When your kid starts showing a preference for one of their stuffed animals, you’re supposed to buy a backup in case it goes missing.
Technology
The Verge’s 2024 Mother’s Day gift guide
Uno Show ‘Em No Mercy
If we’re being honest, you may no longer be your mom’s favorite after you’ve both indulged in a round of Uno Show ’Em No Mercy. The updated version of Mattel’s classic card game sends game-turning betrayals into overdrive with more skips, more draw cards, and new stacking rules that let you pile on a truly absurd number of cards (a punishing Draw 10 included).
Price: $9.49+
Lego Icons Tiny Plants
Why not skip the perennials this year and opt for something that will actually survive beyond Mother’s Day? Lego’s latest botanical set lets you build nine plastic plants — including a mix of arid, tropical, and carnivorous species — all of which are treated to their own desk-friendly terracotta brick planter. Just don’t expect to receive a cutting anytime soon.
Price: $49.49+
Ember Mug 2
If your mom is a coffee lover, how about gifting her something a little snazzier than another “World’s Best Mom” mug? Ember’s latest smart mug is pricey, yes, but the heated receptacle can ensure her morning mood elixir never falls below her preferred temperature. The mug itself can last up to 80 minutes on a single charge or the entire day using the included charging coaster.
Price: $103.99+
Amazon Kindle Paperwhite Signature Edition
Amazon’s step-up Kindle Paperwhite Signature Edition adds wireless charging and an automatic backlight to one of our favorite ebook readers. It’s just as comfortable to hold and easy on the eyes as the standard model, with crisp 300ppi resolution, 32GB of storage, and Bluetooth support so she can listen to her favorite beach read via Audible, rather than, huh, read it.
Price: $189.99
Thermomix TM6
The Thermomix TM6 may be the last kitchen appliance your mom will ever need. It offers a multitude of functions — including the ability to chop, blend, mix, grind, sauté, and steam — and you can even use it to weigh food. The fact that it features a built-in touchscreen so she can browse more than 80,000 tasty recipes is just the proverbial cherry on top.
Price: $1,499
Apple iPad (10th-gen)
If you’re looking to make a big splash this year, you can’t go wrong with an iPad. Apple’s latest entry-level model is still very capable thanks to its reliable battery life and A14 Bionic chipset, which can run most modern apps and games with ease. Plus, with several fun colors to choose from, you’re likely to land on something that fits her style.
Price: $349+
Apple Watch Series 9
The Apple Watch Series 9 is a great gift for someone who already lives inside Apple’s walled garden. It’s a fitness companion, a personal navigator, a notification display, a calendar, and a clock all wrapped into one. The newest model also supports Apple’s new double-tap feature and Precision Finding, allowing your mom to easily locate her phone should she ever lose it.
Price: $299+
Kasa Smart Wi-Fi Light Bulb (two-pack)
A pack of smart bulbs is a terrific gift for smart home newbies. Kasa’s inexpensive RGB bulbs are reliable, easy to use, and decently bright at 800 lumens. They don’t require any hubs or controllers, either; just screw them into your favorite lamp and set the brightness, color, and scene using the Kasa app or a virtual assistant like Amazon Alexa.
Price: $12.99+
Sophie Faux Fur Throw Blanket
It might be getting warmer outside, but that doesn’t mean you can’t snuggle up on a lazy day. Thankfully, Anthropologie’s polyester throw blanket is one of the plushest around — at least according to my cozy Verge colleagues. It’s also available in seven attractive colors, including mint green, cocoa, and a vibrant hot pink shade for those still living their Barbie best.
Price: $98
Tile Mate (2022)
Like AirTags, the Tile Mate can help you keep tabs on your personal belongings. Tile’s Bluetooth trackers are a little more basic than Apple’s, but they work with both Android and iOS devices. That means your mom will be able to see the last known location of whatever she’s looking for and sound an alarm within 250 feet, regardless of whether she’s rocking a new Galaxy S24 Plus or your hand-me-down iPhone.
Price: $19.99
Nixplay 10.1-inch HD Touch Screen Wi-Fi Digital Frame
Nixplay’s photo frames are straightforward, sharp, and bright enough to display family photos in any lighting. The app lets you wirelessly and securely share photos directly to the frame or via Google Photos, and it can regularly cycle through a gallery of images. The 10.1-inch model is available with a variety of muted bezels, too, including an attractive wood grain finish.
Price: $154.99+
Eater Wine Club subscription
Whether your mom considers herself an amateur sommelier or just likes a good Georgian orange, our sister site Eater offers a wine club subscription that automatically delivers a batch of hand-selected wines every month. Each box contains either two or four bottles, depending on the subscription, and is often centered on a particular season, celebration, or notable slice of history.
Price: $70+
Amazon Echo Dot with Clock (fifth-gen)
Amazon’s orb-shaped Echo Dot is a good little Alexa bot, one that can serve double duty on your mom’s nightstand. She can use the clock-equipped smart speaker to hit the lights and begin playing soothing sleep tracks or simply to check the news and take hands-free control of any other smart home gadgets she might have.
Price: $39.99
Stanley Go Everyday Wine Tumbler
If you’re already planning on gifting a bottle of wine this year, pairing it with a quality tumbler isn’t a bad idea. Stanley’s vacuum insulated stainless steel mug can keep drinks hot for up to 1.5 hours or cold for up to 20 hours, depending on how much ice you toss in. It’s simple, effective, and holds up to 10 ounces of the “good stuff,” whatever that might be.
Price: $20
Sony WH-1000XM5
Sony’s latest pair of premium headphones aren’t just a great gift for audiophiles — they’re ideal for anyone who wants a better way to tune out while listening to music or traveling. While expensive, we still consider them the best headphones for most people thanks to their well-balanced sound, superb noise cancellation, and several ambient audio features.
Price: $348+
Roborock Q5 Pro Robot Vacuum and Mop
Picking up after children can be a full-time job, which makes a robot vacuum a cheeky way to thank your mom for the countless days she did it on your behalf. Roborock’s Q5 Pro is one of our favorite models, particularly for pet owners, as it can handle carpet and hardwood floors with relative ease. You can even attach mopping pads for light upkeep and tackling fresh spills.
Price: $299.99
Kombucha Brewing Kit
The Kombucha Shop’s entry-level kit is a terrific starting point for those interested in brewing their own fermented teas. It includes organic kombucha cultures, teas, and cane sugar, all of which are shelf-stable. You’ll also find instructions and equipment in the box, including a gallon jar, pH test strips, and a temperature monitor.
Price: $49.99
Fitbit Inspire 3
The lightweight Fitbit Inspire 3 is a great gift for someone looking to dip their toes into wearables. The throwback fitness band is an affordable way to add heart rate monitoring, smartphone notifications, and sleep / workout tracking to your wrist. It’s basic, sure, but how many other wearables let you wear them as a clip and last up to 10 days on a single charge?
Price: $89+
JLab Go Air Pop
If you’re looking for a cheap pair of earbuds so your mom can listen to her glut of true crime podcasts on the go, JBL’s Go Air Pop cost less than a Mother’s Day mimosa. The reliable earbuds pack decent specs for the price, too, including IPX4 water resistance, three distinct EQ modes, and 32 hours of runtime with the included charging case.
Price: $19.99+
Click and Grow Smart Garden 3
The Click and Grow Smart Garden 3 makes it almost too easy to grow fresh herbs and veggies at home. The small self-watering base fits on a windowsill and holds up to three biodegradable “pods,” each chock-full of seeds and other vital nutrients. Three basil pods are included, but if you want more, you can pick up more than 70 other varieties for about $4 a pop.
Price: $79.95+
Sonos Roam
With the Sonos Roam, versatility is the name of the game. The rugged smart speaker functions like any other Bluetooth speaker when you’re away; however, when at home, it easily slots into a larger Sonos system. It’s light on bass compared to traditional Sonos products, but it still offers great sound, Qi wireless charging, and — unlike newer Sonos speakers — support for both Alexa and Google Assistant.
Price: $179+
DJI Osmo Pocket 3
The DJI Osmo Pocket 3 could be the ideal vlogging camera for moms hoping to capture their kids growing up, newfound empty nesters looking for a hobby, or truly anyone looking to shoot 4K/120fps video. It’s small, (relatively) affordable, and lightweight like a smartphone but offers better video quality with unrivaled stability thanks to a built-in mechanical gimbal.
Price: $519+
Yankee Candle (22-ounce)
They might be the most cliché gift on our list, but aromatic gifts can also be some of the best. Yankee’s 22-ounce jars come in a smorgasbord of classic and less than classic scents, from lavender and birch to vanilla and… stargazing? Either way, each candle offers 110 hours of burn time, which is exceptional considering the reasonable cost.
Price: $16.88+
Eve Smart Plug & Power Meter
If your mom’s smart home experience stopped at bulbs, try introducing her to the Eve Smart Plug & Power Meter. She can use it to remotely turn on or schedule a routine for anything plugged into it, which makes it great for automating an old coffee maker or an oil diffuser. Eve’s latest smart plugs also support the new Matter standard, meaning they’ll work across smart home platforms.
Price: $37.99+
Houdini Electric Corkscrew
Uncorking a nice bottle of wine doesn’t have to be a painful experience. Houdini’s electric corkscrew can remove it with ease at the touch of a button. It’s made of a mix of stainless steel and black polycarbonate plastic, and it can uncork quite a few bottles (at least a dozen or more) before the battery needs changing.
Price: $19.99
Burt’s Bees Tips and Toes Kit
Aging might be a fact of life, but a little self-care can go a long way in preserving healthy skin. Thankfully, Burt’s Bees Tips and Toes Kit opts for coconut, honey, grapeseed, and other natural ingredients over parabens, which have shown to impact the body’s hormone levels. The six-piece kit consists of several distinct pieces, too, including creams, butters, lip balms, and salves.
Price: $11.99
Nutribullet Pro 900
Your mom can skip her weekly trip to Jamba Juice and make her own concoction at home with the Nutribullet Pro 900. Its stainless steel blades are strong enough to pulverize produce and thicker fruit, and it comes with two sleek 32-ounce jars with matching lids and handles. The latter makes it easy to bring smoothies on the move, regardless of where she goes.
Price: $79.99+
ESR Magnetic Car Phone Mount (HaloLock)
A phone mount is an essential piece of kit for road warriors who use their phones as a heads-up display, whether for navigation or to cycle through the latest Beyoncé tracks. If you use an iPhone 12 or later, you can clip ESR’s adjustable MagSafe mount to your air vent and attach your phone — that is, without fiddling with pesky latches or buttons.
Price: $17.99+
The Appreciation Sugarwish
Sugarwish is a great gifting service if you need something delivered. You can drum up a personalized card and choose from one of several boxes, which allow your mom to select her own mix of sweets, candles, savory snacks, and even wine. The Appreciation box offers a wide variety of choices and starts at just $25, letting her indulge her sweet tooth even if you can’t be around.
Price: $25+
Baseus Airpow Power Bank 20W 10000mAh
Baseus’ Airpow Power Bank is an affordable pick if you want a 10,000mAh battery pack with both USB-A and USB-C Power Delivery capabilities. It lets you juice smartphones, tablets, and other devices at moderate speeds, yet it’s slim enough you can tuck it pretty much anywhere before heading out the door.
Price: $17.99+
Furbo 360° Dog Camera
Dog moms might squeal when they see the Furbo. The interactive 1080p camera features a remote treat dispenser and two-way audio, allowing her to keep an eye on her pup and sling treats while she’s away. The newest model also sits on a swiveling 360-degree base and provides real-time barking alerts, though, the latter requires a monthly Dog Nanny subscription.
Price: $168+
Technology
New iPhone scam tricks owners into giving phones away
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Getting a brand-new iPhone should be a moment you enjoy. You open the box. You power it on. Everything feels secure. Unfortunately, scammers know that moment too.
Over the past few weeks, we’ve heard from a number of people who received unexpected phone calls shortly after activating a new iPhone. The callers claimed to be from a major carrier. They said a shipping mistake was made. They insisted the phone needed to be returned right away. One message stood out because it shows exactly how convincing and aggressive this scam can be.
“Somebody called me (the call said it was from Spectrum) and told me they sent the wrong iPhone and needed to replace it. I was to rip off the label on the box, tape it up and set it on my porch steps. FedEx was going to pick it up and they’d put a label on it. And just for my trouble, he’d send me a $100 gift card! However, the guy was just too anxious. He called me again at 7 am to make sure I would follow his instructions. Right after that, I picked up my box on the steps and called Spectrum, who confirmed it was a scam. There are no such things as refurbished i17 phones because they’re brand new. I called the guy back, said a few choice words and hung up on him. Since then, they have called at least twice for the same thing. Spectrum should be warning its customers!”
That second early morning call was the giveaway. Pressure is the scammer’s favorite tool.
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HOLIDAY DELIVERIES AND FAKE TRACKING TEXTS: HOW SCAMMERS TRACK YOU
Scammers often strike right after a new iPhone purchase, using urgency and fake carrier calls to catch you off guard before you have time to verify. (Kurt “CyberGuy” Knutsson)
How the new iPhone replacement scam works
This scam relies on timing and pressure. First, criminals focus on people who recently bought a new iPhone. That information often comes from data-broker sites, leaked purchase data or marketing lists sold online. Next, scammers spoof a carrier phone number. As a result, the call appears legitimate. They sound confident and informed because they already know the device model you ordered.
Once the call begins, the story moves quickly. The scammer claims a shipping mistake occurred. Then they insist the phone must be returned right away. To reinforce urgency, they say a courier is already scheduled. If you follow the instructions, you hand over a brand-new iPhone. At that point, the device is gone. The scammer either resells it or strips it for parts. By the time you realize something is wrong, recovery is unlikely.
Why this scam feels so believable
This scam copies real customer service processes. Carriers do ship replacement phones. FedEx does handle returns. Gift cards are often used as apologies. Scammers blend those facts together and add urgency. They count on you acting before you verify. They also rely on one risky assumption, that a phone call that looks real must be real.
REAL APPLE SUPPORT EMAILS USED IN NEW PHISHING SCAM
By spoofing trusted phone numbers and knowing details about your device, criminals make these calls feel real enough to push you into acting fast. (Kurt “CyberGuy” Knutsson)
Red flags that give this scam away
Once you know what to watch for, the warning signs are clear.
• Unsolicited calls about returns you did not request
• Pressure to act fast
• Instructions to leave a phone outside
• Promises of gift cards for cooperation
• Follow-up calls to rush you
Legitimate carriers do not handle returns this way.
THE FAKE REFUND SCAM: WHY SCAMMERS LOVE HOLIDAY SHOPPERS
Once a phone is handed over, it is usually resold or stripped for parts, leaving victims with no device and little chance of recovery. (Kurt “CyberGuy” Knutsson)
Ways to stay safe from iPhone return scams
Protecting yourself starts with slowing things down. Scammers rely on speed and confusion. You win by pausing and verifying.
1) Never return a device based on a phone call alone
Hang up and contact the carrier using the number on your bill or the official website. If the issue is real, they will confirm it.
2) Do not leave electronics outside for pickup
Legitimate returns use tracked shipping labels tied to your account. Carriers do not ask you to leave phones on porches or doorsteps.
3) Be skeptical of urgency
Scammers rush you on purpose. Pressure shuts down careful thinking. Any demand for immediate action should raise concern.
4) Use a data removal service
Scammers often know what phone you bought because your personal data is widely available online. Data removal services help reduce your exposure by removing your information from data broker sites that criminals rely on. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.
Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.
Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.
5) Install strong antivirus software
Strong antivirus software adds another layer of protection. Many antivirus tools help block scam calls, warn about phishing links and alert you to suspicious activity before damage is done.
The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have strong antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.
Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android, & iOS devices at Cyberguy.com.
6) Save messages and call details
Keep voicemails, phone numbers and timestamps. This information helps carriers warn other customers and spot repeat scams.
7) Share this scam with others
Criminals reuse the same script again and again. A quick warning to friends or family could stop the next victim.
Kurt’s key takeaways
Scams aimed at new iPhone owners are getting more targeted and more aggressive. Criminals are timing their calls carefully and copying real carrier language. The simplest defense still works best. Verify before you act. If a call pressures you to rush or hand over a device, pause and contact the company directly. That one step can save you hundreds of dollars and a major headache.
If a carrier called you tomorrow claiming a mistake with your new phone, would you verify first or would urgency take over? Let us know by writing to us at Cyberguy.com.
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Technology
I re-created Google’s cute Gemini ad with my own kid’s stuffie, and I wish I hadn’t
I’ve heard this advice again and again, but never got around to buying a second plush deer once “Buddy” became my son’s obvious favorite. Neither, apparently, did the parents in Google’s newest ad for Gemini.
It’s the fictional but relatable story of two parents discovering their child’s favorite stuffed toy, a lamb named Mr. Fuzzy, was left behind on an airplane. They use Gemini to track down a replacement, but the new toy is on backorder. In the meantime, they stall by using Gemini to create images and videos showing Mr. Fuzzy on a worldwide solo adventure — wearing a beret in front of the Eiffel tower, running from a bull in Pamplona, that kind of thing — plus a clip where he explains to “Emma” that he can’t wait to rejoin her in five to eight business days. Adorable, or kinda weird, depending on how you look at it! But can Gemini actually do all of that? Only one way to find out.
I fed Gemini three pictures of Buddy, our real life Mr. Fuzzy, from different angles, and gave it the same prompt that’s in the ad: “find this stuffed animal to buy ASAP.” It returned a couple of likely candidates. But when I expanded its response to show its thinking I found the full eighteen hundred word essay detailing the twists and turns of its search as it considered and reconsidered whether Buddy is a dog, a bunny, or something else. It is bananas, including real phrases like “I am considering the puppy hypothesis,” “The tag is a loop on the butt,” and “I’m now back in the rabbit hole!” By the end, Gemini kind of threw its hands up and suggested that the toy might be from Target and was likely discontinued, and that I should check eBay.
‘I am considering the puppy hypothesis’
In fairness, Buddy is a little bit hard to read. His features lean generic cute woodland creature, his care tag has long since been discarded, and we’re not even 100 percent sure who gave him to us. He is, however, definitely made by Mary Meyer, per the loop on his butt. He does seem to be from the “Putty” collection, which is a path Gemini went down a couple of times, and is probably a fawn that was discontinued sometime around 2021. That’s the conclusion I came to on my own, after about 20 minutes of Googling and no help from AI. The AI blurb when I do a reverse image search on one of my photos confidently declares him to be a puppy.
Gemini did a better job with the second half of the assignment, but it wasn’t quite as easy as the ad makes it look. I started with a different photo of Buddy — one where he’s actually on a plane in my son’s arms — and gave it the next prompt: “make a photo of the deer on his next flight.” The result is pretty good, but his lower half is obscured in the source image so the feet aren’t quite right. Close enough, though.
The ad doesn’t show the full prompt for the next two photos, so I went with: “Now make a photo of the same deer in front of the Grand Canyon.” And it did just that — with the airplane seatbelt and headphones, too. I was more specific with my next prompt, added a camera in his hands, and got something more convincing.

I can see how Gemini misinterpreted my prompt. I was trying to keep it simple, and requested a photo of the same deer “at a family reunion.” I did not specify his family reunion. So that’s how he ended up crashing the Johnson family reunion — a gathering of humans. I can only assume that Gemini took my last name as a starting point here because it sure wasn’t in my prompt, and when I requested that Gemini created a new family reunion scene of his family, it just swapped the people for stuffed deer. There are even little placards on the table that say “deer reunion.” Reader, I screamed.
1/2
For the last portion of the ad, the couple use Gemini to create cute little videos of Mr. Fuzzy getting increasingly adventurous: snowboarding, white water rafting, skydiving, before finally appearing in a spacesuit on the moon addressing “Emma” directly. The commercial whips through all these clips quickly, which feels like a little sleight of hand given that Gemini takes at least a couple of minutes to create a video. And even on my Gemini Pro account, I’m limited to three generated videos per day. It would take a few days to get all of those clips right.
Gemini wouldn’t make a video based on any image of my kid holding the stuffed deer, probably thanks to some welcome guardrails preventing it from generating deepfakes of babies. I started with the only photo I had on hand of Buddy on his own: hanging upside down, air-drying after a trip through the washer. And that’s how he appears in the first clip it generated from this prompt: Temu Buddy hanging upside down in space before dropping into place, morphing into a right-side-up astronaut, and delivering the dialogue I requested.
A second prompt with a clear photo of Buddy right-side-up seemed to mash up elements of the previous video with the new one, so I started a brand new chat to see if I could get it working from scratch. Honestly? Nailed it. Aside from the antlers, which Gemini keeps sneaking in. But this clip also brought one nagging question to the forefront: should you do any of this when your kid loses a beloved toy?
I gave Buddy the same dialogue as in the commercial, using my son’s name rather than Emma. Hearing that same manufactured voice say my kid’s name out loud set alarm bells off in my head. An AI generated Buddy in front of the Eiffel Tower? Sorta weird, sorta cute. AI Buddy addressing my son by name? Nope, absolutely not, no thank you.
How much, and when, to lie to your kids is a philosophical debate you have with yourself over and over as a parent. Do you swap in the identical stuffie you had in a closet when the original goes missing and pretend it’s all the same? Do you tell them the truth and take it as an opportunity to learn about grief? Do you just need to buy yourself a little extra time before you have that conversation, and enlist AI to help you make a believable case? I wouldn’t blame any parent choosing any of the above. But personally, I draw the line at an AI character talking directly to my kid. I never showed him these AI-generated versions of Buddy, and I plan to keep it that way.
Nope, absolutely not, no thank you.
But back to the less morally complex question: can Gemini actually do all of the things that it does in the commercial? More or less. But there’s an awful lot of careful prompting and re-prompting you’d have to do to get those results. It’s telling that throughout most of the ad you don’t see the full prompt that’s supposedly generating the results on screen. A lot depends on your source material, too. Gemini wouldn’t produce any kind of video based on an image in which my kid was holding Buddy — for good reason! But this does mean that if you don’t have the right kind of photo on hand, you’re going to have a very hard time generating believable videos of Mr. Sniffles or whoever hitting the ski slopes.
Like many other elder millennials, I think about Calvin and Hobbes a lot. Bill Watterson famously refused to commercialize his characters, because he wanted to keep them alive in our imaginations rather than on a screen. He insisted that having an actor give Hobbes a voice would change the relationship between the reader and the character, and I think he’s right. The bond between a kid and a stuffed animal is real and kinda magical; whoever Buddy is in my kid’s imagination, I don’t want AI overwriting that.
The great cruelty of it all is knowing that there’s an expiration date on that relationship. When I became a parent, I wasn’t at all prepared for the way my toddler nuzzling his stuffed deer would crack my heart right open. It’s so pure and sweet, but it always makes me a little sad at the same time, knowing that the days where he looks for comfort from a stuffed animal like Buddy are numbered. He’s going to outgrow it all, and I’m not prepared for that reality. Maybe as much as we’re trying to save our kids some heartbreak over their lost companion, we’re really trying to delay ours, too.
All images and videos in this story were generated by Google Gemini.
Technology
Amazon adds controversial AI facial recognition to Ring
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Amazon’s Ring video doorbells are getting a major artificial intelligence (AI) upgrade, and it is already stirring controversy.
The company has started rolling out a new feature called Familiar Faces to Ring owners across the United States. Once enabled, the feature uses AI-powered facial recognition to identify people who regularly appear at your door. Instead of a generic alert saying a person is at your door, you might see something far more personal, like “Mom at Front Door.” On the surface, that sounds convenient.
Privacy advocates, however, say this shift comes with real risks.
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GOOGLE NEST STILL SENDS DATA AFTER REMOTE CONTROL CUTOFF, RESEARCHER FINDS
Ring’s new Familiar Faces feature uses AI facial recognition to identify people who regularly appear at your door and personalize alerts. (Chip Somodevilla/Getty Images)
How Ring’s Familiar Faces feature works
Ring says Familiar Faces helps you manage alerts by recognizing people you know. Here is how it works in practice. You can create a catalog of up to 50 faces. These may include family members, friends, neighbors, delivery drivers, household staff or other frequent visitors. After labeling a face in the Ring app, the camera will recognize that person as they approach. Anyone who regularly passes in front of your Ring camera can be labeled by the device owner if they choose to do so, even if that person is unaware they are being identified.
From there, Ring sends personalized notifications tied to that face. You can also fine-tune alerts on a per-face basis, which means fewer pings for your own comings and goings. Importantly, the feature is not enabled by default. You must turn it on manually in the Ring app settings. Faces can be named directly from Event History or from the Familiar Faces library. You can edit names, merge duplicates or delete faces at any time.
Amazon says unnamed faces are automatically removed after 30 days. Once a face is labeled, however, that data remains stored until the user deletes it.
Why privacy groups are pushing back
Despite Amazon’s assurances, consumer protection groups and lawmakers are raising alarms. Ring has a long history of working with law enforcement. In the past, police and fire departments were able to request footage through the Ring Neighbors app. More recently, Amazon partnered with Flock, a company that makes AI-powered surveillance cameras widely used by police and federal agencies. Ring has also struggled with internal security. In 2023, the FTC fined Ring $5.8 million after finding that employees and contractors had unrestricted access to customer videos for years. The Neighbors app previously exposed precise home locations, and Ring account credentials have repeatedly surfaced online. Because of these issues, critics argue that adding facial recognition expands the risk rather than reducing it.
Electronic Frontier Foundation (EFF) staff attorney Mario Trujillo tells CyberGuy, “When you step in front of one of these cameras, your faceprint is taken and stored on Amazon’s servers, whether you consent or not. Today’s feature to recognize your friend at your front door can easily be repurposed tomorrow for mass surveillance. It is important for state regulators to investigate.” The Electronic Frontier Foundation is a well-known nonprofit organization that focuses on digital privacy, civil liberties and consumer rights in the tech space.
WASHINGTON COURT SAYS FLOCK CAMERA IMAGES ARE PUBLIC RECORDS
Once a face is labeled by the device owner, Ring can replace generic notifications with named alerts tied to that individual. (CyberGuy.com)
Where the feature is blocked and why that matters
Legal pressure is already limiting where Familiar Faces can launch. According to the EFF, privacy laws are preventing Amazon from offering the feature in Illinois, Texas and Portland, Oregon. These jurisdictions have stricter biometric privacy protections, which suggests regulators see facial recognition in the home as a higher-risk technology. U.S. Senator Ed Markey has also called on Amazon to abandon the feature altogether, citing concerns about surveillance creep and biometric data misuse.
Amazon says biometric data is processed in the cloud and not used to train AI models. The company also claims it cannot identify all locations where a face appears, even if law enforcement asks. Still, critics point out the similarity to Ring’s Search Party feature, which already scans neighborhoods to locate lost pets.
We reached out to Amazon for comment but did not receive a response before our deadline.
Ring’s other AI feature feels very different
Not all of Ring’s AI updates raise the same level of concern. Ring recently introduced Video Descriptions, a generative AI feature that summarizes motion activity in plain text. Instead of guessing what triggered an alert, you might see messages like “A person is walking up the steps with a black dog” or “Two people are peering into a white car in the driveway.”
HOW RESTAURANT RESERVATION PLATFORM OPENTABLE TRACKS CUSTOMER DINING HABITS
Ring’s Video Descriptions feature takes a different approach by summarizing activity without identifying people by name. (Amazon)
How Video Descriptions decides what matters
This AI focuses on actions rather than identities. It helps you quickly decide whether an alert is urgent or routine. Over time, Ring says the system can recognize activity patterns around a home and only notify you when something unusual happens. However, as with any AI system, accuracy can vary depending on lighting, camera angle, distance and environmental conditions. Video Descriptions is currently rolling out in beta to Ring Home Premium subscribers in the U.S. and Canada. Unlike facial recognition, this feature improves clarity without naming or tracking specific people. That contrast matters.
Video Descriptions turns motion alerts into short summaries, helping you understand what is happening without identifying who is involved. (Amazon)
Should you turn Familiar Faces on?
If you own a Ring doorbell, caution is wise. While Familiar Faces may reduce notification fatigue, labeling people by name creates a detailed record of who comes to your home and when. Given Ring’s past security lapses and close ties with law enforcement, many privacy experts recommend keeping the feature disabled. If you do use it, avoid full names and remove faces you no longer need. In many cases, simply checking the live video feed is safer than relying on AI labels. Not every smart home feature needs to know who someone is.
How to turn Familiar Faces on or off in the Ring app
If you want to review or change this setting, you can do so at any time in the Ring mobile app.
To enable Familiar Faces:
- Open the Ring app
- Tap the menu icon
- Select Control Center
- Tap Video and Snapshot Capture
- Select Familiar Faces
- Toggle the feature on and follow the on-screen prompts
To turn Familiar Faces off:
- Open the Ring app
- Go to Control Center
- Tap Video and Snapshot Capture
- Select Familiar Faces
- Toggle the feature off
Turning the feature off stops facial recognition and prevents new faces from being identified. Any labeled faces can also be deleted manually from the Familiar Faces library if you want to remove stored data.
Alexa is now answering your door for you
Amazon is also rolling out a very different kind of AI feature for Ring doorbells, and it lives inside Alexa+. Called Greetings, this update gives Ring doorbells a conversational AI voice that can interact with people at your door when you are busy or not home. Instead of identifying who someone is, Greetings focuses on what they appear to be doing. Using Ring’s video descriptions, the system looks at apparel, actions, and objects to decide how to respond.
For example, if someone in a delivery uniform drops off a package, Alexa can tell them exactly where to leave it based on your instructions. You can even set preferences to guide delivery drivers toward a specific spot, or let them know water or snacks are available. If a delivery requires a signature, Alexa can ask the driver when they plan to return and pass that message along to you. The feature can also handle sales representatives or service vendors. You might set a rule such as politely declining sales pitches without ever coming to the door yourself.
Greetings can also work for friends and family. If someone stops by while you are away, Alexa can greet them and ask them to leave a message for you. That interaction is saved so you can review it later. That said, the system is not perfect. Because it relies on visual context rather than identity, mistakes can happen. A friend who works in logistics could show up wearing a delivery uniform and be treated like a courier instead of being invited to leave a message. Amazon acknowledges that accuracy can vary. Importantly, Amazon says Greetings does not identify who a person is. It uses Ring’s video descriptions to determine the main subject in front of the camera and generate responses, without naming or recognizing individuals. That makes it fundamentally different from the Familiar Faces feature, even though both rely on AI.
Greetings is compatible with Ring Wired Doorbell Pro (3rd Gen) and Ring Wired Doorbell Plus (2nd Gen). It is available to Ring Premium Plan subscribers who have video descriptions enabled and is currently rolling out to Alexa+ Early Access users in the United States and Canada.
Thinking about a Ring doorbell?
If you are already in the Ring ecosystem or considering a video doorbell, Ring’s lineup includes models with motion alerts, HD video, night vision, and optional AI-powered features such as Video Descriptions. While Familiar Faces remains controversial and can be turned off, many homeowners still use Ring doorbells for basic security awareness and package monitoring.
If you decide Ring is right for your home, you can check out the latest Ring Video Doorbell models or compare features and pricing with other options by visiting Cyberguy.com and searching “Top Video Doorbells.”
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Kurt’s key takeaways
Amazon Ring’s AI facial recognition feature shows how quickly convenience can collide with privacy. Familiar Faces may offer smarter alerts, but it also expands surveillance into deeply personal spaces. Meanwhile, features like Video Descriptions prove that AI can be useful without identifying people. As smart home tech evolves, the real question is not what AI can do but what it should do.
Would you trade fewer notifications for a system that recognizes and names everyone who comes to your door? Let us know by writing to us at Cyberguy.com.
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