Entertainment
Meet the Netflix executive responsible for your recommendations
LOS GATOS, Calif. — There’s no red carpet for people who make sure Netflix provides an appealing user experience; no Emmy or Oscar for an app that gives you the right recommendations for what to watch next.
But those functions, when working correctly, are an advantage for Netflix in the streaming wars. Chief Product Officer Eunice Kim is the executive in charge of overseeing much of what makes Netflix tick — such as incorporating new features into the streaming service including live events, ads and mobile games.
Her team analyzes consumer behavior on Netflix to determine which shows and movies could excite viewers next on the streaming service and makes sure that the viewing experience is smooth. As such, she’s among the most important Netflix executives you’ve probably never heard of. That comes with the territory of being the person making sure Netflix is a seamless product, one of the most underappreciated aspects of the streaming wars.
“We make it look easy, but it’s not actually that easy under the hood,” said Kim. “If we’re doing our jobs, we shouldn’t be talking about the product all that much, but it should be working for people.”
Kim, who was promoted to the role in October, joined Netflix in early 2021. She previously served in product management roles at Google Play and YouTube. She grew up in Fremont, Calif., where her dad launched a startup out of their garage and she soldered motherboards. When she’s not looking at screens, she enjoys gardening.
She spoke with The Times in an interview at Netflix’s Los Gatos headquarters. This conversation has been edited for length and clarity.
How do you see the Netflix product experience evolving as the company adds different types of content, like games or live events?
These new content types require us to really evolve the experience that lives today. We like to joke that our current homepage experience on TV is about 10 years old. That doesn’t mean we haven’t done tremendous amounts of work to improve it over time. But at its core, it’s remained the same and it really was built and designed for a streaming video-on-demand service. Every facet of how we’ve arranged everything anticipates an on-demand video experience.
LOS GATOS, CA – JAN 11: Eunice Kim, Netflix’s Chief Product Officer, is photographed at the Netflix offices in Los Gatos, CA on January 11, 2024.
(Benjamin Heath / For The Times)
Live TV is like, “Hey, everyone gather on the couch now and watch it now,” right? So the signals we send to people [to tell users] now’s the time to gather are super important. In games as well, the content engagement and pattern is very different. You can play the same game for a few years, if you’re really into it.
You’ve said Netflix users on average watch six genres. How do you anticipate what people are feeling like watching?
We want to pay attention a little bit more closely in real time to the way that you’re browsing the service, so that we can interpret that a little bit faster. For example, you dwelled a little bit on this trailer — that’s maybe of interest. We’re really just trying to make sure that timeliness is built a little bit more deeply into the way that we understand your needs.
To some extent, familiarity breeds interest. Like the first time you see something, you may or may not be paying attention, then you hear about it through word-of-mouth, maybe there’s an L.A. Times critic’s review that you saw, you see a TikTok video on that title, there’s the billboard that’s on Sunset Boulevard. So it may be all of those things lead up to some degree of interest for a title.
Let’s use an example to explain how the recommendations work. Like, say, the sci-fi movie “Rebel Moon.”
The very simple signals for us are that you are watching more content and that you’re showing us that you enjoy it, meaning that you finish the whole movie or you give it a thumbs up at the end. When we think about the categories that help us decide what we like, there are a couple of things we look for, including your past viewing behavior. Is “Rebel Moon” similar to other kinds of content that you watch on the service? Or you watched the trailer twice, or you added it to your list or you opened the email about “Rebel Moon.”
And then there’s what tells us how we know that “Rebel Moon” is a sci-fi movie. It sounds very basic, but when you have thousands of titles on the service, how do we classify that? Sci-fi is a broad category. “Dune” is a very different flavor from “Rebel Moon.” So the precision of our understanding of the content at what we call the metadata level also helps us understand the content similarities.
How does user behavior and data affect what trailers or promotion we see for Netflix content?
The way we present each title can be slightly different for each person. We might be playing up the angle about the race car drivers being part of a live event like “The Netflix Cup,” or the golf players being part of it because we think you’re going to recognize the face because we know that you watched “Formula 1: Drive to Survive.” Of course, not everyone who watches Netflix will be interested in a given event. We want to make sure we reach the right people. If we’ve never seen any indication that you have any interest in sports, it’s unlikely that we would put that in front of you.
How many different trailers are there for each show or movie?
For our bigger titles, we might have up to six on average.
There was a technical issue with the reality dating show “Love Is Blind’s” live reunion in April, which was one of Netflix’s early efforts in live programming. How has Netflix improved its livestreaming capabilities since then?
That was definitely a humbling moment for us. We definitely took stock and asked ourselves, what can we do better? We’ve really mainly just been focused on improving our technical capabilities and our operations behind this and are super excited about the way that we were able to pull off “The Netflix Cup” and more recent live events that we’ve had on the service. So we’re feeling pretty good, that we’ve learned from that and evolved from it.
In any complex technical system, there can be any number of things that go wrong, right? There’s never a world in products and tech where there are no mistakes. That’s just not possible. So really the name of the game is how quickly did you catch your mistakes and fix them? That’s half the battle in our world.
How is Netflix working to improve the experience for gamers? For example, on the mobile app, gamers still need to download the games via the Apple and Google app stores first, rather than have it be instantly playable on the Netflix app.
Downloading from the app stores is something we do because those are the policies that we abide by in partnership with Google and Apple. We try to make that discovery as simple and seamless as possible. I think about one feature we’re particularly proud of that made this easier for our members. If you’re on your iPhone and you find a game, we have what we call a “bottom sheet experience.” [It] just kind of slides up, and you can just press “install,” and that installs without landing you in the app store. That had a really nice bump in impact in terms of making that experience easier for our members.
Netflix has expanded the number of games it offers. Are games driving engagement?
We’re at almost 90 games right now. We’ve been very pleased with the progress we’ve made and met the goals that we had for 2023 around engagement.
How did you get interested in this type of work?
My dad did a classic hardware startup out of his garage. So from a young age, I learned how to solder motherboards and inventory microchips and would write marketing materials for COMDEX, which was the big computer trade show back then.
Discussions about technology and reading sci-fi were part of my family upbringing. It was ironic that I ran away to the East Coast for college to be a writer because I was just so tired of the tech-speak, but it drew me back because there’s something really profound about the way that technology can enable our lives and bring us joy. It can also bring us misery if we’re not careful. I think finding that right balance is super important.
Movie Reviews
Movie Review: FACES OF DEATH
Entertainment
Review: ‘The Audacity’ makes it hard to find anyone (or anything) to root for in Silicon Valley
Anyone who has spent any time in the digital agora will know the chilling feeling of seeing some supposedly secret thing about yourself suddenly reflected in a targeted advertisement. In a new Silicon Valley soap, “The Audacity,” Duncan (Billy Magnussen) founds a company called PINATA, for Privacy Is Not a Thing Anymore, which will allow subscribers to snoop at a deep level on just about anyone in the world; the war against the date eaters, the name suggests, is long since lost, and is none of your business, anyway.
Created by Jonathan Glatzer who has written for “Succession” and “Better Call Saul,” the series premieres Sunday on AMC, the network of “Breaking Bad,” “Mad Men” and an earlier tech-related series, “Halt and Catch Fire,” about the rise of the personal computer — shows that focus on difficult, sometimes amoral characters whose shenanigans might change the world, not necessarily for the better. “The Audacity,” though well made enough, is not in their league.
Duncan made his fortune as a co-founder of a community app something along the lines of Facebook (which, along with Mark Zuckerberg, doesn’t exist in this silicon reality — “If only,” do I hear you sigh? Or was that me?) Now he’s trying to sell his information-gathering startup to “Cupertino” (as in the home of Apple), “the most important tech company to ever exist,” and leaking rumors he imagines will be to his advantage. Duncan is not himself a creator, or particularly smart — he thinks it’s “Schroeder’s Cat,” for example — but does have a gift for selling; his “genius” late partner, Hamish — a suicide — did the real work. Now a new Hamish enters his life in the form of Harper (Jess McLeod, whose blonde bob may remind viewers of the brilliant coder played by Mackenzie Davis on “Halt and Catch Fire”) the creator of the “algo” mentioned above.
Despite his riches, Duncan is unhappy enough to be a patient of the series’ other main character, therapist JoAnne (Sarah Goldberg). (He also has an “ayahuasca guy.”) Most prominent among her other clients is Carl (Zach Galifianakis), a semi-retired industry legend who made his money from a spam platform and whom Duncan will spend much of this eight-episode season attempting to impress. “People act like we took something as if we didn’t build everything they touch,” Carl will complain to JoAnne. “Where’s our parade? All I see are pitchforks and ingratitude.”
Sarah Goldberg plays Joanne, therapist to Duncan and Carl (Zach Galifianakis) in “The Audacity.”
(Ed Araquel/AMC)
JoAnne conducts her business from her rented home, as does her child psychiatrist (second) husband, Gary (Paul Adelstein), one of the few figures in this roundelay you will be given no reason to dislike. (It’s an old house, to contrast it with the modernist leviathans inhabited by the overly moneyed class.) Sharing the place is her weedy, newly arrived 15-year-old son, Orson (Everett Blunck), sent reluctantly from Baltimore, where his father is being treated for cancer. Orson has embarrassing gastric issues and watches alpha-male videos in the basement, where he also practices the bassoon. (That he’s working on “The Sorcerer’s Apprentice,” in its way a story of runaway tech, might have some thematic meaning, though it does also have a killer bassoon part.)
Something Duncan says in a session with JoAnne leads her to unload some stock, like Martha Stewart in 2004, and Duncan, working this out, blackmails her into passing on inside information from her clients to him. “You think you know everything because you have information, but information is not insight,” says JoAnne, who has insight to spare, making herself even more valuable to Duncan, whose pronouncements are more in the line of “Cheaters never lose, and losers, they never cheat” and “Empathetic is just pathetic with a prefix — I am an apex predator.”
Anushka (Meaghan Rath), a power player who works for Duncan, is also a toothless director of ethical innovation on the board at Cupertino. She’s married to Martin (Simon Helberg), who is working on something he calls Alexander, or Xander — he would say “someone,” probably — “an intelligent entity, more of an autonomous companion, for alienated teens based on personal data ecosystems.”
He has less time for his own alienated teen, Tess (Thailey Roberge) — “Dad, eyes on me,” she says, as the family sits at a comically long dinner table, the parents looking at their phones — who has been expressing herself through low-level vandalism and thievery. “I hear you’re klepto now,” says Jamison (Ava Marie Telek), the daughter of Duncan and Lili (Judy Punch), whose body mass is under constant review by her mother. Seemingly, all the children of the Valley are being shuttled by their parents toward Stanford, where they will matriculate by hook or by crook.
Though Lili has been configured as shallow and spoiled, Punch (a great comic actor) injects her with some warmth and keeps her from being the joke she might have been. Galifianakis has a native oddball energy, though some of Carl’s assigned interests feel tacked on and out of joint — he’s involved with a fight club, where “control alt delete” serves for saying “uncle,” and, even weirder, has been made a World War Ire-enactor and military fetishist; it’s a point that exists only to make him receptive to Tom (Rob Corddry), the deputy undersecretary of Veterans Affairs who has come to Palo Alto looking for a partner to digitize truckloads of files that will in some way help to better their plight. (“Straightforwardly, what’s the quant ben for us?” he’s asked. Translation: “What’s in it for us?”) The series’ designated tragic figure, he’s granted a karaoke performance, with original lyrics, of Peggy Lee’s “Is That All There Is?”
Much of the action has to do with characters buying and selling various enterprises, or failing to, and creating and breaking and creating alliances, and it ceases to matter after not too long awhile what person or which company does what. Much less of it has to do with people being people. The cast is very good and the dialogue good enough, but because few of these characters are developed beyond a handful of identifying characteristics, it’s a generally cold, dispassionate watch. As to Duncan, the nominal star of the show, it doesn’t matter whether he’ll win or lose — there’s not enough to hang on to. Past being unlikable, he’s unsympathetic, and worse, for all his noisy behavior, uninteresting. JoAnne, though her journey is more twisted, doesn’t fare all that much better.
To signal that he has considered these things, Glatzer gives Anushka, who has had a revelation, a speechy little speech to voice the thoughts already on your mind. “When was the last time we saw tech help? … Truth be told, what have we actually made better? Did we spread knowledge? No. People used to occasionally agree on truth. Are we more tolerant of those different from ourselves? Please. Absolutely blew it on climate. Data centers emit more greenhouse gas than all of air travel. And have we made made the lives of our children better? Probably, no. But we can have Q-tips at our door in an hour. Huzzah.” So true.
We also get a reminder, from Harper, to check the box that keeps a website from selling your information. It’s good advice.
Movie Reviews
Michael Movie Review: Did Jaafar Jackson Stuns as MJ?
Michael, the biopic on Michael Jackson, has released internationally and is receiving strong responses from fans and cinema lovers. The film presents an energetic musical journey, tracing Michael Jackson’s life from his early years to the peak of his global stardom.
Jaafar Jackson plays the lead role and has received widespread praise from critics and audiences. Many believe his performance stands out as one of the best this year. Strong media attention has also positioned him as a potential contender in the upcoming awards season.
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The film is appreciated for effectively using Michael Jackson’s iconic music. It blends songs with dance and emotional moments led by Jaafar Jackson’s performance. Director Antoine Fuqua is also being praised for presenting the story with depth and sensitivity.
Audiences have noted how the film captures the essence of Michael Jackson’s personality. The storytelling focuses on both his musical journey and personal struggles. This balance has helped the film connect well with viewers across different regions.
Michael has not yet released in India but is expected to arrive on 24 April 2026. Fans are already showing strong interest, with many planning to book tickets early. The anticipation around its India release continues to grow.
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