threats posed by the growing adoption of AI across the entertainment landscape.
“His status in the industry as a star, filmmaker, and producer gives substantial weight as he promotes a responsible use of AI in filmmaking,” Owczarski said.
Jennifer Vanasco edited this story.
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