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Will Southern California be the 'Napa Valley of coffee'?

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Will Southern California be the 'Napa Valley of coffee'?

It’s a Sunday afternoon at the San Francisco Coffee Festival at Fort Mason, and Jay Ruskey, founder of Frinj Coffee, is standing at his booth in front of a row of lush green plants wrapped in burlap. He picks up a Chemex and pours some of the aromatic, freshly brewed coffee into small cups. Ruskey and Frinj’s head roaster, Richard Masino, look up to see a long line of customers snaking out past several other festival booths.

They’re all waiting to taste coffee from beans produced in California — yes, California — not Ethiopa or Colombia or Peru but Frinj’s coffee grown in Goleta, north of Santa Barbara. The coffee in the Chemex is from Ruskey’s own trees, planted at his farm Good Land Organics, also Frinj headquarters.

Frinj is on a mission to make sure coffee crops, previously grown only in tropical climates, can thrive in the Golden State. Before 2000, little to no coffee was cultivated in California. Now, 14 varieties of coffee are being carefully tended to on more than 65 farms in Southern California from Santa Barbara to north of San Diego.

The results are garnering renown and gaining fans in the coffee world, and more California coffee than ever will be ready to harvest starting in May and throughout the summer.

“Over the past almost six years, we put more than 100,000 trees in the ground,” Ruskey says. “We’re suspecting by summer 2024 that we’re going to have six to eight times the coffee that we got [in 2023], about 6,500 to 8,000 pounds.”

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That’s a drop in the coffee bucket compared to the several million pounds grown annually in Brazil alone, but the quality of California coffee is receiving international attention. Recently, Blue Bottle founder James Freeman featured Frinj’s California-grown Gesha variety at his own coffee tasting-menu experience in Los Angeles. A pour-over of Goodland Organics Gesha — with fresh and fruity notes of peach, jasmine and strawberry — was served alongside two exceptional coffees, a Panama Finca Deborah Interstellar Gesha and a Yemen Hayma Kharijiya Aljidan Xi.

“It is a privilege that so close to where I live, there is coffee growing that is as good as from any farm I would have to travel across the globe to get to,” Freeman says.

Tokyo-based barista champions Hide Izaki and Miki Suzuki visited Good Land Organics to taste Frinj coffees. Izaki and Suzuki travel the globe to find rare, highest-quality examples to serve at their coffee tasting experience, Cokuun. The two expressed that they were impressed, as they slurped from tasting cups with excitement.

“Initially doubtful about California Gesha, my perception shifted after experiencing an omakase course at Blue Bottle Studio Kyoto and tasting Californian Gesha blind [at Frinj],” Izaki says. “I was pleasantly surprised by its sweet and rich texture.”

California coffee is gaining international fans. Hide Izaki, left, founder of coffee tasting experience Cokuun in Tokyo, checks out Good Land Organics in Goleta with farmer Jay Ruskey.

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(Julie Wolfson)

It took Ruskey several attempts from the first planting of coffee trees in 2002 to learn best practices for growing coffee in Southern California. While tropical climates average over 60 degrees year-round and have generally high precipitation, he and other California coffee farmers are focusing on working with weather patterns, multilayer farming with other crops, and careful use of water.

“I have always been passionate about crop adaptation,” says Ruskey. “I was working with the UC Cooperative Extension Service to plant lychee and longans when Dr. Mark Gaskell, a small berry crop expert, gave me 40 coffee plants and encouraged me to try planting them side by side with other plants.”

The 42 hilltop acres of Good Land Organics sits along the western edge of Goleta near the University of California, Santa Barbara, with 10 lush acres and more than 3,500 coffee plants alongside avocado trees that provide shade and protection. The farm also grows ice cream beans, persimmons, pomegranates, passion fruit, dragon fruit, cherimoyas and caviar limes in soil that has become more fertile from the biodiversity of crops.

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William Ristenpart, director of the UC Davis Coffee Center and a professor of chemical engineering, has been following Frinj’s progress. “I love the idea of having a Napa Valley of coffee right here in California. That’s what Jay and [other] farmers are working towards,” Ristenpart says. “The whole idea of having dual use, growing avocados and coffee on the same land and having two revenue streams for a single farmer, that’s fantastic.”

Ruskey sold his first harvests as roasted beans at the farmers market in Santa Barbara and on the Good Land Organics website.

When Daily Coffee News blind-tasted Ruskey’s coffee in 2014 and named it 27th in the world, it gave him the confidence to consider his project as more than an experimental crop. Eventually he began to offer roasted Frinj beans through some coffee shops from Bird Rock in San Diego to Burnside in Sacramento and beyond, such as at Make Worth Coffee in Bellham, Wash. Frinj is served at the Steward Hotel in Santa Barbara as part of its efforts to highlight locally sourced ingredients.

In Los Angeles, Goodboybob has put Frinj coffee on its pour-over menu and included it as part of a rare coffee subscription. Chief Executive Marcus Young has consulted with Frinj, and as the yield increases intends to offer more in the future.

Once coffee plants are established, trees can produce coffee annually for over 25 years. “We are still very early in the California coffee industry’s developmental phase,” says Jay Ruskey of Frinj Coffee.

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(Jonnah Perkins)

“We are always excited to have it on our menu,” Young says. “Jay has been part of our speaker series, and we love when he brings coffee trees with him, tying the conversation to something local.”

Frinj also is exploring uses for other parts of the coffee plant. Coffee leaves, flowers and cherries (the fruit) were highlighted in a tea-style course at Blue Bottle Studio, brewed as elegant infusions.

“We’ve really just been stuck on this bean,” says Ruskey. “By being a fruit grower at heart, processing this beautiful fruit with these complex flavors, antioxidants and all these healthy products within the fruit that usually gets composted, I feel like it’s just such a waste and tragedy. So I do think there are opportunities.”

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When Ristenpart took a camping trip with his students at Good Land Organics for a hands-on experience, they sampled a batch of fresh cascara (dried coffee cherry) syrup. “We made blueberry pancakes in the morning and we’re pouring it on like maple syrup,” he says. “The best pancakes I have ever had in my life!”

Coffee blossom tea? Jay Ruskey uses various parts of the coffee plant, including the leaves and flowers, to brew infusions.

(Julie Wolfson)

Frinj also supplies plant material, support for cultivation and sales opportunities for other coffee farmers.

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“None of this infrastructure was available seven years ago,” Ruskey says. “Coffee is essentially a fruit tree crop, which means establishment can be a long process as it can take 4 to 5 years to produce a first crop,” he adds.

Once coffee plants are established, trees can produce coffee annually for over 25 years, “so we are still very early in the California coffee industry’s developmental phase.”

Frinj processes post-harvest coffee, sells green beans, roasts beans and provides sales channels on its own web shop and directly to coffee companies.

Currently on the website, roasted coffee of various varieties from several farms is priced at $15 to $125. A coffee named Sundays at Toro, grown in Santa Barbara County by Chris and Kristina McCausland, is a Pacas variety with tasting notes of black cherry, passion fruit, cacao and Port wine.

Frinj coffees made an appearance at the 2023 U.S. Brewers Cup — a prestigious competition highlighting the craft of brewing filter coffee — in Portland, Ore. Elika Liftee, director of barista education at Onyx Coffee in Arkansas, competed in the finals with a blend of coffees grown at Rancho Delfino in Carpinteria.

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“Ideally, we want to be celebrated as top shelf coffees,” Ruskey says, “and be served in coffee shops that have customers who want to experience some of the best coffees in the world.”

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Comcast is spinning off NBCUniversal media and entertainment assets

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Comcast is spinning off NBCUniversal media and entertainment assets

Comcast is spinning off its NBCUniversal entertainment and news media businesses into a separate publicly traded company, a move that would unwind an audacious play the cable giant made for the storied Hollywood assets 15 years ago.

The plan would put broadcast networks NBC and Telemundo, NBC News, cable network Bravo, streaming service Peacock, the Los Angeles-based Universal film and television studios, Universal theme parks and British TV service Sky in a new stand-alone company.

Philadelphia-based Comcast would remain in its core business of distributing pay-TV channels, broadband internet and wireless services.

The spinoff would be the second such move by Comcast in two years. Late last year, the Brian L. Roberts-controlled company cast off most of its cable portfolio, including CNBC, USA Network, MS NOW and Golf Channel to form a new entity called Versant.

But the maneuver failed to budge Comcast’s listless stock, which has languished for years as its primary business lost thousands of broadband customers.

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Comcast executives needed to make a bolder move to mollify frustrated investors.

Comcast stock peaked at nearly $26 per share Monday before closing at $24.22, up roughly 4.5% from Friday. Still, the stock remains below its 52-week high of $34.34.

The plan announced Monday would unravel Comcast’s bold decision to acquire NBCUniversal from General Electric Co. in 2011. At the time, Comcast saw tremendous value in marrying NBC’s entertainment operations, including its then-lucrative cable channels, with its cable TV distribution service that Roberts’ late father, Ralph, launched in Tupelo, Miss., in 1963.

“They were two distinct businesses,” longtime cable analyst Craig Moffett wrote in a Monday note to investors. “Having them under the same roof didn’t make either better.”

Consumers shifted to streaming, and Comcast’s attempt to build a top-tier digital service, Peacock, has fallen well short of its goal. Peacock lags behind rivals despite billions of dollars in investment from Comcast.

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The concept of unwinding its NBCUniversal operation began in earnest in the fall, when Comcast joined the bidding for Warner Bros. Discovery. Comcast executives knew they could ill afford to spend billions to buy a rival; Wall Street would have pummeled the company.

So Comcast offered to spin off NBCUniversal and pair it with Warner Bros., turning two original Hollywood studios into a new media colossus.

But 43-year-old billionaire David Ellison prevailed in the bidding, agreeing to pay $111 billion to capture Warner Bros. Discovery. Losing the auction forced Comcast to find a different path forward.

On a call with investors, Roberts said the separation would bolster the two firms as they navigate increasing competitive challenges while technology companies continue to transform entertainment.

“We asked ourselves three basic questions,” Roberts said. “One, can these businesses stand alone and have the heft to stand alone in separate companies? Two, do they have a clear, viable capital allocation path to invest? And three, is now the right time? And the answer we came back with was yes to all counts.”

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A free-standing NBCUniversal, home of the “Minions” and “Jurassic Park” franchises, probably would be an acquisition target, as media companies have been consolidating in an effort to get more content and mass distribution for their streaming services. Ellison’s Paramount is on track to close its Warner Bros. purchase, which would combine such media assets as HBO Max, CBS, CNN, Paramount Pictures and Warner Bros. studios.

With its Sky business, NBCUniversal has a toehold in Britain and Europe at a time when Amazon and Netflix are flexing their global distribution muscles.

Comcast would be positioned to combine with another cable and internet provider, such as Connecticut-based Charter, which owns the Spectrum television service. Charter is in the process of buying the smaller Cox cable service, which also has operations in Southern California.

Comcast is expected to complete the spinoff next year and will retain an 19% stake in the new entity.

The timetable could put NBCUniversal up for grabs by 2028 — when the company is set to broadcast the Summer Olympics, which will be held in Los Angeles.

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Comcast acquired NBCUniversal in 2011. The industry-reshaping deal combined the largest distributor of TV channels with a provider of top-rated TV channels and a movie studio. But the streaming revolution has decimated the cable television business. Traditional TV viewing has been in a steady decline over the last decade. NBC has relied heavily on NFL broadcasts, and more recently, NBA and Major League Baseball games to remain relevant.

NBCUniversal has invested heavily in its streaming service, Peacock, but has been unable to reach the scale necessary for profitability. Comcast‘s stock price has struggled as a result.

Roberts, chairman and chief executive of Comcast, will continue to be involved in the leadership of Comcast and NBCUniversal, working in partnership with the CEOs of both companies.

Mike Cavanagh will remain as CEO of NBCUniversal, and Comcast’s former chief financial officer, Michael Angelakis, will return to run Comcast after the spinoff.

“Perhaps the best part of today’s welcome announcement … is that Mike Angelakis is coming back,” Moffett, the analyst, wrote. “He will now helm the cable business, [which] is unequivocally good news. With Mike Angelakis’s return, Comcast has come full circle.”

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Moffett added that, despite Monday’s announcement, the 2011 combination was not a complete bust.

“The deal to acquire NBCU from GE was financially brilliant,” he said. “It was structured so that Comcast paid for just half of the acquisition and then let NBCU’s own cash flow pay for the rest.”

Over the years, Comcast has raked in billions in profit from its media holdings.

Comcast executives on the analyst call played down the notion that the two companies were being positioned for another deal.

“Absolutely not,” Roberts said. “This is the right move to put each company in the strongest position to create value, fully monetize its assets and aggressively pursue its own organic growth strategies.”

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Cavanaugh, who has been running the combined company for three years, sounded more like a buyer than a seller.

“Our plan for NBCUniversal and Sky is to build and invest for growth,” he said. “We have the freedom now to explore adjacent businesses where we have the right to play, and that’s thanks to the stability of our company and management team.”

The spinoff announcement comes a week after Fox Corp. announced its deal to purchase the streaming platform Roku for $22 billion. The deal is aimed at ensuring that Fox has a means to get its portfolio of sports, news and entertainment channels into viewers’ homes as the traditional pay-TV business continues to erode.

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Rocket Lab enters satellite communications market with $8-billion deal

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Rocket Lab enters satellite communications market with -billion deal

Rocket Lab took a big step Monday to better compete with rivals SpaceX and Amazon, announcing an $8-billion acquisition of satellite communications company Iridium.

The Long Beach rocket-and-satellite maker is buying a company that provides critical communications services to pilots, mariners and others, while giving Rocket Lab a foothold in the emerging satellite-based mobile phone market.

“We are going to absorb it, optimize it and scale it into something that is really truly fantastic,” said Rocket Lab Chief Executive Peter Beck in a YouTube presentation of the deal.

Rocket Lab is paying $54 a share for McLean, Va.-based Iridium — $27 in cash and the rest in shares. Deutsche Bank and Wells Fargo are providing $3.6 billion in financing in the deal, which is expected to close next year.

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Iridium’s 66 low-Earth-orbit satellites provide voice, data, navigation and other services to remote regions and across the globe to 2.55 million government, defense, aviation, maritime and commercial subscribers.

Iridium reported net income of $114 million in 2025, up 2% from the previous year. Revenue climbed 5% to $872 million.

The market for mobile cellular and other satellite-based communications is growing rapidly.

Elon Musk’s SpaceX spent $17 billion last year to acquire spectrum from EchoStar and then followed it up with a $2.6-billion purchase. The spectrum will allow its Starlink broadband satellite network to provide mobile phone service worldwide.

In April, Amazon agreed to acquire satellite operator Globalstar in a roughly $11.6-billion deal that would expand the services of its satellite system and the so-called direct-to-device smartphone market.

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The competition has raised concerns about Iridium’s ability to compete.

SpaceX went public this month in the largest initial public offering ever, raising $86 billion, with the company now valued at more than $2 trillion.

In February, Iridium Chief Executive Matthew Desch said the company has shown it’s not “in decline,” dismissing concerns that it couldn’t compete with Starlink, according to Morningstar.

Founded in 2006 in New Zealand, Rocket Lab moved to the U.S. a decade ago and opened its Long Beach headquarters in 2020. It has manufacturing and mission operations in Virginia, New Mexico, Colorado, Maryland, Toronto and New Zealand.

The company manufactures a small rocket called Electron that has launched 262 satellites into space, making it the second-busiest U.S. launch provider behind SpaceX. Rocket Lab is developing a larger rocket called Neutron, and it also makes satellites, subsystems and space components.

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Beck said the acquisition of Iridium will propel Rocket Lab into the satellite communications business. That would otherwise be a slow process, requiring the acquisition of spectrum, satellite development and establishment of a customer base.

“We think we’ve found a little bit of a shortcut here,” Beck said, noting the combined company will be vertically integrated, able to design, build, launch and operate its own satellites.

The deal is “very strategic” for Rocket Lab, William Blair analyst Louie DiPalma said in a note to clients, according to Morningstar.

Rocket Lab has announced multiple contracts this year.

Last week, the company said it would launch Electron rockets for three NASA missions from its New Zealand site.

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In May, Rocket Lab announced a $30-million contract with Costa Mesa defense contractor Anduril for multiple hypersonic test flights in Virginia using Rocket Lab’s HASTE launch vehicle.

The company is among scores of businesses that have revitalized Southern California’s aerospace and defense industries since SpaceX was founded in 2002. SpaceX, now headquartered in Texas maintains operations in Hawthorne.

Secretary of Defense Pete Hegseth visited Rocket Lab’s headquarters in January during a stop on his tour of defense contractors in Southern California and across the country.

“This company, you right here, are front and center, as part of ensuring that we build an arsenal of freedom that America needs,” Hegseth told several hundred cheering workers. “The future of the battlefield starts right here with dominance of space.”

Iridium investors cheered the news. Its shares gained 25% to close Monday at $54.59. Rocket Lab shares jumped 16% to close at $97.95.

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SpaceX IPO sparks race for luxury housing in Southern California

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SpaceX IPO sparks race for luxury housing in Southern California

With SpaceX’s historic initial public offering minting a small army of new millionaires overnight, the Southern California housing market is bracing for a big wave of buyers looking to upgrade their digs or perhaps snag a second home, potentially driving up prices in some in-demand neighborhoods.

Shares of SpaceX started trading June 12 and ended the day having raised $75 billion and making founder Elon Musk the world’s first trillionaire. It was by far the largest IPO on record, more than double the 2019 offering by Saudi Arabia’s state-owned oil giant Saudi Aramco.

At least 4,000 current and former SpaceX employees are expected to become millionaires, with about 400 of them earning $100 million or more, said Andrew Benson, chief executive of Hill.com, an investment platform for trading stock in pre-IPO tech companies.

SpaceX’s compensation philosophy historically favored equity over cash salaries, so this windfall extends well beyond executives and engineers to include nontechnical staff, entry-level workers and even cafeteria employees.

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Because SpaceX has its highest concentration of employees in humble Hawthorne south of the 105 Freeway, the homebuying spree is expected to be most pronounced in the sandy South Bay and the “Silicon Beach” tech corridor that includes Venice and Santa Monica, but it may also appear in other upmarket Los Angeles-area neighborhoods or even farther away in the form of second homes.

One SpaceX buyer has been eyeing a $32-million pocket listing of his in tony Brentwood for months while waiting for the IPO, according to real estate broker Cory Weiss of Douglas Elliman.

“People are starting to look,” he said, and most will spend $5 million or more.

Melissa Pilon, a real estate agent in the South Bay with Compass, heard from one SpaceX buyer the day the company went public on a property in north Redondo Beach, and expects to hear from more would-be homeowners.

“I’m not sure how this will play out, but I think real estate agents are feeling optimistic,” Pilon said. “I think there will definitely be an uptick, but I don’t know if it will be a sustainable thing. There might be some superficially inflated prices.”

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The SpaceX IPO and planned initial public offerings of OpenAI and Anthropic could generate millions in capital gains tax revenue for the state over years as shareholders cash out.

Even without inclusion of those IPOs, state finance officials this year upped their forecast of capital gains income Californians would earn due to the huge run-up in the stock market driven by AI companies. On average, gains are taxed at 10%.

While SpaceX shares have fallen recently, current and former employees who were granted shares or options still would come away winners given the stock remains above the $135 IPO price. Shares closed Friday at $153.23, up 0.15%.

It could take several months for the housing market to feel the full effect of SpaceX millions, said Paul Habibi, a UCLA lecturer and real estate expert witness at Grayslake Advisors.

The most significant buying boom is likely to take place early next year, he predicted, after the standard lockup on stock sales is fully ended in December. Batches of limited stock sales will be allowed in the coming months, however, and some real estate agents and bankers are putting together workarounds to help expectant millionaires leverage their future gains to secure loans.

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Habibi expects the largest concentration of purchases to be focused in the South Bay, primarily Manhattan Beach and Redondo Beach, with some spillover into Culver City and possibly north Orange County.

The gush of new money stands to drive up the cost of homes in neighborhoods already in hot demand, echoing a pattern that has occurred in the San Francisco Bay Area.

“A place like Manhattan Beach has roughly 11,000 housing units, so there could be a pretty significant impact if a lot of those folks decide that they want to go buy houses in those neighborhoods that have such a supply constraint,” Habibi said. “Those markets are already among the priciest in Southern California and I can only imagine that will continue with this new wealth creation.”

Hermosa Beach real estate agent Ed Kaminsky agrees interest will center in the South Bay, including Palos Verdes, and he has already heard from prospective SpaceX buyers. Their dream houses have ocean views, swimming pools and four or more bedrooms, which may be hard to find.

“There are a lot of buyers that were in rentals from the Palisades fire looking to buy now and combined with all of the IPOs this summer, I think inventory in South Bay could be tight,” Kaminsky said,The question is whether we have the kinds of properties on the market that they’re looking for.”

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The concentration of buyers looking to purchase property in the South Bay could temporary inflate prices in the area, similar to when Snap Inc., social media platform Snapchat’s parent company, went public in 2017 valued at $24 billion, Habibi said. SpaceX by comparison was valued at $1.77 trillion.

“What’s interesting about Snap is that the workforce was largely clustered on the Westside, and you could see almost immediate effects in Venice and Santa Monica within months of the IPO,” Habibi said. “That was a pretty notable and significant effect on that local housing market” that temporarily inflated prices in an already hot market.

“The amount of wealth and how it comes into L.A. is always very different and vacillates,” Weiss said. “I’m not saying this is groundbreaking and nothing like L.A.’s ever seen before, but I do know that there are people who have been waiting for this to happen.”

Among them are potential buyers who have toured condominiums in Century City, where some of the region’s most luxurious condo towers stand, he said.

Certain buyers may want to buy a condo in a fancy full-service building in L.A. to use as a pied-à-terre, Weiss said, while moving their families to a distant city or state where they could commute by plane on weekends.

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San Diego County should see an influx of new buyers with SpaceX dollars, said Del Mar real estate agent Kristina Quesada, co-owner of the Yost Quesada Team at Douglas Elliman. They’ll join a recent wave of house hunters from the Bay Area flush with new tech fortunes and an appetite for second homes or vacation properties near the ocean.

Buyers want to “obtain that coastal lifestyle” for less money than it would cost in other California waterfronts, she said. Popular San Diego County locations run west of Interstate 5 from Carlsbad south through such seaside communities as Encinitas, Del Mar, La Jolla and Coronado Island. Prices start around $2 million.

San Francisco real estate agent Butch Haze of Compass has seen tech booms followed by ravenous bursts of homebuying since the first internet gold rush of the late 1990s.

“Show me a great job market and I’ll show you a really strong real estate market,” he said.

San Francisco’s surging tech industry, which is getting a burst of new business around artificial intelligence, may even have a knock-on effect on Los Angeles-area real estate, Haze said.

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After making a fortune through an IPO or acquisition of their companies, “the single tech guys love to move down to L.A. to be closer to the beautiful people,” Haze said. “And they get their beachfront property.”

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