Entertainment
It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Advertising executives who entered Radio City Music Hall on Monday for NBCUniversal’s upfront presentation were greeted by an orchestra playing the familiar themes of the network’s landmark shows, such as “Law & Order” and “NBC Nightly News.”
It was a nod to broadcasting’s rich history, which for the rest of the week would be relegated to the distant past.
Streaming video now makes up 37% of U.S. television viewing, better than either broadcast or cable TV, according to Nielsen data. The May presentations by media companies, meant to entice advertising sales commitments for the 2024-25 TV season, reflected the shift, with Amazon’s Prime Video and Netflix joining the in-person annual festivities for the first time.
Ad buyers had to leave their ride shares and walk down FDR Drive on Manhattan’s Lower East Side to join the overflow crowd gathered for Amazon’s presentation, which opened with a performance by Alicia Keys, followed by appearances from Will Ferrell, Reese Witherspoon and Jake Gyllenhaal.
Across town, Netflix exhibits re-created sets from “Bridgerton,” “Squid Game” and “Wednesday.” At its reception, the streamer served food from chefs featured on its cooking shows.
Competitors did not let Netflix slide on the reversal of its original opposition to running ads with its programming.
“Remember when Netflix thought they were above all this?” ABC late-night host Jimmy Kimmel asked in his annual monologue at the Walt Disney Co.’s presentation at the Javits Center. “They came in, destroyed commercial television and now, guess what they want to sell you? Commercials on television.”
But the cow is out of the barn. Here are some of the highlights of the week.
Amazon Prime time
The addition of an advertising tier to Prime Video could be the most significant change to the TV ad marketplace since streaming emerged. The company said Prime’s ad-supported service reaches 115 million viewers a month in the U.S.
“By introducing ads on Prime Video, we’ve created the largest ad-supported premium streaming service in the world,” said Alan Moss, vice president of global ad sales for Amazon.
One senior media company executive who attended the event calculated that if Amazon were to sell out commercial inventory across its platforms, which include its free ad-supported channel Freevee, it would take in $6 billion. That would probably take a chunk out of traditional TV, which took in around $19 billion in last year’s upfront market, according to research firm Media Dynamics. Streaming services attracted around $8.3 billion.
Media buyers say one possible risk is that adding so much commercial inventory to the marketplace could depress pricing.
The addition of Netflix’s commercials will have less of an impact, as the number of U.S. subscribers for its ad tier is estimated between 10 million and 13 million, although that is expected to grow steadily. The company said 40% of new sign-ups are choosing the lower-priced ad tier.
But even with Netflix’s smaller footprint, advertisers are eager to buy title sponsorships, in which brand names can be placed adjacent to the streamer’s most popular shows.
Live sports rule
The NFL and other major sports properties have become the last reliable way for advertisers to reach large audiences on traditional TV, so it’s not surprising they were given more attention at the upfronts.
Fox trotted out legendary quarterback Tom Brady, who will join the network’s play-by-play booth for football coverage. Retired Philadelphia Eagles center Jason Kelce bounded onto the stage at Disney’s affair to announce he is joining ESPN’s “Monday Night Football” as an analyst. Shaquille O’Neal got laughs at Warner Bros. Discovery’s event, where executives said they hope to retain NBA rights for cable network TNT as NBCUniversal makes a strong play. NBCUniversal has the backdrop of Paris for the Summer Olympics.
But the incursion of tech companies into live sports is in full swing. Netflix, which has long been cautious about competing for pricey sports rights, landed two Christmas Day NFL games for 2024 and has the rights to at least one a year in 2025 and 2026.
Netflix has maintained that it does not want to get into the bidding wars for sports media rights. But the company was willing to pay $150 million for the two games because of the promotional platform it will provide for World Wrestling Entertainment, which joins the streamer next year, and other new shows, including a series from producer Kevin Williamson and one starring Ted Danson.
The NFL’s willingness to make a deal with the service is rooted in the league’s desire to get its games in front of younger viewers who are not watching traditional TV, where the bulk of its contests air. The median age for Netflix viewers is 37, and 60% are described as cord-cutters.
Ready, aim, target
The upfronts were once the place where networks promoted their dominance in the ratings, especially in the 18-to-49 demographic that was long the sweet spot for advertisers.
But the overriding message this week was the ability of streaming services and their technology to get content in front of specific consumers.
“While reach is ever-important, the business is more and more focused on connecting to the right customer in the right way,” said Ric Prentiss, an analyst for Raymond James.
Nearly every company prominently featured streaming efforts in their presentations. But Disney, Comcast and Fox reminded ad buyers that they can still deliver audiences on traditional TV.
Walt Disney Co. Chief Executive Bob Iger told the audience that his company’s networks and streaming services, which include ABC and Disney+, account for 11.5% of all U.S. TV viewing, according to Nielsen.
Mike Cavanagh, president of NBCUniversal parent Comcast, reminded buyers that the company still has a full range of platforms, even as it is focused on building the streaming service Peacock.
“NBCUniversal is the only company that has it all,” he said.
Movie Reviews
Movie review: Ballet-themed erotic drama ‘Dreams’ dissipates in finale
Mexican writer/director Michel Franco explores the dynamics of money, class and the border through the spiky, unsettling erotic drama “Dreams,” starring Jessica Chastain and Isaac Hernández, a Mexican ballet dancer and actor.
In the languidly paced “Dreams,” Franco presents two individuals in love (or lust?) who experiment with wielding the power at their fingertips against their lover, the violence either state or sexual in nature. The film examines the push-pull of attraction and rejection on a scope both intimate and global, finding the uneasy space where the two meet.
Chastain stars as Jennifer McCarthy, a wealthy San Francisco philanthropist and socialite who runs a foundation that supports a ballet school in Mexico City. But Franco does not center her experience, but that of Fernando (Hernández), whom we meet first, escaping from the back of a box truck filled with migrants crossing the U.S./Mexico border, abandoned in San Antonio on a 100-degree day.
His journey is one of extreme survival, but his destination is the lap of luxury, a modernist San Francisco mansion where he makes himself at home, and where he’s clearly been at home before. A talented ballet dancer who has already once been deported, he’s risked everything to be with his lover, Jennifer, though as a high-profile figure who works with her father and brother (Rupert Friend), she’d rather keep her affair with Fernando under wraps. He’s her dirty little secret, but he’s also a human being who refuses to be kept in the shadows.
As Jennifer and Fernando attempt to navigate what it looks like for them to be together, it seems that larger forces will shatter their connection. In reality, the only real danger is each other.
The storytelling logic of “Dreams” is predicated on watching these characters move through space, the way we watch dancers do. Franco offers some fascinating parallels to juxtapose the wildly varying experiences of Fernando and Jennifer — he enters the States in a box truck, almost dying of thirst and heat stroke; she arrives in Mexico on a private plane, but they both enter empty homes alone, melancholy. During a rift in their relationship, Fernando retreats to a motel while working at a bar, drinking red wine out of plastic cups with a friend in his humble room, ignoring Jennifer’s calls, while she eats alone in her darkened dining room, drinking red wine out of crystal.
These comparisons aren’t exactly nuanced, but they are stark, and for most of the film, Franco just asks us to watch them move together, and apart, in a strange, avoidant pas de deux. Often dwarfed by architecture, their distinctive bodies in space are more important than the sparse dialogue that only serves to fill in crucial gaps in storytelling.
Cinematographer Yves Cape captures it all in crisp, saturated images. The lack of musical score (beyond diegetic music in the ballet scenes) contributes to the dry, flat affect and tone, as these characters enact increasing cruelties — both emotional and physical — upon each other as a means of trying to contain their lover, until it escalates into something truly dark and disturbing.
Franco, frankly, loses the plot of “Dreams” in the third act. What is a rather staid drama about the weight of social expectations on a relationship becomes a dramatically unexpected game of vengeance as Jennifer and Fernando grasp at any power they have over the other. She fetishizes him and he returns the favor, violently.
Ultimately, Franco jettisons his characters for the sake of unearned plot twists that leave the viewer feeling only icky. These events aren’t illuminating, and feel instead like a bleak betrayal. The circumstances of the story might be “timely,” but “Dreams” doesn’t help us understand the situation better, leaving us in the dark about what we’re supposed to take away from this story of sex, violence, money and the state. Anything it suggests we already know.
‘Dreams’
(In English and Spanish with English subtitles)
1.5 stars (out of 4)
No MPA rating (some nudity, sex scenes, swearing, sexual violence)
Running time: 1:35
How to watch: In theaters Feb. 27
Entertainment
Soho House sued after bartender alleges she was ‘drugged and raped’ by her supervisor
A bartender who worked at Soho House’s exclusive Soho Warehouse in downtown Los Angeles is alleging a supervisor at the posh membership club and hotel drugged and raped her, according to a lawsuit filed in Los Angeles Superior Court on Wednesday.
The woman, who filed as Jane Doe, said in her complaint that she was “subjected to repeated sexual advances and unwelcomed physical touching” by one of her supervisors, Leonard Marcelo Vichique Maya, immediately after she began working as a bartender at Berenjak, the club’s restaurant, in September 2025.
Doe is suing Vichique Maya, Soho House, Soho House Los Angeles and Soho Warehouse for sexual harassment, retaliation and other claims..
“This is as egregious an instance of callous corporate indifference to workplace sexual violence that anyone can experience,” said her attorney Nick Yasman of Los Angeles-based West Coast Trial Lawyers in a statement.
Representatives for Soho House and Vichique Maya were not immediately available for comment.
Doe has further alleged that Vichique Maya made “numerous comments” about her appearance, propositioned her to be his “hook-up buddy” and told her that she “would be pregnant by now” had they met earlier, all within earshot of her supervisors and colleagues.
After two weeks on the job, Doe said that she reported Vichique Maya’s conduct to two male supervisors, including Soho House’s floor manager and food and beverage director, states the complaint, but “neither took any semblance of corrective or investigatory action.”
According to the suit, Doe claims that despite “his pattern of harassing behavior and complaints,” the company, did not address his alleged misconduct. ”
She claims his behavior escalated after a “team-bonding” work event on Sept. 13, where Doe said she became disoriented after drinking with supervisors and co-workers, eventually losing consciousness, and woke up naked in Vichique Maya’s apartment.
“Paralyzed and speechless despite her consciousness slowly returning, Plaintiff was condemned to simply watch in horror as [sic] MARCELO repeatedly raped her inanimate body,” states the suit.
The next day, Doe said that she reported to her floor manager that Vichique Maya had “sexually assaulted her.”
She said her general manager “confirmed” that he “appeared to be preying” on her during the work event, telling her that “These things happen between coworkers.”
When she proclaimed that she could no longer work with Vichique Maya,” she said the general manager dismissed her concerns telling her: “I have a restaurant to run; I can’t have it blow up on me.”
Despite informing three managers that she was “raped,” Doe said she was continuously scheduled to work shifts with Vichique Maya during which he repeatedly sexually harassed her.
In December, Doe filed a complaint with Soho House human resources, and she was assured that an investigation would be opened and “immediate corrective action” taken.
However, during the investigation, Doe said that she was placed on indefinite leave while Vichique Maya continued working. A month later, she was informed the company had completed its investigation and found her report of rape “was uncorroborated” and he “would not be disciplined.”
In February, the plaintiff said that she was forced to quit her job.
One of the first, exclusive members-only social clubs, Soho House debuted in London in 1995 and quickly became the bolt-hole of choice for celebrities and the deep-pocketed. It expanded globally with 48 houses in 19 countries.
It drew high-profile investors, including Ron Burkle through his investment fund Yucaipa.
In 2021, the company filed for an initial public offering on the New York Stock Exchange, but it has faced financial challenges. .
Last year, Soho House went private, selling itself to a group of investors including Apollo Global Management and actor Ashton Kutcher, who also joined its board of directors, at a $2.7-billion valuation.
Movie Reviews
MOVIE REVIEWS: “Mercy,” “Return to Silent Hill,” “Sentimental Value” & “In Cold Light” – Valdosta Daily Times
“Mercy”
(Thriller/Crime: 1 hour, 39 minutes)
Starring: Chris Pratt, Rebecca Ferguson, Kali Reis
Director: Timur Bekmambetov
Rated: PG-13 (Violence, bloody images, strong language, drug content and teen smoking)
Movie Review:
“Mercy” is a science fiction movie based on one of the more common themes of moviedom lately, artificial intelligence (AI). This crime thriller cleverly creates an intriguing story using technology and the justice system, yet it fails to be consistently interesting and intelligent throughout. The conclusion is less significant than the initial setup, as the concluding scenes become typical action sequences.
Detective Chris Raven (Pratt) of the LA Police Department is a huge supporter of the city’s new judicial courtroom. Crimes are now judged by an AI program (Ferguson) in the Mercy Court. The court is run by an artificial program that makes decisions based on all of the evidence before it without any prejudice. Detective Raven is all for this system until he is convicted of killing his wife. Now he must use all of the data, including the AI‘s ability to tap into everyone’s electronic devices, security cameras, and even into government files, within reason, to prove he did not murder his wife.
Mercy is an interesting movie. It entertains throughout, even when the story gets sloppy and characters’ actions are irrational. This mainly occurs during the final scenes. The movie tries too hard to insert unneeded narrative twists. This is disappointing because the story is interesting. What makes it fascinating is that it happens in real time. This is the most brilliant facet.
All the other theatrics are unnecessary. Director Timur Bekmambetov (“Profile,” 2018; “Wanted,” 2008) and “Mercy’s” producers should have just kept the ending simple, no plot twists or superfluous action sequences.
Grade: C (This flick needs some mercy. Let the trial begin.)
“Return to Silent Hill”
(Horror: 1 hour, 46 minutes)
Starring: Jeremy Irvine, Hannah Emily Anderson and Robert Strange
Director: Christophe Gans
Rated: R (Bloody violent content, strong language and brief drug use.)
Movie Review:
“Return to Silent Hill” is about one man’s quest to return to the love of his life. The problem is she has moved on to the afterlife. Meanwhile, audiences lose part of their life watching this movie, which is unlike any of the two prequels in this series. This one is a psychological horror that bores.
Artist James Sunderland (Irvine) decides to return to Silent Hill, a place where many people died during a devastating illness that nearly enveloped the entirety of the city’s population. What is left there is a horror show of freakish creatures, all with violent intent. Still, Sunderland searches for the love of his life, Mary Crane (Anderson).
Think of this movie as a slow suicide, where a guy goes back to retrieve his dead girlfriend. To do so, he must travel to the modern land of the dead that Silent Hill has become. This one is a type of swan song by the main character, and the movie becomes less scary while lackluster romantic notions wander aimlessly.
Grade: D (Do not return to see this.)
“Sentimental Value”
(Drama: 2 hours, 13 minutes)
Starring: Renate Reinsve, Stellan Skarsgård, Inga Ibsdotter Lilleaas and Elle Fanning
Director: Joachim Trier
Rated: R (Language, sexual reference, nudity and thematic elements)
Movie Review:
“Sentimental Value” is a Norwegian film that won the Grand Prix in France’s Cannes Film Festival and was nominated for nine Academy Awards, including Best Motion Picture. It is a solid drama filled with symbolism and family connections. It is brilliant performances by a talented cast under the direction of Joachim Trier (“The Worst Person in the World,” 2021).
This screenplay is about Gustav Borg (Skarsgård). He is a father, grandfather and a famed film director. He stayed away from his two daughters, actress Nora Borgwhile (Reinsve) and historian Agnes Borg Pettersen (Lilleaas), while he was creating works as a filmmaker. The director comes back into the lives of his daughters after the death of their mother. Their reunion leads to a rediscovery of their bond at their family home in Oslo.
Stellan Skarsgård is always a solid actor. He takes his roles and makes them tangible characters that seem like you know them, even when they’re speaking a foreign language. That is the quality of his act and why he gets nominated for multiple awards each season.
“Sentimental Value” is a valuable movie filled with enriching sentiment. It is an enjoyable film for those who value a good drama. The acting and original writing alone make the movie worth it. “Sentimental Value” starts in a very simple way, but everything in between, even when low-key, remains potent. Joachim Trier and writer Eskil Vogt have worked together on multiple projects such as “The Worst Person in the World” (2021). Their pairing is once again worthy.
Grade: A- (Any motive valuable movie.)
“In Cold Light ”
(Crime: 1 hour , 36 minutes)
Starring: Maika Monroe, Allan Hawco and Troy Kotsur
Director: Maxime Giroux
Rated: R (Violence, bloody images, strong language and drug material)
Movie Review:
“In Cold Light” sticks to a very straightforward story, primarily taking place over a short period. The problem is the story leaves one in the cold. Audiences have to guess what is being communicated because this movie uses American Sign Language (ASL) without subtitles. For those moviegoers who do not know ASL, they are left deciphering characters’ actions and facial expressions during some pivotal scenes.
Ava Bly (Monroe) attempts to start a legit life after prison. Her life changes when Ava’s twin, Tom Bly (Jesse Irving) is murdered while seated next to her. As her brother’s killers pursue her, Ava must evade law enforcement, which contains some crooked cops led by Bob Whyte (Hawco).
For a brief moment, this movie hits its exceptional moment when Oscar-recipient Helen Hunt enters the picture as a motherly Claire, a crime boss who seems more like a social worker/psychologist. Her long scene is wasted as it arrives too late.
French Canadian director Maxime Giroux’s style has potential in his first English-language film, but it does not fit a wayward narrative. A rarity, this crime drama has characters commit many dumb actions at once.
Moreover, Giroux (“Félix et Meira,” 2014) and writer Patrick Whistler forget to let their audiences in on their story. They allow much to get lost in translation, especially during heated conversations between Monroe’s Ava and her father, Will Bly, played by Academy Award-winning actor Troy Kotsur (“CODA,” 2021).
Grade: C- (Just cold and dark.)
More movie reviews online at www.valdostadailytimes.com.
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