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Before living in a pineapple under the sea, SpongeBob was born as an educational tool

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Before living in a pineapple under the sea, SpongeBob was born as an educational tool

Nickelodeon’s SpongeBob SquarePants made its TV debut 25 years ago on May 1, 1999 before the official series launch in July 1999.

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Nickelodeon’s SpongeBob SquarePants made its TV debut 25 years ago on May 1, 1999 before the official series launch in July 1999.

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Finish this tune: Who lives in a pineapple under the sea?

If you answered correctly with “SpongeBob SquarePants!” you’ve likely heard of the square, sponge cartoon who made his TV debut 25 years ago on May 1, 1999 (before the official series launch in July 1999).

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But before the “absorbent” and “porous” SpongeBob took over television and movie theater screens, he was actually Bob the Sponge in an educational comic book.

Here’s a look at the story behind SpongeBob.

From Bob the Sponge to SpongeBob

SpongeBob SquarePants creator Stephen Hillenburg attended Humboldt University majoring in marine science with a minor in art. After graduating in 1984, Hillenburg eventually began working at the Ocean Institute in Dana Point, Calif. While working as a marine science educator there, Hillenburg illustrated the flora and fauna of tidal pools in the form of an educational comic book called The Intertidal Zone. And the narrator of the comic book may look familiar: a sea sponge with sunglasses and a round face named “Bob the Sponge.”

In 1989, Hillenburg enrolled in the California Institute of Art’s Experimental Animation program. After completing the program, he gained more animation experience. Eventually, he was hired as a director on the Nickelodeon cartoon Rocko’s Modern Life, which aired from 1993 to 1996. While working on the show, he was encouraged to turn The Intertidal Zone into an animated format, something he could pitch to Nickelodeon.

Speaking to NPR’s Morning Edition in 2001, Hillenburg said he worked to develop his characters’ design and personalities, including Bob the Sponge.

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He described the moment of inspiration: “It wasn’t until I drew a square sponge, like a sink sponge, that it really seemed to fit that character that I was looking for, that innocent, squeaky-clean I guess you could say, the square peg in the round hole.”

After approving Hillenburg’s pitch, Nickelodeon set up SpongeBob SquarePants to be the network’s first Saturday morning cartoon.

Fun for all ages leads to a multibillion-dollar franchise

SpongeBob SquarePants first aired as a preview after Nickelodeon’s Kids’ Choice Awards on May 1, 1999. The first segment of this preview, titled “Help Wanted,” is only eight minutes long, yet it introduces a robust coterie of residents in the fictional, underwater town of Bikini Bottom.

From SpongeBob’s best friend, a starfish named Patrick (voiced by Bill Fagerbakke); to Mr. Krabs, a greedy, red crab voiced by veteran character actor Clancy Brown; to a grumpy octopus named Squidward (voiced by Roger Bumpass); to two characters voiced by Tom Kenny: Gary, a meowing pet sea snail, and of course, the optimistic and overzealous kitchen sponge and titular character, SpongeBob SquarePants.

“Help Wanted” shows SpongeBob preparing for his dream job as a fry cook at the local greasy eatery owned by Mr. Krabs: “The Krusty Krab.”

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In promotional art from Nickelodeon, SpongeBob (center) serves “Krabby Patties” to patrons: from left, Sandy Cheeks, Squidward, Mr. Krabs and Patrick.

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In promotional art from Nickelodeon, SpongeBob (center) serves “Krabby Patties” to patrons: from left, Sandy Cheeks, Squidward, Mr. Krabs and Patrick.

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Tom Kenny, who worked with Hillenburg on Rocko’s Modern Life, took a unique approach to developing the voice for SpongeBob. Speaking with Fresh Air‘s Terry Gross in 2004 about the process, Kenny said:

“When it came time to come up with a voice, it was just a matter of finding a voice that was childlike and maybe childish, but not a child, non-age specific, enthusiastic and just kind of weird. And we finally settled on this elfish helium voice that SpongeBob wound up being.”

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The first episode preview contained two more segments: “Reef Blowers” and “Tea At The Treedome”; the latter of which introduced a scientific squirrel who lives in a biodome named Sandy Cheeks, voiced by Carolyn Lawrence.

The series officially debuted on July 17, 1999. That same year, SpongeBob SquarePants beat out the popular Saturday morning cartoon Pokémon in average viewership ratings.

The Cast of Nickelodeon’s SpongeBob SquarePants: The Broadway Musical poses onstage during opening night on Dec. 4, 2017, at the Palace Theatre in New York City.

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The Cast of Nickelodeon’s SpongeBob SquarePants: The Broadway Musical poses onstage during opening night on Dec. 4, 2017, at the Palace Theatre in New York City.

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SpongeBob SquarePants only grew in popularity. By 2002, the show had almost 56 million total viewers, with almost a third aged 18 to 49, the St. Petersburg Times reported that year. In 2004, its first theatrical release, The SpongeBob SquarePants Movie, grossed $141 million worldwide.

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Hillenburg left as showrunner after the movie was released but remained credited as an executive producer on the series and co-wrote the story for 2015’s The SpongeBob Movie: Sponge Out of Water.

The Emmy award-winning series is in the midst of its 14th season. And the franchise has expanded to include another theatrical release in 2020, two spinoff television series, more than two dozen video games and even theme park rides.

A musical based on the underwater sponge and his friends took to Broadway in 2017 and had over 300 performances before closing in 2018. The New York Times reported the franchise had generated $13 billion in retail merchandise sales by 2017.

The staying power of SpongeBob

In 2017, Hillenburg announced that he had been diagnosed with ALS, a progressive neurodegenerative disease. He died a year later. As a tribute to Hillenburg, more than one million fans signed a petition for the show’s characters to perform at the 2019 Super Bowl halftime show.

Colleagues close to him credit much of the cartoon’s success to Hillenburg. Speaking with Fresh Air in 2004, Kenny said Hillenburg balanced attention to detail with the flexibility of the characters.

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From left, actor Bill Fagerbakke, SpongeBob SquarePants creator Stephen Hillenburg and actor Tom Kenny attend the premiere of The SpongeBob SquarePants Movie on Nov. 17, 2004, in New York City.

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From left, actor Bill Fagerbakke, SpongeBob SquarePants creator Stephen Hillenburg and actor Tom Kenny attend the premiere of The SpongeBob SquarePants Movie on Nov. 17, 2004, in New York City.

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“Steve Hillenburg definitely is the big kahuna and, a lot of times, just has every vocal nuance and eye blink and twitch mapped out to the nanosecond in his mind,” he said. “And then other times, he’ll just take you off the leash and go, ‘You know, I don’t know where this is going. Just take it where it feels funny.’ So you never know whether you’re going to be doing math or jazz. It’s kind of cool.”

Twenty-five years after its TV debut, the show continues. SpongeBob SquarePants was renewed for its 15th season last fall and another movie (this one featuring Sandy Cheeks) is planned.

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Timothée Chalamet brings a lot to the table in ‘Marty Supreme’

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Timothée Chalamet brings a lot to the table in ‘Marty Supreme’

Timothée Chalamet plays a shoe salesman who dreams of becoming the greatest table tennis player in the world in Marty Supreme.

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Last year, while accepting a Screen Actors Guild award for A Complete Unknown, Timothée Chalamet told the audience, “I want to be one of the greats; I’m inspired by the greats.” Many criticized him for his immodesty, but I found it refreshing: After all, Chalamet has never made a secret of his ambition in his interviews or his choice of material.

In his best performances, you can see both the character and the actor pushing themselves to greatness, the way Chalamet did playing Bob Dylan in A Complete Unknown, which earned him the second of two Oscar nominations. He’s widely expected to receive a third for his performance in Josh Safdie’s thrilling new movie, Marty Supreme, in which Chalamet pushes himself even harder still.

Chalamet plays Marty Mauser, a 23-year-old shoe salesman in 1952 New York who dreams of being recognized as the greatest table-tennis player in the world. He’s a brilliant player, but for a poor Lower East Side Jewish kid like Marty, playing brilliantly isn’t enough: Simply getting to championship tournaments in London and Tokyo will require money he doesn’t have.

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And so Marty, a scrappy, speedy dynamo with a silver tongue and inhuman levels of chutzpah, sets out to borrow, steal, cheat, sweet-talk and hustle his way to the top. He spends almost the entire movie on the run, shaking down friends and shaking off family members, hatching new scams and fleeing the folks he’s already scammed, and generally trying to extricate himself from disasters of his own making.

Marty is very loosely based on the real-life table-tennis pro Marty Reisman. But as a character, he’s cut from the same cloth as the unstoppable antiheroes of Uncut Gems and Good Time, both of which Josh Safdie directed with his brother Benny. Although Josh directed Marty Supreme solo, the ferocious energy of his filmmaking is in line with those earlier New York nail-biters, only this time with a period setting. Most of the story unfolds against a seedy, teeming postwar Manhattan, superbly rendered by the veteran production designer Jack Fisk as a world of shadowy game rooms and rundown apartments.

Early on, though, Marty does make his way to London, where he finagles a room at the same hotel as Kay Stone, a movie star past her 1930s prime. She’s played by Gwyneth Paltrow, in a luminous and long-overdue return to the big screen. Marty is soon having a hot fling with Kay, even as he tries to swindle her ruthless businessman husband, Milton Rockwell, played by the Canadian entrepreneur and Shark Tank regular Kevin O’Leary.

Marty Supreme is full of such ingenious, faintly meta bits of stunt casting. The rascally independent filmmaker Abel Ferrara turns up as a dog-loving mobster. The real-life table-tennis star Koto Kawaguchi plays a Japanese champ who beats Marty in London and leaves him spoiling for a rematch. And Géza Röhrig, from the Holocaust drama Son of Saul, pops up as Marty’s friend Bela Kletzki, a table tennis champ who survived Auschwitz. Bela tells his story in one of the film’s best and strangest scenes, a death-camp flashback that proves crucial to the movie’s meaning.

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In one early scene, Marty brags to some journalists that he’s “Hitler’s worst nightmare.” It’s not a stretch to read Marty Supreme as a kind of geopolitical parable, culminating in an epic table-tennis match, pitting a Jewish player against a Japanese one, both sides seeking a hard-won triumph after the horrors of World War II.

The personal victory that Marty seeks would also be a symbolic one, striking a blow for Jewish survival and assimilation — and regeneration: I haven’t yet mentioned a crucial subplot involving Marty’s close friend Rachel, terrifically played by Odessa A’zion, who’s carrying his child and gets sucked into his web of lies.

Josh Safdie, who co-wrote and co-edited the film with Ronald Bronstein, doesn’t belabor his ideas. He’s so busy entertaining you, as Marty ping-pongs from one catastrophe to the next, that you’d be forgiven for missing what’s percolating beneath the movie’s hyperkinetic surface.

Marty himself, the most incorrigible movie protagonist in many a moon, has already stirred much debate; many find his company insufferable and his actions indefensible. But the movies can be a wonderfully amoral medium, and I found myself liking Marty Mauser — and not just liking him, but actually rooting for him to succeed. It takes more than a good actor to pull that off. It takes one of the greats.

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The Best of BoF 2025: A Year of Global Upheaval

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The Best of BoF 2025: A Year of Global Upheaval
Trade turmoil, luxury’s slowdown and shifting consumer behaviours reshaped global fashion in 2025, pressuring manufacturers from Vietnam to China while opening frontiers in India, Africa and Latin America. But creative resilience and bold investment signalled where the industry may find its next wave of growth.
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Hungarian filmmaker Béla Tarr — known for bleak, existential movies — has died

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Hungarian filmmaker Béla Tarr — known for bleak, existential movies — has died

Hungarian director Béla Tarr at the Berlin International Film Festival in 2011.

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Béla Tarr, the Hungarian arthouse director best known for his bleak, existential and challenging films, including Sátántangó and Werckmeister Harmonies, has died at the age of 70. The Hungarian Filmmakers’ Association shared a statement on Tuesday announcing Tarr’s passing after a serious illness, but did not specify further details.

Tarr was born in communist-era Hungary in 1955 and made his filmmaking debut in 1979 with Family Nest, the first of nine feature films that would culminate in his 2011 film The Turin Horse. Damnation, released in 1988 at the Berlin International Film Festival, was his first film to draw global acclaim, and launched Tarr from a little-known director of social dramas to a fixture on the international film festival circuit.

Tarr’s reputation for films tinged with misery and hard-heartedness, distinguished by black-and-white cinematography and unusually long sequences, only grew throughout the 1990s and 2000s, particularly after his 1994 film Sátántangó. The epic drama, following a Hungarian village facing the fallout of communism, is best known for its length, clocking in at seven-and-a-half hours.

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Based on the novel by Hungarian writer László Krasznahorkai, who won the Nobel Prize in Literature last year and frequently collaborated with Tarr, the film became a touchstone for the “slow cinema” movement, with Tarr joining the ranks of directors such as Andrei Tarkovsky, Chantal Akerman and Theo Angelopoulos. Writer and critic Susan Sontag hailed Sátántangó as “devastating, enthralling for every minute of its seven hours.”

Tarr’s next breakthrough came in 2000 with his film Werckmeister Harmonies, the first of three movies co-directed by his partner, the editor Ágnes Hranitzky. Another loose adaptation of a Krasznahorkai novel, the film depicts the strange arrival of a circus in a small town in Hungary. With only 39 shots making up the film’s two-and-a-half-hour runtime, Tarr’s penchant for long takes was on full display.

Like Sátántangó, it was a major success with both critics and the arthouse crowd. Both films popularized Tarr’s style and drew the admiration of independent directors such as Jim Jarmusch and Gus Van Sant, the latter of which cited Tarr as a direct influence on his films: “They get so much closer to the real rhythms of life that it is like seeing the birth of a new cinema. He is one of the few genuinely visionary filmmakers.”

The actress Tilda Swinton is another admirer of Tarr’s, and starred in the filmmaker’s 2007 film The Man from London. At the premiere, Tarr announced that his next film would be his last. That 2011 film, The Turin Horse, was typically bleak but with an apocalyptic twist, following a man and his daughter as they face the end of the world. The film won the Grand Jury Prize at the Berlin International Film Festival.

After the release of The Turin Horse, Tarr opened an international film program in 2013 called film.factory as part of the Sarajevo Film Academy. He led and taught in the school for four years, inviting various filmmakers and actors to teach workshops and mentor students, including Swinton, Van Sant, Jarmusch, Juliette Binoche and Gael García Bernal.

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In the last years of his life, he worked on a number of artistic projects, including an exhibition at a film museum in Amsterdam. He remained politically outspoken throughout his life, condemning the rise of nationalism and criticizing the government of Hungarian leader Viktor Orbán.

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